Industry News
4-10 Industry News&events 11/19/13 3:42 PM Page 4
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MAHLE Clevite Introduces New 'Smart PART(ner)' Campaign MAHLE Clevite Inc. has introduced its new “SMART PART(ner)” campaign, directed at all aftermarket partners and engine builders. According to MAHLE, the new campaign highlights the added benefits engine builders and performance specialists receive when selecting a MAHLE part, and the enhanced partnership established with distributors when they choose MAHLE Clevite. Added benefits include technical expertise, superior customer service and product training support. The SMART PART(ner) campaign supports the complete MAHLE Clevite product offering – from gaskets, engine bearings and engine parts, to filters, turbochargers and the company's new thermostat offering. Additionally, it places an emphasis on the MAHLE Clevite customer service programs, including product training, online catalog and technical bulletins. “Engine builders and specialists around the world already are confi-
dent when choosing MAHLE Clevite branded products, but they are looking more to us for product information, technical expertise and overall support,” said Ted Hughes, manager – marketing for MAHLE Clevite. “The SMART PART(ner) campaign creates a channel for us to focus more on what distributors need to do business and what technicians need to maximize time in the shop. This campaign is just another way MAHLE Clevite shows support for aftermarket partners in maintaining a profitable repair business.” The SMART PART(ner) campaign officially launched at the 2013 AAPEX show and can be seen in print industry trade publications and e-newsletters. Additionally, MAHLE Clevite sales literature reflects the new campaign, placing more of a focus on the product and technical support received when purchasing a MAHLE Clevite product. For more information about MAHLE Clevite Inc. and its North American Aftermarket activities, visit www.mahle-aftermarket.com. Circle 4 for more information
Industry Events December 5-7 The Carolina Auto Racing Show (CARS) Charlotte, NC www.carolinaautoracingshow.com or 980-429-0398
December 9-11 24th Annual Advanced Engineering Technology Conference (AETC) Indianapolis, IN www.aetconline.com or 866-893-2382
February 22-23, 2014 Race & Performance Expo St.Charles, IL www.raceperformanceexpo.com or 815-727-1208
March 6, 2014 HRIA Education Day and Training Detroit, MI www.sema.org/hria-education-day or 909-978-6690
December 12-14 PRI Trade Show Indianapolis, IN www.performanceracing.com or 949-499-5413
For more industry events, visit our website at
January 27, 2014
www.enginebuildermag.com
APRA Heavy Duty Remanufacturing Group Summit Las Vegas, NV www.hdrg.org
www.aftermarketnews.com.
4 November 2013 | EngineBuilder
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