2012-KIRKLAND-SCENE MediaKit

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Arts and entertainment for the Eastside

2012 Media Guide


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The

Distribution 65,481 magazines per month. Scene Magazine is distributed monthly to upper Eastside high income zip codes via the Reporter newspapers in Mercer Island (98040,) Bellevue (98004, 98006, 98007, 98039,) Kirkland (98033,) Sammamish (98074, 98075) and Redmond (98053.) Targeted racks and drop locations are positioned in high traffic areas near restaurants, malls, bus stops/park & rides, coffee shops, hotels, apartments, museums, libraries and hospitals throughout the Eastside.

Frequency Published monthly; last week of the month; 12 issues annually.

Reader Profile Educated, active, inquisitive and financially secure adults who relish food, wine and culinary travel.

Key Reader Demographics Zip Code

Eastside Community

98039 98075 98053 98074 98040 98006 98029 98065 98033 98004 98007

Medina Sammamish Redmond Sammamish Mercer Island Bellevue Issaquah Snoqualmie Kirkland Bellevue Bellevue

2011 Average Household Income

$205,675 $172,523 $162,213 $146,091 $149,933 $125,979 $116,688 $107,375 $111,637 $102,650 $ 76,570

Percentage Own home

88% 85% 83% 84% 83% 88% 85% 91% 91% 88% 83%


Fast Facts TheEastsideScene.com Contains entertainment, updates, calendars, blogs, photos and entertainment news Over 6,100 unique visitors per month 16% of the users are direct traffic 41% are coming to us via a search engine 43% are from referring sites

The Scene Green Edition The Green Edition has a global outreach. It is fully downloadable and printable in full color.

www.bellevuereporter.com/green_editions/ www.mi-reporter.com/green_editions/ www.issaquahreporter.com/green_editions/ www.kirklandreporter.com/green_editions/ www.redmond-reporter.com/green_editions/ www.valleyrecord.com/green_editions/

Editorial Scene is the only lifestyle, entertainment, arts and fashion magazine on the Eastside. Editiorial content is local, relevant and up to date each month; focusing on the urban lifestyle on the Eastside.

Editorial Mission Editorial content that engages our readers with insider information about dining, arts, fashion, food and entertainment on the Eastside.

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www.TheEastsideScene.com

425.822.9166 11630 Slater Ave NE, Ste 8/9 Kirkland, WA 98034 THE SCENE is a publication of the


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2012 Rates 1x

Ad Size

3x

6x

12x

Four-Color Display Ads* Full Page $2,675 $2,575 $2,375 Includes 728 x 90 pixels online banner ad Half Page

$1,628

Quarter Page

$1,171

Eighth Page

$475

$1,569

Book size is 10”W x 11.75”H trimmed and saddle stitched

$2,000

$1,451

$1,175

Includes 300 x 250 pixels online box ad

$863

$798

$650

Includes 300 x 100 pixels online rectangle ad

$455

$425

$375

Includes 300 x 100 pixels online rectangle ad

premium positions* Page 2 $2,943 $2,833 $2,731 Includes 300 x 600 pixels online half-page ad Inside back Cover

$2,943

Back Cover

$3,076

Inside Double Spread

$5,308

$2,833

$2,200

$2,731

$2,200

$2,600

Full Page

9.5"W x 10.95"H

Half Page Vertical

4.67"W x 10.95"H

Half Page Horizontal

9.5"W x 5.40"H

Quarter Page

4.67"W x 5.40"H

Eighth Page

4.67"W x 2.60"H

Inside Double Spread

19.5"W x 10.95"H

Back Page Full Bleed

10.5"W x 12.25"H

Ad specifications Please send CMYK process only and if possible, convert all spot colors to process color.

$2,300

Black text should be made of 100% black only.

Includes 300 x 600 pixels online half-page ad

$5,106

Dimensions

Live area should be 0.5” within the margin on all sides . The exact dimension of the live area is 9.5” W x 11.25”H

Includes 300 x 600 pixels online half-page ad

$2,961

Ad Size

$4,704

Small color text must be 100% of either Cyan, Magenta or Black for optimal clarity.

$4,025

Includes 300 x 600 pixels online half-page ad

Please send high resolution PDF of your ad in exact dimension as specified above with printer’s marks turn off.

* A $2.25 charge per ad will be added for the Green Edition

formatted ads (samples) THE scene

april 2011 | thebellevuescene.com | 5

BEST PLACES

SE AT TLE

16 | thebellevuescene.com | may

out & about

2011

May

“Crossroads is aptly known as the Eastside’s living room.” – Best Places Seattle, 11th Edition by Monica Fischer

and Tim Rice. The rock opera highlights the struggles of Jesus of Nazareth and Judas Iscariot during the last week of Jesus’ life. It features a vibrant score of chart-topping hits like “Superstar” and “I Don’t Know How to Love Him,” The production is timeless and tremendously powerful. Call for ticket prices. Village Theatre, 303 Front St. N., Issaquah, 425-392-2202.

An Eastsider’s guide May 1

May 1-15 The Chinese Acrobats of Hebei are masters of agility.

May 8-9

“Art of Jazz”

A reprise performance of the SRJO’s well-received concert. The show will feature an all-star dectet of players performing pieces by Seattle composer Bob Hammer, nationally acclaimed Marty Paich and Gerry Mulligan, and SRJO co-director Michael Brockman among others. 7 p.m. Tickets: Adult, $38; Senior, $34; Youth, $15. Kirkland Performance Center, 350 Kirkland Ave., 425-828-0422

May 6-14

“A Midsummer Night’s Dream”

Treat yourself to an evening of frolic, buffoonery, trickery and enchantment as the Bellevue Youth Theatre presents Shakespeare’s delightful comedy, 16661 Northup Way, 425-452-7155

Chinese Acrobats of Hebei

Witness the ancient art of Chinese acrobatics straight from its place of origin – the Chinese province of Hebei. The acrobats are masters of agility and grace combining Chinese traditions, incredible acrobatics, stunning costumes, Chinese props, and a beautiful music soundtrack. May 8 at 3 and 7 p.m; May 9 at 1:30 p.m. Tickets: Adult, $30; Youth, $20. Kirkland Performance Center, 350 Kirkland Ave., 425-828-0422

May 11-July 3

Jesus Christ Superstar

The groundbreaking theatrical masterpiece by legendary writing team Andrew Lloyd Webber

April Surgent: Into the Surface

Surgent is one of Seattle’s most promising glass artists. Into the Surface is her largest installation to date. A 14-foot wall, comprised of more than 100 individual glass panels, each intrically engraved layer by layer, captures urban life as it unfolds. Native Seattle sound and video add to a rich multi-sensory experience. Bellevue Arts Museum, 510 Bellevue Way N.E., 425-519-0770

Sizes 0-8

for little citizens of the world

FREE

ave ne

NE 8th

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crossroadsbellevue.com

Full Page

AZEK Deck made of cellular pvc, is engineered with proprietary ProcellTM Technology, and virtually eliminates all the shortfalls associated with today’s decking materials.

Reserve your for May seat now 2nd at 6:30 p.m.

Contact your Issaquah Cedar & Lumber representative for more information about all the AZEK decking and railing products.

ON REFACING

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WITH THIS AD

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Cederquist explores the relationship between reality and illusion in his functional furniture pieces. Ingeniously constructed and infused with vivid imagery that shifts viewpoints multiple times, Cederquist’s works engage not only the eye, but the mind. Bellevue Arts Museum, 510 Bellevue Way N.E., 425-519-0770

Kitchen Clin Live De ic mo!

Live music every Thursday, Friday and Saturday night

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20+ International restaurants

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Reface • Replace • Remodel

Your passport to the flavors of the world.

1/8 Page 8 | thebellevuescene.com | may 2011

Fine Cedar & Millwork since 1955

5728 East Lake Sammamish Pkwy SE • Issaquah 425.392.3631 • www.cedarexperts.com

1/2 Page Vertical

1/4 Page

Space Closing: Friday, 2 weeks prior to publication Publication Date: Last week of the month Materials Due: Friday, 2 weeks prior to publication


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Magazine rack and drop distribution list

BELLEVUE

MERCER ISLAND

Courtyard by Marriott Denny’s, 148th Ave NE Crossroads Connection Daily Planet Whole Foods Overlake Hospital Gardens at Town Square Pacific Regent Bellevue Regional Library Lake Hills Library Belletini University Book Store Hyatt Regency Hotel Tully’s, Lincoln Square Tully’s, Main St Westin Hotel Bellevue Art Museum Downtown Transit Center, NE 6th Bellevue Towers, North Bellevue Towers, South One Bellevue Center Bellevue City Hall Hilton Hotel Sheraton Bellevue Hotel Starbucks, Bellevue Square Gilberts on Main Bellevue School District The Catalina Eastgate Park & Ride Bellevue College Lohman’s Plaza Factoria Mall Civica Oma Bap Trader Joes Park & Ride Eastside off I90 148TH & Main (new Walmart) Overlake Hospital Gift Shop

Mercer Island Park & Ride Tully’s Noah’s Bagesl Starbucks Island Pub Mercer Island Post Office Mercer Island Reporter Mercer Island Library Rite Aid

KIRKLAND Park Lane Houghton Market Street Juanita Village Carillon Point Totem Lake

SNOQUALMIE Snoqualmie Casino IGA (Ridge) NW Factory Outlet Store Salish Lodge

You can always read our Scene Magazine online, simple click here

ISSAQUAH/SAMMAMISH Cucina Cucina Trader Joes Village Theatre YMCA Highland Issaquah Park & Ride Fred Meyer in Sammamish? Swedish Hospital

REDMOND Trader Joes Redmond Bar & Grill Overlake Safeway Safeway Bear Creek Redmond Library Microsoft Cafeteria REI Whole Foods Blazing Bagels Redmond Athletic Club Tully’s Woodinville Hollywood Hills


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Editorial & Advertising Package HALF PAGE Editorial and Advertising Package Included one half-page story on your business and 5 half-page ads. $1,175* per month or $7,050 for the six month commitment

Print size: 9.5”W x 5.4”W (horizontal) OR 4.67”W x 10.95”H (vertical) Online ad: 300 x 250 pixels (Editorial story runs once; half-page ads run five consecutive months)

QUARTER PAGE Editorial and Advertising Package Included one quarter-page story on your business and 5 quarter-page ads. $650* per month or $3,900 for the six month commitment Print size: 4.67”W x 5.4”W

Online ad: 300 x 100 pixels (Editorial story runs once; quarter-page ads run five consecutive months)

Format: EBrite newsprint, stitched and trimmed Deadline: Friday, 2 weeks prior to publication date Publication Date: Last week of the month

* A $2.25 charge per ad will be added for the Green Edition.


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2012 Stimulus Package

Buy 2 ads and get the 3rd ad FREE There is no reason to wait around for something to happen when you can reach customers today with The Scene Magazine 2012 Stimulus Package! Reserve your ad space and take advantage of these great rates.

Four-Color Display Ads

Book size is 10"W x 11.75"H

trimmed and saddle stitched

Size Full Page

$2,000 *

Half Page

$1,175 *

Quarter Page

$650 *

Eighth Page

$375 *

Includes 728 x 90 online banner ad

Includes 300 x 250 online box ad

Includes 300 x 100 online rectangle ad

Includes 300 x 100 online rectangle ad

Ad Size

Dimensions

Full Page

9.5"W x 10.95"H

Half Page Vertical

4.67"W x 10.95"H

Half Page Horizontal

9.5"W x 5.40"H

Quarter Page

4.67"W x 5.40"H

Eighth Page

4.67"W x 2.60"H

Inside Double Spread

19.5"W x 10.95"H

Back Page Full Bleed

10"W x 11.75"H

Format: EBrite newsprint, stitched and trimmed Deadline: Friday, 2 weeks prior to publication date Publication Date: Last week of the month

* A $2.25 charge per ad will be added for the Green Edition.


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Testimonials

The value of the scene

Fine Northwest Living

Advertisers tell all

Country Estate

Luxury Rambler

Featured Listings

Bridle Trails • Bellevue • $1,285,000 4 bedrooms • 3.5 bathrooms 4,280 SF Home • 1+ Acre Lot

Renovated

Craftsman

Bridle Trails • Bellevue • $1,399,000 4 bedrooms • 4 bathrooms 4,760 SF Home • 2.23 Acre Lot

"The value we find in advertising with the Bellevue Reporter and The Scene Magazine is keeping Beth's face and name in front of people so they know she's the one to call when they decide to buy / sell." Beth Billington, Real Estate Broker Karla Wilson, Marketing Director

English Hill • Redmond • $958,000 4 bedrooms • 3.25 bathrooms 3,915 SF Home • 35,001 SF Lot

West of Market • Kirkland • $998,800 3 bedrooms • 2.5 bathrooms 3,420 SF Home • 7,200 SF Lot

Inventory remains low and buyers are motivated. Now’s the time to list your home!

Houghton • Kirkland pending : $1,325,000

Apple Valley • West Bellevue pending : $1,250,000

Marymoor Hill • Redmond pending : $899,000

Microsoft Area • Redmond pending : $898,000

Beth Billington Coldwell Banker Bain 425.450.5208 beth@bethbillington.com

www.bethbillington.com • www.bridletrailstoday.com

My market is the Eastside and in particular, Bellevue and Mercer Island. I have found that my advertising in SCENE Magazine and my on line ad in www.thebellevuescene.com has continually brought in new clients to Blind Alley. I've been advertising with SCENE since their first issue and will continue because my ads work. Kurt Evers, Owner The Blind Alley

Hunter Douglas offers an array of attractive colors, fabrics and styles for creating inviting living spaces. With their enduring craftsmanship and energy-efficient designs, they present exceptional value – smart style that’s energy smart, too.

custom drapery and window blind specialists

The Art of Window Dressing Idea booklet

14102 NE 21st Street, Bellevue, WA 98007 425-644-7181 • 1-800-642-5176

FREE

www.blindalley.com

with this ad

“My Thailand” Thailand Island Country Until Feb. 5

SVETLANA SHALYGINA ❱ “Personal Spaces” Separation Anxiety Feb. 8 - Mar. 11

Art in Bellevue

425.283.0461

www.ArtInBellevue.com On the Hyatt Courtyard

Regardless of the internet and abundance of information available, I still believe that a local print magazine, picked up and read, is important for a local business to spend their advertising dollars with. My reoccurring ads in the Bellevue SCENE has continued to increase my business' viability and has provided me with new customers and friends for the future. Gunnar Nordstrom, Gunnar Nordstrom Gallery

Visit our showroom or call today for an in-home decorator appointment

The

597897

❱ CHARLIE BARR

When I moved my gallery from Kirkland to Bellevue, I designated SCENE Magazine as one important advertising source. I have found success with my committed advertising in SCENE.

Showroom hours: 9:30 to 5:00 Monday – Saturday In-Home Decorator appointments available daytimes Monday through Saturday and evenings Monday through Thursday.

scene Magazine

Kirkland Reporter

425-822-9166 11630 Slater Ave NE, Suite 8/9 Kirkland, WA 98034

www.TheEastsideScene.com www.KirklandReporter.com


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