August 2013 Bar Business Magazine

Page 26

The Spirit of Expansion

D I S T I L L I N G

C O . ,

I N C .

W E S T O N ,

M O

By Chris Ytuarte

The Triple Crown Winner of Whiskey.

O

“Our vision, as always, was about Triple Crown North American Blended ver the course of some 155 years, operating in all 50 U.S. states ‘What haven’t we done?’ and ‘What is Whiskey, which is launching this month.” and 51 countries worldwide, it about time that we do?’” explains With a longstanding history as a value McCormick Distilling has surely McCormick Distilling Chairman Pechar. spirits company, McCormick Distilling Quality“SoThe Finest North American Ingredients. It starts with the purest water on Earth. We then under went a c hange in barley owner ship about looking atplus how we North seen it and done it all. Well, almost. take a strain ofwe yeastwent perfected over generations, the best American small-grain rye, malted return to our whiskey roots with nearly two decades ago, whereupon The company was founded in 1856and ascorncould to create our premium small-grain bourbon. a whiskey distillery, and over the years a product that is premium in nature and new management immediately started Tastedifferent. DelicatelyThe Smooth andof Rich With our small-grain usingportfolio to reconfigure thebourbon existing result that is Character. our new Wetoblend evolved into a full line spirits supplier. a proprietary process that produces a whiskey with a deep amber color and signature notes of caramel and

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toffee. The final product finishes delicately smooth, and rich with character. Bar Business Magazine August 2013

Value

www.barbizmag.com

The Best Tasting Whiskey at Any Price. The finest ingredients, a master distiller, and 70 years experience. Triple Crown is the highest quality, best tasting North American Blended Whiskey at any price.


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