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UpClose&Personal WHO WE ARE TOP NOTCH ENTERTAINMENT INC. is an entertainment Promotion company that develops, produces and manages live events designed to reach targeted demographics in markets throughout Maryland, the District of Columbia, Virginia and Philadelphia. Through creative conception and flawless execution, TOP NOTCH ENTERTAINMENT creates events that engage and captivate audiences, thereby increasing advertising exposure and making a lasting impression. WHAT WE DO For over six years, we have produced and managed concerts and live events throughout the east coast. Our combined experience in entertainment marketing, talent buying, concert promotion, event production, artist management and facility management has provided us with the experience, depth and resources to produce and manage events of all sizes. We are extremely proud of the concert tours and events that we have produced for our clients. From clubs and theatres, to arenas and other “Hot Spots�, we have produced events that keep our artists, audiences and sponsors satisfied. With our focus on the business of producing live events and managing entertainment marketing events, our clients refer to us as "Entertainment Marketers with Creative Panache". UpClose&Personal OUR BUSINESS SIDE In our years of experience, TOP NOTCH ENTERTAINMENT has been involved in nearly every aspect of the live event business. Through our experience we have developed a niche for executing many of the important business aspects of producing live events including: developing and administering event budgets, strategic planning, administering box office and ticketing operations, negotiating vendor www.btopnotch.com
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contracts (e.g. ticketing, sound, lights, staging, labor), negotiating agreements with concession and merchandise vendors, auditing and monitoring ticketing, concessions, and merchandising operations, sponsorship fulfillments, and execution of commitments to sponsors. Event Consulting Services provided by TOP NOTCH ENTERTAINMENT: Entertainment Marketing Event Production and Management Talent Buying Concert Promotion and Management Promotion and Event Consulting Celebrity Parties Sponsorship Fulfillment / commitment execution Material Development includes: flyers, tickets and posters Event/Tour Budget Development and Administration Contract Negotiation and Administration Box Office and Ticketing Management Vendor Contract Negotiation
ENTERTAINMENT MARKETING Our approach to developing an entertainment event begins with a clear understanding of our client's objectives. We are able to help our clients reach targeted consumers by developing entertainment marketing events designed to launch new products and reinforce brand awareness. To help our clients review and evaluate proposed events, TOP NOTCH ENTERTAINMENT will prepare and submit an event summary, which will include a project timeline, budgets and a project team dedicated to the fulfillment of the event. TOP NOTCH ENTERTAINMENT manages the entire event from start to finish. UpClose&Personal EVENT PRODUCTION AND MANAGEMENT TOP NOTCH ENTERTAINMENT will provide experienced producers and project managers to oversee your event from start to finish. We handle all onsite logistics including site preparation, staging, sounds, lights, video projection, security and staffing, box office, clean-up, and concession operations. With extensive resources and contacts with club owners, facility managers, artists, their managers and producers,
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graphic artists and writers we are able to create innovative and memorable events customized to reach your target demographic. TALENT BUYING For years, TOP NOTCH ENTERTAINMENT has helped clients find the right entertainment mix for their events. We will help identify the most appropriate entertainment for your specific audience and make recommendations based on artist pricing and availability. Additionally, we will work within budget parameters and will handle negotiations with artist representatives. TOP NOTCH ENTERTAINMENT will manage the entire contract process from start to finish. ___________________________
EXECUTIVE TEAM Tarrance Bellamy - President/CEO Misty Melbey - Executive Assistant Patrice Greggs - General Manager Jeremy Hooker - Marketing & Sales Director Nathean Hooker - Director of Operation Cameron Marshell – Street Team Coordinators Head of Security – Big O UpClose&Personal
2004 CELEBRITY EVENTS March 18, 2004 NBA Celebrity Juan Dixon of the Washington Wizards One Night Club – Celebrity Party Attendees: 534 Sponsor:TOP NOTCH ENTERTAINMENT Concession Give-a-ways ___________________________ April 15, 2004 FLOETRY in Concert Sonar Night Club – Live Concert Attendees: 1123 Sponsors:TOP NOTCH ENTERTAINMENT & Orion Enterprises & Consulting Services, Inc. Concession Give-a-ways www.btopnotch.com
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___________________________ UpClose&Personal May 20, 2004 LOON in Concert Hosted by 92Q’s Troy Johnson of the Big Fat Morning Show Sonar Night Club – Live Concert Attendees: 641 Sponsors: Downtown Locker Room & TOP NOTCH ENTERTAINMENT Concession Give-a-ways ___________________________ July 16, 2004 JADA KISS in Concert Hosted by Hassan Johnson Wee-Bey from HBO’s “The Wire”
Redwood Trust – Live Concert Sponsors: Downtown Locker Room & TOP NOTCH ENTERTAINMENT Attendees: 1503 Give-a-ways ___________________________ September 10, 2004 LIL’ FLIP in Concert Featuring a Performance by LEA Redwood Trust – Live Concert Attendees: 685 Guest Host: Carnell Brown of The Baltimore Ravens Host: Troy Johnson Music By: D.J. Nelly Nell Sponsors: Downtown Locker Room & Entertainment ___________________________ October 22, 2004
Doug E. Fresh in Concert Redwood Trust – Live Concert Attendees: 568 Host: KONAN OF 92q Music By: D.J. Nelly Nell & SDot Sponsors: IKON Entertainment & Konan Productions ___________________________ October 28, 2004
YOUNG BUCK in Concert www.btopnotch.com
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Redwood Trust – Live Concert Attendees: 786 Co Hosts: The Baltimore Ravens - Chris McAlister & The WIRE’s “OMAR”- Michael K. Williams Music By: D.J. Nelly Nell &Mic Wrecka SDot Sponsors: Downtown Locker Room & Entertainment January 8, 2005 LIL WAYNE in Concert At Redwood Trust – Live Concert Guest Host: Reggie Carroll of “The Parkers” Music By: Nelly Nell Sponsors: Downtown Locker Room & IKON Entertainment ___________________________ UpClose&Personal March 5, 2005
T. I. in Concert Hosted by Rod Madd Flava of 92Q’s Rap Attack Show Redwood Trust – Live Concert Attendees: 1200 Music By: D.J. Nelly Nell & Mic Wrecka SDot Sponsors: Downtown Locker Room & IKON ENTERTAINMENT
Concessions Give-a-ways ___________________________ May 2005
CAM’RON and the Diplomats in Concert Redwood Trust – Live Concert Hosted by Rod Madd Flava of 92Q’s Rap Attack Show Attendees: 1100 Music By: D.J. Nelly Nel & Mic Wrecka SDot Sponsors: Downtown Locker Room UpClose&Personal June 4, 2005
Slim Thug & Mike Jones Redwood Trust – Live Concert Attendees: 1230 Guest Host: 92Q’s Rod Madd Flava www.btopnotch.com
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Host: S-Dot Music By: D.J. Nelly Nel Sponsors: Downtown Locker Room & Outline ___________________________ July 9, 2005
FAT JOE & the Terror Squad Outdoor Concert & Swim Suit Fashion Show @ the Milford Mill Park & Swim Club Also Performing: Q, Murphy Homeboyz, Ray Victory, Dirty Heartz, Clay Way & April Love Attendees: 3073 Host: Melyssa Ford of BET Music By: D.J. Nelly Nel, Erica Kane, Rod Madd Flava, D.J. Jay Claxton & S-Dot
Sponsors: IKON Entertainment UpClose&Personal July 22, 2005 LIL MO & LIL WAYNE – Album Release Party At CLUB MATE & Lounge – Live Concert Attendees: 1540 Guest Host: Erica Kane of 92.3Q Music By: DJ Nelly Nel, S-Dot & The Hot Boy Quick Silva Sponsors: Downtown Locker Room & Cash Money Millionaires Tour
___________________________ September 30, 2005 JIM JONES in Concert At CLUB MATE & Lounge – Live Concert Also Performing: REDS, Q, Dirty Heartz Attendees: 1377 Hosts: Rod Madd Flava of 92.3Q, S-Dot - The Mic Wrecka, D. J. Nelly Nel Sponsors: M & G Customs & Cars Unlimited _________________________________ October 21, 2005 YOUNG JEEZY in Concert At Hammerjacks – Live Concert Guest Host: Invisible Set Entertainment Attendees: 1845 Also Performing: D. O. G. Sponsors: Downtown Locker Room & UpClose&Personal www.btopnotch.com
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October 28, 2005 JADAKISS, Mario & Jim Jones in Concert Celebrity Birthday Bash & Live Concert @ CLUB MATE Hosted by: Buffy the Body, S-Dot & JADAKISS Attendees: 1640 Music by: DJ Nelly Nel Sponsor: IKON Entertainment ________________________________ December 23, 2005 JUELZ SANTANA - Album Release Party At Hammerjacks – Hammerjacks Home Team: Rod Lee & Mike Crosby Live Broadcast on 92Q Guest Hosts: Rod Madd Flava, DJ Nelly Nel & S-Dot Attendees: 2150 Also Performing: The BELLAMY Dancers Sponsors: Downtown Locker Room & IKON Entertainment ____________________________________________________
January 6, 2006 THREE 6 MAFIA Hammerjacks Concert Series W/ Rod Lee & BIG L Guest Host: Rod Madd Flava, ICE ANGELS & S-Dot Attendees: 1845 With Special Guest: DJ Nelly Nel Sponsors: Downtown Locker Room & USA Boutique Marketing Statistics Demographics: Maryland, the District of Columbia, Virginia, New York, North Carolina, Georgia, and Philadelphia Race/Ethnicity: African American: 36.7% Caucasian: 41.6% Hispanic/ Latino: 15.4% Native American: 0.8% Asian: 4.1% Other: 1.4% Average Yearly Income Range: 28k-67k Type: Adult Age: 21 and over Genre: Hip Hop, Soul, R&B, Urban, Reggae, Pop Venue Occupancies: 600 - 28,000 Persons www.btopnotch.com
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FACTS ABOUT TARGETED DEMOGRAPHICS Millions of Americans are in the Urban mindset. The consumer buying power of minorities has doubled over the last decade Minority Buying Power in 2006 totaled more than $1.7 trillion African-American Buying Power is predicted to increase by 30% in the next 5 years PUBLICITY CAMPAIGNS: Radio (30 & 60 second spots) Print (Flyers, Posters, Banners and other promotional materials) Media (Newspaper and magazines) Internet (Website/e-ads, email database) Street Promotions Word of Mouth
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