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lizabeth Arden and seven-time Grammy winner Taylor Swift collaborated once again to create her third fragrance, Taylor by Taylor Swift. Following the successes of Wonderstruck and Wonderstruck Enchanted, this playful, yet sophisticated new fragrance, beautifully crafted from luscious fruits (lychee and tangerine), blushing florals (peonies, hydrangeas, and vanilla), and an inviting blend of woods (sandalwood, apricot, cashmere musk), reflects the songstress’ magnetic personality, vibrantlycolored, feminine dresses, and chic accessories. “Taylor by Taylor Swift is a mix of a lot of things—it’s sweet, it’s sophisticated, it draws you in—it’s really my way of translating classic, yet modern, into a perfume,” said Swift. Not only does Swift’s personal style inspire the juice, her classic-meetscontemporary look comes alive in the bottle design, embodying her “retro with a modern twist” flare. Delicate pearls adorn the neck of the bottle, while the faceted cap is a nod to the musician’s love of crystal gems, as the bright, bold pattern decorates the top. Taylor Swift debuts Taylor by Taylor Swift.
With her platinum-selling albums, classic trendsetting style, and an eponymous new fragrance, Swift forges her own path as a musician and style icon, while maintaining an openness and accessibility that creates a unique bond with her fans. Taylor by Taylor Swift launches this month at Ulta and Ulta.com. BF
The bottle’s design and the embellished blue carton reflects Taylor Swift’s personal style.
The Collection: Eau de parfum spray, 3.4 fl. oz./100ml . . . . . $59.50 Eau de parfum spray, 1.7 fl. oz./50 ml . . . . . . $49.50 Scented body lotion, 6.8 fl. oz./200 ml . . . . . $29.00 Scented hair mist, 4.2 fl. oz./124 ml . . . . . . . $20.00 Eau de parfum rollerball, .33 fl. oz./10 m . . . . . $20.00
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Launches Eponymous Fragrance