REGIONALCORRESPONDENTS
Tory Burch Fragrance Launches Exclusively at Bloomingdale’s Fashion designer Tory Burch, who’s eponymous, preppybohemian luxe women’s fashion line has skyrocketed to worldwide popularity, has steadily expanded beyond into accessories, including footwear and handbags. The brand is now moving into the fragrance world.
The splashy, signature orange of Tory Burch at the fragrance counter at Bloomingdale’s/Lenox Mall.
Bloomingdale’s Mara Maddox and Esin Eskllzmir.
B l o o m i n g d a l e ’s began their six month exclusive to l a u n ch t h e To r y B u rch Fra g ra n c e Collection in late September. According to Tom Abrams, general manager, B l o o m i n g d a l e ’s / Lenox Square Mall expectations are very high for a strong sell through. “We are very excited to be launching the Tory Burch Fragrance Collection. Her apparel, handbags and footwear have very strong brand recognition, and we expect that it will carryover nicely to her fragrance as well.” NOV EMB ER 2 0 1 3 /
Bloomingdale’s/ Lenox Square Mall business manager, Esin Eskllzmir, concurred with Abrams’ statement, adding, “The fragrance collection captures the Tory Burch style. The notes combine scents that reflect ‘tomboy chic,’ yet are also very pretty and feminine.” Furt h e r m o r e , To r y Burch describes her fragrance collection as “sophisticated but down to earth.” In addition to this Bloomingdale’s Linda Jarvis is very l a u n ch , a n o t h e r excited about the exclusive with the well-known Euro- Tory Burch Fragrance collection. pean line debuted at Bloomingdale’s this year—Sisley. Known for its use of phytocosmetology, which involves using natural plant extracts in beauty products, the line offers some of the most innovative natural skin care products to help protect and nourish the skin for a youthful glowing look. BF
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Sisley’s Pamela Pimpleton with Bloomingdale’s Tom Abrams.
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REGIONALCORRESPONDENTS
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by Toni M. Lublin