We are the Fashion League. Our passion and elegance is reflected in our brand.
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Logotype
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Typefaces
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Colors
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Design Elements
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LOGO Our logo identity is the most important thing to us. Keeping our brand aesthetic consistent is our top priority. 01 Print This logo is for all printed collateral including printed publications, advertising, billboards, posters, flyers, and product packaging.
02 Letterpress Letterpress is specific to the business cabinet and tickets. The letterpress logo can be applied to other handout collateral if specifications are followed.
03 Black and White Black and white versions of our logo are available for colorless printing. (Black background for demo purposes only.)
04 Photographic Treatment Our logo has a watermark-like photographic treatment used for posters and other photographic event collateral. Blending Mode — Soft Light A. Upper Left B. Centered
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LOGOTYPE Where our logo needs a bit more of an explanation, different logotype treatments are available. 01 Centered A centered typographic treatment used for smaller extended spaces.
02 Left Aligned w/ Indent A left aligned typographic treatment with an indent used for large print collateral.
03 Right Aligned w/ Indent A right aligned typographic treatment with an indent used for large print collateral.
04 Ambigram Fashion can be viewed in many ways. Our logo, constructed to be an ambigram, is similar and can be viewed when rotated 180 째.
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TYPEFACES
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 (.,:;?!$&@*)
Gotham Condensed Bold Fashion has many languages. Tall and stylish are the two that we speak best. Gotham Condensed Bold speaks our kind of language. We use Gotham Condensed Bold for most of our header treatments.
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 (.,:;?!$&@*)
Georgia Italic What is more tasteful than matching a serif with a san-serif? Breaking the rules completely. Hence our use of Georgia Italic. We like breaking rules, so we used it for our body copy and highlight details on collateral.
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COLORS We like to promote ourselves as being elegant, tasteful, and confident. Our colors help us do just that.
Black CMYK: 0 | 0 | 0 | 95 RGB: 13 | 13 | 13 HEX: # 0D0D0D
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Gold CMYK: 0 | 20 | 100 | 0 RGB: 255 | 203 | 5 HEX: # FFCC00 (Metallic for letterpress)
Gray CMYK: 0 | 0 | 0 | 70 RGB: 77 | 77 | 77 HEX: # 4D4D4D
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DESIGN ELEMENTS We like our design elements to be simple and clean so that fashion can take the stage. 01 Strokes A 0.5 pt., 1 pt., and 2 pt. (relative to size of content) stroke width may be used in all brand colors to highlight information.
02 Details This form of detailing is specific to tickets, but may be used on other collateral pertaining to event promotion.
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PHOTOGRAPHY Fashion is all about visual aesthetics. We spend the time to make sure that our photography speaks for our designers the way it should. 01 Borders White space around the photographs will vary based on the size of the image. This white border treatment is used for posters and mailers.
02 Full Spread This photographic treatment should only be applied to bound collateral.
03 Color Balance We prefer warmer tones to compliment our brand colors. With the exception to specific project moods, we use warm tones in our photography.
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01 8.5" x 11" 0.5" White
13" x 9.5" 0.75" White
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Original
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Shadows: Red +1 Magenta +2 Yellow 0
Midtones: Red +2 Magenta +8 Yellow +16
Highlights: Red 0 Magenta 0 Yellow +3
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SPONSORS Our sponsors are important to us. We make sure that they are represented appropriately. 01 Photographic Collateral This representation of our sponsors is used for our one-sided photographic collateral.
02 Other This representation of our sponsors is used for collateral without photography.
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01 0.75" White
0.25" Open
02 0.75" White 0.5 pt. Stroke
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SPACING The space surrounding a design is equally as important as its content.
01 Logo Gotham Condensed Bold x-height (relative to the point size of our logotype) is the minimum required empty space surrounding our logo. Half of the surrounding minimum point size of Gotham Condensed Bold x-height separates our logo and our logotype.
02 Design Elements The spacing between design elements and the content that they hold is relative to the point size of the content plus kerning.
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IAN “RIP” VAN WINKLE
GRAPHIC DESIGNER & CREATIVE VISIONARY IANVANWINKLE.COM