REGIONALCORRESPONDENTS
HOUSTON COUNTERPOINTS
“Summer in the City” at Macy’s
The Dior beauty team: Ladan Rezvani, Lundin Fisk and Libby Christian.
“Summer in the City” featured a beach look with emphasis on cool makeup trends and skin care.
“Summer in the City” was the theme of a recent department-wide event at Macy’s in the Memorial City Mall, where every makeup line featured special treats for customers—from mini-makeovers to facials to gifts with purchase. At the Dior counter, a fashion runway look was created, with a row of director’s chairs, lighted with umbrellas above, ready for clients to try the latest products. Dior’s number one selling product was Diorskin Airflash Spray Foundation, which “gives women a cool, quick airbrushed look,” said national makeup artist Jeffrey Sanchez. “Seasonal items are huge,” continued Sanchez, whom has been a makeup artist for nine years. “It’s a big deal with color again this season—a pop of color. Instead of bright, bold colors, it’s light and sheer—colors that are raspberry and melon.” Another popular item was Dior Addict Lip Glow, a moisturizing lip balm in a beautiful case, which goes on sheer, then changes color according to the wearer’s body chemistry. It retails for $31.00. Dior Rosy Glow Awakening Blush, which also changes color on a woman’s face based Dior’s Jeffrey Sanchez, a national makeup artist, listens to a client’s on its interaction with concerns. her body chemistry, was also a big seller at $52.00. “The pairing of the two has been a huge success,” said Sanchez. “Everything is coloradjusted.” S EPTEMB ER 2 0 1 3 /
A row of director’s chairs resembled a fashion runway for clients getting makeovers.
Mascara, of course, remained a popular item, but Sanchez warned of how not to apply it. “Don’t pack it on. That gives weight to the lashes, and they won’t curl. Instead, start at the base of the lash and work it up,” he advised. Chanel’s Valentina Badell, in front of the brand’s new monitor and makeup counter, featuring mirrors with multiple settings for different types of lighting.
At the Chanel counter, three makeup artists were busy demonstrating summer tips to look pretty and cool in Houston’s steamy humidity. “It’s going great,” said Valentina Badell, counter manager. “Besides makeovers, skin care is big. We are selling a lot of Ultra Correction Line Repair and Hydra Beauty Sérum for protection, hydration and radiance.” Clarins said its Double Serum® was the bestselling serum in the U.S. and Asia—and the two-chamber bottle
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REGIONALCORRESPONDENTS
by Mary Sit