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coconut orchid, orange flower absolute and jasmine petals dries down to a base of sandalwood, musk and amber. The fragrance is presented in a bottle inspired by the confident and voluptuous physique of a woman. Designed by Ms. Lopez in collaboration with Coty Prestige’s Jon Dinapoli, it is washed in a palette of soft gold and delicate rose, a feminine yet striking contrast. Topped with a jewel-like cap, the flacon embodies Ms. Lopez’s star power. Its carton carries a bold star imprint to reflect the essence of passion and glamour while continuing to embrace the ‘bling’ associated with Ms. Lopez. Love And Glamour Jennifer Lopez comes in a 1.7 oz. Eau de Parfum for $49.50 and 2.5 oz., $58.00. They are joined by Body Lotion in 6.7 oz. for $27.50. The fragrance will be available next month at fine department stores nationwide. The scent’s advertising campaign, shot by Photographer Craig McDean on an actual movie set, aimed to capture the magical moment of every woman’s most beautiful close-up—the passion, the drama, the emotion of 1940’s Hollywood glamour modernized in the personification of Ms. Lopez. The advertisement presents Love And Glamour Jennifer Lopez as Ms. Lopez’s next big ‘premiere.’
Be Clear
The flacon with the pink pave crystal heart charm
Following the successful launch of the signature bebe scent in 2009, bebe stores, inc. has again partnered with Inter Parfums, Inc. to launch the next installment of the fragrance franchise, bebe SHEER. Created and produced by Inter Parfums, bebe SHEER is inspired by the sexiness of sheer fabrics such as organza, tulle and silk. bebe SHEER is a playful blend of florals, fruits and musks developed by Takasago’s Perfumers Claudette Belnavis and Jean Jacques. It begins on a top note of citrus cocktail, apple and green floral. Its middle note of peony, rose, jasmine and freesia blends to a base of sandalwood, musk and amber. The original heart-shaped flacon for bebe fragrance, designed by Alain Choubana, has been replicated for bebe SHEER and debossed with the bebe logo. A pink pave crystal heart charm encircles the 3.4 oz. bottle and a silver heart charm is on the 1.7 oz. size. The carton, decorated with a flirty bebe SHEER pattern, has a window opening to reveal the bottle within. bebe SHEER Eau de Parfum comes in a .33 oz. mini for $12.00, 1.7 oz., $49.50 and 3.4 oz., $65.00. The collection also includes a 6 oz. fraganced body lotion for $25.00. The scent launched on August 19 exclusively with a VIP “Fall Collection Preview” event in all bebe stores in the US, Puerto Rico and Canada as well as online at bebe. com. The fragrance is also available at leading department and specialty stores internationally and in the US at Dillard’s and ULTA. Additional global distribution for bebe SHEER will be in its 52 stores in 14 countries operated through exclusive licensing The advertising visual for bebe SHEER agreements. The fragrance will be sampled with the bebe SHEER scented stick. The scent stick bebe SHEER scented sticks were produced by Rotuba using its patented, sampling tool for bebe SHEER Auracell® technology. Auracell® is an environmentally-friendly polymer derived developed by Rotuba from plant-based renewable resources. Scent translation from oil to finished product is perfected through innovative technology. It can be produced to be used in almost any plastic product. Other scent sampling designs can include items such as pens, key chains, jewelry and more. SEPTEMBER 2010 /
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