BA (Hons.) GRAPHIC DESIGN Module Code
OUGD303
LEVE L
06
Outcomes
Module Title
Doc. Code
BRIEF TITLE _ Identities The Brief Design and create a range of identities for various occupations of your choice. You can use existing companies as a starting point, however you can completely invent names and go from there. Concept/Proposition Logos can get old, so is this where your starting point will be?
Considerations Think about what exactly is involved in these jobs. What kind of environment are these jobs located in? What kinds of people work there, and who are their clients? What feelings should their clients experience from looking at the logo? Target Audience Find a target audience appropriate for the particular occupation.
Deliverables
Tone of Voice Use an appropriate tone of voice to suit the particular occupations.
Studio Deadline
Research and development on blog A fresh new range of logos for various occupations Proposals for identity designs along stationary
TBC