Nicki Minaj Partners with Myx on New Moscato Wine Beverage In a collaboration with hip-hop artist Nicki Minaj, Myx Beverage has launched Myx Fusions, a new fruit-infused, singleserve moscato wine beverage. With chic packaging, a convenient single size and a delicious flavor based on the fastest-growing wine varietal in the U.S., Myx Fusion is more than something new and different: Myx is poised to change the way young women and men enjoy their wine. As the next evolution in the wave of moscato mania sweeping the country, Myx Fusions leverages the explosive popularity of the wine and improves on the experience of drinking it. All natural and refreshingly carbonated, the three delicious flavors - coconut, peach and original moscato - are packaged in a sleek, perfectly sized 6.3 oz. signature cobalt blue bottle. Made from premium Australian moscato infused with all-natural fruit flavors, Myx Fusions are designed
to be “anytime wine.” The easy to open, twist off cap provides the casual occasion of beer, while the beautifully designed package and premium quality beverage deliver the elegance of wine. Minaj is a part owner of the brand and will also be the face of the brand as it expands in the U.S. market and abroad. Myx Fusions has launched a fully integrated marketing campaign that will include print, radio and television as well as exclusive events and social media messaging. “I am so excited to team with the Myx brand,” said Minaj. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the way people enjoy wine at parties, when they’re hanging out with friends or anytime they want the light, delish taste of moscato.”
Iowa Family Launches Campaign to Increase Production of Handcrafted Beverages Shaktea Kombucha, a producer of handcrafted, raw organic kombucha and Jack’s Real Root Beer, a brewed organic root beer announced the launch of their Kickstarter campaign to increase production of healthier sodas and soda alternatives. If their campaign is successful the funds raised will be used to purchase an automatic bottling line for their brewery. Shaktea Kombucha, founded as a family-run microbrewery by Jack Dowd, Meghan Dowd and Deb Dowd, launched in June 2011 and is now certified USDA organic and available at over 30 retail market locations across Iowa. “Most Iowans have never heard of kombucha,” says co-owner Meghan Dowd, “but we’ve found over the last couple years sampling at stores people are looking for healthier alternatives to
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sugary drinks. That’s where we come in – our products are organic, hand-crafted, and made from whole ingredients. People enjoy the taste and can feel good about drinking them.” Shaktea Kombucha has until August 4th to reach their $30,000 funding goal for an automatic bottling line. “Hitting this goal will allow us to bring Jack’s Real Root Beer to the market in bottles,” said Dowd. “We will be the only organic root beer, brewed from whole herbs, roots and spices on the market. Consumers may recognize our product from the shelves, but they don’t know we craft every bottle by hand and make it right here in Fairfield, IA. Kickstarter is a way for us to share our story and a way for people to actively support bringing products like ours to the market.”