June 2013 Bar Business Magazine

Page 42

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In BoSTon, A TIkI HeALIng In the aftermath of an American tragedy, a small tiki bar located just blocks from the site of the Boston Marathon bombing decided to give back to the city that it regularly serves by raising money for the victims the best way it knows—by making great drinks. By CHRIS YTUARTe

You may not know The Tiki Hideaway.

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Bar Business Magazine June 2013

“We have a capacity of 45, we serve Chinese food, and we make good drinks. Some might call us a dive bar. But we offer ‘the greatest deal at Fenway,’ which is $2.50 PBR’s, and our most expensive drink is Patrón, which would be around $8.00. So we beat most prices in the area.” Located on Boylston Street and adjacent to Fenway Park, home of the Boston Red Sox, The Tiki Hideaway is exactly that—a hideaway. “We’re not necessarily a destination spot,” says Muroff, whose grandfather owns the Howard Johnson Hotel in which the bar is located. “We don’t have giant TVs or even HD TVs. We’re just a little Tiki Hideway by Fenway. We’re a small place. Right now there are three employees. There’s Benny, who has been working there for years and years;

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Boston is a big city with a lot of bars. Sometimes little places like this—tucked inside a Howard Johnson Hotel in the shadow of and overshadowed by legendary Fenway Park—don’t garner the kind of attention other bigger, fancier venues might. It relies on regulars and ballpark employees and everyday Boston folk to keep the doors open. So it’s not surprising to find a venue like The Tiki Hideaway giving back to those very same people following the horrors of the April 15th marathon bombing by raising money for the victims and their families. You may not know The Tiki Hideaway. But you should. “It’s an old style room,” says bar manager Brandon Muroff.


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