Impact in the effectiveness of the Supply chain Integration of HUL
HUL's INITIATIVE IN URBAN DEVELOPEMENT Hindustan Lever Limited (HLL) and its constituent companies have been in India since 1931. Over these decades, while HLL has benefited from the developments in the country, it has contributed equally to these developments. HLL has consciously woven India's imperatives with the company's strategies and operations. The company’s main contributions include developing and using relevant technologies, stimulating industrialization, boosting exports, adding value to agriculture and generating productive employment and income opportunities. HLL has been proactively engaged in urban development since 1976 with the initiation of the
Integrated urban Development Program in the Uttar Pradesh, in tandem
with the company’s dairy operations. This Program now covers
500 cities in the district. Subsequently, the factories that HLL
continued establishing in developed regions of the country have been engaged in similar program in urban areas.
These factory-centered activities mainly focus on training to distributor, Retailers which can helpful for the generating alternative income, health & hygiene and infrastructure development. The company has acquired a wealth of experience and learning from these activities.
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