Brewbound
Covering the business of craft
Craft-Worthy Imports to Carry
DECEMBER 5 Paradise Point Resort & Hotel San Diego, CA For More Information and Registration Visit: www.brewbound.com/events
ABOUT THE CRAFT BEER SESSION The Brewbound Craft Beer Session is a business conference addressing the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands. The event focuses on the business side of craft, offering brewers a unique opportunity to learn from and network with industry experts.
Sponsored By:
26 BEVNET MAGAZINE JULY/AUGUST 2013
In keeping with this issue’s theme of highlighting popular import brands, our Key Craft Offerings section features a few, notable craft-like imports that deserve your attention. Although these offerings hail from outside the U.S. borders, many U.S. craft beer selections are brewed to taste similar.
Brasserie Lefebvre crafts one of the quintessential Belgian witbiers with its Blanche de Bruxelles offering. The beer owes its natural cloudiness to the large percentage of wheat that goes into its composition. Natural spice aromas of coriander and bitter orange peels are added during the brewing process and the beer, which is not filtered, is bottled and re-fermented with yeast brewing sugar. The beer checks in a 4.5 percent ABV and is sold on draft as well as in cans and bottles. The suggested retail price is $9.49 per 4-pack of 16 oz. cans and is imported by Belukus Marketing Inc. Brasserie Du BOCQ is well-known for its Blanche de Namur bottle-conditioned wheat ale. Brewed with coriander, orange peel and licorice, Blanche de Namur boasts an inviting, refreshing aroma and a smooth, rich body that is sure to quench any drinkers thirst. At just 4.5 percent ABV and 11 IBU’s, the beer is a must-carry for any retailer looking to attract new craft consumers. The suggested retail price is $9.99 for a 750 mL bottle.Imported by Merchant du Vin, the beer will soon be available in all 50 states. Brasseurs Sans Gluten has created some of the world’s best gluten-free craft beers with its line of Glutenberg ales. The Glutenberg Blonde Ale is a 4.5 percent ABV concoction of millet, corn, sugar, hops and yeast. It boasts aromas of floral hops, white pepper and pears and flavors of green tea and lemon peel emerge as you sip. The suggested retail price is for a 4-pack of 16 oz. cans is $11.99. Imported by the Massachusetts Beverage Alliance, the beer is currently sold in Massachusetts, Maine, Vermont, Wisconsin and New Jersey. Brasseurs San Gluten’s true flagship gluten-free offering is the Glutenberg American Pale Ale. Its citrus and caramel notes, coupled with a mild bitter finish, come together in perfect harmony. Ingredients include millet, buckwheat, corn, quinoa, candy syrup, hops and yeast and the beer checks in at 5.5 percent ABV. The suggested retail price is for a 4-pack of 16 oz. cans is $11.99. Imported by the Massachusetts Beverage Alliance, the beer is currently sold in Massachusetts, Maine, Vermont, Wisconsin and New Jersey.