Hong Kong Brand Series #04
Cathay Pacific
First Class? World Class!
Brought to you by the Department of Marketing, CUHK Business School CU: Prof. Leo Sin, Dr. Susanna Kwok, Department of Marketing CX: Mr. John Slosar, Chief Executive of Cathay Pacific Airways
Cathay Pacific (hereafter CX) - a well-known brand
From time to time, it is good that we remind ourselves name, a name that grows with Hong Kong, the city that our vision is “to be the world’s best airline”. Being and its residents. Since the establishment of CX in the best means that we always strive to excel in 1946, Cathay Pacific has expanded from a regional to everything we do. Our dynamic team provides the an international airline offering scheduled passenger highest quality service so that our customers are and cargo services to over 110 destinations around the happy with their choices of Cathay Pacific. In addition, world. CX currently has more than 22,000 employees we support Hong Kong. As we are deeply committed in Hong Kong and a fleet of 137 wide-body aircraft. to our home base, we constantly make substantial investments to develop Hong Kong as a world leading As a Hong Kong brand, how does Cathay Pacific aviation hub. survive in the competitive aviation industry? How does it stand out from its rivals around the world? Standing out from the rivalry Let’s welcome Mr. John Slosar, Chief Executive of Cathay Pacific Airways. He has the answers. CU: The aviation industry is volatile and competitive.
Born to fly high CU: What’s the vision of Cathay Pacific? CX: When one walks into Cathay Pacific City, our global corporate headquarters right next to the Hong Kong International Airport, one will notice that we have placed our vision statement in front of every lift.
How does CX equip itself for the competition?
CX: It’s interesting that in the aviation industry, airlines do not compete against each other on every route. Those competitors who really share a similar brand base as we do are Singapore Airlines, Emirates, and British Airways. To stand out from our rivals, first, we offer different