What is an Explainer Video Animation Company Dublin
Animation Company An "explainer video" is a brief video that provides an introduction to or a overview of a topic. An explainer movie is a short animated video which focuses on describing a business idea in a simple, engaging and persuasive manner, by utilizing a clear and concise speech; appealing and attractive visuals that quickly catch the viewer's attention. It is both educational and informational, generally it explains exactly what the business provides, how it can assist the customers with their problem and why that product/service is the ideal choice on the market. Characteristics What makes these videos distinct from any other advertising video? Check out their characteristics! - Short: explainer videos are brief and very straightforward (no more than 90 seconds on average). - simple: they pass a simple and clear message by following the classical story structure of "what", "how" and "why". - Focused on the target audience and their issues: these kinds of videos are made to satisfy the target audience's needs, in order to make them feel identified with the company's proposal. - Top quality: to get the very best marketing results, these videos have to have the highest quality to be able to make the company stick out from the competition. - Animated personalities: explainer videos generally utilize animated characters to provide an enjoyable touch that generates a strong connection with the target audience. - Branding colors: they generally use the look & feel of the brand's identity to be able to spawn solid brand recognition. - Music: explainer movies have music and sound effects that set the mood to tell a particular story and help to increase engagement.
- Professional voice-over: All these videos are featured with a professional voiceover artist which reveal what is being shown on screen. Advantages Of An Explainer Video Now that we know what an explainer video is and what their main characteristics are, the question is: how can it help you market your company? We have compiled 4 excellent benefits they have for enhancing your marketing strategy. Check them out! 1: Describe your business idea in just a matter of seconds - Explainer videos are great to explain your business idea in only a couple seconds, they work flawlessly to quickly catch your audience's attention. By putting an explainer movie over the fold in your site, you could increase the average visit time by 2 minutes! 2: Boost your online visibility - Thus, if you make your visitors stay longer in your own webpage, it is widely valued by Google (or any other search engine), considering it as of curiosity and will rank it higher. Additionally, video content provides you the chance to be on YouTube, the 2nd largest engine and the 3rd biggest social networking site on the internet. 3: Increase conversions - Explainer movies are extremely catchy, appealing and compelling, and they encourage people to continue watching. Individuals may realize exactly what you do at a fast, simple, informative and enjoyable manner. This is very important to start growing your conversion rates. Only for you to get an idea, an explainer video can grow conversions by 20 percent on average! 4. Build brand awareness - If you apply the colours of your brand to the landscape and background of your video, the audiences will understand that your organization is the one behind this proposal. Additionally, if you customize the personalities of the video according to your target audience's style, look, age, etc. you'll create a powerful emotional bond with them. All this helps a lot to construct brand awareness and induce confidence towards your company. Consequently, if you consider the main features of these videos, then you can see that they can help you through every phase of the sales funnel: awareness, consideration and conclusion. Everything depends on the message you want to transmit and what sort of "action" you wish to generate from your target audience. Don't miss the opportunity to use such a great cost-effective advertising tool! Animation Company Dublin