AXIOM - Solutions for Market and Application Trends - June 2013 by Avnet EPublications

A N AV N E T E L E C T R O N I C S M A R K E T I N G P U B L I C AT I O N

Volume 1 // I ssue 2 // June 2 0 1 3

Solutions for Market & Application Trends

From Impossible to Inevitable Page 06

Driving the LED Revolution Page 11

Shifting the Medical Market Paradigm Page 16

Next-Generation of Machines that “See” Page 18

Sophisticated and Cunning Counterfeiting Page 38

Tech Games Aren’t Just for Kids Page 42

Copyright © 2013, Avnet, Inc. All rights reserved. Published by Avnet Electronics Marketing, a group of Avnet, Inc. Produced by Sketchfolio. Avnet, Inc. disclaims any proprietary interest or right in any trademarks, service marks, logos, domain names, company names, brands, product names, or other form of intellectual property other than its own. AVNET and the AV logo are registered trademarks of Avnet, Inc. No part of this publication may be reproduced or transmitted in any form or by any means without written permission. AXIOM-0613

President’s Message

The electronics industry is a pervasive part of our lives. It permeates multiple industries and is an important element of advancing systems that touch our lives, from the day-to-day to the life-saving, and even the inspirational. From our children’s toys and our smart phones, to the latest avionics technology on the market, technology leads the way. This issue of AXIOM is dedicated to markets and applications, and we have assembled a team of experts across a broad spectrum of the electronics industry to talk about today’s top-of-mind topics. First up is our own Bryan Brady, who examines the defense/aerospace market – from the impact of the government sequester and what’s next for this mission-critical market. Bernie Weir and Frazier Pruett from ON Semiconductor shed some light on the latest advancements in LEDs, addressing how the global shift continues away from incandescent light and turns to LEDs, and you’ll find out how LEDs are not just for consumer and business use, but can now also be seen as art. Healthcare is another important industry and Chris Neil, senior vice president, Industrial & Medical Solutions Group at Maxim Integrated, shares his insights on the challenges ahead in this market, as well as upcoming trends. Further on, our team also demystifies embedded vision systems – the technology behind Google Glass, the Microsoft Kinect for the Xbox 360 video game console and more. As well, you’ll hear about one of my personal passions within our industry – the ongoing battle against counterfeit components. We round out this issue of AXIOM with the most current seminars and trainings to keep you up-to-date on what’s available. And, of course, we bring you the latest information on new products and technologies from our supplier partners and the resources you have available from Avnet Electronics Marketing. There is something for everyone in this issue of AXIOM, and I hope you enjoy it. Feel free to drop us a line at axiom@avnet.com and tell us what you think about the publication; we’d love to hear your feedback!

Regards,

Ed Smith, Avnet Electronics Marketing Americas President

AXIOM

s t n e t n o c

13 . June 20 . ISSUE 2 1 e m lu Vo

IN THIS ISSUE

Feature Story

From Impossible to Inevitable: Defense/Aero Spinoffs

Feature Story

Embedded Vision: Creating the Next Generation of Machines that “See”

Supply Chain Velocity

Breaking the Counterfeit Code of Silence

Avnet Tech Games

Innovative College Student Technology Competition

Training & Events

Get up to speed about the latest technology, products and solutions

Resources

Market & Technology Trends

Driving The LED Revolution for Light & for Art

What’s New

New product introductions

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We encourage prospective authors to submit articles. To obtain a copy of AXIOM article submission guidelines, please contact lara.levicki-lavi@avnet.com.

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Shifting the

Paradigm of the Medical Market

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From Impossible to Inevitable Defense/Aero Spinoffs Remain an Exceptional Source for Breakthrough Technology By Bryan Brady, Vice President, Defense/Aerospace, Avnet Electronics Marketing Americas

Drones Enactment of the Budget Control Act of 2011, aka “the sequester,” is going to gut the United States military and endanger the current and future technological superiority of our armed forces. At least that’s the hyperbole we hear from Capitol Hill and the mainstream media. Fortunately, these cuts are only part of the story. Yes, automatic across the board cuts within the Department of Defense (DoD) will put the squeeze on many within the defense/ aerospace supply chain. The continued decline of defense budgets also means that contractors and suppliers are going to have to learn to do more with less to keep America safe and competitive. But, let’s not forget the billions of dollars the government continues to invest each year into the research and development of advanced defense/aerospace technologies.

Unmanned aerial vehicles (UAVs), or drones, are a great example of how a military-developed technology can transition into the civilian sector. Modern drones have become a critical component of U.S. military’s reconnaissance and strike missions over the past decade, and were reportedly central to the CIA’s tracking of Osama bin Laden in Pakistan. Since FY2000, DoD spending on UAVs has increased from $284 million to $3.3 billion in FY2010, and drones now account for 31% of all military aircraft, according to 2012 Congressional Research Report on U.S. Unmanned Aerial Systems. Of course, drone technology like the MQ-1 Predator with its 48-ft. wingspan and $4M+ price tag requires some substantial reengineering to achieve a device of a size and cost that would be feasible in civilian applications, such as police surveillance and corporate security. (See United States Air Force 2011 Budget report.) But it can, and has, been done. Another highly promising, and somewhat surprising, use for drones outside defense is in the agriculture sector. Earlier this year, in an interview with Wired magazine, Chris Mailey, vice president of the drone promotion organization Association for Unmanned Vehicle Systems International (AUVSI), was quoted as saying that agriculture “is gonna be the big market” for drones. By enabling more efficient land surveying and precision crop spraying, drones can help farmers lower costs and increase productivity.

According to the FY2014 Budget Request, $67 billion dollars will be allocated to research development test and evaluation (RDT&E) from the base defense budget of $526.6 billion. These funds will support defense strategy through basic and applied scientific research in new and emerging technologies. Another $11.9 billion has been set aside for the DoD’s Science and Technology Program, and $2.9 billion for the “high-payoff” research done by the Defense Advanced Research Projects Agency (DARPA) – the group most widely known for bringing us the Internet. To me, that’s the part of the story we should focus on. It’s through these programs that some of the most influential commercial, industrial and medical product advancements of our time have gotten their start, including cellular phones, personal computing, jet engines, GPS and medical imaging. Every day companies in the technology community make decisions about how to position their businesses to capitalize on the “next big thing” in high-tech electronics. I believe that a closer look at federally-funded investments in defense/aerospace research and development (R&D) could not only uncover prospects to sell more components and services into the defense sector, but also identify potential spinoff opportunities. So, let’s take a look at some of the projects and technologies currently in the pipeline that could be influential to the electronics supply chain in the years to come. Let me preface this discussion with the acknowledgment that I’m not a technologist. Any of the following speculations are based solely on my professional observations and experience, not my knowledge of any proprietary information.

Also on the horizon is a new breed of “micro” drones. DARPA is currently experimenting with micro drones, which simulate the movements of insects and birds to achieve superior flight capabilities. Setting aside the admittedly sticky privacy issues, the commercial possibilities for smaller, faster and cheaper drones are almost limitless. Personally, I can easily imagine a world where automobiles are outfitted with a micro drone that can be launched to scout out traffic conditions, giving drivers a true “eye in the sky.” As a parent, I could also get on board with the idea of having personal drones that can be launched to keep an eye on the kids as they play down the street at the local playground - these days, you really can’t be too cautious. In addition, current defense research being done with drones could be truly revolutionary in the field of aviation safety. Rockwell Collins is experimenting with an adaptive flight control system that uses sensors and algorithms to detect when a drone sustains catastrophic wing damage, then automatically readjust the aircraft’s aerodynamics to enable it to land safely. Much work is yet to be done to integrate remote controlled and semi-autonomous aircraft into today’s civil aviation scheme, but clearly the opportunity for civil and consumer UAV applications is limited only by imagination.

Avnet Electronics Marketing 07

Cyberspace Another example of government investment with broad implications in the commercial sector is cyberspace. Despite calls to reduce budgets, the DoD’s FY14 budget includes approximately $5 billion for cyberspace operations, up 20% from FY12. These investments reflect the reality of our world today, which is that greatest threats in cyberspace are no longer teenage hackers and social agitators. The cyber world represents the next great battleground between feuding nations. Use of the Internet to “attack” an adversary’s infrastructure, including power and water supply, currency markets or air traffic control is an all-to-real threat. Just ask Iran, whose Natanz nuclear enrichment facility was compromised by the Stuxnet worm in 2010. As a result, the U.S. government is expending a tremendous amount of resource on developing our nation’s defensive and offensive cyber capabilities. Much of the exact nature of this research is not publically known, but clearly tools to automate vulnerability detection, network monitoring and analysis and survivability solutions that enable DoD information systems to operate even if they are attacked would be among the top priorities. One publically-announced program under development by DARPA is the PROgramming Computation on EncryptEd DATA or PROCEED. Considered a “big reach” program, the goal is to deploy “fully homomorphic encryption,” to safeguard assured computations on untrusted hardware by allowing devices to compute with encrypted data without first decrypting it, making it more difficult for malware programmers to write viruses. Whether you are talking about securing highly classified military intelligence, public voting systems or cloud computing, this tech is definitely one to watch.

Robotics Among the first documented use of robotics in U.S. defense/ aerospace were the robotic arms used on Viking 1 and 2 Mars space probes in 1976 for collecting surface samples. Since then, robotics like the Mars Rover have made international news with the stunning discovery that at one time – albeit billions of years ago – Mars could have supported life. In defense circles today, robots are more commonly referred to as unmanned vehicles – either aerial (UAVs) such as drones or ground (UGVs) like the Packbot, used for route clearance and improvised explosive device detection and disposal. While UGVs have proven to be true lifesavers for U.S. troops in Iraq and Afghanistan, a recent report of the Defense Science Board Task Force on the Role of Autonomy in DoD Systems concluded, “autonomy technology is being underutilized.” Military leaders are eager for access to autonomous (i.e. not remote controlled) unmanned ground vehicles to perform tasks including reconnaissance, surveillance and target acquisition as well as logistics and cargo transportation. To meet this demand, the DoD’s FY 2014 budget includes approximately $300 million for the development of systems that perform complex military missions in dynamic environments. One such program currently under development is a semiautonomous four-legged robot called the Legged Squad Support System (LS3), which is designed to carry heavy loads for dismounted troops in the field. The current LS3 prototype from Boston Dynamics, nicknamed AlphaDog, can haul up to 400 lbs. of gear and enough fuel for a 20 mile mission lasting 24 hours. It responds to both 08 AXIOM

S3 Robot

image courtesy of Boston Dynamics visual cues and voice commands, it can navigate rugged terrain and even right itself if it falls over. Another interesting robotic application being tested for ground troops is the HULC robotic exoskeleton, developed by Lockheed Martin. HULC is a hydraulicpowered anthropomorphic exoskeleton worn by troops to ease the burden of carrying heavy combat loads. While there might not be a tremendously wide commercial need for this kind of technology, one company has found a truly commendable application. New Zealand-based Rex Bionics Ltd. has adapted this concept to create a self-supporting robotic exoskeleton called Rex, which enables mobility-impaired and wheelchair-bound individuals to stand, walk and even climb stairs.

Fighting for Our Future The United States has long enjoyed its leadership position in global technology and innovation, but the dramatic economic growth of China throughout the past decade has many wondering if the U.S. has what it takes to stay on top. I have no doubt that we do, but to do so will require that we more aggressively exploit the potential that lies right in front of us. The technologies discussed here are clearly only a drop of water in an ocean of innovation springing from defense/aerospace R&D, but they illustrate the vast opportunity for technology transfer and the potential economic multiplier effect of these federally-funded investments. It’s our job, as a technology community, to identify various spinoff opportunities and act quickly and decisively to bring them to market. Now, I don’t mean to oversimplify the task at hand. Revolutionary ideas rarely jump out and announce themselves and the technology transfer process can be lengthy and costly. However, the payoff, both in terms of corporate revenue and national competitiveness cannot be undervalued. Ken Gabriel, Deputy Director of DARPA best summed up the significance of federally funded R&D in his February 2012 statement to the United States House of Representatives Subcommittee on Emerging Threats and Capabilities: “Some of the Agency’s greatest contributions – things we now take for granted and as having been inevitable – were, at their inception, often considered impossible… But these seemingly impossible things were turned to the improbable and then to the inevitable by people with vision and determination to make their vision real.”

Here’s some resources to help members of the supply chain identify U.S. Department of Defense investment trends and current federally-funded military/aerospace R&D activity and facilitate technology transfer:

Mil-to-civilian technology transfers have laid the groundwork for the development of some of our nation’s most influential commercial, industrial and medical product advancements, such as cellular phones, personal computing, bar coding and medical imaging.

United States Department of Defense FY2014 Budget Request http://comptroller.defense.gov/budget.html Technology Transfer Desk Reference http://www.faa.gov/about/office_org/headquarters_ offices/ang/offices/tc/initiatives/ttp/view/t2_desk_ reference.pdf Source for the information needed to facilitate the transfer of federally-funded technologies from the laboratory to the marketplace compiled by the Federal Laboratory Consortium for Technology Transfer. Defense Marketplace http://www.defenseinnovationmarketplace.mil A resource for information about DoD R&D investment priorities and capability needs.

The iPhone The microchips powering the iPhone emerged from U.S. military and space programs, which constituted almost the entire early market for the breakthrough technology in the 1960s. The foundation of cellular communication lies in radiotelephony capabilities advanced throughout the 20th century with support from the U.S. military. The technologies underpinning the Internet were developed and funded by the Defense Department’s Advanced Research Projects Agency in the 1960s and 70s. GPS was originally created and deployed by the military’s NAVSTAR satellite program in the 1980s and 90s.

One of the best examples of the invisible hand of governmentfunded research in modern society was described in a 2010 report from the Breakthrough Institute entitled “Where Good Technologies Come From: Case Studies in American Innovation”

The Defense Advanced Research Projects Agency (DARPA) http://www.darpa.mil DoD agency responsible for the development of new technologies for use by the military. Focuses on shortterm (two to four-year) projects. NASA Spinoff http://spinoff.nasa.gov Documentation of the nearly 1,800 spinoff technologies developed by NASA. DoD Tech Match http://www.dodtechmatch.com/dod/patent/index.aspx Contains thousands of patents for technologies created in DoD labs available for licensing to industry for commercial products and manufacturing processes. U.S. Army Research Laboratory (ARL) http://www.arl.army.mil/www/default.cfm?page=945 Grants licenses to qualified businesses and individuals who wish to commercialize inventions resulting from federally supported research performed at ARL. Johnson Space Center Small Business Innovation Research (SBIR) http://sbir.gsfc.nasa.gov/SBIR/pgminfo.htm Provides an opportunity for small, high technology companies and research institutions to participate in Government sponsored R&D efforts in key technology areas.

Avnet Electronics Marketing 09

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Working with Avnet, you’ll also have access to the Avnet LightLab - a state of the art facility equipped with the latest LED metrology suite from Instrument Systems. LightLab was designed to measure the key optical, electrical and thermal characteristics of high power LEDs, modules and luminaires. Avnet’s Illumineers use LightLab’s capabilities to assist their customers throughout all phases of the design process from product definition and component selection, through final design verification. From creating your design to choosing a part, Avnet Express has you covered. For more information about the LightLab, please visit: www.em.avnet.com/en-us/design/designzones/leds. To check out our lighting products, visit: AvnetExpress.com and click on Lighting in the Products drop-down menu.

COMPACT FLUORESCENT SPIRAL (CFL) Hours: 10,000 Watts: 23 PF: >0.5 Lumens: 1,600 Cost: $4/six pack

Light-EMITTING DIODE A21 (LED) Hours: 25,000 Watts: 23 PF: >0.9 Lumens: 1,600 Cost: ~$35

Driving the

LED Revolution for Light and for Art By Bernie Weir and Frazier Pruett, ON Semiconductor

HALOGEN INCANDESCENT Hours: 1,000 Watts: 72 PF: ~1 Lumens: 1,500 Cost: ~$1.63

TRADITIONAL INCANDESCENT Hours: 750 Watts: 100 Lumens: 1,600 Cost: ~$0.37

Figure 1: San Francisco’s Bay Bridge LEDs for Light and Even Art! The emergence of LEDs as a usable and hugely beneficial light source has created a massive impact in the global lighting market. Old incandescent technology – if an approach that sees light created as a consequence of a conductor glowing and where 90% of energy is released as heat rather than light can be called technology – has truly had its day. Driven by its energy saving abilities, reliability, long life and design flexibility, LED lighting is continuing to make major inroads into sectors of the lighting industry such as domestic halogen replacements, public buildings, street lighting and automotive. The versatility and controllability of LED lighting has also attracted attention from artists and public projects that involve different forms of light displays using often many thousands of interconnected and individually controlled LEDs. The Bay Lights project in San Francisco is a perfect example of how all the virtues of LED lighting can be utilized to create a visual spectacle that attracts publicity, tourist dollars and puts a location in the spotlight for all the right reasons. The Bay Lights project is the world’s largest LED ‘sculpture’. Comprising 25,000 individually programmable and controllable white LEDs, the continually changing display across the 1.8 mile Bay Bridge West Span in the iconic west coast city is up to 500 feet high at certain points. This type of attraction could only be designed and implemented using LEDs for many reasons. In addition to the aforementioned control made possible by an array of digital and analog components that have spawned to support the LED lighting revolution, their robustness also makes them more than suitable for challenging outdoor environments plus their reliability and longevity; LEDs have a life expectancy tens of times longer than incandescent

12 AXIOM

ON Semiconductor Lighting Solutions

Visit onsemi.com to learn more about the company’s broad portfolio of power and signal management, logic, discrete and custom devices that help customers efficiently solve their design challenges in automotive, communications, computing, consumer, industrial, LED lighting, medical, military/aerospace and power applications.

lighting technologies. Additionally, when illuminating 25,000 light points, energy consumption and maintenance cost have to be considerations. Even high-power white LEDs are typically sub 5 W devices – compare that with > 50 W for traditional lighting. To illustrate this point, the Bay Lights Project uses just 150 to 175 kilowatt hours (kWh) of energy while operating for approximately seven hours each night. This equates to an energy cost of $11,000 per year or $30 per day at $4.25 per hour – quite remarkable given the scale of the light sculpture.

Figure 2: Power Factor Buck Application Schematic Taking a more global viewpoint, as its popularity grows, LED lighting is making a large and valuable contribution to the essential need to cut energy consumption and in so doing allowing greater dependence on more sustainable sources of energy. In like-for-like light output halogen replacement applications for example, LEDs can achieve a remarkable 80% energy consumption reduction. Along with energy cost savings, their long life expectancy can allow a ‘fit and forget’ approach – this is especially useful in installations that are difficult to access such as high ceiling buildings or where public access is required 24 hours a day making the scheduling of maintenance difficult. Driving the LED Revolution Whether for the Bay Bridge project or LED replacements for incandescant or CFL lighting, it is important not to forget the electronics technology ‘behind the bright lights.’ Numerous drive and control components are needed to ensure LEDs are powered correctly to achieve efficient performance, reliability and the correct light output. White LEDs were the most recent color to be introduced. They presented the greatest technical challenges that had to be overcome. But now that they are here they have proven to be the catalyst for the LED revolution as the most commonly required light source. White LED technology is still advancing rapidly with higher lumens per packaged LED as well as increased efficacy. White LEDs can now offer lifetimes at least 25 times that of a standard incandescent bulb with efficacy already exceeding the performance level of CFL bulbs. What may not be understood is that while incandescent bulbs appear like resistive loads to the AC mains and have near perfect (~1) power factor (PF), the electronic

ballast inside the most common CFL bulbs is capacitive and has a typical power factor of just 0.5-0.6. This means that while the user only pays for delivered watts, the electric utility must actually generate the proportional volt-amps; so a 13 W CFL bulb with a PF of 0.5 represents a 26 volt-amp load, which is slightly less than 50% of the volt-amps of 60 W incandescent. As a result, in the U.S.,the Energy Star™ program has established a minimum power factor of 0.7 for > 5 W LED lamps and 0.9 for commercial LED luminaires such as downlights and spotlights. Globally, the U.S. does not have the toughest PF requirements for LED bulbs; this accolade goes to Korea where the minimum PF requirement is 0.9 for bulbs with input power over 5 W. This requirement presents challenges in designing the drive electronics where efficiency, available space, and bill-of-material cost must all be evaluated to achieve an optimal solution. Incandescent bulbs are designed for one specific line voltage and applying this principle for LED bulbs introduces a new degree of freedom for designers as they no longer need to consider a single universal design that must work globally. In addition, the power supply within the bulb does not need to be electrically isolated from the load as it is integrated inside a single housing. Care must of course still be taken in the mechanical design to meet the safety requirements through physical means. Taking that into account, it is no longer necessary to use an isolated fly back topology as the only power conversion architecture option. A buck topology can be optimized for good power factor under specific boundaries. Recall for high power factor the input current is coincident with the line and increases proportionally as the rectified line voltage increases. The drawback of the buck is that no current flows until Vin is greater than Vout, this is why it is important

Avnet Electronics Marketing 13

LED lighting is making a large and valuable contribution to the essential need to cut energy consumption and in so doing allowing greater dependence on more sustainable sources of energy. that compared to the line voltage the LED string voltage must be relatively low. This is not a problem as in most cases the number of LEDs in series is relatively low compared to the line voltage. For example, 8 LEDs in series is ~ 25 V which is < 15% of the peak voltage of a rectified 120Â V AC input.

switch. After Vin exceeds the LED Vf, fixed on time control is used to regulate the power to the LEDs until the peak current limit is reached which is detected by Rsense. To control the delivered power if the AC line varies from nominal, line feedforward compensation is used to modulate the on time.

One control scheme for high PF boost converters is a fixed on time control where the switching cycle restarts when the inductor current reaches zero. To control the power, feedback is used to adjust the on time. The same concept can be adapted to implement a buck topology and can be improved with a twist. With fixed on time, the current through the inductor/switch rises in proportion to the line, this results in near perfect power factor with the tradeoff that the peak current can be very high at the top of the switching cycle. In the bulb case, ideal power factor is not required so if the peak current is limited during a portion of the switching cycle, losses in the switch and inductor can be reduced which achieving higher conversion efficiency and limiting the inductor size. This creates a typical line current waveform which doesnâ&#x20AC;&#x2122;t look very sinusoidal. However this waveform easily achieves a PF > 0.9 with the tradeoff of increased distortion.

Summary

To implement this hybrid fixed on time/peak current scheme the NCL30002 controller from ON Semiconductor has been developed and Figure 2 illustrates the complete application schematic. The first point in reviewing the schematic is that the LEDs are referenced to the high voltage rail while the power switch is referenced to ground. This is referred to as a reverse buck and simplifies the architecture since the peak LED current can be sensed directly and a level shifter is not required to drive the FET. After the controller starts switching, the driver is biased from an auxiliary winding on the inductor, this has an added function to sense when the current through the inductor drops to zero indicating a new switching cycle should start. A precise 485 mV (Âą 2% typical) is used to regulate the peak current through the

With an optimized architecture, it is possible to solve the challenge of achieving high efficiency in a compact form factor while meeting the most stringent PF requirements for lighting arrangements that use LEDs. The basic design can be scaled for lower power by changing the MOSFET and reducing the size of the inductor. This is critical since LED efficacy will continue to advance as manufacturers increase lumen output per LED, requiring few LEDs for the same lumen output and thus pushing down the energy consumption while at the same time reducing the cost of integral bulbs and increasing their market acceptance. Projects and temporary artistic installations such as The Bay Lights do not always need to comply with PF requirements and other performance stipulations that apply to permanent functional LED lighting installations. However they do provide an important proof point for the technology, its controllability, reliability and energy/ cost efficiency. As well as providing an inspiring spectacle, The Bay Lights act as a showcase for how far LEDs and their supporting drive and control technology have come. This in turn can only help to speed the penetration of LEDs into many sectors of lighting.

ON Semiconductor and the ON Semiconductor logo are registered trademarks of Semiconductor Components Industries, LLC. All other brand and product names appearing in this document are registered trademarks or trademarks of their respective holders. Although the company references its Web site in this news release, such information on the Web site is not to be incorporated herein.

14 AXIOM

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Shifting the Paradigm of the Medical Market Interview with Chris Neil, Senior Vice President Industrial & Medical Solutions Group, Maxim Integrated

With the smartphone revolution, technology is changing the way we work, play and socialize. And in the near future, technology will completely change the way we receive medical care. Due to increasing costs, an ageing global population and pressure on world governments to provide care for citizens, a paradigm shift in medical care is not optional—it’s inevitable. What are some of the trends we can expect to see in the medical products market, and how can technology help support a higher quality of life for patients while reducing provider costs? We spoke with Chris Neil, Senior Vice President of the Industrial & Medical Solutions Group at Maxim Integrated, to learn more about this intriguing topic that impacts us all.

Where do you see the medical market going in the future, and what are some of the key trends?

One of the most exciting trends is the focus on preventing injuries and illnesses, instead of just treating medical conditions after they occur. Through the development of portable, wearable medical devices, medical providers will be able to monitor everything from heart rate patterns and blood pressure to blood sugar levels. This can help doctors identify and possibly prevent significant health issues—such as heart attacks—before they become life-threatening. This has the potential to significantly improve the quality of life for patients, and to also save the cost of more invasive treatments and reduce lengthy recoveries after an acute health event has occurred.

Portable medical devices also open the door to a new model of home care, allowing patients who have a chronic illness to remain at home while being remotely monitored by their medical care provider. This could reduce healthcare costs by up to 90% and increase the comfort and quality of life for patients. I think this will be an attractive option for both patients and medical care providers, especially in the U.S. and Europe, as government legislation increases the pressure and accountability on medical care providers to reduce costs and increase the level of care. There’s also a market for portable and wearable medical devices with “health-aware” individuals, who are interested in taking charge of their overall health and improving fitness levels. We’re already seeing early prototypes of this type of application, and with the improvements in optical patch technology, it is becoming commonplace.

16 AXIOM

What are the biggest challenges in the medical market?

As technology advances and makes prevention and homecare possible, the real hurdle will be getting medical professionals on board. Liability is top of mind, so medical professionals need to have the utmost confidence in these technologies. Another consideration is security. There’s a need for high security standards and failsafe ways to protect patient data and meet government privacy regulations. It will be up to device manufacturers to prove that their technologies and products are secure and reliable through extensive testing and research. From a product design perspective, there are the ever-present challenges of power consumption, accuracy, integration and size. We’ve found that the best way to overcome these challenges is to design products from a use-case perspective. If you start with the user in mind, you can build in much better capabilities. We took this approach with our medical “Fit Shirt” prototype and learned that it needed to have smaller components and the battery needed to last longer. From that experience, we were able to design the most recent prototype, which includes components that are five times smaller, have 10 times the battery life, and with the lowest power micros on the planet. Finally, there are a number of mandatory safety regulations for medical equipment, requiring manufacturers to meet specific standards to protect users. With so many things to take into account, it’s a good idea to design products with components that are specifically designed to meet the stringent demands of the medical market.

In the U.S., 5% of the population consumes $3T in annual healthcare costs.

Nursing home =

Hospital stay =

$5,000/day

How is Maxim addressing these market demands to help develop next-generation medical products?

How soon will we start seeing these new technologies used widely in medical care?

$500/day

Home healthcare visit =

$150/day

Connected Home Health =

$10/day

We are focused on developing dedicated components to serve the medical market. We are actively learning from our customers and developing our own prototypes so we can deliver the best user experience for both patients and medical care providers. Our goal is to make the leap to “plugand-play” solutions to help our customers design products that revolutionize the medical market and healthcare industry. Maxim has the IP and technology to help our customers make these trends a reality. In addition to integration capabilities, we have high-performance, low-power analog capability to accurately collect measurements. We also have the wireless communications capability to push the data that’s been collected to the medical care providers.

This paradigm shift is already happening. Governments can no longer afford the cost burden of traditional medical care, and are taking action quickly through legislation and regulation. In Denmark, the health monitoring and home care approach is already being followed, and initial data suggests that quality of life improves while costs are dramatically reduced. As we continue to see more positive results from the preventative approach, there will be higher demand for highquality, user-friendly medical products that can help medical care providers make the leap to this new paradigm.

For more information on Maxim’s healthcare analog integration, please visit www.maximintegrated.com/featured/analog-integration/healthcare

Avnet Electronics Marketing 17

Embedded Vision Creating a Next-Generation of Machines that “See”

By Jim Beneke, Vice President, Global Technical Marketing, Avnet Electronics Marketing Most of us have heard about the newest craze called Google Glass. Many of us have seen the Microsoft Kinect for the Xbox 360 video game console. Some of us may even have a car with a rear view camera, pedestrian detection or a lane departure warning system. What you may not realize is that all of these devices have something in common – embedded vision. What exactly is embedded vision, why will it revolutionize many of the products and systems that exist today and why should you care?

18 AXIOM

In basic terms, embedded vision is the combination of an image sensor or camera with some sort of embedded processing system. Both of these elements have existed for more than 40 years in some form or fashion, yet only recently have they come together in such a way as to enable an entire new paradigm of machines that see. What we are observing today is the result of a convergence in lower power, higher performance, smaller size and lower cost in the key elements that make up vision-enabled systems. Combine this with improvements and breakthroughs in software algorithms and data manipulation techniques, and the result is the dramatic acceleration and adoption of embedded vision.

Elements of an Embedded Vision System Describing something as an embedded vision system is a very broad definition encompassing many different features or capabilities. However, most visionbased systems tend to include some variation of the following functions:

Having the required hardware pieces is only half the battle. Software and more specifically, specialized vision algorithms are required to manipulate and analyze the flood of incoming video data.

Image Sensor/Camera Today many embedded vision systems make use of CMOS image sensors. Dramatic improvements in these sensors have taken place since they were first invented at NASA’s Jet Propulsion Laboratory in 1995. Resolution in terms of pixels and speed in terms of frames per second are two areas where CMOS sensors have been able to leverage Moore’s Law to their advantage. Power and cost have been decreasing over the years as well, which is a primary driver in the expansion of embedded vision applications. ON Semiconductor is one Avnet Electronics Marketing supplier that offers a family of image sensors targeted at industrial applications. Specialized cameras that include image sensors are also being developed, providing unique capabilities over a standard image or video capture. Time-of-Flight (ToF) sensors are one example since they use the speed of light to determine distances of various points in an image relative to the sensor. These sensors are finding uses in gesture recognition, object classification and automotive safety. Processor Since we are talking about embedded vision, we are implying the use of embedded processors verses PCs or workstations. This is an important distinction because only in the last 15 years has the performance of these processors reached a level where they could adequately handle real-time video. What has emerged over the last 10 years is a group of specialized processors that implement unique architectures or dedicated accelerators specific to image and video processing. General purpose Digital-Signal-Processors (DSPs) are giving way to highly optimized video processors capable of performing very efficient pixel-based processing and frame-based processing. These are often combined with ARM® cores which provide the higher level processing or intelligence in the system as well as system management and connectivity functions. Just like the CMOS image sensor, the embedded vision processor is leveraging Moore’s Law and making significant improvements in processing capability, reduced power, higher integration and reduced costs. Companies like Analog Devices, Freescale, Texas Instruments and Xilinx all offer processing solutions tailored for embedded video applications. Memory Processing data from the image sensor or camera often requires the storage of either all or some parts of the video data as it streams through the system. The density of the memory is less a driver than the IO data bandwidth between the processor and the memory. In the past, specialized memory such as video RAM was required to maintain the performance needs of the processing system. Although effective, these memories included a cost premium. With speed and density advances in DDR memory driven by the PC industry, we can now use standard DDR2/DDR3 devices, yielding significant cost saving in the overall system budget. Software/Algorithms Having the required hardware pieces is only half the battle. Software and more specifically, specialized vision algorithms are required to manipulate and analyze the flood of incoming video data. In 2000, the process for developing and implementing these algorithms changed. Spun from an Intel Research initiative started in 1999, Open Source Computer Vision Library or OpenCV (www.opencv.org) was released to the public in 2000 as an optimized, open source library of C/C++ functions centered on vision-based applications. Since then, periodic releases of the OpenCV library has resulted in additional functionality and further optimizations to the various vision algorithms, making them easier to port and run on embedded processors. In addition to the free, open source OpenCV functions, commercially developed vision libraries offer an alternative option. Many 3rd parties offer specialized vision and video processing solutions for various applications. A model-based design methodology from MathWorks provides another option with a complete system-level approach to designing embedded vision systems. The Mathworks’ tools support everything from system modeling and simulation to automatic code generation and hardware validation.

Avnet Electronics Marketing 19

Vision-enabled and embedded vision systems have been around for a number of years. Anything with a camera could be classified as visionenabled. However, over the next three to five years, it is very likely you will begin to see an explosion of embedded vision applications. Driven be the advances in sensors, processors and software, these systems will leverage the price, performance and power advantages in an exponential fashion. Nearly every market will be impacted by the technology, from industrial, medical, automotive, to consumer, aerospace/defense and security. More importantly, there will be a range of embedded vision systems offered, depending on the processing performance needs and supportable product cost. Figure 1 shows how vision systems can be viewed relative to their image sensor needs and processing performance requirements. The sensor outputs images at some resolution of pixels, at some interval (frames per second). This corresponds to how much processing throughput is required in terms of megapixels per second. Not all applications require the biggest and fastest devices to solve a problem. If you want to track the movement of a person in a room, you can likely achieve this with a low resolution (VGA) style image sensor and a processing system analyzing movement at a couple of frames per second. Likewise on the high-end, the introduction of image sensors that can output hundreds of megapixel resolutions or thousands of frames per second, are enabling high-precision machine control and inspection equipment that was unheard of just 5 years ago.

Conclusion

HI-SPEED MACHINE VISION SECURITY/SURVEILLANCE

Megapixels/Second

Embedded Vision Applications

MACHINE VISION, FACIAL RECOG

GESTURE DETECT

.4 Resolution

SLEEPY EYE, LICENSE PLATE DETECT

BARCODE SCANNER

Frames/Sec

QVGA

VGA

HD720

HD1080

VGA

240

Figure 1 Bar code scanning will soon employ embedded vision to better find and read bar codes. Other systems will identify items that have no bar codes on them and determine what they are through the use of vision analytics. Security systems will no longer use keys and cards to identify users, but will instead recognize users and owners by capturing an image of their face. Safety systems will be more accurate and faster. Appliances and instruments will no longer require you to press buttons or touch them, but instead will see you and respond to your hand movements or gestures. Robotics will become smarter and more autonomous as they can better identify objects and their surroundings. Cars will continue to become safer and easier to drive through the use of specialized embedded vision systems both in-cabin and external.

FinBoard Kit

Embedded vision is growing. Many next-generation products will include some sort of vision capability to detect, recognize, analyze, categorize, or track objects or people. At Avnet, we offer all the pieces to help you get started. From the image sensor or camera to the embedded processor and memory sub-system, we sell and support the leaders in this evolving technology. We are one of the founding members of the Embedded Vision Alliance (www.embeddedvisionalliance.com) where you can obtain a wealth of information, tutorials and videos related to embedded vision. We also offer Avnet created development kits that support embedded vision design and prototyping. The new FinBoard™ Embedded Vision Development Kit (www.finboard.org) provides a low-cost, vision optimized Analog Devices Blackfin® BF609 processor in a complete kit with software development tools, debugger and numerous reference designs. FinBoard is ideal for creating low-to-mid range machine vision, security and video analytics solutions. Another option is Avnet’s ZedBoard (www.zedboard.org) which is targeted at higher performance embedded vision applications with its Xilinx Zynq®-7000 All Programmable SoC. Be part of this next revolution and start exploring the endless possibilities that can enhance and differentiate your future products. The future of machines that “see” is happening now. 20 AXIOM

Avnet Electronics Marketing brings together everything you need to know about new and focus manufacturer products and solutions. The following pages highlight the design: M A n u FA C t u r e r p r O d u C t S & S O l u t I O n S

PROBLEM What problem does this product or solution solve for the design team?

Avnet Electronics Marketing SOLUTION How does this product or solution innovate in its segment?

em.avnet.com PROBlEM

SOlUTIOn

• Designers need to get to market faster with flexible devices that are smaller in size, faster in speed, integrate complex features and so much more. • Avnet Electronics Marketing offers all of the key ingredients for your success. • Avnet offers electronic components, supply-chain and design-chain services for original equipment manufacturers and electronic manufacturing services providers. • With these component solutions and myriad services, Avnet can help you get to market faster on your next design.

TREND What current or future trends does this product or solution address?

TREnD

Associated Products: desig n re so ur ce Center desig n Z o n e s FAes Feature d pr o mo t io n s Market & tech trends traini n g & e v e n t s and mo r e

• Together with over 250 industry-leading line card suppliers, best-in-class Field Applications Engineers, supply-chain and design-chain services, Avnet keeps you one step ahead of the next industry trend.

Sample

Associated Products

And, most pages include information on associated parts or links to more information and purchase opportunities.

GET THE INSIDE TRACK NOW

Avnet Electronics Marketing 21

AXIOM

Manufacturer Products & Solutions

CryptoAuthentication™ Device Family em.avnet.com/axiom_atlcryptoauthentication Problem

Solution

• Today we hear more and more about security and it’s not just in our homes or workplace, but security is embedded in the products we use every day. As an OEM manufacturer, security can impact your bottom line. By including a security component in a product’s design you can experience multiple benefits. Security can prevent someone from cloning your product to protecting your revenue stream. That same security component can also be used to authenticate the product for warranty repair and reduce fraudulent claims. Further, it ensures only your accessory is introduced into the system and thus the system operates under an intended configuration to protect your products. • Atmel ® has created the CryptoAuthentication™ family of devices to help customers easily integrate security into products and systems without the need for a security expert on staff. • With the entire cryptographic protocol implemented in verified hardware, using the latest world-class crypto algorithms, the CryptoAuthentication devices can be easily integrated into any system with a minimum of work and delay. • When an accessory (client) is equipped with a CryptoAuthentication device, it can be used to generate a response to a challenge from the host. The host then compares this response against the one available locally. A match means an OEM accessory is present and the host/client connection can then be established. Since security solutions are only as strong as their weakest link, the host/client authentication can be improved by utilizing another CryptoAuthentication device on the host side to safeguard the secret.

Trend

FREE

AT88C K Evalu 454BLACK ation Kit

• As end applications continue to decrease in size the need for cost-effective hardware authentication capabilities must be provided in a wide variety of space-conscious packages. Atmel continues to create its CryptoAuthentication devices with this trend in mind.

Challenge – Response Host

Client

AVR or ARM Microprocessor

Challenge ATSHA204

Do They Match? stop

Response

continue

Challenge – Response w/ Host Side Crypto Device Host AVR or ARM Microprocessor

continue

Client ATSHA204

Challenge ATSHA204

Do They Match?

Response stop

22 AXIOM

Quali fy fo ra

M a n u fa c t u r e r P r o d u c t s & S o l u t i o n s

32-bit MCU Combines Cortex®-M0 Core with On-board Peripherals Dedicated to Smart Meter Designs Problem

• Price pressure and the requirement for greater levels of integration are pushing IC manufacturers to add smart meter-specific functions on a single chip. • New levels of flexibility are needed to address both low-cost metering solutions and high-end smart meter alternatives and a range of energy-use scenarios. • Increased technological sophistication is required to address network security, communications and reduced power.

Solution

• The Toshiba TMPM061 microcontroller offers a variety of on-board functions that minimize the component count of smart meter designs. These include a three-channel, high-precision 24-bit Delta-Sigma ADC, a 10-bit ADC and a temperature-compensated real-time clock. The Delta-Sigma ADC supports simultaneous sampling at up to 6 kHz and has a signal-to-noise and distortion ratio that is suitable for a residential meter. • The Toshiba TMPM061 microcontroller employs an onboard power calculation engine that can calculate active energy, reactive energy and power factor as well as monitoring voltage and frequency fluctuation. The basic energy use calculation function can be updated and modified by the developer as necessary, enhancing design flexibility. • In addition, the Toshiba TMPM061 has a low-power consumption of only 1.8 to 3.6 V and four standby modes (IDLE, SLOW, SLEEP, STOP) ensuring minimum power consumption for a range of conditions.

Trend

• Toshiba is expanding its offering to support the needs of the growing smart meter market. In addition to microcontrollers, Toshiba’s portfolio includes LCD drivers, transistor photocouplers, digital output magnetic sensors, high voltage MOSFETs, Schottky barrier diodes, small package CMOS-LDOs, bipolar and CMOS operational amplifiers and more.

TMPM061 Specifications Memory

128 Kbytes of on-chip Flash ROM and 8 Kbytes of available on-chip RAM

Peripherals

9-channel, 16-bit timer; an LCD display controller; a temperature sensor, a voltage detection circuit and a watchdog timer

Connectivity

5-channel general-purpose serial interface (selectable between UART mode and synchronous mode) and a serial bus interface

Voltage

1.8 to 3.6 V

Frequency

16 MHz maximum operating frequency

Package

14 x 14 mm 100-pin LQFP

Other Toshiba MCUs Based on the ARM Processing Core Toshiba offers an extensive line of microcontrollers based on the popular ARM® processing cores. The family includes the TX00 (based on Cortex-M0 core), TX03 (Cortex-M3), TX04 (Cortex-M4) and TX09 (ARM926EJ-S) Series microcontrollers suited for a range of applications including consumer electronics, advanced audio, industrial control, factory automation and vector motor control. Advanced features include the Thumb-2 instruction set, high energy efficiency, high performance, high-throughput multi-core system design, application-specific accelerators, precision analog functions, proprietary zero-wait-state NANO FLASH™ and more. For more information go to www.toshiba.com/taec/news/press_releases/2012/mcu_12_634.jsp. ARM and Cortex are registered trademarks of ARM Limited. ARM926EJ-S is a trademarks of ARM Limited. NANO FLASH is a trademark of Toshiba Corporation.

Avnet Electronics Marketing 23

AXIOM

Manufacturer Products & Solutions

Spansion FL-S Serial Flash Memory em.avnet.com/axiom_spzfls Problem

Solution

• Reducing system costs while continuing to increase functionality and performance is a challenge for most design engineers. • Spansion FL-S Serial Flash memory, from 128 Mb to 1 Gb, provides the fast performance of a standard parallel Flash memory with the low pin count and smaller package sizes you expect from serial Flash solutions. • 40% faster read speeds, 300% faster programming and 500% faster erase times sets Spansion apart from the competition. • Boot your systems more quickly with industry-leading 80 MB/s read speeds with Spansion’s quad IO DDR operation. • Increase manufacturing throughput for reduced programming costs.

Trend

• User interfaces in automotive, industrial and medical applications are becoming increasingly important in today’s designs. Systems need to access stored code and data quickly to ensure an enhanced user experience. The need to quickly display graphics on LCD and TFT screens is more pervasive. Leading chipsets and microcontrollers from Avnet, such as the Freescale Vybrid and NXP LPC4350 are addressing these trends. When paired with Spansion serial Flash memory, design engineers can quickly render graphics directly from the Flash without the need for DRAM, saving board space and component costs.

Spansion ML SLC NAND Flash Memory em.avnet.com/axiom_spzmlslc Problem

Solution

• Sources of high quality, high reliability SLC NAND Flash memory have been decreasing, leaving engineers fewer options for system design. • A new line of 1 to 8 Gb SLC NAND Flash memory with product longevity is available from Spansion today. • High reliability with 100,000 cycle endurance with recommended 1-bit ECC. • Best-in-class SLC NAND performance with 25 μs random access, 25 ns sequential access, and up to 200 μs programming. • Industry-standard NAND signal interface, commend set and ONFI 1.0 compliance. • Complimentary Spansion FFS – customized software drivers and Flash file system software.

Trend

24 AXIOM

• The NAND industry is moving quickly to the newest process technology in order to make the next highest density NAND device. They rely on multi level cell technologies that are inherently less reliable and require larger amounts of ECC, which is not acceptable for many embedded designs. Support for prior generations of NAND Flash are becoming more challenging with each new generation of technology. Spansion’s portfolio of SLC NAND fills this gap in the market.

M a n u fa c t u r e r P r o d u c t s & S o l u t i o n s

MCU LaunchPad Ecosystem em.avnet.com/axiom_tislaunchpad Problem

Solution

Associated Products:

• Stable and affordable platforms often don’t include everything needed to begin designing new applications. • The LaunchPad evaluation platform includes TI’s broad line of microcontrollers – MSP430™, C2000™ and Tiva™ C Series ARM® Cortex™-M4. These low-cost kits provide developers with everything they need to easily begin designing new applications.

BoosterPack of ferings

• Plug-in modules called BoosterPacks fit on top of the MCU LaunchPad baseboards and add new functionality to the LaunchPad evaluation kits, including wireless, capacitive touch, LED lighting and more. • Several development software environments are available including Code Composer Studio (CCS) as well as the free community-driven open source editor called Energia. Energia is a great solution for developers who are familiar with the Wiring framework and APIs, which enable rapid prototyping for getting your ideas quickly realized. • Blink LEDs, spin motors and sense data within minutes. Trend

• On-board emulation – program and debug projects without the need for additional tools. • Modularity! The standardized BoosterPack connector enables users to drop in various modules to create a variety of applications. • Intuitive software enables developers of all experience levels to start innovating.

Sitara AM335x ARM® Cortex™-A8 Starter Kit em.avnet.com/axiom_tissitarastarterkit Problem

Solution

• Difficult to find stable, ready-for-production hardware and software platform to accelerate designs. • The Sitara AM335x ARM Cortex-A8 Starter Kit from TI, which operates at speeds up to 720 MHZ, offers the ability to quickly evaluate the features of the Sitara processor and accompanying TI components, taking the guess-work out of the hardware design. • The starter kit features a 720 MHz Sitara AM3358 processor, 4.3-inch touch screen LCD display, 256 MB DDR3, dual Gigabit Ethernet ports via on-chip switch, USB-XDS100 emulator Android navigation buttons and Wi-Fi® and Bluetooth® connectivity with TI’s WL171 solution.

Trend

Limited Time Kit Discount

• Advanced Starter Kits are expected to include robust software options, and the AM335x Starter Kit offers just that: –– Linux applications are quick to start and easy to add to the application launcher. –– Android compatibility offers a complete operating system ready for integration and production today. –– StarterWare provides C-based, no-OS platform layer libraries, peripheral programming and board-level example applications.

Avnet Electronics Marketing 25

AXIOM

Manufacturer Products & Solutions

EtherCAT® Programmable Logic Controller Reference Platform em.avnet.com/axiom_frsethercat Problem

Solution

• Automation engineers need to boost the functionality, reliability and performance of control applications communicating via the EtherCAT® protocol. This all has to be achieved in a very short time-to-market. • Freescale’s EtherCAT Programmable Logic Controller (PLC) reference platform implements the Koenig-KPA EtherCAT Master protocol with an ISaGRAF Runtime Kernel and QNX® Neutrino ® operating system on the highperformance Freescale QorIQ P1025 processor. • It is supported by powerful development tools from all four companies, including the Koenig-PA EtherCAT Studio, ISaGRAF Application Workbench, QNX Momentics® Tool Suite and Freescale CodeWarrior Development Suite. The reference software dramatically reduces time to market and development cost for industrial automation products. • Design engineers can utilize this platform, based on the QorIQ P1025 Tower module, to quickly confirm functionality, reliability and performance of control applications communicating via the EtherCAT protocol. This reference solution delivers: • Proven performance and headroom. –– KPA EtherCAT Master stack supports 1 millisecond cycle time while using <1% of a core on the dual-core QorIQ P1025 processor. –– Remaining 99% of the first core and 100% of the second core available. ›› Distribute processing functions across two cores. ›› Isolate real-time control functions on one core while running maintenance and communications functions on the other core. ›› Run other protocols such as PROFINET, PROFIBUS, EtherNet/IP™. –– Scale up and down the QorIQ product portfolio (www.freescale.com/QorIQ). • QNX delivers market-leading EtherCAT benchmarks. –– Small kernel size leads to very high system reliability with minimal latency. –– Conforms to IEC 61508 at Safety Integrity Level 3. • Customers can use ISaGRAF 6 Workbench development tool. –– Easily develop or port advanced PLC applications onto the new PLC reference platform. Offline Tools

Runtime Software

Development Environment

Programmable Logic Controller User Application

IEC 61131-3 IEC 61499

Workbench

KPA EtherCAT® Studio Port

PLC Firmware KPA EtherCAT Master Neutrino® RTOS

Programmable Logic Controller Reference Platform

Device (Slave)

QorIQ Hardware Port

Port

Device (Slave) Port

Port

Ethernet

The QorIQ P1 processor family offers pin-compatible single-core variants for cost reduction, and dual-core variants which scale up to 3,700 MIPS for more complex control algorithms. These solutions have the capability to support multiple Fieldbus serial protocols like PROFIBUS and CAN alongside Ethernet-based protocols such as PROFINET, Ethenet/IP, Modbus TCP, CANopen, enabling them to be used in multiple controller applications including factory, transportation and building automation, among others. The PLC reference platform is based on Freescale’s industrial Tower System. The complete kit, including hardware, (TWR-P1025 only, slaves have to be purchased separately), software and evaluation tools, is available for purchase directly from Avnet. 26 AXIOM

M a n u fa c t u r e r P r o d u c t s & S o l u t i o n s

E-Series LDMOS RF Family em.avnet.com/axiom_frsldmos Problem Solution

• Plasma generators, lasers and other industrial applications present highly reflective loads to power amplifiers. • Designed to meet the needs of industrial applications such as plasma generators and built on Freescale’s industryleading Enhanced Ruggedness 50 V LDMOS technology, the E-Series LDMOS devices are ultra-rugged and highly reliably when faced with severely mismatched loads. • Only Freescale meets > 65:1 VSWR at 3 dB overdrive, providing customers with a highly reliable solution when machine up-time means production lines keep running. • Available in power levels from 25 to 1250 W, these devices have been characterized for both pulsed and CW operation so that designers can be confident in the power ratings. • Excellent thermal performance contributes to device ruggedness and also makes system development easier for designers. • Frequencies of operation range from 1.8 to 2000 MHz means the highly rugged E-series can not only serve a broad range of industrial, scientific and medical applications but are also ideal for FM and TV broadcast applications.

MRFE6VS25N/L

MRFE6VP100H/S

MRFE6VP8600H/S

• 25 W CW/PEP output power • >65:1 VSWR @3 dB overdrive • 25 dB gain at 512 MHz • 74% efficiency at 512 MHz • Operation to 2000 MHz • Available in either cost effective plastic or ceramic package

• 100 W CW output power • >65:1 VSWR @3 dB overdrive • 27 dB gain at 512 MHz • 70% efficiency at 512 MHz • 50 V operation to 512 MHz • Dual transistor for push-pull or parallel circuit configuration • Available in bolt-down (-H) or solder-down (-S) packages

• 125 W avg (DVB-T), 600 W PEP • >65:1 VSWR @3 dB overdrive • 19 dB gain at 860 MHz • 470 MHz – 860 MHz • Dual transistor for push-pull or parallel circuit configuration • Available in bolt-down (-H) or solder-down (-S) packages

MRFE6VP6300H/S

MRFE6VP5600H/S

MRFE6VP61K25H/S

• 300 W CW output power • >65:1 VSWR @3 dB overdrive • 25 dB gain at 130 MHz • 80% efficiency at 130 MHz • 50 V operation to 600 MHz • Dual transistor for push-pull or parallel circuit configuration • Available in bolt-down (-H) or solder-down (-S) packages

• 600 W CW output power • >65:1 VSWR @3 dB overdrive • 24 dB gain at 230 MHz • 75% efficiency at 130 MHz • 50 V operation to 600 MHz • Dual transistor for push-pull or parallel circuit configuration • Available in bolt-down (-H) or solder-down (-S) packages

• 1250 W CW output power • >65:1 VSWR @3dB overdrive • 23 dB gain at 230 MHz • 75% efficiency at 130 MHz • 50 V operation to 600 MHz • Dual transistor for push-pull or parallel circuit configuration • Available in bolt-down (-H) or solder-down (-S) packages

Avnet Electronics Marketing 27

AXIOM

Manufacturer Products & Solutions

Haptic Drivers em.avnet.com/axiom_fschaptic Problem

• Simplify design by reducing the number of external components. • Reduce system latency with fast response.

Solution

• Fairchild Semiconductor’s FAH4830 haptic driver provides faster haptic response time. • High drive helps to overcome the inertia from a resting motor and to stop it while in motion. • Low standby current of less 500 nA helps reduce system power consumption. • Fast wake-up time of less than 30 µS reduces system latency and provides a fast haptic response. • I2C control allows for flexible implementation. • PWM input allows a wide range of frequencies to be used for control of ERM motors and LRAs. • Supports both ERM and LRA applications, which allows for multiple platform usage. • Thermal Protection shutdown shuts down the device if thermally overloaded. • Reduces design-in complexity and allows you to get to market faster.

Trend

• Haptic systems provide a touch sensation when a user interacts with a touch screen. The sensory interaction between the user and a flat surface – such as tablets, PCs, medical devices, video games systems and smart phones as well as industrial touchscreens – creates a more local effect and assures the user of a correct “point-oftouch” on the screen. • Offering direct driving capability of eccentric rotating mass (ERM) motors and linear resonant actuators (LRA), the FAH4830 driver enables a vibrating sensation on point-of-contact. The typical driver wake-up time of the device is <30 µS which helps to reduce latency and provides a fast haptic response. • And, the FAH4830 haptic driver delivers faster haptic response through excellent, point-of-touch recognition and a more user-friendly experience. VDD

Gain

LDO

VDD

MDN

VDD

GAIN

VREG Over Drive Control PWM HEN

Logic and PWM Control

PWM

20k

VIN

Motor VDD

VREF 20k

SCL

SDA

FAH4830 Schematic Note: For additional details, please see the data sheet.

28 AXIOM

SCL

MDN FAH4830

Motor

SDA GPIO

20k

GND

MDP

MDP GND

20k

Host

FAH4830 Block Diagram

M a n u fa c t u r e r P r o d u c t s & S o l u t i o n s

AN488xx Series Hall ICs em.avnet.com/axiom_pichallics Problem

• The need for an IC that is easy-to-use and provides low power consumption, long life and a high-sensitivity, low-cost magnet.

Solution

• Panasonic’s new AN488xx Hall IC series parts act as a contactless switch using a pulse system that detects a magnetic field that turns devices on and off.

AN48836B-NL

• The AN48846B and AN48841B parts are suitable for wheel keys and track ball applications; they detect a magnetic field’s polarity change from south to north or from north to south.

AN48846B-NL

Associated Products: AN488xx Series AN48841B-NL

• The AN48836B part is suitable for magnetic open/close switch applications and can detect the magnetic fields of both the south and north poles without regard to magnetic polarity. • Package: SMINI-5DE, 2.0 x 2.0 x 0.7 mm. Trend

• The trend for magneto-electric conversion switches is continually growing. Design engineers require an IC that operates on alternating magnetic field with a lowspeed rotation for lock direction to meet various end application needs.

NN30 Series Synchronous DC/DC Step-Down Regulator em.avnet.com/axiom_picregulator Problem

Solution

• Design engineers need an IC that realizes the small size and small operating voltage range DC-DC converter with high-efficiency, all with smaller mounting dimensions for external parts. • The new NN30 series synchronous DC/DC step-down regulator (1-ch) integrates power MOSFETs that employ a hysteretic control system. This provides a high-speed response that minimizes output voltage fluctuations in the presence of load current spikes. • Simplification of the applied circuit is facilitated by the use of small capacitance capacitors as well as lack of need for external system phase compensation. This leads to the downsizing of the overall design and the requirement of a smaller number of separately sourced parts.

Associated Products: NN30 Series NN30295A-VB NN30195A-VB NN30196A-VB NN30310AAVB NN30312A-VB

• The devices have a user adjustable output voltage and a maximum current of 10 A. • Fast response the LSIs can respond to rapid changes in the output load at high speed and significantly suppress variations in the output voltage. • Undershoot: 9 mV; Overshoot: 11 mV. Trend

• The trend in the marketplace continues to be the need for smaller sized products, from PCs, servers, DTVs to office automation equipment. With the adoption of small 4 or 6 mm square packages, these devices can reduce the mounting dimension by approximately 25%.

Avnet Electronics Marketing 29

AXIOM

Manufacturer Products & Solutions

ADC Driver Amplifiers em.avnet.com/axiom_anaadcdrivers Problem

• Selecting the best amplifier to drive the input of a successive-approximation analog-to-digital converter (SAR ADC) requires comparison of several performance specifications such as bandwidth, noise, supply voltage, bias current, among others. • Choosing the best combination of performance tradeoffs from hundreds of available amplifiers to drive a given SAR ADC is time consuming.

Solution

• Analog Devices (ADI) has created an SAR ADC Selection Guide that quickly points you to recommended driver amplifiers for the best SAR ADCs. • The selection guide is organized in a top-down approach, starting with the selection of the ADC and categorizing the top three driver amplifiers for each based on: –– Single-ended vs. differential signal –– Signal frequency

–– Supply voltage –– Supply current

–– Input bias current

• Analog Devices’ engineers have already bench tested many of the amplifier-ADC combinations and posted their results at http://www.analog.com/en/content/Tested_Product_Combinations/fca.html. • And, Analog Devices’ ADC-driver EngineerZone ® is a dedicated forum where ADC and amplifier experts exchange advice and solutions. Visit http://ez.analog.com/community/amplifiers/adcdrivers. Trend

• Analog Devices is continuing to develop tools and reference circuits to expedite the selection of the best components for every analog-to-digital design. • Current and future products will continue to provide the best-possible combination of performance specifications to enable the best-possible system designs.

ADC Res., (bits)

Max Throughput (MSPS)

Analog Input Type

1.33 1

Bits

Signal frequency up to

Input Range (Vpp)

Part Number

Low Power (<2mA)

Higher Frequency

Low Frequency/ Low Bias Current (≤100pA)

uni, Diff

20 kHz

AD7984

ADA4841-1

ADA4899-1

ADA4627-1

uni, Diff

15.8

10 kHz

AD7982

ADA4841-1

ADA4899-1 s

ADA4627-1

0.400

uni, Diff

16.6

20kHz

AD7690

ADA4841-1

ADA4899-1

ADA4627-1

0.25

uni, Diff

16.6

25 kHz

AD7691

ADA4841-1

ADA4899-1

ADA4627-1

1.33

uni, SE

14.9

20 kHz

AD7983

ADA4841-1

ADA4899-1

ADA4627-1

uni, SE

14.9

50 kHz

AD7980

ADA4841-1

ADA4899-1

ADA4627-1

0.5

uni, SE

14.9

50 kHz

AD7686

ADA4841-1

ADA4899-1

ADA4627-1

0.5

uni, Diff

14.9

50 kHz

AD7688

ADA4841-1

ADA4899-1

ADA4627-1

0.5

uni, Se

14.9

50 kHz

AD7988-5

ADA4841-1

ADA4899-1

ADA4627-1

0.25

uni, Diff

15.5

25 kHz

AD7687

ADA4841-1

ADA4899-1

ADA4627-1

0.25

uni, SE

15.2

50 kHz

AD7685

ADA4841-1

ADA4899-1

ADA4627-1

.500

uni, SE

13.8

75 kHz

AD7946

ADA4841-1

ADA4899-1

ADA4627-1

.250

uni, SE

13.8

75 kHz

AD7942

ADA4841-1

ADA4899-1

ADA4627-1

Partial view of ADC Driver Selection Guide.

30 AXIOM

ADC Driver Number

ENOB

M a n u fa c t u r e r P r o d u c t s & S o l u t i o n s

New Product Program em.avnet.com/axiom_ananewproducts Problem

• How to communicate what new products are appropriate for broad market, and what are relevant supporting collateral for ADI’s new products. • How to keep designers informed of new products relevant to their new designs.

Solution

• ADI issues a quarterly “Select” list of new products that Avnet fully stocks and supports. • This Select list is promoted on Avnet’s site and updated quarterly, see http://em.avnet.com/adinewproducts.

Trend

• ADI will continue to release and promote New Products with Avnet to aid designers in their mission of making their new designs. • ADI’s New Products will continue to be supported by eval boards, videos, reference circuits. • Avnet will continue to promote and stock ADI’s New Products.

Avnet Electronics Marketing 31

AXIOM

Manufacturer Products & Solutions

Metric Ring Terminals em.avnet.com/axiom_mlxmrterminals Problem Solution

• Standard solderless ring terminals do not provide an adequate fit for terminating to metric screws or stud sizes. • High-quality metric-size solderless ring terminals, featuring insulated Avikrimp™ and un-insulated VersaKrimp™, seamless barrel types provide optimum fit and maximum electrical performance when terminating connections to metric screws or threaded posts. • Ring terminals feature seamless barrels for crimping through 360° rotation. • Molex ring terminals meet UL, TUV, VDE, IEC and DIN performance requirements.

Trend

• Widely used in electrical wiring applications. • Increasing number of end products designed entirely in metric. • High vibration applications requiring both conductor and insulation crimp for greatest reliability.

Pico-EZmate™ Harnesses for Integrated LED Array Holders em.avnet.com/axiom_mlxpicoezmate Problem

• Existing power interconnects can prevent full utilization of the LED CoB (Chip on Board) array’s extremely low height profile (typically ~1.0 mm). • Soldering power wires to an LED CoB involves special operator training, increased handling, solder heat and extra quality checks around the solder joints. • LED makers are wasting costly substrate area on functions such as interconnect and passing these costs along to end users, which may slow down the adoption of LED technology.

Solution

• The Pico-EZmate™ harness offers an extremely low-profile design for simple and reliable solderless connections to LED arrays. • The vertical snap-to-connect method eliminates specialized operator training and solder-joint inspection; goldplated contacts assure long-term reliability. • When plugged onto the mating header detail, these low-profile connectors rest flush with the array surface, saving space and reducing the risk of affecting light output. • The plastic substrate system allows LED makers to market a more cost-effective whole solution, potentially accelerating adoption of LED technology.

Trend

• The lighting industry is continually focused on providing greater light output in smaller, lower-profile packages. • The Pico-EZmate harness system minimizes handling of the arrays during installation, greatly reducing the possibility of damaging the LED. • Molex helps the growth of the LED lighting industry by enabling newer, better, more reliable and more cost-effective light sources.

32 AXIOM

Imagine... the Worlds Brightest 0.5W SMT LED Your Imagination: A low power, high brightness, optimal flux, wide viewing angle, low thermal resistance, MSL2 rated, PLCC-4 SMT LED. Our Innovation: Avago Technologies delivers the Worlds BRIGHTEST 0.5W PLCC-4 SMT LED designed to optimize your products for backlighting, auto illumination, decorative lighting, cabin lighting and other applications. • Low thermal resistance 40°C/W • Super wide 120° viewing angle • Longer life time with minimum degradation due to enhanced silicone resin material • JEDEC MSL 2 • Available in Cool White, Warm White, Blue, Green, Red, Red-Orange & Amber colors If a commitment to technical excellence and success in illumination technologies is critical to your new designs – Contact us at: www.avagoresponsecenter.com/469

Your Imagination, Our Innovation

AXIOM

Manufacturer Products & Solutions

Force Guided Relays em.avnet.com/axiom_tyeforceguidedrelays Problem

• In critical applications, the status of a relay’s contacts in a safety circuit must be known. • To help protect equipment, the systems must be safely shut down in the event of a relay failure.

Solution

• TE’s force guided relays are key electromechanical switching components used within safety relay circuits and other critical circuits across a range of industrial applications.

Associated Products: RZ 12A/16A power PC board relay Panel plug-in relays

• These relays have multiple contact sets that are physically segregated from each other, but mechanically linked so the normally open and normally closed contacts cannot be closed simultaneously, even in the event of a failure such as welded contacts or a broken contact spring. • The compact size of TE force guided relays saves valuable space in the control circuit. • Two, four and six pole versions of these compact DC coil, PC board relays are available with various contact configurations, as are DIN-mountable modules. Trend

• The specific details entitling force guided relays to monitor a switching state safely are described by EN 50205. By this, force guided relays can be used to achieve the required functional safety level by applying the highest diagnostic coverage according to IEC 61508-2. In most markets, if relays are used for safe monitoring, they must be force guided relays according to EN 50205.

Fortis Zd Connector em.avnet.com/axiom_tyefortiszd Problem

Solution

• The Fortis Zd connector offers a modular and robust design while helping provide extreme mechanical and electrical performance in the most demanding applications. • Modular design allows for user configurability and modular evolution, as well as 12 Gb/s+ data rates.

VITA 67 compliant RF modules

• Three shell varieties for application versatility, including plastic, shielded and machined metal shell.

VITA 66 compliant optics modules

• Proven compliant pin board attach facilitates manufacturing efficiency, repairability and superior electrical performance. • Staggered daughter card pin field supports Level 2 maintenance. • Protected pin field on backplane for reliability and durability.

34 AXIOM

VITA 61 compliant Mezalok mezzanine connectors

• 4-point proven box contact per M22520.

• 3-pair and 2-pair versions available to accommodate multiple slot pitches.

Trend

Associated Products:

• Ideal for harsh environmental applications, and high speed requirements in embedded computing applications.

M a n u fa c t u r e r P r o d u c t s & S o l u t i o n s

CINT1275 Power Supply em.avnet.com/axiom_conpowersupply Problem

Solution

• Test and measurement equipment like network analyzers, signal generators and oscilloscopes require a standard platform power supply that provides sufficient power above room temperature thermal conditions, power density and feature sets like standby voltage for housekeeping circuits, fan output, Class B conducted EMI and signals to monitor and control the power supply. • 275 W forced air, 180 W convection power up to 50 °C operating temperature.

CINT1200 CI NT1175 CI NT1150 CI NT3110 GB60

• 3 x 5 footprint in less than 1U height.

MI NT1275

• Standby and fan output voltages plus current share.

MI NT1180 MI NT1150

• EMI Class B conducted and Class A radiated with 6 dB margin. • Signals such as remote inhibit, Power Fail, DC OK, remote sense, over-temp, over-current and over-voltage. Trend

Associated Products:

MI NT3110

• Equipment system designs that utilize convection flow rather than forced air, requiring higher operating temperatures. • Limited use of fans due to inherent poor reliability of moving parts. • Table top applications with limited space. • Stricter EMI requirements pushed on power supply. • Auxiliary voltage outputs for housekeeping and fan circuits

CINT1175 Power Supply em.avnet.com/axiom_conmintpowersupply Problem

• Process control, metering and low power ITE devices in space constrained applications require more power convection and density in smaller footprint.

Associated Products:

• 175 W forced air, 120 W convection power up to 50 °C operating temperature.

CI NT1275

• 2 x 4 footprint in less than 1U height.

CI NT1150

CINT1200

Solution

CI NT3110

• EMI Class B conducted and Class A radiated with 6 dB margin.

GB60

• Signals such as remote inhibit, Power Fail, DC OK. Trend

MI NT1275

• Equipment system designs that utilize convection flow rather than forced air, requiring higher operating temperatures. • Limited use of fans due to inherent poor reliability of moving parts.

MI NT1180 MI NT1150 MI NT3110

• Smaller enclosures, but still with substantial power requirements.

Avnet Electronics Marketing 35

AXIOM

Manufacturer Products & Solutions

CPFE1000F Baseplate/Conductioncooled Power Supply Series em.avnet.com/axiom_lmdcpfe1000f Problem

Solution

• Applications for harsh environments often exclude the ability to use fans for temperature or reliability reasons. Customers can utilize power modules for conduction cooling, but this requires the design engineer to design a PCB and carry out safety, EMC and immunity testing. • The CPFE1000F series of conduction cooled power supplies utilizes TDK-Lambda’s AC-DC power modules, and the user can buy an off the shelf solution, thus saving engineering development and testing. • These single output power supplies operate with a wide universal input range of from 90 to 265 VAC with PFC and are available with DC outputs of 12 V, 28 V (adjustable to 24 V) or 48 VDC. • A distinguishing feature of the CPFE1000F series is its internal I2C bus interface that can send operational parameters of the power supply to remote locations. These parameters include: output voltage, output current, baseplate temperature, serial number, model number and date-code. In addition, the I2C interface provides a means to turn the power supply On or Off from a remote site and receive DC Good and over-temperature signals.

Trend

• The market for fanless power supplies is expanding as more electronic systems are being deployed outdoors. Previously custom power supplies were used, but when the production volumes are not high, a standard product available through distribution is preferred.

CFE400M Digitally-Controlled 300 to 400 W Medical Power Supplies em.avnet.com/axiom_lmdcfe400m Problem

• Mid power medical and test & measurement equipment users are becoming more concerned about audible noise from fans in power supplies. In addition, energy costs are rising and system users are requesting “greener” products.

Solution

• TDK-Lambda has introduced the CFE400M series of 300 W convection cooled, 400 W forced air cooled, medical and industrial certified power supplies. Using advanced circuit designs with digital control, these products are up to 94% efficient, reducing the amount of waste heat generated. • Combining a 4 kVac reinforced input-to-output isolation with dual fusing and an output-to-ground isolation of 1500 Vac, the CFE400M meets IEC/EN/UL/CSA 60601-1 Editions 2 & 3 safety approvals, suitable for medical and dental applications. • When convection cooled (without fans), the CFE400M is rated at 300 W for operating temperatures from 0 to +40 °C (250 W to +50 °C). When fan cooled with either an integral quiet fan or customer forced air (1.5 m/s), the power supply is rated at 400 W from 0 to +50 °C. • Available in field-adjustable 12 V, 24 V and 48 Vdc versions with a 12 Vdc/0.25 A fan supply, the CFE400M has a 5 V/80 mA standby output or a 5 V/2 A option.

Trend

36 AXIOM

• Power supply manufacturers are delivering higher efficiency power supplies that do not need fan cooling and draw less power in both standby mode and under load. Digital control and new circuit topologies allow the production of more efficient products, helping manufacturer’s designers to develop greener solutions for their customers.

M a n u fa c t u r e r P r o d u c t s & S o l u t i o n s

DURIS® S 5 Light Emitting Diode (LED) em.avnet.com/axiom_oosduris Problem

Solution

• Applications such as down lights, retrofit lamps, modules and luminaires for general indoor lighting applications require high robustness and long lifetimes, even at high temperatures. • The new DURIS S 5 LED is the latest high-tech addition to the DURIS LED family from OSRAM Opto Semiconductors delivering more lumens per dollar with higher lifetime and higher solder point temperatures compared to PPA packages. • The DURIS S 5 allows various luminous flux packages with only one LED type, saving costs on secondary parts within the luminaire. With its higher voltage option (6 V forward voltage) DURIS S 5 optimizes driver efficiency and costs. • Package is made from highly robust synthetic material that is resistant to aging caused by high temperatures and short-wave blue light. • Features include versions with luminous flux of 24 lm at 65 mA, 28lm @ 80mA to 97 lm at 150 mA (0.50 W) and efficacy up to 125 lm/W at 3000 K with a 120° viewing angle.

Trend

• LED solutions for commercial indoor lighting in applications such as offices, hotel lobbies and museums are on the rise. LED retrofits, luminaires and down lights are great solutions for indoor lighting and the DURIS S 5 is the perfect LED for these applications. The new DURIS S 5 is available in three versions with different chip options, resulting in three different brightness levels in the same package size. Because of the small square footprint, compact clusters can be formed, resulting in smaller PCB sizes and overall smaller lamp dimensions. Furthermore the small and round light emitting surface of the LED allows for efficient coupling into secondary optics such as lenses and reflectors.

Five New Color Versions for DURIS® P 5 LED em.avnet.com/axiom_oosduris Problem

Solution

• In remote phosphor technology, which is typically used in architectural lighting, signage applications and luminaire modules, the converters needed to generate white light are not attached directly to the chip but are illuminated by “deep blue” LEDs from a certain distance, causing them to luminesce. Exterior applications for architectural lighting and signage require highly robust solutions. Achieving uniform distribution of light and high luminous efficacy can be challenging. • OSRAM Opto Semiconductors introduces new design options with the mid-power DURIS P 5 LED in color. • The five new versions have impressively high luminous efficacy from a compact form factor, already proven by the DURIS P 5 white versions. • Five color versions of DURIS P 5 are “deep blue” (450 nm), “blue” (465 nm), “true green” (525 nm), “yellow” (590 nm) and “red” (615 and 625 nm). • Low forward voltages and optimized light extraction result in high luminous efficacies for all colors. • The use of the DURIS power class also reduces system costs while at the same time improving the distribution of light and simplifying thermal management.

Trend

• To meet the needs of architectural lighting and signage applications, a full array of mid power color LEDs is needed. Additionally with the continuing trend in remote phosphor applications, robust LEDs in both white and color are needed to deliver uniform lighting and high luminous efficacy. DURIS P 5 colors feature excellent robustness with high corrosion resistance, high maximum operating conditions, a broad color portfolio, small footprint for clustering (2.6 x 2.2 mm) and a compact light source in a white SMT package.

Avnet Electronics Marketing 37

Breaking

the Counterfeit Code of Silence Call Out the Sophisticated and Cunning Counterfeiter By Ed Smith, President, Avnet Electronics Marketing Americas

One counterfeit electronic component is discovered every 15 seconds, according to estimates by market intelligence firm IHS iSuppli, which recently revealed that the number of reported counterfeit electronic component parts reached record levels in 2011. At first glance, this appears to be pretty bleak news for the electronics supply chain. But I have a bit of a different perspective on this. In fact, I think this might actually be a good sign.

No, I am not suffering from jetlag. Let me explain. The key phrase in the iSuppli announcement is “the number of reported counterfeit electronic component parts.” I believe that for many years now, our industry has in some way unwittingly propagated this scourge by keeping it veiled in secrecy and shame. The stigma of being associated with counterfeit product kept good people from speaking up. Suppliers never want to publicize the fact that their parts have been compromised and OEMs don’t want to admit that they have been duped by a grey market dealer. So, the nasty business is swept under the proverbial rug and the criminals who made and distributed the parts are free to continue along their malevolent way. I would like to believe that the iSuppli report is an indication that members of the electronics supply chain are finally coming to the realization that we cannot possibly win this battle, unless those that have be victimized speak up. I think the recognition that today’s counterfeiters can be extremely sophisticated, and often very cunning, makes it somewhat easier to admit. Falling prey to these offenders isn’t like getting burned by a con man selling cut rate components out of the back of a truck. Today, counterfeiters will go so far as to set up entire shadow companies. In 2004, for example, NEC discovered that counterfeiters had set up a parallel NEC brand. They carried NEC business cards, signed production and supply orders and shipped product in official looking boxes labeled NEC. Though most of the bogus NEC product was finished goods, it is easy to see how one could be fooled into thinking they were dealing directly with actual NEC representatives.

As a result of the DoD’s findings, the FY12 National Defense Authorization Act included a stipulation that electronic components currently in production must be sourced directly from the manufacturer or from their authorized distributors. This is a positive step, but it fails to address the primary motivation for sourcing outside authorized channel – demand for obsolete or hard-to-find components.

Recognizing Risk I sincerely doubt that any OEM procurement officer sets out to buy counterfeit, remarked or substandard parts, but the choices they make can leave them – and the entire supply chain – vulnerable. For years, distributors like Avnet have contended that buyers who source from anyone other than a direct manufacturer or franchised distributor are putting their supply chain at risk. Many buyers disregarded this assertion by rationalizing that our motivation was to reduce competition from independent sources. That was never the case, and now a study by the Department of Defense (DoD) has confirmed our suspicions with hard numbers. According to the May 2012 report by the Senate Armed Service Committee titled “Inquiry Into Counterfeit Electronic Parts in the Department of Defense Supply Chain,” an “overwhelming majority” of the more than one million counterfeit parts identified in an investigation of the DoD’s supply chain were sourced from independent electronic parts distributors.

Avnet Electronics Marketing 39

Making the Tough Choice

There is a high probability that most of those independent distributors had no idea the product they were selling was illegitimate. Therein lies the unavoidable Achilles Heel of unauthorized distribution channels. They simply do not know where their product comes from. Without a verifiable paper trail, there is no way to confirm that parts have not been tampered with, repackaged or outright faked. Nor can the seller assure that, along the way, all intermediary sources stored and handled the components in accordance with the original manufacturer’s quality guidelines, which also puts the part at risk for potential failure.

In another report, IHS iSuppli revealed that 57% of reported incidents of counterfeit parts involved obsolete or end-of-life (EOL) parts. You can imagine the desperation buyers must feel when they learn that a key component is no longer available. Suddenly the weight of keeping millions of dollars worth of production lines moving sits squarely on their shoulders. It’s easy to see how due diligence and supplier vetting could fall by the wayside, as getting product becomes the one and only concern. If these buyers were thinking clearly, however, they would realize that any factory-original parts that are in the supply pipeline are flowing through either authorized distributors or certified after market manufacturers, not the grey market. My advice to buyers in this situation is to remember that they don’t just need parts; they need quality, reliable, factory-original parts. There is a difference.

Supply Chain Insights Growing Counterfeit Problem

Watch Video

Gerry Fay interviews Ed Smith on keeping counterfeits out of the electronics supply chain. www.nxtbook.com/nxtbooks/ubm/avnet_velocity_20130305/#/13

Most commonly counterfeited semiconductor types: Analog integrated circuits (ICs) Microprocessors Memory ICs Programmable logic devices Transistors Source: IHS 2012 Parts Management Report

40 AXIOM

For customers in markets such as military or medical with product lifetimes that are dramatically longer than typical component lifecycles, Avnet can execute end-of-life bridge buys to assure ongoing supply, and…

At Avnet, our goal is to assure that our customers can always satisfy their BOM requirements without risking the integrity of their supply chain. This starts with state of the art inventory and product lifecycle management. Avnet maintains a team of analysts whose sole purpose is to stay in tune with the pulse of the market and communicate regularly with suppliers about component transitions.

Options Options Options

For those customers in markets such as military or medical with product lifetimes that are dramatically longer than typical component lifecycles, we can execute end-of-life bridge buys to assure ongoing supply, and we can provide a variety of financial and logistical solutions to store forecasted product. Avnet also works with suppliers to develop product continuity programs in which we will coordinate the manufacture and supply of the components for longer periods of time. Our established relationships with certified and reputable aftermarket component remanufacturing companies enable us to steer customers to dependable sources of aftermarket parts using original OEM die. In addition, our topnotch technical support team can help identify alternative parts that can be retrofitted for the existing design, or facilitate a complete board redesign. This can be an expensive proposition and is certainly not an ideal solution, but, from a total cost standpoint, it’s still better than dealing with the liability of using counterfeit parts. Avnet has also developed a sophisticated part return process to assure that customers do not unwittingly return product to us that they have sourced from an unauthorized supplier.

Facing Reality As an industry, we are definitely making strides in the fight against intellectual property theft and counterfeiting, but we must remember the saying: “the devil wears many masks.” The NEC example I cited earlier should be a cautionary tale for our industry. Buyers today must constantly be on alert, especially when sourcing in regions that do not have the same rigid intellectual property protections and enforcement that we take for granted here in the U.S. If a new sales rep approaches you, check them out first. Consult the manufacturer’s web site to see their sales office locations, if the new site is not listed, follow up with manufacturer. Use your common sense and follow your gut. If a deal seems too good to be true, it probably is. We often get a feeling that something is not right, but don’t follow it because we have no proof or we are in too much of a hurry, and maybe sometimes, because it’s easier to turn a blind eye than to take responsibility.

Any buyer who is honestly committed to maintaining the integrity of the electronics supply chain will take the time to scrutinize an unknown source. Today the stakes are too high to leave to chance. This is not just an economic issue; counterfeit product can put personal safety and national security at risk. Admitting there is a problem, is definitely a step in the right direction, but, as an industry, we still have a long way to go to cleanse the supply chain and much of the onus for this fall on buyers. The simple fact is that

like any business, a counterfeiter’s existence is directly tied to the demand for its product. As long as there is a market for these bogus parts, counterfeit networks will continue to thrive. This article was reprinted with permission from Avnet Supply Chain Velocity.

Avnet Electronics Marketing 41

Preparing Tomorrow’s Professionals Facing a tight job market, today’s college students need every possible advantage. Although they say it’s not what you know, but whom you know, the Avnet Tech Games gives college students the best of both worlds. The Avnet Tech Games play a pivotal role in preparing tomorrow’s workforce. Over the last eight years, the Avnet Tech Games has provided nearly 2,200 students from 83 colleges in 13 countries with opportunities to gain real-world experience and to network with technology industry professionals. Students test their knowledge, creativity, decision-making, problem-solving and technical skills in various competitive events. Whether designing, building, testing and presenting the best overall solar-powered green energy water pumping system, building a working data network, programming a robot to maneuver through an obstacle course or developing a Java application, participants develop the skills they will need to stand out in a sea of job applicants. After they’ve demonstrated their technical capabilities, students have the opportunity to attend a networking hour, where they can connect with executives. For the 2013 competition, this included staff from NYSE Euronext as well as those from Avnet, Accenture, AMD, Cisco, DP Air Corporation, Intel, Kyocera, Microchip, Round2 and several other companies. Contacts made during these networking hours have led to a number of students landing jobs, including at least six at Avnet. Although the experience alone is incredibly beneficial, winners also receive scholarships. So far, the Avnet Tech Games has awarded nearly $260,000 in scholarships and honorariums. Likewise, nearly 200 faculty members who devoted countless hours in mentoring these winners have received stipends. Moreover, the Avnet Tech Games have influenced curriculum updates at a number of colleges. After shepherding a team through the inaugural event, a Chandler-Gilbert Community College faculty member collaborated with Avnet to overhaul the way digital design was taught at the Maricopa Community College system in the Phoenix area. Not only was this curriculum later adopted at Arizona State University and later throughout the United States thanks to a grant from the National Science Foundation, but it also led to the establishment of Associate of Applied Science in Engineering degrees at Chandler-Gilbert and Glendale Community Colleges. The Avnet Tech Games will be back in the fall with a virtual competition open to students throughout the United States, presenting companies with a tremendous opportunity to increase brand awareness amongst some of the very best and brightest. For more information, or if you or your company is interested in preparing tomorrow’s professionals, please visit avnettechgames.com.

Named

New Timesâ&#x20AC;&#x2122;

Put Your Brand to Work and Support College Students

Congratulations

2013 Avnet Tech Games Winners

The Avnet Tech Games is a year-round, national college technology challenge. Students compete in teams for scholarships, recognition and fun. Sponsorships available now for the Fall Avnet Tech Games. Support the best and brightest college students and faculty in technology, computer science, engineering and business programs.

www.AvnetTechGames.com

AXIOM

Training & Events Atmel Technology on Tour • Coming to a city near you. • During this hands-on training you will learn how to lower the power of your system designs using Atmel MCUs in conjunction with wireless and touch solutions. • As part of the training, you will walk away with an Atmel SAM4L-EK Evaluation Kit. Register em.avnet.com/axiom_atltechnologyontour

Texas Instruments Technology Days 2013 • Coming to a city near you. • See the latest cutting-edge analog and digital technologies across a wide range of applications. • Hear in-depth insights, receive hands-on training and walk away with samples and discounted tools to help solve your technical design challenges and accelerate your time-to-market. Register em.avnet.com/axiom_tistechdays

Microchip MASTERs 2013 • August 21st - 24th in Phoenix, Arizona. • Engineers can choose from classes about Microchip’s products as well as general embedded control topics such as motor control, power supply design, lighting control, communication protocols like USB and TCP/IP, C programming, graphic display technologies, touch sense methods and analog system design. • Most of these classes are taught by the same application and design engineers who created the products, application notes and demo boards that are used in the classrooms. Register em.avnet.com/axiom_mccmasters2013

Low-Power Design with Freescale Kinetis-L Microcontrollers SpeedWay Design Workshops™ • One-day workshop with hands-on labs using Freescale’s KL25 Freedom board plus Avnet Wi-Go Module. • Customer laptops with pre-installed Keil MDK v4.60 tools required. ARM will provide 90-day licenses to all attendees. Register em.avnet.com/axiom_frskinetisspeedway

Software-Defined Radio on Zynq®-7000 All Programmable SoC On Demand SpeedWay Training • This online course addresses the high-speed analog signal chain, direct conversion radio architecture, the high-speed data converter interface and FPGA-based digital signal processing for software defined radio. • The latest generation Analog Devices high-speed data converters, RF and clocking devices, along with the Xilinx Zynq-7000 SoC are demonstrated. • Training is recommended for designers who are focused on software-defined radio systems, as well as designers who are working on high-performance DSP and interfaces to high-speed data converters. View zedboard.org/trainings-and-videos

44 AXIOM

Training & Events

TI & Avnet Present Fundamentals of Choosing LDO and Switching Regulators On Demand Training • This course will explore supply-tree topology, input and output voltage range, noise, efficiency, thermal issues, power distribution and physical board layout, application flexibility, vendor sourcing and BOM issues, and more. • All registrants are eligible to qualify for a 50% off discount on select tools. Register em.avnet.com/axiom_tisldoandregstraining

TI Wireless Connectivity Solutions On Demand Webinar • Optimized for TI’s embedded processing portfolio and paired with resources that make development fast and easy, TI’s wireless connectivity solutions simplify design and speed time-to-market. • Join design experts from TI and Avnet Electronics Marketing for a technical on-demand webinar that will provide an introduction to TI wireless connectivity solutions targeted to Wi-Fi, Bluetooth and Bluetooth Low Energy as well as sub 1 and 2.4 GHz (Value Line). View em.avnet.com/axiom_tiswirelessconnectivitysolutions

Avnet/Maxim Battery Charging Video Series • Learn about all facets of battery charging – from how much charge a battery has left, smart power selection, to high voltage DC-DC conversation in industrial applications, and more. View em.avnet.com/axiom_designzones_power

Analog Devices Blackfin® Embedded Vision Starter Kit Live Demo Video • This demonstration showcases the BF609’s Vision Pipelined Processor (VPP) in a vision application which counts the dots on dice in real time. View www.youtube.com/watch?v=7QKVtg7IEAk

Zynq®-7000 All Programmable SoC Live Demo Video • This demonstration showcases OpenCV functions accelerated for a 1080P60 camera on ZedBoard™. View www.youtube.com/watch?v=xPQSao98Ke4

In addition to the events above, Avnet offers a robust selection of Technical Webcasts, On-Demand Training and Demos. Check out our offerings at em.avnet.com/axiom_training

Avnet Electronics Marketing 45

AXIOM

Market & Technology Trends

Check Out What’s Trending on Pricing and Lead Times Looking for new and innovative ways to get your designs to market faster? With Avnet Electronics Marketing’s Market & Technology Trends, you can track lead times, market updates, pricing and new technology information on HUNDREDS of different products in 15 different commodities. Sign up to receive this innovative eNewsletter today: www.avnetpreferencecenter.com Lead Time Trend Product

Current

Trend vs. Previous Month

Price Trend Trending

From 4/13 to 7/13

Comments

Analog

2-16+ weeks

Both lead times and pricing are stable overall, with the exception that if the forecast quantity changes greatly to the upside it could negatively impact lead time.

Communications

4-22 weeks

Both lead times and pricing are stable overall.

Digital Signal Processors

2-20 weeks

Both lead times and pricing are stable overall, however we are seeing price increases for some legacy/mature products.

Discrete

4-26 weeks

Pricing is moving up slightly as suppliers see increased booking rates on most products.

Logic

4-10 weeks

Lead times remain stable at a low level and pricing has stabilized.

Memory

4-12 weeks

Lead times stretching on many products. DRAM and NAND flash prices rising.

Microcontrollers

2-16+ weeks

Lead times and pricing are stable overall, however we are seeing some price increases for legacy/mature products.

Opto

4-14 weeks

Lead times are starting to edge up and pricing is stable overall.

Processors

4-22 weeks

Lead times have increased recently at the high end. Overall pricing is stable, however we are seeing price increases for some legacy/mature products.

Progammable Logic

4-16 weeks

Lead times have extended by a couple weeks. Pricing remains stable.

2-26 weeks

Both lead times and pricing are stable overall, however we are seeing price increases for some legacy/mature products.

IPE Commercial Electromechanical

Stock to 19 weeks

Both lead times and pricing are stable overall.

Miltary Electromechanical

Stock to 24 weeks

Lead times are beginning to decline back to normal as manufacturing “catches up” from the Lunar New Year. Pricing is stable overall, however it should be monitored closely because of the fluctuation of raw material cost for the foreseeable future.

Commercial Interconnect

Stock to 9 weeks

Lead times and pricing are stable. Customers should review their applications and ask the question — Do they really need gold plating when gold flash might suffice?

Millitary Interconnect

Stock to 16 weeks

Lead times are stable and in some cases coming in slightly. Multiple suppliers have issued price increases and expect pricing to be volatile for the near term.

Commercial Passive

Stock to 54 weeks / COE

Lead times continue to vary across the Passive Commodities ranging from stock to 54 weeks. Keep in mind that some products may require contacting the manufacturer for accurate lead times. Pricing is stable.

Military Passive

6-16 weeks

Lead times are stable, however pricing has already or will be increasing for multiple mil-spec products.

Power Supply

46 AXIOM

Stock to 24 weeks

Both lead times and pricing are stable.

AXIOM

What’s New

AVX Solid State Customizable Lighting Connectors AVX offers a broad range of board-to-board application specific connectors packaged around reliable contact systems such as compliant/pressfit, insulation displacement and 1-piece compression. Its two-piece connector technology features single sided SMT with support for FR4 and metal PCBs, a 5 A current rating that exceeds general market needs, gold plated BeCu spring contacts for reliability for harsh environments, and much more. em.avnet.com/axiom_npiavx

Freescale Kinetis ARM® Cortex™ Microcontrollers These MCUs consist of multiple hardware- and software-compatible ARM Cortex™-M0+ and ARM Cortex™-M4 MCU families with exceptional low-power performance, memory scalability and feature integration. Families range from the entry-level ARM Cortex-M0+ Kinetis L Series to the high-performance, feature-rich ARM Cortex-M4 Kinetis K and include a wide selection of analog, communication, HMI, connectivity and security features. em.avnet.com/axiom_npifrs

American Portwell Solutions Embedded Computing Boards and Systems American Portwell provides a great selection of embedded computing boards and systems dedicated to a variety of medical applications, including medical modality instruments, clinical diagnostic instruments, surgical imaging management systems, pharmacy automation, point-of-care devices, ultrasound systems, computer-aided diagnosis and therapy, and healthcare self-service kiosks. em.avnet.com/axiom_npiptw

HGST Ultrastar™ Enterprise Storage Drives HGST is uniquely focused on technology innovation and fostering high touch, consultative relationships with customers. HGST offers the broadest product portfolio, an unmatched reputation for reliability, the technology expertise to adapt to evolving market needs, and a track record for delivering the best storage solution for every use case — whether online banking, Internet content and services, or enterprise datacenters. em.avnet.com/axiom_npihit

HP 3PAR StoreServ 7000 With two models and a range of options including support for solid state drives (SSDs) and an all-SSD configuration, HP 3PAR StoreServ 7000 Storage is effortless to install, own and upgrade. It’s storage that offers the performance and flexibility you need to accelerate new application deployment. em.avnet.com/axiom_npihpo

IDT 4M MEMS Oscillators and XO Replacements These MEMS oscillators offer an LVDS or LVPECL output with less than 1 ps of phase jitter and support frequencies up to 625 MHz. Driven by IDT’s patented pMEMS resonator technology, they can be rapidly factory-programmed to the desired output frequency without the need to fine-tune expensive crystals. em.avnet.com/axiom_npiidt

Avnet Electronics Marketing 47

AXIOM

What’s New

ITT Interconnect Solutions A global manufacturer and supplier of connectors, interconnects, cable assemblies, IO card kits, LAN components and highly-engineered custom solutions, ITT offers myriad solutions for commercial aviation applications such as the 38999 Series III high-density connector series, the D38999 III composite KJB circular connector series, spin lock variable angle back shells and the BKA C/D/E/F/X ARINC 600 rack and panel series. em.avnet.com/axiom_npiitt

Maxim Integrated Power Architecture featured on ZedBoard™ The Maxim Integrated power architecture chosen for ZedBoard addresses the two highest priorities for the design: small size and low cost. Maxim meets these design parameters and delivers a solution that is compliant with the regulation accuracy, start up and sequencing requirements of the Xilinx Zynq®-7000 All Programmable SoC. em.avnet.com/axiom_npimxm

Molex Brad® Micro-Change® (M12) Connectors These high-quality connectors are designed to withstand harsh industrial and weather environments with superior quality that assures very reliable connections for control elements in automated equipment. They allow fast and simple replacement of sensors, encoders, switches and other input and output devices in industrial machinery. em.avnet.com/axiom_npimlx

NIC Components Performance Passives NIC Components has expanded to now include five performance passive families with the additions of RF Components and Circuit Protection. These devices broaden NIC’s portfolio with a better than ever across the board solution of passive components. em.avnet.com/axiom_npinic

Renesas USB 3.0 Demonstration Cards These demonstration cards comply with the USB 3.0 specification and Intel’s eXtensible Host Controller Interface (xHCI). The demonstration cards support up to four Super-Speed USB 3.0 ports, and they use a PCI Express® Gen 2 system interface bus, which makes it easy to add multiple SuperSpeed ports to systems containing a PCI Express bus interface. em.avnet.com/axiom_npiren

SanDisk ® Enterprise Hardware and Software Solutions These hardware and software enterprise solutions are designed to alleviate bottlenecks and maximize performance for traditional and virtualized environments. The key to achieving increased data and system performance is in understanding the specific application workload. Enterprise hardware products offer workload-optimized storage solutions, while and software solutions deliver flash-optimized caching solutions. em.avnet.com/axiom_npisdk 48 AXIOM

New Product Introductions

Silicon Labs Ultra Low Power 32-bit Microcontrollers The Precision32™ 32-bit MCU family is engineered to make your job easier. The ultralow-power SiM3L1xx, SiM3U1xx and SiM3C1xx 32-bit MCUs deliver an unmatched combination of power efficiency, performance and lower component costs for a wide variety of applications. As the lowest power 32-bit devices on the market, these MCUs are well suited for battery-operated and power-sensitive applications. em.avnet.com/axiom_npisll

TDK-Lambda HWS Power Supply Series TDK-Lambda’s HWS series is designed for long operating life in industrial applications and is backed by a limited lifetime warranty. The series ranges from 15 to 1500 W and has output voltages from 3.3 to 60 V. The HWS is ideal for equipment that is expected to last for more than 10 years or when the cost to send a service technician is high. em.avnet.com/axiom_npilmd

TE Connectivity KOAXXA SMA RF Connectors This interconnect family of products is designed with a modular platform to help reduce material and labor dependency while providing mass customization flexibility. Whether you are designing the next generation of test equipment, communication networks, or Smart-Grid systems, TE’s KOAXXA SMA product family can help provide an attractive, cost-saving solution. em.avnet.com/axiom_npitye

Texas Instruments TMS320F28069F Piccolo MCU with InstaSPIN™-FOC InstaSPIN™-FOC technology enables designers to identify, tune and fully control any type of threephase, variable speed, sensorless, synchronous or asynchronous motor control system in just minutes. This new technology removes the need for a mechanical motor rotor sensor to reduce system costs and improve operation using TI’s new software encoder software algorithm, FAST™, embedded in the readonly-memory (ROM) of Piccolo devices. em.avnet.com/axiom_npitis

Vishay E Series MOSFETs Using Vishay’s next generation Super Junction technology, these E Series MOSFETs offer ultra-low gate charge and low gate charge times on-resistance, a key figure of merit (FOM) for MOSFETs used in power conversion applications. With simple gate drive circuitry, these low cost and fast switching devices are ideal for industrial, communications, computing, automotive and medical applications. em.avnet.com/axiom_npivis

Xilinx Zynq®-7000 All Programmable SoC Mini-Module Plus This small system-on-a-module (SOM) contains all the necessary functions and interfaces for a Zynq7000 AP SoC system. For development purposes, the module can be combined with the Mini-Module Plus Baseboard II and a Mini-Module Plus Power Supply to provide an out-of-box development system ready for prototyping. em.avnet.com/axiom_npixlx

Avnet Electronics Marketing 49

AXIOM

A Quick Glance Links and page references to the big ideas and industry trends, products, solutions, trainings and more featured in this issue.

BIG IDEAS AND INDUSTRY TRENDS

SUPPLY CHAIN VELOCITY

Embedded Vision: Creating the Next Generation of Machines that “See”. . . . 18

Breaking the Counterfeit Code of Silence . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

From Impossible to Inevitable: Defense/Aero Spinoffs . . . . . . . . . . . . . . . . . . . 6

TRAINING & EVENTS

www.finboard.org & www.zedboard.org

em.avnet.com/en-us/design/designzones/defense-aerospace

Maxim’s Shifting the Paradigm of the Medical Market. . . . . . . . . . . . . . . . . . 16

maximintegrated.com/featured/analog-integration/healthcare

ON Semiconductor’s Driving the LED Revolution for Light and for Art. . . . . . . 11

onsemi.com

MANUFACTURER PRODUCTS & SOLUTIONS

nxtbook.com/nxtbooks/ubm/avnet_velocity_20130305/#/13

Analog Devices Blackfin® Embedded Vision Starter Kit LiveDemo Video. . . . . 45

www.youtube.com/watch?v=7QKVtg7IEAk

Atmel Technology on Tour. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

em.avnet.com/axiom_atltechnologyseminar

Low-Power Design with Freescale Kinetis-L MCUs Speedway Design Workshops™. 44

em.avnet.com/axiom_frskinetisspeedway

Analog Devices ADC Driver Amplifiers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Avnet/Maxim Battery Charging Video Series . . . . . . . . . . . . . . . . . . . . . . . . 45

Analog Devices New Product Program. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Microchip MASTERs 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

Atmel CryptoAuthentication™ Device Family . . . . . . . . . . . . . . . . . . . . . . . . . 22

TI & Avnet Present the Fundamentals of Choosing LDO and Switching Regulators On Demand Training. . . . . . . . . . . . . . . . . . . 45

em.avnet.com/axiom_anaadcdrivers

em.avnet.com/axiom_ananewproducts

em.avnet.com/axiom_atlcryptoauthentication

Avago Technologies 0.5 W SMT LED . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

avagoresponsecenter.com/469

Fairchild Semiconductor Haptic Drivers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

em.avnet.com/axiom_fschaptic

Freescale EtherCAT® Progammable Logic Controller Reference Platform. . . . . 26

em.avnet.com/axiom_designzones_power em.avnet.com/axiom_mccmasters2013

em.avnet.com/axiom_tisldoandregstraining

TI Technology Days 2013. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

em.avnet.com/axiom_tistechdays

TI Wireless Connectivity Solutions On Demand Webinar. . . . . . . . . . . . . . . . 45

em.avnet.com/axiom_tiswirelessconnectivitysolutions

Freescale E-Series LDMOS RF Family . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Software-Defined Radio on Zynq®-7000 All Programmable SoC On Demand Speedway Design Workshops™. . . . . . . . . . . . . . . . . . . . . 44

Molex Metric Ring Terminals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Zynq®-7000 All Programmable SoC Live Demo Video. . . . . . . . . . . . . . . . . . 45

Molex Pico-EZmate™ Harnesses for Integrated LED Array Holders . . . . . . . . . 32

WHAT’S NEW

em.avnet.com/axiom_frsethercat em.avnet.com/axiom_frsldmos

em.avnet.com/axiom_mlxmrterminals em.avnet.com/axiom_mlxpicoezmate

OSRAM Opto Semiconductors DURIS® S5 & DURIS® P 5 LEDs. . . . . . . . . . . . 37

em.avnet.com/axiom_oosduris

Panasonic AN488x Series Hall ICs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

em.avnet.com/axiom_pichallics

Panasonic NN30 Series Synchronous DC/DC Step-Down Regulator . . . . . . . 29

em.avnet.com/axiom_picregulator

SL Power Electronics CINT1275 Power Supply. . . . . . . . . . . . . . . . . . . . . . . . 35

em.avnet.com/axiom_conpowersupply

SL Power Electronics CINT1175 Power Supply . . . . . . . . . . . . . . . . . . . . . . . . 35

em.avnet.com/axiom_conmintpowersupply

Spansion FL-S Serial Flash Memory. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

em.avnet.com/axiom_spzfls

Spansion ML SLC NAND Flash Memory. . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

em.avnet.com/axiom_spzmlslc

TDK-Lambda CPFE1000F Baseplate/Conduction-cooled Power Supply Series. 36

em.avnet.com/axiom_lmdcpfe1000f

TDK-Lambda CFE400M Digitally-Controlled Medical Power Supplies. . . . . . . 36

em.avnet.com/axiom_lmdcfe400m

TE Connectivity Force Guided Relays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

em.avnet.com/axiom_tyeforceguidedrelays

TE Connectivity Fortis Zd Connectors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

em.avnet.com/axiom_tyefortiszd

Texas Instruments MCU LaunchPad Ecosystem. . . . . . . . . . . . . . . . . . . . . . . . 25

em.avnet.com/axiom_tislaunchpad

Texas Instruments Sitara AM335x ARM® Cortex™-A8 Starter Kit. . . . . . . . . . . 25

em.avnet.com/axiom_tissitarastarterkit

Toshiba 32-bit MCU. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

toshiba.com/taec/news/press_releases/2012/mcu_12_634.jsp

RESOURCES

zedboard.org/trainings-and-videos

www.youtube.com/watch?v=xPQSao98Ke4

American Portwell Solutions Embedded Computing Boards and Systems . . . . 47

em.avnet.com/axiom_npiptw

AVX Solid State Customizable Lighting Connectors . . . . . . . . . . . . . . . . . . . . 47

em.avnet.com/axiom_npiavx

Freescale Kinetis ARM® Cortex™ Microcontrollers. . . . . . . . . . . . . . . . . . . . . . 47

em.avnet.com/axiom_npifrs

HGST Ultrastar™ Enterprise Storage Devices . . . . . . . . . . . . . . . . . . . . . . . . . 47

em.avnet.com/axiom_npihit

HP 3PAR StoreServ 7000. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

em.avnet.com/axiom_npihpo

IDT 4M MEMS Oscillators and XO Replacements. . . . . . . . . . . . . . . . . . . . . . 47

em.avnet.com/axiom_npiidt

ITT Interconnect Solutions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

em.avnet.com/axiom_npiitt

Maxim Integrated Power Architecture featured on ZedBoard™. . . . . . . . . . . . 48

em.avnet.com/axiom_npimxm

Molex Brad® Micro-Change® (M12) Connectors . . . . . . . . . . . . . . . . . . . . . . 48

em.avnet.com/axiom_npimlx

NIC Components Performance Passives . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

em.avnet.com/axiom_npinic

Renesas USB 3.0 Demonstration Cards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

em.avnet.com/axiom_npiren

SanDisk® Enterprise Hardware and Software Solutions. . . . . . . . . . . . . . . . . 48

em.avnet.com/axiom_npisdk

Silicon Labs Ultra Low Power 32-bit Microcontrollers. . . . . . . . . . . . . . . . . . . 49

em.avnet.com/axiom_npisll

TDK-Lambda HWS Power Supply Series. . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

em.avnet.com/axiom_npilmd

TE Connectivity KOAXXA SMA RF Connectors . . . . . . . . . . . . . . . . . . . . . . . 49

em.avnet.com/axiom_npitye

Avnet Express Lights the Way to New Solutions. . . . . . . . . . . . . . . . . . . . . . . 10

Texas Instruments TMS320F28069F Piccolo MCU with InstaSPIN™-FOC . . . . . 49

Market & Technology Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

Vishay E Series MOSFETs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

avnetexpress.com

em.avnet.com/axiom_publications

em.avnet.com/axiom_npitis

em.avnet.com/axiom_npivis

Xilinx Zynq®-7000 All Programmable SoC Mini-Module Plus. . . . . . . . . . . . . 49

em.avnet.com/axiom_npixlx

50 AXIOM

Make Your Lighting Designs a Reality High Power Inverted Thru Board SMT Connector Corcom FB Series Filters

NECTOR S Power System

RZ Relay

TE Connectivity is at the core of LED Lighting, providing electrical, thermal, and optical connectivity, protection and control products, all designed to enable your energy efficient LED lighting solutions.

NECTOR, Corcom, TE Connectivity and TE Connectivity (logo) are trademarks.

LED Holder Type Z50

Avnet LightLab What can you gain by partnering with Avnet? Optimal, validated, workable solutions. • Access a state-of-the-art LED lab that is flexible and innovative enough to meet your unique testing needs. • Decrease your time-to-market with essential data at just the right time in your design cycle. • Make your products more competitive. • Reduce your overall testing costs whether you use internal or external testing services.

WANT TO KNOW more? Contact George Kelly at 480.794.8559 or email LightLab@avnet.com for more details on how you can leverage Avnet LightLab to your competitive advantage.