REBECCA LIGGINS
BRIEF
TONE OF VOICE
AUDIENCE
DURATION
OUGD303 BRIEF 5 - VOTE STEVE
Produce a viral campaign and identity for a client running for Student Union President
Fun, Friendly, Informative
All students of Lincoln Bishop Grosstessee University College
5 weeks
1/6
A bag of promotional products that would be given to the promotions team to wear and use around the University.
REBECCA LIGGINS
BRIEF
TONE OF VOICE
AUDIENCE
DURATION
OUGD303 BRIEF 5 - VOTE STEVE
Produce a viral campaign and identity for a client running for Student Union President
Fun, Friendly, Informative
All students of Lincoln Bishop Grosstessee University College
5 weeks
2/6
Screen printed t-shirts that promote the viral campaign for the promotions team to wear. They can also be used in a fun way if the beard is held up to the face.
REBECCA LIGGINS
BRIEF
TONE OF VOICE
AUDIENCE
DURATION
OUGD303 BRIEF 5 - VOTE STEVE
Produce a viral campaign and identity for a client running for Student Union President
Fun, Friendly, Informative
All students of Lincoln Bishop Grosstessee University College
5 weeks
3/6
The printed material is based on a circus theme to promote fun and play on Steves big ginger beard which he is know for.
REBECCA LIGGINS
BRIEF
TONE OF VOICE
AUDIENCE
DURATION
OUGD303 BRIEF 5 - VOTE STEVE
Produce a viral campaign and identity for a client running for Student Union President
Fun, Friendly, Informative
All students of Lincoln Bishop Grosstessee University College
5 weeks
4/6
Stickers, badges and leaflets were produced to spread the campaign around the University. The material all focuses on the identity and all has a fun and interative element to them.
REBECCA LIGGINS
BRIEF
TONE OF VOICE
AUDIENCE
DURATION
OUGD303 BRIEF 5 - VOTE STEVE
Produce a viral campaign and identity for a client running for Student Union President
Fun, Friendly, Informative
All students of Lincoln Bishop Grosstessee University College
5 weeks
5/6
Face mask were produced to promte Steve in a positive fun way. When campiagning they would take photos of students holding the maks to really show the students being involved is something important to Steve.
REBECCA LIGGINS
BRIEF
TONE OF VOICE
AUDIENCE
DURATION
OUGD303 BRIEF 5 - VOTE STEVE
Produce a viral campaign and identity for a client running for Student Union President
Fun, Friendly, Informative
All students of Lincoln Bishop Grosstessee University College
5 weeks
6/6
Here you can see the campaign material being used around the University by Steve and the promotions team.