Design Direction ben rodgers senior thesis
Target Market Surveys and Interviews
" Multipurpose furniture is awesome if I can buy one thing that has several functions it benefits me and sells the product more. Comfort is also key, I want it too feel just broken in, not too firm but not like sitting on springs. The final part is taking up excess space, I'm a college student with limited room, I'd rather trade fancy ornate armrests for a simple end, maybe with storage capabilities... " " Versatility of function is lacking,(love the idea of dual functionality with futons.) Furniture could be more compartmental/ modular for storage use("stash storage") and also re-arrangement (more furniture could use wheels because of their weight, add features to help a single person move their own furniture with ease.) Cleaning uphostlrey sucks, we need smarter stain resistant yet elegant upholstrey. " " Being a college student, we are moving frequently. Making furniture functionable while it's in an apartment or house, while still easy to move when the times comes would be great. " " More attributes of comfort in one piece of furniture would be cool. " " There's no good way to clean your furniture. " "Versatility is awesome!"
By the Numbers...
Most desirable pieces of furniture:
Most common use of furniture:
Piece
Activity
% of responses
% of responses
Chair....................................................32%
Relaxing.....................................................76%
Hammock.............................................36%
Video Games.............................................40%
Lounge.................................................52%
Eating.........................................................32%
Love Seat.............................................20%
Games / Parties.........................................24%
Coffee/Game Table..............................64%
Sleeping.....................................................36%
T.V. Stand............................................24%
Summary Furniture should be easily movable and possibly nomadic in nature. Ease of storage is an important factor, collapsibility or simple disassembly may be necessary. Furniture should be easy to clean as it is likely it will become dirty. "Versatility is awesome!" Furniture should always be comfortable and even more, comfortable in a variety of ways.
Washable, Versatile, Comfortable, Portable!