TECHNOLOGY Your Social Media Guide
Social Media 102 With rising advertising costs Social Media and Social Networking are a great way to connect with a broad reach of people at a low cost. Although before diving into the realms of the Social Media landscape you need to have a plan‌. What are you are trying to achieve? Where will you find your customers/prospects? This internet has empowered people and caused a shift to community and collaboration rather than some of the traditional forms of advertising so it is important you choose the right platforms for your business. The social marketing options available to you are continuously evolving however in this article we will look briefly at four of the more common ones.
You Tube www.youtube.com YouTube is now the second largest search engine in the world behind Google. It is all about video content. You are able to easily upload videos then embed them to your page. You can create a branded You Tube channel for your business. This platform allows you to entertain and inform and has great viral marketing capabilities.
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