October 2010 by Bar Mechanics

IT’S ON! CONTESTS, PARTIES & A GREAT SEASON IS AROUND THE CORNER After a summer to forget, the outlook is both bright yellow and orange as October roars on with a series of great events all around the Beverage Underground in Southwest Florida. Besides the craziness that revolves around Halloween, all month we’ve been collecting recipes in three categories for a $1000 cash prize in the Aperol Mixmaster Challenge. The Aperol deadline is approaching on Saturday October 23, which is the same day as the First Annual Naples Stone Crab Festival. We’ll be crackin’ ‘em at Jack’s River Bar in Naples for the First Annual Miss Stone Crab Bikini Contest and later that night…the party will be bright yellow as we search for Absolut Citron’s ‘Miss Lemon Drop’ at Voda Lounge. It will all be a warm-up for a jamming Halloween Week and long weekend that begins on Tuesday October 26, when we have the Aperol Finals andparty at South Street in Naples. Get ready for a great holiday season that will last ‘til Easter…it’s already getting cold up north and our weather has to be way better than last year. It’s time for Hospitality Industry Pros to shine with warm ‘welcomes’ and bright smiles. www.BeverageUnderground.com

$1000 Cash Up For Grabs in Aperol Cocktail Contest

THIS WEEK

We will be out and about and on-location all month long and offering great chances to win prizes. Log on to BeverageUnderground.com for all the details.

Fri Oct 22: Petco $1000 ‘Pet Costume Contest, Gulf Coast Town Center 7:30 PM

Fri Oct 22: ‘EO’ Cigar of the Month Party, World Famous Cigar Bar, GCTC 8 PM

Sat Oct 23: Men’s Sexy Legs Contest, Jack’s River Bar, Naples, 1 PM

Sat Oct 23: Miss Stone Crab Bikini Contest, Jack’s River Bar, Naples 4 PM

Sat Oct 23: Absolut Citron ‘Miss Lemon Drop’ Contest, Voda Lounge, Bonita 11 PM

Sun Oct 24: Stone Crab Fritter Eating Contest, Jack’s River Bar, Naples, 3 PM

More 239 Buzz pg.5

The very mixable Italian orange aperitif, Aperol, is not only Italy’s #1 selling spirit but one that is finding its way on to cocktail menus from New York to LA and back to South Beach. Aperol is light and distinctive in taste and is the ingredient in the popular Aperol ‘Italian Fizz’ a delicious blend of sparking Prosecco and Aperol. Area bartenders, mixologists, cocktail designers, servers, chefs...and anyone can enter three recipes in three categories for the chance to win some or all of a $1000 cash prize. The contest will be sponsored by Palm Bay Imports, Southern Wine & Spirits and Beverage Underground Radio and the finals will be held Tuesday October 26 at South Street City Oven & Bar in Naples. The event will be a ‘H.I.P. and In the Biz’ party sponsored by BeverageUnderground.com and will be an opportunity for restaurant pros from all over Southwest Florida to get together on an ‘off night’ for a great party complete with live music, great food and plenty of great Aperol Halloween prizes. The contest will feature three different categories and three opportunities to win as we search for creative recipes for (1) Martini (includes shots) (2) Exotic (includes all ‘mixed’) and (3) ‘Vine-Based’ (includes all still/sparkling wines & sake). Recipes must be submitted online at www.OutrageousCocktails.com.

America’s First Choice in Halloween 4 Locations

Fort Myers

www.HalloweenExpress.com

239-274-0771

Cape Coral 239-458-3870

Naples

239-430-5617 (city) 236-513-9129

BEVERAGE UNDERGROUND RADIO ‘AFTER DARK’ THURSDAY NIGHTS - 770 ESPN RADIO

All around the

Underground

Whatever You Do...

Don’t Spill This Wine!

Norman Love Confections is coming to Naples in time for the Holidays and their location is situated perfectly at 3747 U.S. 41 North, next to the USS Nemo Seafood Restaurant. His ‘Chocolate Salon’ in Naples will offer a selection of premium, handcrafted chocolates, pastries, desserts and Italian Gelato, along with selling gourmet coffees and smoothies. We are always excited when Shannon Yates spins a concept and ‘LUSH’ should fit in just fine in the location that was formerly known as Cin-Cin at the corner of McGregor and Cypress Lake in Fort Myers. North Naples Country Club’s ‘Get-R-Wet’ T-shirt contest is All-American fun that’s held the first Thursday of every month. The next contest will be November 4th and winners share over $500 in cash prizes. Congratulations to Operations Director Mark Blust, Chef Eddie and the entire staff at University Grill who recently celebrated 13 years of great food and service.

BEVERAGE UNDERGROUND IS Larry Genta Jr Publisher/Editor Bu Radio/Host

Chelsi Murphy

Bu Radio/Co-Host

Rusty Benzing

Designer/Developer Web Marketer

K.C. O’Dunn

Bu Radio/Producer

Pouring it on... Connecting the Industry Online - In Print - Social Media - Onsite

All Angles Marketing:

Santa Barbara County Since 1984, when Ken Brown founded Byron his goal has been to produce spectacular Chardonnay and Pinot Noir from Santa Barbara County. His efforts not only helped the world recognize that Santa Barbara was a premiere appellation for both varietals, but Brown is regarded as one of the pioneers of Pinot Noir. Byron’s single vineyard small-lot, hands-on wine making techniques have helped contribute to Byron’s success. Wine maker Jonathon Nagy has taken that tradition and has released Santa Barbara Chardonnay and Pinot Noir that are delicious, lush and approachable in every way. Byron…at price point perfect for both bottle and glass pricing? Win Win. Raise a glass…but don’t spill this wine! 2009 Pinot Noir 13.9% ABV 2009 Chardonnay 13.9% ABV

Judy Church - Jeff Marlow - How About YOU?

Contributors: David Moulton, Rich Castiano, John ‘Looney’, John Cassio BEVERAGEUNDERGROUND.COM - A SUBSIDIARY OF BAR MECHANICS LLC

UNDERGROUND

Bar Smarts! Can you name this Brandtastic Classic? This brand was first produced in 1945 and it was the only liquor available to submarine officers at the Midway Islands in World War II. In the late 1940s, the original name, “Black Label”, was changed at the suggestion, by the Master Distiller because he thought it had a smooth, luxurious taste. In 1969, this brand began using relatively unknown models chosen annually to appear in advertisements. They included Christie Brinkley, Kim Alexis and Kelly Emberg.

DAYS EVENINGS SATURDAYS CUSTOM CLASSES AVAILABLE

(239) 334-6300 PAGE 2

98 7

Be A Bartender In 1 or 2 weeks Ages 18+ SE 1 RV CE ING SWFL SIN Quiz Answer Pg. 15

SUPPORT OUR SPONSORS WHO SUPPORT US, MANY OFFER DISCOUNTS TO OUR INDUSTRY

Beverage Underground

Thursday Nights Radio ‘After Dark’

Lively, Informative and entertaining ‘Bar-talk’ radio has found a new home on 770 ESPN the local affiliate. Larry ‘Smokey’ Genta is joined weekly by co-host Chelsi Murphy for an hour of interesting topics and ‘insider’ news that connects listeners with the people, places, products and events that shape our industry locally, regionally and nationally. The show is scheduled for Thursdays at 10 PM, but often follows ESPN’s nationally broadcasted games. BU Radio is available by podcast and airs on BlogTalkRadio.com.

www.Absolut.com

www.BeverageUnderground.com/Radio

Visit the Archives Online Now

Smirnoff, BET Co-Host DJ Show

Smirnoff is launching a reality TV show, Master of the Mix, to crown the hottest DJ in the world. Master of the Mix will pit the world’s most prominent DJs against each other in headto-head competition in cities throughout the world. Hosted by DJ, Just Blaze, and DJ, Kid Capri, it will air on BET and Centric, a 24-hour music channel aimed at the African-American audience. DJ’s will be judged on their technical ability, track selection, originality, and crowd response, competing for the title of Master of the Mix, $250,000 in cash and prizes, including a personalized Smirnoff bottle.

FROM BLENDERS TO SHAKERS TO BACK BAR ACCESSORIES - VISIT BEVERAGEUNDERGROUNDMALL.COM

PAGE 3

BRAND NEWS Gruppo Campari completes purchase of Carolans Irish Cream, Frangelico and Irish Mist Liqueurs

After acquiring Carolans Irish Cream, Frangelico Liqueur & Irish Mist Liqueur earlier this year, William Grant & Sons has sold the three brands to Gruppo Campari for $180 Million US Dollars. Campari, which is controlled by the Garavoglia family, is one of the fastest growing companies in the US, and key international premium spirits markets. Campari seeks to further its presence in the US market after seeing sales boom in recent years. The Gruppo Campari portfolio includes Skyy Vodka, Cabo Wabo Tequila, Wild Turkey Bourbon, Aperol, Campari, Cinzano and many other spirits, wines and soft drinks that are distributed internationally.

PERFECT 1864 Vodka Names Industry Pro Ernie Broadbeck as VP, National Sales Director Legacy Imports announced the immediate appointment of Ernest W. Brodbeck, Sr. to the position of National Sales Director for the super premium brand Perfect 1864 Vodka that is imported from France. With more than 30 years of experience in the liquor industry, Brodbeck most recently was a Vice President for Nolet Spirits in the US, where he pioneered and introduced Ketel One Super Premium Vodka to the US market. He and a team of seven people brought sales of Ketel One from zero to over 500,000 cases in eight years. He also helped launch Ketel One Citron in the US. Perfect 1864 Vodka was introduced in the US in 2005.

Available from Opici Wine Comapny

New Jersey Nets’ Russian Billionaire Brings ‘Russian Style’ & Stoli to the NBA

POINT OF SALE SOFTWARE > > >

Easy To Use Full Inventory Control Expandable

> > >

WWW.BENSERON.COM PAGE 4

Free 30 day trial!

One POS for all types of restaurants Supported Mobile Ordering

1(866) 620-2785

The new owner of the New Jersey Nets, Russian billionaire Mikhail Prokhorov, has said he intends to bring ‘Russian style” and vows make the Nets a ‘global team’. He just signed a fiveyear sponsorship deal with Stolichnaya, the Russian vodka producer that The New York Times says is worth about $2 million a year. The deal includes Stoli-branded bars at the Barclays Center, the Nets arena being built in Brooklyn. The Nets played pre-season games in Moscow and Prokhorov is hoping to have the entire country of Russia cheer for the Nets by bringing them to his home country. He also is bringing his Russian language luxury magazine called Snob, to the US.

CONNECTING THE INDUSTRY. IN PRINT. ON LINE. BY RADIO WAVES. WWW.BEVERAGEUNDERGROUND.COM

Chris ‘Berman-ager’ Pours it On! The Boomers Best Baseball Bar Nicknames Doyle Brandy Alexander Pedro Borbon Street Jesse Belly Up to the Barfield Dion Bartles and James Chet Bitter Lemon John Tonight Let It Be Lowenstein Dave Vodka Martinez Frank Tanana Daiquiri Ray Wine Zellers Bill Beer Stein Continued from Front Page

Local Events Oct 25-29: Wine Week - 8 wines for $8 - Culinary Concepts

locations Chops Naples & Bonita Springs, Blue Water Bistro Estero, Yabba Island Grill Naples, Pazzo Italian Grill Naples.

Oct 22-31: Oktoberfest - Cape Coral - German American Social Club

Oct 30-31: Swamp Buggy Races and Fall Classic Florida Sports Park Naples

Nov 5: Art Walk Downtown Fort Myers Nov 4 thru 7: Naples International Film Festival - The Mercato

Thu Nov 11: Autumn Sounds on Fifth Avenue - Naples Live Street Music

Nov 12-14: 2010 American Sand Sculpting Competition! Ft. Myers Beach

Fri Nov 19: World Famous Cigar Bar ‘Cigar of the Month’ Party featuring ‘Torano Cigars’ ADVERTISE IN THE NEXT BEVERAGE UNDERGROUND • CALL 239-694-5000

PAGE 5

Underground Bruce “Brudie’ Keisling is back behind the bar at the Indigo Room in Downtown Fort Myers, he’s a pro that has poured it on and served them up for years in SWFL . When Rocky Patel’s ‘Burn’ opens in Mercato, GM Randy Santerfeit will open with our old friend Charlie ‘Tuna’ O’Dell behind the bar. ‘Burn’ is Rocky Patel’s first location and is a joint effort with Rich Castiano who founded ‘The World Famous Cigar Bar’ in 1996. Looking for a dentist? Dr. Sonia Rocha is located in Bonita and will take new patients… especially if the are in the Beverage Underground. Dr. Rocha offers a comprehensive exam for just $99 and offers complete care including emergency services. Loft 59 should be open soon in the former Sway location in Naples as nightlife gets another chance in East Naples. Another Boston themed restaurant will open in Naples in December Boston’s a successful chain known for their great food and New England atmosphere will open in Sugden Park Plaza. Both Cheeburger Cheeburger on Fifth Avenue, and the UFood Grill on Immokalee have closed and are recent end of summer casualties. Congratulations to Julie Glenn of Opici Wines. She and her husband Ro are proud parents of baby Arianna, born Tuesday October 12th. Get ready…99X is bringing Sublime to town. They’ll be appearing at Germain Arena on Tuesday October 26 along with Rome. Great offers for the Beverage Underground besides 15% off everything at Halloween Express…The Key West Express will offer $99 round-trip rates to hospitality employees who bring a current check stub. The Offer is golden until November 30, 2010

Permitting Specialists of Food & Beverage Inc

Kathy Long Consultant

PAGE 6

For All Your Printing Needs

239-772-5050

Voice & Fax

- Posters - Brochures - Flyers - Business Cards - Newsletters - Invitations - Menus - Signs - Window Vinyl - Cards - Etc. -

Cell 239-850-9451 psfb@embarqmail.com

1518 SE 46th Ln Cape Coral, FL (239) 542-2452

ADVERTISE IN THE NEXT BEVERAGE UNDERGROUND • CALL 239-694-5000

BEVERAGES ENERGY, SPORT AND BEVERAGES IN THE MIX

VERNOR’S GINGER ALE 1866

The oldest ginger ale sold in the US, shares the title of America’s oldest surviving soft drink with Hires Root Beer. James Vernor was a Detroit pharmacist who had attempted to duplicate a popular ginger ale imported from Dublin, Ireland. When Vernor was called off to serve in the Civil War, he stored the syrup base of 19 ingredients, including ginger and vanilla flavorings, in an oak cask. After returning four years later, his soft drink had been changed by the aging process in the wood. Vernor called the unique flavor “Deliciously different,” which remains the drink’s motto to this day. He sold his ginger ale at his drug store fountain and by 1880, he began selling bottling franchises in nearby cities. In 1886, he sold his drug store to sell Vernors Ginger Ale only. ‘Woody’ the gnome became the mascot for the robust drink, which was a leading brand until the end of prohibition when ‘Dry’ Ginger Ale became the standard because it mixed better with alcohol. Vernors maintained regional popularity but the Vernor family sold in 1966 and the brand went national in the 80’s. Vernor’s is available everywhere

BETTER SEX! TONS OF ENERGY! ALL IN A CAN…OR TEN We’re not kidding you can now get Sum Poosie in a bottle. There’s a whole new segment of explicit energy concoctions as sexual enhancement is added to the canned pick-me-up. Here are some of the names you may see in your grocer’s cool box. Of course the Extenze people are all in, along with Energy 69, X-cite, Sexy-Italia, Wired XXX, Atomic Dogg Energy, and even Pimp Juice.

NAKED JUICE ADS TELL ‘NAKED TRUTH’

Naked Juice, which had formerly relied on grassroots marketing, launched the first national ad campaign for the premium bottled juice brand. PepsiCo kicked off on digital properties and a Facebook page and the direction will be to highlight the brand’s promise of—”no added sugar or preservatives”—and invites consumers to submit their own “naked truth.” Digital banner ads along with Print Ads target consumers ages 25 to 35, who are “health-conscious, active and balanced in their food choices.” One print ad shows a woman holding a bottle of Naked Juice to her lips. The copy reads, “This is fruit’s higher purpose.” Sales of super premium acai-based juices like Naked, Odwalla and Bolthouse Farms have held up relatively well in a downturn, despite the products’ high price points.

S I E R R A M I S T G O E S N AT U R A L A N D 7-UP GETS A SHAKE-UP

Available Now from Suncoast Beverage & Coastal Beverage

The Coca-Cola’s version of lemon-lime soft drink is Sprite and it still dominates the ‘albino cola’ segment of the soft drink market. So, in an effort to split the segment, PepsiCo has replace the high fructose corn syrup in favor of sugar and has rebranded the already caffeine free beverage Sierra Mist Natural. A real sugar soda are gaining consumer interest and while 7-UP says they are reformulating its recipe and reworking its graphics they make no mention of adding sugar. They do plan to spend the equivalent of a whole year’s ad budget on in just the last four months of 2010.

LISTEN ONLINE TO BEVERAGE UNDERGROUND BAR TALK RADIO ‘AFTER DARK’ THURSDAYS @ 10 PM

PAGE 7

HOLIDAY BREWS Dogfish Head Brewery Punkin’ Ale ABV 7.0% IBU 28 There are great variances in what brewers call the great Pumpkin…but this category’s roots trace to 1994 when Sam Calagione of Dogfish Head Brewery first made this seasonal brew at the phenomenon known as ‘The Punkin’ Chunkin’ Contest. Punkin’ Ale was brewed, named and won a recipe contest and since then has been a welcomed addition to the fall festival held in Delaware. This full-bodied brown ale has craft structure with evident spice, lighter hops, and plenty of pumpkin flavors. Dogfish Punkin’ Ale is brewed with pumpkin meat, organic brown sugar, cinnamon, nutmeg and finishes with allspice. Dogfish Head established the standard in the category with Punkin’ Ale and it’s hearty enough for cool autumn nights and pleasant enough for a holiday dessert.

Southern Tier Brewing Company ABV 8.8% Pumpking Imperial This seasonal from New York State’ Southern Tier Brewing Company is wowing critics. From the immediate aroma of fresh baked pumpkin pie to the deliciously hidden and almost 9% ABV, you realize that this brew should be invited for Thanksgiving. Besides the intense flavor of pumpkin, the balance is recognizable from the layers of cinnamon, vanilla, brown sugar and spice to the creaminess that almost tastes like whipped cream. Southern Tier has made some big strides for a company that was founded in 2004. Now in 20 states, they are known for their memorable kick, as well as their outstanding quality and ‘craft’. Available on draft and in 22 oz. bottles. Distributed by Suncoast Beverages and Coastal Beverages.

It’s Not ScFi…It’s the Annual World Famous Punkin’ Chunkin’ Championship

It’s held the first weekend after Halloween in Delaware, and others like it are held in other parts of the country, but the annual World Championship Punkin’ Chunkin’ Championship will be better than ever. This pumpkin-throwing contest is televised on the SciFi Channel on Thanksgiving, and competing teams construct and fire a variety of pumpkin-launching devices, including catapults, trebuchets, centrifugal machines, and pneumatic cannons. It started in 1986 in Lewes, DE but the event has moved to accommodate the crowds. Contestants compete in divisions against machines of the same type, and a new world record of 5,545 feet of ‘pumpkin flight’ was recorded in Utah in September. “This Halloween the most popular mask is the Arnold Schwarzenegger mask. The best part you ask? With a mouth full of candy you sound just like him.”

PAGE 8

“I celebrated Thanksgiving in an old-fashioned way. I invited all my neighbors over for an enormous feat, and then I killed then and took their land.”

BECOME A FAN VISIT WWW.FACEBOOK.COM/BEVERAGEUNDERGROUND • CALL 239-694-5000

TASTING ROOM NOTES: FALL

4 Reds

Peter Lehmann Layers

Franciscan Cabernet Sauvignon CALIFORNIA-NAPA 2007

This Napa winery, whose roots are deeply embedded in the celebrated Oakville District soil, delivers a Cab that has enough complexity and mid-palate fruit to keep both Old World and New World fans happy. A lush and light approach gives way to pronounced red fruit with and dry, mouth-puckering tannins. This one is about terrior, the famed bench and a neighbor at the fence line named Silver Oak. Franciscan is a Napa Cabernet of high quality, with delicious value.

Greystone Merlot, California 08’ Tasty berry fruit and a velvety texture gives this ‘everyday’ Merlot a balance that is found at a price tier above, Greystone Cellars is the exclusive house selection at the dining rooms of the three Culinary Institute of America campuses. Markham Vineyards Winemaker Kimberlee Nicholls and President Bryan Del Bondio have consulted the CIA on sourcing and producing Greystone Cellars for the past 12-years. Greystone was the home of The Christian Brothers Winery, founded by winemaker emeritus Brother Timothy Diener. This may be the best value-priced Merlot released this year.

Wine Fact #1:

RED BLEND AUSTRALIA 2008

This unique blend of five grapes varietals is picked from different vineyards throughout the famed Barossa region of Australia. Three classic Barossa red varieties; Shiraz, Grenache and Mourvèdre mix well with Tempranillo and Carignane grapes, resulting in a easy drinking and approachable wine. From start to finish this is gem that reveals layers of subtle complexity. Harmonious and versatile, this wine finishes well and not only complements a wide variety of proteins and cuisines, it stands alone nicely.

Seven Daughters, Red Blend California 09’

This wine tempts the taste buds with flavors from seven California grown grape varietals. Merlot, Cabernet Franc, Cabernet Sauvignon, Zinfandel, Syrah, Carignane and Sangiovese help complete an artist’s palette for your palate. Expect plenty of medium-bodied fruit and the contrast of a hint of spice at finish. Over all, this balanced and fruity blend drinks well and complements a sophisticated and active lifestyle. We detect flavors of blackberry, peppery jam and cherry with subtle vanilla tones. It finishes well, is priced right and gets better with every sip.

The longest recorded champagne cork flight was 177 feet and 9 inches, four feet from level ground at Woodbury Vineyards in New York State.

Wine Fact #2:

Thomas Jefferson helped stock the wine cellars of the first five U.S. presidents.

Radio ‘After Dark’ Thursdays

All Shows Archived - www.BeverageUnderground.com/Radio REAL PRO’S BUY THEIR OWN TOOLS • WWW.BEVERAGEUNDERGROUNDMALL.COM • CALL 239-694-5000

PAGE 9

CORKS, CASKS & CELLARS IN THE UNDERGROUND

The world is celebrating 80 wonderful years of Peter Lehmann the founder and patriarch of the Australian wine company that continues to win awards and gain accolades at on every continent. Now retired, he will always be respected as the ‘Baron of Barossa’ and his status was best stated by eminent wine writer James Halliday who wrote “It’s not often a person becomes a legend in their own lifetime”. Peter Lehmann’s wine making career began in 1947 as a 17 year-old with Yalumba where he worked under the mentorship and tutelage of the great Rudi Kronberger for 13 years. He was appointed Wine maker and Manager of Saltram Wines and over a 20-year span built a national reputation for his high quality, innovative Barossa wines. Some of the Shiraz wines he made at Saltram in the 1960s are regarded as among the finest Barossa wines ever produced. For his contribution to the Australian wine industry he is a celebrated Member of the Order of Australia in the inaugural list of Australian Honours, and is the first Australian wine industry figure to honored by this commendation.

PREMIERE RELE A S E

SILVER PALM CHARDONAY

US WINERIES INCREASE THEIR USE OF CORK CLOSURES

Award Winning Winemaker Melissa Bates Scores Again!

PAGE 10

Data from AC Nielsen shows that premium domestic wineries are increasing their use of cork closures, with brands using cork showing higher annual sales growth over those using alternative closures. The survey found that 72 of the 100 top-selling wine brands are using cork closures, which represents a rise of 7.5%. Those same brands sealed with cork closures posted an average annual sales increase of 10.2%, compared to annual growth of 3.7% for alternative closure types, according to the survey. The benefits of real cork are eco-friendly as well. Cork is recyclable, biodegradable and supports sustainable stewardship of Mediterranean cork oak forests, which provide one of the world’s richest ecosystems. On the flip side is that metal screw caps and plastic stoppers produce 10-24 times more greenhouse gases and consume as much as five times more non-renewable energy than real cork over their life-cycles.

RED WINE MAKES BLOOD VESSELS HEALTHIER Chinese researchers may have medical proof of the French paradox. A study conducted by Taipei Veterans General Hospital shows that drinking a moderate amount of red wine daily could potentially lower the risk of cardiovascular disease by helping give a boost to cells that repair blood vessels. In terms of prevention and health care, research supported that moderate red wine consumption can make blood vessels healthier. Red wine has been widely touted as having beneficial medical properties and attributed by the French paradox -- the fact that the French have a diet heavy in saturated fats but have a lower incidence of cardiovascular disease.

ADVERTISING INCLUDES ONLINE, IN PRINT, AND SOCIAL MEDIA MARKETING • CALL 239-694-5000

Café A Taste Of Culture

Underground

New Tobacco-Free Coffee Shops Crushing Amsterdam’s Social Life

Dutch coffee shops, long considered as synonymous with the Netherlands as tulips and Ketel One, face a new challenge when a proposal to ban smoking tobacco in restaurants and cafes goes into effect. Government in the Netherlands has proposed regulations for the coffee houses that have become a worldwide tourism draw. The new law, will allow customers to light up more potent tobacco-free pure cannabis joints but bans milder ‘spliff blends’ in which tobacco is mixed with cannabis. The move threatens to put hundreds of them out of business, and 1600 coffee shops are for sale. The law also forces shops to be “members only” clubs, which would effectively bar the tourists who fly into Amsterdam for a lost weekend. “It’s a bit like saying to someone you can go into a cafe and you can buy a beer, but you can’t drink it there - you’ll have to stick to whisky, rum and vodka,” said Paul Wilhelm, owner of De Tweede Kamer, a popular Amsterdam coffee shop since 1985. Wilhelm, said the law was in danger of “tearing the heart out” of Amsterdam’s social life. COFFEE FACT: It is estimated that coffee originated in an Ethiopian province called Kaffa. But, there is controversy about where it originated..

Advertising and New Flavors Makes ‘Via’…Viable Sales of its Via instant coffee are brisk so Starbucks is rolling out two new flavored Via products with a TV and print campaign in time for the holidays. It’s all about the vanilla and cinnamon and the ads show vanilla beans cascading onto a burlap coffee bag and cinnamon sticks, along with the established Via Mocha and Via Caramel. Starbucks launched Via in September 2009 with $17 million dollars in media support and global sales passed $100 million. Starbucks will sample Via at its stores, and is dangling a free tall coffee with the purchase of one of the flavored coffees. COFFEE FACT: The two most commonly grown species of the coffee plant are Coffea Canephora and C. Arabica, which are cultivated in Latin America, Southeast Asia, and Africa.

Patrick Ruff

Broker-Associate

Ready to personally handle ALL Real Estate needs and concerns. First-Time Buyers Rentals All Sales and Listings Short Sales / Foreclosures Difficult Mortgages A Friend to Hospitality Pros since 1990 Over 40 Years in SWFL Call Patrick Directly

(239) 633-6527

www.RuffRealtyNaples.com RuffRealty@gmail.com

The Mother of ‘Sweet Tea’ Was Green! The oldest known recipe for sweet ice tea called for green tea! Marion Cabell Tyree, who was born in Texas, but lived in Virgina, had her Sweet Tea recipe published in 1879 in a community cookbook called Housekeeping in Old Virginia. Prior to World war II, most tea that was consumed was green tea. When the major sources of green tea were cut off from the US during the war, Americans were forced to drink tea almost exclusively from British-controlled India which produced black tea. Since then, Americans still predominantly drink black tea. COFFEE FACT: In 2003, coffee was the world’s sixth-largest legal agricultural export in value. From 1998 to 2000, 6.7 million tons of coffee were produced annually.

BE A SPONSOR OR A GUEST OF BEVERAGE UNDERGROUND RADIO CALL 239-694-5000

Order Your Holiday Pies!

9930 Bonita Beach Road

PAGE 11

Reelin’ in the Beers Big-Beer is Just Sick…Not Dead According to UBS Survey and Report Big Brand Beers had 20 years of slow but steady volume growth but despite two consecutive years of declining sales at unprecedented rates the international banking and financial firm UBS argued in research published this week that the doomsday scenario isn’t really happening. UBS said the strategy of AnheuserBusch InBev and Miller-Coors of raising prices faster than inflation is the correct one. “Volumes have been weak because of unemployment and not because of some structural issue,” they wrote. “The big U.S. beer brands are NOT dead.” Industry analysts believe that sales volumes fell because of a mix of demographics and economics. Job loss in core beer drinking demographics trimmed beer sales and led consumers to trade down to cheaper brands. “However, as the economy recovers, these consumers will return to the brands they prefer.”

Miss Rheingold Is On A Mission As Vintage Beer Returns

The once famous jingle “My beer is Rheingold, the dry beer” was more than the advertising… it was part of the culture. Now, Rheingold Beer is back and has relaunched in New York City. Drinks America CEO Pat Kenny is re-launching the legendary beverage that began in 1883 and was so wildly popular that it controlled 35% of New York’s Beer entire market from 1950-1960. The company featured an annual ‘Miss Rheingold Pageant’ that many felt due to advertising visibility, was as important and prestigious as Miss America. “She was never seen drinking beer. She was offering it always to her friends and her fans”, said Ann Newman some fifty years after she was a Miss Rheingold finalist. Newman is working on an upcoming Brooklyn Historical Society show on the brand’s iconic ads. he company’s headquarters was in the Bushwick section of Brooklyn. Rheingold was the official beer of the New York Mets, and its advertisements featured John Wayne, Jackie Robinson, and the Marx Brothers. Rheingold shut down operations in 1976, when they were unable to compete with the large national breweries. PAGE 12

FIND THIS BEER NEW BELGIUM BREWING FORT COLLINS, CO

FAT TIRE AMBER ALE ABV 5.2%

IBU 18.5

Although this craft beer classic is unavailable in Florida, it continues to generate great interest everywhere. Homebrewer Jeff Lebesch riding his ‘Fat Tire’ bike through European villages is the source of this remarkable broad palate amber ale. Brewed commercially in 1991, the cult following has grown to bigger than distribution. Now available in 26 states, Fat Tire and all the New Belgium Brews have loyal fans everywhere, and for many reasons. Anne Fitch’s art labels have gained attention since the start, and the brewery is the only 100% windpowered in America. Outside Magazine named New Britain the “Best Place to Work in America’ and both the mystique and the quality of Fat Tire Beer lives up to the hype. This beer is just delicious.

Miller & Moulton’s

BAR STOOL BANTER

“Rheingold, It’s My Beer” David Moulton ‘Bar Stool Banter’

Sometimes when “Smokey” asks me to write a little something for the Beverage Underground I struggle to find a trendy topic. I was struggling for this issue when he simply told me, “Rheingold is back. Re-launched in NYC.” I got chills. Do you remember your first drink? Mine was Rheingold Extra Dry. The Official Beer of the New York Yankees and New York Giants. My grandfather was a Yankees/Giants fan and a beer drinker. So naturally, that was the beer of choice in their house. I vividly remember every single time opening their fridge and seeing 12-24 red and white cans of Rheingold. I spent a lot of time with my maternal grandparents. They would have 2 beers each over dinner, after a day’s work. Nothing more but nothing less. Then while watching television at some point during the evening, grandfather would have a J&B Old Fashioned and grandmother a Vodka Gimblet (don’t muddle the fruit). I would drink milk or soda. One night during dinner, next to my milk was a small juice glass. Why? I remembered thinking, “It’s not breakfast. I’m not having OJ with dinner.” I was a teenager. My grandfather poured himself a Rheingold and then instead of topping off the final few ounces, poured it into my juice glass. Wide-eyed, I looked at my grandmother like, “is this OK?” And then a lifetime relationship with beer was born. Thanks to Rheingold Extra Dry. Now it wasn’t a prime rib or my grandmother’s pot roast,... but it was good! In the 80’s when I left my home state to attend college, Rheingold could not be found in the hills of Scranton, PA. Plenty of Rolling Rock and Yuengling,... but no Rheingold. Now its back! My youth lives a bit longer. It faces a tough challenge but then again a generation ago, Rolling Rock and Yuengling were Pennsylvania only staples at “cheep beer Wednesdays in college.” Now they are served nationwide, on tap for more per pint than we paid per case. So Good Luck Rheingold Extra Dry. Welcome Back! What was your first drink?

“Raising a glass to another one that bit the dust”

When the China Pavilion closed in North Naples last month there was no announcement or good-byes. The once popular Chinese restaurant had been a perennial five-star selection of Gulfshore Life but soon after closing, a story of back taxes, health violations and sketchy business practices emerged. After 25-years in business and swirling debt, the owners walked… leaving the lights on. (and food rotting in refrigerators)

Miller & Moulton in the afternoon Weekdays 2-7 PM - www.770ESPN.com 770 ESPN IS THE HOME OF BEVERAGE UNDERGROUND RADIO ‘AFTER DARK’ THURSDAY NIGHTS

239.274.0088 239.277.0028 fax

www.GendronFuneralHome.com

PAGE 13

OSCAR’S ‘BEST

PICTURE’ MOVIE QUIZ Which Movies Actually Won The Academy Award?

Pulp Fiction (1994) Fargo (1996) Braveheart (1995) Goodfellas (1990)

Forrest Gump (1994) Million Dollar Baby (2004) Lost in Translation (2003) Slumdog Millionaire (2008) Crash (2005) A Few Good Men (1992) Little Miss Sunshine (2006) The Departed (2006) Quiz Answers on page 15

No Bull…SWFL Firm Makes Mechanical ‘Rodeo’ Lime Ride for Cuervo

The “Cuervo Tequila Mechanical Rodeo Lime Ride” was the feature activity for the Cuervo-Games in Santa Barbara California on September 30. Galaxy America, also known as, The Rodeo Bull Company, is the premier maker of mechanical bulls and they produced a life-like giant replica wedge of lime for the competitors to ride. Riders experience exactly the same motion as they would on a mechanical bull, on a wedge of lime. Galaxy America is an international company that has been a leader and innovator of safe mechanical rides for over 20 years. They have customized mechanical rides for corporation before, but Robin Whincup, Galaxy America’s CEO commented, “We were delighted to produce mechanical Rodeo Lime for Jose Cuervo. It demonstrates the versatility of our mechanical motion systems and the creativity of our production team. In addition, it also demonstrates how our themed mechanical rides can be a very powerful and fun marketing tool for any brand”. The CuervoGames is an interactive an American Gladiatorstyle athletic team competition that toured 15 cities in 2010. The Cuervo-Games Grand Finals will be held in Las Vegas on the 30-31

Get Started Today! VISIT

YRGFitness.com

OR CALL

1-800-699-9180

PAGE 14

REAL BARTENDERS BUY PROFESSIONAL TOOLS - WWW.BEVERAGEUNDERGROUNDMALL.COM

August 27, 2010

BEVERAGEUNDERGROUND

Bill ‘The Legend’ Long

Reviews by Harvey Steiman

10 Red Values from Australia By Augustus Weed (Posted Online)

Bill Long is a local guy who is known around the world as ‘The Legend’. Bill Long was a great bartender, employee and co-worker. A humble and helpful teacher of the art of sales, service and showmanship, we recognize our neighbor, the legend as our Pro2 Know.

The top two wines in this report are both Shiraz blends from Peter Lehmann, a Barossa Valley-based winery that consistently produces great values.

Rank #1

90 points

Rank #2

90 points

Rank #3

89 points

Rank #8

88 points

2007 Peter Lehmann Clancy’s | $16 There's a nice transparency to the dark berry,

2007 Peter Clancy’s licorice, smoke Lehmann and herb flavors, playing out| $16 over a medium-weight frame and lingering well. Shiraz, Cabernet Sauvignon, Merlot and Cabernet Franc.

2008 Peter Lehmann Layers Red | $16 Polished, focused and distinctive for the spice

2008 Peteraccents Lehmann Layers and tobacco to the supple coreRed of red| $16 berry and cherry flavors, lingering easily on the generous finish. Shiraz, Mourvèdre, Grenache, Tempranillo and Carignane.

2008 Peter Lehmann Barossa Shiraz | $16 Ripe and succulent, with a juicy feel to the

2008 Peter Lehmann Shiraz | $16 lively blueberry and plumBarossa fruit, hinting at toast and cedar as the finish lingers.

2007 Peter Lehmann Barossa Cabernet Sauvignon | $16 2008 Peter Lehmann Barossa There's a good balance of ripe red fruit and Cabernet Sauvignon | $16 savory overtones in this medium-weight, deftly fashioned Cabernet.

WEPhone: LOVE(239) YOUR495-7400 SMILE Welcoming New Patients Hablamos Español

239-495-7400

Family & Cosmetic Dentistry Dr. Sonia Rocha has 20 years experience and expertise. Guaranteed for a beautiful simile and gentle touch!

Invisalign Special! $100000

BAR EXPERIENCE / INDUSTRY AWARDS: 1995 1st Place Quest for the Best Qualifier 1996 1st Place Bartenders in Paradise 1996 2nd Place Quest for the Best Florida Finals 1996 2nd Place Quest for the Best World Finals 1997 1st Place Quest for the Best Florida Finals 1997 1st Place Quest for the Best World Finals 1999 1st Place Quest for the Best Florida Finals 1999 2nd Place Quest for the Best World Finals 2000 1st Place Legends of Bartending Grand Champion BAR HISTORY: Ernie’s, Ricochet, Club Oasis, Hurricane Jane’s, Legend’s Steak House, Yabba Island Grill HOMETOWN: Marlboro, MA FAVORITE BAND: STP FAVORITE MOVIE: Gladiator CURRENT GIG: Owner Splash Zone & Stilwell Solar WHAT DO YOU DRINK? beer flavored beer FAVORITE BAR TO DRINK? My Boat TRAINER/SCHOOL? Self-Taught. Nobody was willing to share their knowledge Hear of exclusive interview with Bill Long at: www.BeverageUnderground.com/Radio

Full Treatment - Top & Bottom

Special - $9900 Comprehensive Exam

Comprehensive Exam Full Mouth Series Cosmetic Exam Comprehensive Exam • Full MouthProphylaxis Series • Prophylaxis Special applies unless gun disease is present

Cosmetic Exam • Bottom (unless gum disease is present)

‘ALL ANGLES MARKETING’ IS COST EFFECTIVE & COMPREHENSIVE CALL 239.694.5000

Quiz Answers

Same-Day Emergencies Welcome! Evening & Saturday hours available for your convenience.

Brandtastic Trivia: Black Velvet Whiskey

Take advantage of our

FINANCING PROGRAM!

27400 Riverview Center Blvd., Building VIII, Suite 8 Bonita Springs, FL 34134 (239) 495-7400 www.DrSonia.com

Oscar’s Best Quiz: Braveheart,Forrest Gump, Crash, Million Dollar Baby,

(239) 495-7400

Sonia Rocha, DDS Slumdog Millionaire, The Departed

Call Today!

PAGE 15

‘Lemon Drop’- The Movie’ Pays Tribute to Classic Absolut Citron Shooter

Miss Lemon Drop Search SATURDAY, OCT 23 @ Voda Lounge

The stage is set the action. “When her beloved kittens are mysteriously taken from her, this sweet girl next door will turn sour doing whatever it takes to track them down”. LemonDrop, the movie, stars the comedic and sexy actress Ali Larter from ‘Final Destination’ and ‘Legally Blonde’ as ‘Lemon Drop’ along with Martin Kove as Johnny Thunderbird, from ‘The Karate Kid’ and ‘Rambo: First Blood Part II’. The leggy Larter is a crime stopping, beehived heroine wrapped in yellow latex who is out to prove that ‘Sweet Never Hurt So Good’. The movie is kitschy-cool and could be considered a second generation spoof of Quentin Tarantino‘s Kill Bill movies, but also is a fun and entertaining homage to Russ Meyer‘s campy, 70′s B-Movies ‘sexploitation films’ like ‘Supervixens’ and “Beyond the Valley of the Dolls’. See the movie on Absolut’s facebook page. SEE THE MOVIE WWW.FACEBOOK.COM/ABSOLUT

Beverage Underground Grows ‘After Dark’ Bar-Talk on 770 ESPN Radio

Beverage Underground

Radio After Dark EVERY THURSDAY NIGHT ESPN 770 AM

Listen to archived shows

www.BeverageUnderground.com