AFTERMARKET NEWS
Car Care Council Aims To Take The ‘Unknown’ Out Of Auto Parts Stores With New Video For Vehicle Owners BETHESDA, Md. – The non-profit Car Care Council has launched a new video for vehicle owners that aims to take the unknown out of auto parts stores. Titled “Explore an Auto Parts Store,” this video opens the door to the neighborhood parts store for all vehicle owners. With this new video, the Car Care Council hopes to show motorists that you do not have to be an expert to get involved with car care. “The car plays a large role in the lives of many Americans, yet few truly understand them,” said Rich White, executive director, Car Care Council. “Taking on a DIY project is a great way to learn, have fun and understand your personal vehicle better. This prospect can be daunting for those who may not have worked on their car before, but our new video takes the unknown out of getting started.”
Created to help all consumers understand the DIY options available when visiting a store, this video addresses finding materials for simple projects such as checking oils at home, changing wiper blades, testing the battery and, of course, fun accessories. The counterperson at an auto parts store can assist consumers in finding the right parts and give referrals to a repair shop when a job is too big. For some drivers, taking on a few simple tasks at home can help in understanding and building a connection with their car. A visit to the auto parts store is an easy and rewarding way to begin the journey to longer vehicle life and better car care, the council says. “Explore an Auto Parts Store” can be viewed by visiting the Car Care Council’s website at http://www.carcare.org/2013/06/ video-explore-an-auto-parts-store/.
Automotive Parts Associates To Award ‘Drives Of A Lifetime’ To Three WD Customers
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LENEXA, Kan. – Automotive Parts Associates’ summer Scratch & Win promotion has begun. Launched on June 18, the promotion will put three grand prize winners and their guests in the driver’s seat of exotic cars, including Ferraris, Lamborghinis and Porsches, in an Exotic Driving Experience, in addition to insta-win prizes. As part of the grand prize package, winners get free round-trip airfare to Orlando for two, a two-night stay at Disney’s Grand Floridian Resort, park passes, meals, spending cash and an amazing day driving exotics at the track. Winners will have a menu of cars to select from and everyone gets to drive two cars with 16 laps around Disney’s Speedway. The promotion will run all summer at APA’s participating WD locations across the United States and Canada. Customers receive official scratch cards and entry forms when they buy a product from one of the sponsoring manufacturers. This year’s sponsoring manufacturers are: Airtex Fuel Delivery Systems, Akebono, ASC, BBB Industries, Beck/Arnley, Bosch, Denso, Dorman, Exide, Federal-Mogul, Gates, KYB, MAS, Loctite, Permatex, SKF, Smitty’s, UCI-FRAM Group and ZF/Sachs. For more information, visit www.professionalschoice.com.
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July 2013 | Counterman