Undergraduate Programs 2014/15, CUHK Business School

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About

CUHK Business School

Year of establishment 1963 Our vision Developing global business leaders for the Asian Century.

Our mission Our mission is to continue to pioneer the development of global leaders equipped to meet the challenges and opportunities of the Asian Century, by providing a rich learning environment affording opportunities for self-discovery, character-building, knowledge creation, knowledge sharing and knowledge application.

Proudly the st Business School in Hong Kong to offer

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An undergraduate business administration program MBA (Part-time / Full-time) Executive MBA program (Part-time / Full-time)

We have 2 schools School of Accountancy School of Hotel and Tourism Management

And 4 departments

Department of Decision Sciences and Managerial Economics Department of Finance Department of Management Department of Marketing

Largest Business School Alumni Network in Hong Kong

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26,000+

No. of students 3,800+

Home of our school Join us in our Cheng Yu Tung Building, a 15-story architectural icon conveniently located next to the MTR University Station. Finance Trading Laboratory

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Demonstration Kitchen

Student Lounge




International Business and Chinese Enterprise (IBCE) JUPAS code: JS4288

Quantitative Finance Program (QFIN)^

We offer the IBCE in collaboration with the Darla Moore School of Business at the University of South Carolina (USC). IBCE offers comprehensive, in-depth and advanced courses in international business with a focus on U.S. and China business relationship and the growth strategies of Chinese enterprises. Students attend courses at both universities and participate in study trips and summer internships in Hong Kong, Mainland China and the U.S.. IBCE graduates may continue their studies at USC for the 1-year Master of International Business.

The program gives students a solid foundation in quantitative and analytical skills through advanced courses in finance, mathematics, statistics, and information technology. Practical courses, a game plan that emphasizes experiential learning and a guest-speaker series on current financial issues supplement classroom learning and expose students to the real business world. Graduates will be well equipped to pursue careers in various disciplines in banking and finance as well as mainstream business.

JUPAS code: JS4236

Professional Accountancy Program (PACC)

Interdisciplinary Major Program in Quantitative Finance and Risk Management Science (QFRM)

JUPAS code: JS4240

JUPAS code: JS4276

PACC aims to provide students with professional knowledge, skills and values related to accounting and business. This 4-year program focuses on developing students’ leadership, analytical, interpersonal and communication skills. Professionalism, ethics and information technology are integrated throughout the curriculum. A new Global Accounting stream within the PACC is offered. Our students have ample opportunities to join exchange, internship and scholarship programs. The PACC is accredited by the HKICPA and other professional bodies.

Jointly offered by the CUHK Business School and the Faculty of Science, this state-of-the-art program in finance, risk management science, statistics and business combines the strengths of two well-established programs. Strong networks, close partnerships with the financial industry, and a proven track record of success in internships reinforce companies’ confidence in hiring our students upon their graduation. The program also provides students with a solid foundation for further studies, at Master or PhD level, in economics, finance, actuarial science and insurance, mathematics, statistics, or risk management science.

Hotel and Tourism Management Program (HTMG) JUPAS code: JS4226

Global in perspective, blending theory into practice, HTMG offers students broad-based business courses followed by specialized courses in General Hospitality, Real Estate Finance, Management or Marketing. Apart from exchange programs at leading business and hotel schools at overseas institutions, including University of Pennsylvania and Cornell University, summer internships with leading hospitality organizations in Hong Kong and overseas are also offered to our second and third year students. Our learning facilities include the Hyatt Regency Hong Kong, Sha Tin’s Teaching Hotel and the teaching facilities at our own Demonstration Kitchen, Wine Laboratory and Experimental Restaurant.

Interdisciplinary Major Program in Global Economics and Finance JUPAS code: JS4254 The program aims at producing finance professionals with knowledge of global economic and financial af fairs and competence in preparing financial analyzes and operations. It covers international monetary systems and economic integration, the emergence of China and its economic and financial impact, asset bubbles, financial crises, and contagion. Students examine the interrelationships among the world’s economies and the functions / operations of financial markets and institutions in a global context. This program emphasizes practical work experience through internships.

Insurance, Financial and Actuarial Analysis Program (IFAA)^ JUPAS code: JS4236 This program provides students with a conceptual understanding of, and analytical skills for, insurance, financial, and actuarial analysis, plus a sound knowledge of the structure, practices, and business functions of the insurance industry. Graduates are equipped to function effectively as managers in insurance and related fields, which offers excellent career opportunities in Hong Kong. They also specialize in the quantitative techniques of insurance and receive preparatory training for possible careers in actuarial-related disciplines.

* ABS accepts transfer-in applications only +

As requested by Fudan University ^ Broad-based admission for IFAA and QFIN




Finland Norway Ireland

Canada

UK

Sweden Denmark The Netherlands

Belgium

Germany

France Switzerland USA

Spain

Czech Republic Austria Armenia

Italy

Mexico

Venezuela

Brazil Peru

Chile

Global Citizens

South Africa

CUHK Business School is a global community where you will have the opportunity to embrace cultural diversity, expand your own global network and develop a truly international world-view. Our campus gathers students from no less than 29 countries and regions and from every inhabited continent on Earth.

Global partnership In partnership with top-ranking institutions around the globe, we provide world-class programs and an internationally focused curriculum that of fers courses in collaboration with other international institutions. The curriculum is designed to foster the development of a global business mindset through study tours, overseas studies with students from other institutions as well as internship. Such programs include Global Business Studies, International Business and Chinese Enterprise, Asian Business Studies and Hotel and Tourism Management Program.

China connections CUHK has historical root in Mainland China and, since its inception in 1963, has established strong and mutually beneficial relationships with key universities, academic staff, research institutions and other prominent Mainland bodies. These relationships provide invaluable opportunities for staff and students to remain abreast of developments in the Chinese business world, to conduct research, and to form links that will be of value in their future careers.

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3,000+

Undergraduate Students

Russia

Korea

Japan

China Hong Kong India

Taiwan

Macau Thailand

Philippines

Malaysia

71%

Indonesia Singapore

Local Students (JUPAS)

21%

8%

Local Students (non-JUPAS)

International / Mainland Students Australia

New Zealand

Development in Shenzhen The University’s commitment to the Pearl River Delta region is evidenced by the establishment in 2011 of the CUHK Shenzhen Research Institute, the Business School’s Center for Business Innovation and Globalization and the Executive Education Center, all located in Shenzhen. China Business Knowledge Through its long experience of the Mainland business world, CUHK has gained extensive insights into and knowledge of what doing business in China entails and is committed to leveraging it to the community. The recently-established Chinese Business Knowledge @ CUHK web portal provides: a bridge between academic and the business world an easily accessible China business “go-to” source a knowledge exchange platform for our students, alumni and the business community

Undergraduate courses covering business in China include Chinese Legal Environment for Business China Banking and Financial System China Finance China Business Marketing in China

And more.





Workshops

E-Learning Platform

To equip you with soft skills essential to personal growth, we provide workshops covering a full range of topics. Some of the trainers or speakers are our outstanding alumni who are wellplaced to share the inside secrets of their respective industries.

Sof t Skills Mentor is an e-Learning platform that promotes experiential learning of social-affective skills in a business context. Through reviewing the materials on this platform, you will learn the basics of effective communication and interpersonal skills, and the soft skills required to function in global business environments.

Career-related Workshops Writing Effective CVs From University Student to World Class Brand Builder Grooming for Smart Job-hunters Case Interview Job Hunting Skills Career Mapping Personal Development Workshops Dining Etiquette Presentation Skills Case Analysis Skills NLP Workshop

Modules Business Ethics Social Etiquette Team Communication And more

Cross Boundary Leadership Program The Cross Boundary Leadership Program aims to extend your network with peers across cultural boundaries and provide you with a chance to develop leadership skills in respect of personal confidence, assertiveness, problem-solving techniques and so on while having fun. Through outward-bound training, team-work training and overseas study tours, we prepare you for success in Hong Kong’s multi-cultural environment.



What do our students say?

Sam Zheng (Integrated BBA Program, Year 4) Q Why is internship so important to you despite having already learnt everything in class? A “I regard internship as an extension of study. Though I learned Enterprise Resource Planning (ERP) in university, only during my internship at IBM that I understood how powerful it is. For example, it can reduce working time for rebating calculation process from two days to half a day. It’s easy to learn the theories in class but only by putting learning to use can one truly grasp the magic.”

Issac Chan (Professional Accountancy Program, Class of 2013) Q Has your internship experience changed your work attitude? A "I was a summer analyst at Morgan Stanley and was greatly inspired by their multinational culture. With several Europeans in my team, the team culture was different from HK's tradition. HK employees usually follow seniors' instructions and simply get the job done. But my French manager encouraged me to ask questions and even challenge my seniors. I was not only expected to complete the tasks, but also to think of ways to work more efficiently. This experience taught me that working hard is not enough. Working smart is equally essential."

Tiffany Chiang (Hotel and Tourism Management Program, Year 3) Q Can you describe one incident that discouraged you during your internship at Disneyland and what you learned from it? A “I’ll never forget how a guest came up to me, looked me in the eye, and shook his raincoat to wet my costume. I asked why he did that and he answered, “I don’t know.” I was very discouraged but this incident taught me to adjust my feelings by recalling the happy moments. By remembering how my smile can brighten a guest’s day in the park I managed to stay positive. I believe this is very important in the hospitality industry.”

Christoffer Clement (Quantitative Finance Program, Year 3) Q Can you describe one unforgettable lesson that you learned during your internship? A "One incident I will definitely remember occurred in a morning meeting during my internship at Nomura in equities trading. I was suddenly asked to share a trading idea which I wasn't prepared for. Hence, my idea was quite weak. I was very disappointed in myself knowing that I didn't perform as well as I should have. However, I later came back with a new pitch which was actually sent out to clients. It taught me to always be ready and prepared because you never know when the opportunity to shine arises."


Vibrant

Student Life

University life is not just about studying. Throughout your time at CUHK, we encourage you to engage in student activities in order to stretch your limits and realize your potential. Participation puts you in touch with faculty members and students from different departments and helps you build a university-wide network.

Each full-time undergraduate student can apply for affiliation with one of our 9 Colleges. College life CUHK is the only university in Hong Kong with a collegiate system. These small communities offer opportunities for interdisciplinary interaction and student-organized social events. The colleges provide a sense of allegiance and warm support that complement professional classroom learning in the development of future leaders. Each full-time undergraduate student can apply for affiliation with one of our nine Colleges and enjoy the facilities such as hostels, dining halls, library, etc. Our graduates leave with good degrees and with friendships and allegiances that last a lifetime.

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Student activities CUHK has numerous student organizations. Their focuses vary but all seek to foster closer relationships amongst students, and to improve the welfare of their members. Participation will enhance your educational experience and help you to enjoy a fruitful and inspiring university life. Business Student Associations There are 15 student organizations in CUHK Business School. They are student-led and provide ample opportunities to participate in activities ranging from business-related competitions to social and cultural pursuits. You can also join the executive committee to test your ability to run a society and to organize activities for your fellows. Student Editorial Team Team members can participate in the production of the Business School Undergraduate newsletter and report on events and happenings around the campus. It offers you a great opportunity to interview your professors and get to know a different side of them. Corporate Social Responsibility and Entrepreneurship Class attendance and participation in student activities are, of course, important aspects of university life. However, at CUHK Business School, we attach equal importance to serving the community. Accordingly, our School encourages students to apply their professional knowledge and to repay the community by giving them full support to make their CSR business ideas a reality. With advice from our faculty members, some of our students have successfully launched their own social care projects.


Career Prospects

Our graduates are notably well prepared for their chosen professions. Some choose careers in accounting and auditing. Others enter life-long careers in banking and finance. And some enter the fields of sales and marketing. But no matter what path CUHK Business School graduates choose, they are all competitive!

Career support The Undergraduate Office provides extensive career support through career events, recruitment talks and company networking events. It also provides individualized career advice and will help you line up graduate placement opportunities in your final year of study.

Graduates of 2012 mainly specialize

8% Sales / Marketing 7% Administration / Management Resources Management / 5% Human Training

30%

Accounting / Auditing

/ 4% Statistical Acturial Work

22%

Banking / Finance

Management / Tourism / 4% Hotel Catering Services

4% Business Consultancy Leading multinational or local companies seeking our high-caliber graduates include: Advertising & Marketing Communication Accounting Deloitte Ernst & Young KPMG PricewaterhouseCoopers

Leo Burnett Ogilvy Dairy Farm L’Oreal P&G Unilever FMCG

Conglomerate New World Group Swire

Bank of America Merrill Lynch Bank of China Citigroup Deutsche Bank Goldman Sachs HSBC J.P. Morgan UBS

Media Bain & Company Boston Consulting Group McKinsey & Company

Bloomberg Yahoo!

Banking and Finance Government Service HKSAR Government

Consultancy And many more



Mrs. Bethy Tam Head of Governance & Strategic Initiatives of Standard Chartered Bank (Hong Kong) Ltd "Many young people think their career development begins after they graduate from school. I, however, believe that my time of study at the CUHK was an important first step in my own career development. Apart from gaining academic knowledge from the classes, I learned a lot about communication, collaboration, leadership skills and how to exert influence during my days at CUHK. All these equipped me well for the business world."

Prof. Andrew Chan Director of the EMBA program, Head of Shaw College "Many students enter the university in the hope of gaining professional knowledge and training. But mere knowledge is not adequate for developing a competitive position in the real-world marketplace. To perform effectively and efficiently at work, networking is essential. As you strive for excellence in your studies, do not forget to reach out and connect with the people around you: fellow students, teachers, the school administrators, and, of course, our alumni. Treasure the friendships you develop here because you will soon realize that the bonds you forge here and the candid advice offered cannot be easily obtained in society nowadays."

Ms. Norris Lam Managing Partner and President of Forbes Private Capital Group Asia "My first business was the tuck shop we ran as student associations in college. We opened when all other stores were closed and sold items that were not available anywhere else, making the shop popular and affording us the opportunity to practice the business skills developed in class. The opportunities for overseas study offered by the Business School, such as conferences and exchange studies, also strengthened my international insight. Equally important was the School’s emphasis on Chinese culture and business, which gave me an advantage over foreign business students."

Ms. Liza Wang co-founder and Account Director of Guru Online “Differentiate yourself. Do something that has not been done before.” This lesson that I took away from the Entrepreneur class at CUHK Business School became my driving force when I started Guru Online in the era when the market for online advertising was completely nonexistent. When it comes to the latest trend in market, youngsters always have a competitive edge. Be confident to choose the path that fits yourself while immersing in the greater environment.”


Admissions, Scholarships & Financial Aid Each year, CUHK Business School admits more than 800 high-caliber candidates through four admission channels:

A Joint University Programs Admissions System (JUPAS) If you are seeking admission on the strength of your Hong Kong Diploma of Secondary Education (HKDSE) Examination, you should apply through JUPAS. Applicants are required to fulfill the following program-specific minimum requirements: JUPAS Code

Specific Requirements Program / Stream

Chinese Language

English Language

Mathematics

Liberal Studies

Best Elective Subject #

Additional Requirements

JS4202

Integrated BBA

Level 3

Level 3

Level 2

Level 2

Level 3

Nil

JS4214

Global Business Studies

Level 5

Level 5

Level 3

Level 3

Level 3

TOEFL or IELTS score is required.

JS4226

Hotel and Tourism Management

Level 3

Level 3

Level 2

Level 2

Level 3

Nil

JS4236

Insurance, Financial and Actuarial Analysis / Quantitative Finance

Level 3

Level 3

Level 3

Level 2

Level 3

Mathematics (Module 1 or 2) with Level 3 is required.

JS4240

Professional Accountancy

Level 3

Level 3

Level 3

Level 2

Level 3

Nil

JS4254

Interdisciplinary Major Program in Global Economics and Finance

Level 5

Level 5

Level 3

Level 2

Level 3

Nil

JS4276

Interdisciplinary Major Program in Quantitative Finance and Risk Management Science

Level 3

Level 3

Level 3

Level 2

Level 3

Mathematics (Module 1 or 2) with Level 3 is required.

JS4288

International Business and Chinese Enterprise

Level 5

Level 5

Level 3

Level 3

Level 3

TOEFL or IELTS score is required.

# Candidates' performance in extra elective subjects will be considered in the selection process, and bonus points will be awarded to up to two such subjects.

You can also apply through the JUPAS Sub-Schemes, namely: School Principal’s Nominations Scheme Other Experiences and Achievements in Competitions / Activities Sports Scholarship Scheme

B Non-JUPAS (Local) Admissions Scheme

C International Admissions Scheme

D Mainland Admissions Scheme

This channel is for local students holding qualifications other than the HKDSE. Q ualif ic ations may include, but are not limited to, GCE Advanced Level, International Baccalaureate Diploma, and Sub-degree.

International and Mainland applicants not covered by the National Colleges and Universities Enrolment System should apply through the International Admissions Scheme.

Starting from 2005/06, Mainland applicants are admitted on the basis of their results in the nation-wide Joint Entrance Examination.

Apply Office of Admissions and Financial Aid: http://www.cuhk.edu.hk/adm

Scholarships and financial aid Students who have demonstrated academic excellence and outstanding performance in other fields such as creativity, community services and leadership may be awarded scholarships from the Business School. Scholarships and financial aid are also available from the University and the Colleges.

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CUHK offers 5,152 Scholarships for undergraduates, in a total amount of HK$105,522,227* *Figure as at June 30, 2012





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