REGIONALCORRESPONDENTS
REGIONALCORRESPONDENTS
by Normita Joven
SPOTLIGHTON
DALLAS BEAUTY
The launch week of the first scent from Vince Camuto lured fragrance fanatics to purchase the legendary fashion, footwear, and lifestyle Designer’s signature scent at Dillard’s Northpark Mall in Dallas, Texas. Vi n c e C a m u t o i s a major brand at Dillard’s, and the executives were ecstatic about hosting the Vince Camuto official launch and visual week for the Vince Camuto fragrance. “The Dillard’s family and the Vince Camuto family are a strong partnership, so it seemed it would be only natural to be the first retailer to launch Vince Camuto [fragrance],” said Mark Lantz, Fragrance Buyer of Dillard’s. “There is already a built-in success story with the Dillard’s world and Vince Camuto, so we are many steps ahead of the competition, and we expect it will be one of our top launches in the fall.” During her recent video training session on August 12, Pam Christian, Regional Sales Director of Parlux Fragrances, described the Vince Camuto marketing toward the fashion-forward and trendy socialites. “It is polished, feminine, rich, sensual and effortlessly chic,” said Ms. Christian. “It is a fragrance that captures the essence of the modern American woman’s lifestyle—independent and confident; accessible yet luxurious.” The Vince Camuto fragrance collection consists of an Eau de Parfum Spray in 1.7 oz. and 3.4 oz. sizes, and a 5 oz. Body Lotion. “It’s sophistication with an edge,” Mr. Lantz affirmed. The fragrance was strategically launched two weeks a f t e r t h e Vi n c e Camuto personal appearance at the Dillard’s Northpark Dillard’s Priscilla Arredondo and Adam store for the introStanley welcome Dillard’s customers to duction of the Vince the Vince Camuto fragrance launch. NOVEMBER 2011 /
Dillard’s Mark Lantz with Parlux Fragrances’ Pam Christian in front of the Vince Camuto visual display
Camuto Sportswear line. Ms. Christian informed that the fragrance was pre-sold that day, and they were told by Vince Camuto customers that the scent was going to become their signature fragrance. With over 30 years of industry experience in fashion, footwear, and now the fragrance, Mr. Camuto has established a major lifestyle brand and has created an enduring legacy for others to follow.
Parlux Fragrances’ Lynn Robinson and Tiffany Russell (r.) with Mr. Lantz, Ms. Christian, Ms. Arredondo and Mr. Stanley
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Mr. Camuto with his wife Louise (l.) and Ms. Christian
BF / B E A U T Y FA S H I O N