Product Conclave 2012 November 7 - 8 Bangalore | India
Guide Sponsor:
Delegates are the centre of the NPC Universe.
NPC 2012
2004 - 2012 Celebrating 9 years of India's Product Ecosystem NASSCOM Product Conclave (NPC) 2012 is an exclusive forum for product entrepreneurs looking to get actionable takeaways and learn from experts, peers and practitioners on their Go-to-market strategy.
5 things that make this
Conclave program special Highly curated, hands-on sessions with peers and practitioner to help you get actionable takeaways to grow your business Immersive interactions with experts in Go-to-market, sales, marketing, design and product management workshop Exclusive breakout sessions on fund raising, venture capital, pitching, and exit strategies Networking opportunities with the best product entrepreneurs from the world over to help take your business to the next level Special tracks on mobile, startup hiring, market sizing, and customer development
Welcome note Eighty four volunteers have put this Product Conclave together. We want you to take away actionable insights that you can put to work on Monday in your product business. We want you to make connections with fellow product entrepreneurs and experts so that you can build your own support system. We want you to go back inspired and reinvigorated by the many powerful stories that you’ll hear over the two days here. Product entrepreneurs are different from other entrepreneurs. They are not rent-seekers, and they are not into labor arbitrage. They are into making the lives of the consumers and business that use their products better. Better in a substantial way. This requires disruptive thinking. By challenging status-quo,product entrepreneurs upend whole industries. We can see this playing out today in a range of sectors including corporate IT. We will dive into Healthcare and Education at the Conclave. As product entrepreneurs, we have the power to re-imagine solutions to intractable problems. By impacting Education and Healthcare, we can materially improve hundreds of millions of lives. In time, it will be the software Product industry that will lift India out of poverty. The bespoke application development model that Indian IT is famous for can fix a few large institutions and businesses. But it is products, often small products, which can change how millions of small businesses and individuals can become more productive and competitive. Our nascent software product industry is growing fast. Every year the product ecosystem is becoming stronger. You can feel it at this Conclave. To sustain this growth, there are many ecosystem gaps that need to be addressed. Some of these are regulatory in nature (like support for automated recurring billing for SaaS), others are about market access to SMBs, yet others are about early stage capital and capability-building. Many of us believe that these gaps can only be addressed by leveraging a self-help collaborative model. This Product Conclave shows you the power of that model. We hope you have a great time at the Conlave!
M.R. Rangaswami
Co-Host, NPC Co-Founder, Sand Hill Group LLC.
Sharad Sharma Co-Host, NPC CEO, BrandSigma
Note from the curators NPC 2012 promises to motivate, inspire and educate. An all-star cast of product entrepreneurs, including Naveen Tewari (InMobi), Deep Nishar(Linkedin), Naren Gupta (Nexus) and Chamath Palihappitiya (Social Capital partnership) will share proven strategies for product success. Over 60+ hours of goal oriented track sessions in the areas of product management, marketing, sales, business development and design will help you learn from people who have previously built, are currently building or are looking to build global product organizations. With a 789% growth in product startups and a 2173% increase in funded product ventures in the last 3 years, the Indian technology product economy is on an unprecedented growth trajectory. The biggest challenges facing product entrepreneurs are attracting users, retaining profitable accounts, raising venture capital and engaging customers to achieve rapid non-linear revenue growth. NPC track sessions cater to a range of startups – from those looking for their first customer to those who have some traction but wanting to know how to scale. The primary focus this year is on Marketing, User Interface Design, Mobile, and Product Management. We hope this year’s conclave accelerates your startup journey. All the best!
Bala Parthasarthy Co-Curator, NPC ‘ 12 Co-Founder, AngelPrime
Mukund Mohan
Co-Curator, NPC ‘ 12 CEO, Microsoft Accelerator Center
Customer acquisition, Product prioritization, Social impact, Business strategy, Hiring talent Pivoting and scaling, Mobile monetization, Re Demos, Pitches, Keynotes, Panel discussions Networking, Mentoring, Meet & Greet, Expos, Naveen Tewari, Ram Shriram, Chamath Paliha Rob Nail, Neil Patel, Deep Kalra, Amar Goel, Pa
50 hours of the best startup
InMobi, HealthCursor, SimpliLearn, Welvu, Tree Mydala, MakeMyTrip, BitzerMobile, Canvera, F AngelPrime, SeedFund, OzoneTel, Floh, Hector Customer acquisition, Product prioritization, D Social impact, Business strategy, Hiring talent Pivoting and scaling, Mobile monetization, Res
Disruptive innovation, Cloud opportunities , Education 2.0, Digital health, Growth hacking sponsive design, Inside sales, Marketing metric Unconferences, Talks, Workshops, Plenaries Partnerships, Investments, Keynotes, discus pitiya, Deep Nishar, Tarkan Maner, Naren Gupt ul Singh, Sharad Sharma, Ashish Gupta, Tim P
content & networking in India
etle, Dexetra, Helion, Accel Partners, QuickSpro reBrick, IDG Ventures, BrandSigma, Canaan Pa Beverages, Shufflr.tv, BrainNook, QuickSprout sruptive innovation, Cloud opportunities Education 2.0, Digital health, Growth hacking ponsive design, Inside sales, Marketing metric
Session Details
Day 1 | NOV 07
PLENARY
AURA HALL
9:00 - 9:15
Welcome Note Sharad Sharma, CEO BrandSigma | Som Mittal, President, NASSCOM MR Rangaswamy, Sandhill In recent years the Indian Software Product industry has seen exponential growth in terms of revenue and people. The industry has matured to a state where numerous entrepreneurs have built successful companies that are becoming household names! Our mission this year is not only to inspire and motivate entrepreneurs but to also impart knowledge and grow their skills to become global players. This year, our theme revolves around Cloud, Big Data and Mobile and in keeping with the legendary Olympics encourages companies to be “Faster, Stronger and Higher�.
PLENARY
AURA HALL
9:15 - 9:45
Three Secrets to build the next Inmobi Naveen Tewari, CEO, InMobi
Mobile Scaling up Business strategy
Session Manager: Bala Parthasarthy
If you thought building a successful company was easy or just being lucky, think again. Fortune favours the prepared mind and Naveen will share his secrets he learnt the hard way. There are no shortcuts to success but the smart entrepreneurs know the rules of the game up-front and avoid major blunders.
PLENARY
AURA HALL
9:45 - 10:00
Opportunities for Indian Entrepreneurs Ram Shriram, Sherpalo Ventures
Emerging Opportunities Go to Market International
Session Manager: Bala Parthasarthy
Radio telescopes and Ram Shriram are both fabled to see objects outside the optical spectrum. It's for this reason the plenary talk is brought to you by a visionary who can see what the future holds, what the ordinary eye cannot see. Ram, with his uncanny ability to spot winners, paints the big picture on the Opportunities for Indian Entrepreneurs.
For an online version of the Conference Schedule, please access http://sched.productconclave.in/ from your device.
Session Details
Day 1 | NOV 07
PLENARY
AURA HALL
10:00 - 10:20
Value creation through Design Tim Parsey, SVP User Experience Design at Yahoo!
Business strategy Product Design
Session Manager: Sandeep Datar
How can brands create value through innovate design? Tim Parsey, SVP, Design, Yahoo!, goes to the heart of this question, offering a perspective on how design can influence value creation. The answer encompasses three constructs, including Understanding the Philosophy of Design (rational, emotional and meaningful); building a culture of design, and finally, Delivering business impact through design.
PLENARY
AURA HALL
10:20 - 11:00
How to do good and get rich at the same time
Business strategy Social Opportunities
Chamath Palihapitiya, Founder, The Social+Capital Partnership Session Manager: Bala Parthasarthy
Traditionally, if you get rich, you're exploiting someone or something. Many leading technology and product companies are challenging that assumption. From Facebook and Twitter's role in social communication to furthering the Arab Spring, hear inspiring stories including the 3 PhDs creating a $5 amazing medical device. Learn how India (just like Brazil) can create such companies given the availability of technology and capital.
11:00 - 11:30
Networking Break : Tea / Coffee
SHOWCASE B2B
AGENDA
11:30 - 12:00
NASSCOM AWSME India Survey 2012
Emerging Opportunities Go to Market
Kishore Mandyam, CEO ImpelCRM Everyone thinks the Indian SME is ready and waiting for software. But does the Indian SME think so? Do Indian SMEs even think of software, let alone think of it as a solution? The Awareness of Software among SMEs in India, a first-of-its-kind survey conducted by NASSCOM with Nielsen, begins to answer these and other even tougher questions. Administered to over 1,000 SMEs across the country, in all kinds of industries and activities, the AWSME India Survey looks at the demographics of Indian SMEs in great detail, including issues like Influencers to the business, capital employed, payment methods used, even who opens email in the company. It goes on assess the awareness of software among SME owners and their willingness to use it in various contexts. And it attempts to understand the modes - TV, newspaper, etc, - that respondents would be most receptive to in terms of marketing. These Survey results will be presented exclusively at NPC.
Session Details
Day 1 | NOV 07
TRACK PANEL
HARMONY
11:30 - 12:30
Teamwork
Attracting Mid Career Professionals to Startups Pankaj Dugar, CEO Treetle | Alok Goyal, Chief Products Officer, RedBus Anand Ramachandran, Founder, Fantain | Sadeesh Raghavan, Investor
Business strategy Startup Culture
Session Manager: Ram Narayanan, Manjula Sridhar
As start-ups get into scaling mode they need experienced professionals. However attracting mid level managers to start-ups is a challenge due to various aspects including Security and Status, Stability and Work culture. Learn how entrepreneurs can sell the role, attract and retain such folks, and set expectations. Hear real life experiences from both entrepreneurs and large company folks. PANEL
Education
STRATEGY
Business strategy
11:30 - 12:30
How to work with Companies to build relevant skill certification courses online Perraju Bendapudi, CEO Microsoft | Pratapaditya Chakravarthy, EDGE Learning Academy Krishna Kumar, CEO SimpliLearn | Binny Mathews, CEO Dezyre | Bhavneesh Shukla, Goldman Sachs Session Manager: Binny Mathews
Online Skill development is the only solution to train India's 150 million white--collar workforce in job relevant skills. But how do you get industry acceptance for such online professional skills courses. Get insights from an expert panel that has cumulatively trained over 200,000 professionals and are early adopters of online skill development.
TRACK PANEL
AURA 3
11:30 - 12:30
Digital Health | An Insider's Look at Business Opportunities
Emerging Opportunities Healthcare
Nandu Madhava, CEO mDhil | Dr. Ruchi Dass, CEO HealthCursor Mark Friess, CEO Welvu | Ravi Kumar, Chairman ZANEC James Mathews, Chairman Health 2.0 India Session Manager: James Mathews
Get an exclusive insiders' look at business opportunities in health and the next generation of health tech companies transforming healthcare service delivery in India and globally, beyond the typical doctor visit or hospital stay. It is becoming easier for entrepreneurs to innovate and succeed in digital health. This session will examine opportunities and challenges including trends, reality versus hype, revenue and product opportunities, and funding sources
Session Details
Day 1 | NOV 07 Lean Startup
TRACK PANEL
AURA 2
11:30 - 12:30
Content
Getting Your First 100K Customers
Early Adoption
Narayan Babu, Founder Dexetra | Chamath Palihapitiya, Founder, The Social+Capital Partnership Prashanth Ranganathan, Paypal Session Manager: Sanjay Swamy
From 3 very global panelists, learn techniques for the 5 stages of product adoption including the role of SEO and social media advertising. Learn about pivoting and adoption for lean startups including both for B2B and B2C startups, and how to create deeper consumer engagement. Understand how users react to change and effective market segmentation. Leverage and influence power users and their amplifying effect. TRACK PANEL Business strategy
AURA 1
11:30 - 12:30
Sizing the Indian Market
Seeing is Believing
Vijay Anand, Founder, The Startup Centre | Naru Narayanan, Co-Founder, Xcode Life Sciences Pari Natarajan, Co-Founder, Zinnov Consulting Session Manager: Vijay Anand Session Partner: The Startup Centre
In a country like India where data is hard to come by and data sources are expensive and unreliable, how do startups size their market? Hear perspectives from 3 diverse panelists about guesstimating the market and using primary and secondary data sources. Here's a starter: How big do you believe that the Internet market would be, by 2015 in India? Come for the session and find out.
TRACK PANEL
STRATEGY
12:30 - 13:30
Big Data : Why Enterprises are struggling & How Startups can step in Manish Choudhary MD, Pitney Bowes | Sunil Guttula ,CEO Bizosys Technologies Susheel Kaushik, Senior Director, EMC | Raghu Mendu, Co-Founder, Ventureast
Enterprise Business strategy
Session Manager: Susheel Kaushik
Large data sets – called “big data” answers the promise of leveraging data for competitive advantage in real time. Big data brings in a whole new paradigm of low cost storage and analysis, cloud based architecture. Startups are well positioned to create a new class of applications that leverage these opportunities. In this session, see how you can be a serious bidder for a part of this pie.
Session Details
Day 1 | NOV 07
TRACK PANEL
AURA 3
12:30 - 13:30
Startup Culture
Do we have a startup work ethic?
Teamwork
Ashish Gupta, Helion Venture Partners | Paul Singh, 500 Startups Mukund Mohan, Entrepreneur & Investor Session Manager: Krish Subramaniam
Passion is about extremes. Startups get built on passion and working long hours is their trademark. Starting up and having work life balance are two separate concepts that can't exist together. But is that enough? You can't give less than 100% and working hard is not good enough, so then what is? It's about working smart, and making that your work ethic. Come see how. TRACK PANEL
AURA 1
12:30 - 13:30
Business strategy
The Need, Process and Impact of Pivoting!
Success through failure
Rajat Agarwalla, RJ Softwares | Shruti Chella, Groupon Ashish Kashyap, CEO Ibibo | Anisha Singh, mydala.com Session Manager: Sumeet Anand
These days, everyone seems to be using this word - ‘Pivoting’. It’s like a buzzword for a startup. Eric Ries introduced this word back in 2009. It is used to describe smart startups that change direction quickly, but stay grounded in what they’ve learned. You’re pivoting in life all the time. Your decisions and following actions are based on your leanings. This feedback loop is critical to understand if you want to pivot successfully. In this panel discussion, we will probe the concept of pivoting. We’ll discuss what, why, and how to pivot. We’ll take up real examples of businesses and we’ll share insights of how to go about it.
WORKSHOP
HARMONY
12:30 - 13:30
Exponentiality & Noiseless innovation Rob Nail, Singularity University | Harsha Angeri, Bosch
Emerging opportunities Education
Session Manager: Harsha Angeri
Exponential developments are changing the fundamental way businesses are built. In exponential change anything superfluous between idea & customer becomes noise. In this context the session explores a way of noiseless innovation by talking about some fundamental changes that are happening like open source hardware, “Zero lines of code”, shazamising, thought clouds, 3D printing etc & their coming together and what it means to commercializing innovation.
Session Details
Day 1 | NOV 07
TRACK PANEL
AURA 2
12:30 - 13:30
The 5 steps to creating a marketing plan for your startup Neil Patel, Founder, QuickSprout
Go to Market Lean Startup
Session Manager: Krish Subramaniam
Quicksprout and Kissmetrics are among the top 10 business blogs for startup marketing. Founder Neil shares the secrets of leveraging search, social media and creating compelling content driven by research. Strategies that are light on cost but high on impact. Hear about how to you show value to your customer when you can't spend on brand awareness and how thought leadership drives brand recall.
13:30 - 14:30
Networking Lunch
WORKSHOP
AURA 3
14:30 - 15:30
Business strategy
Product Management thinking for today's startups
Go to Market
Chris Stauber, GT Nexus | Sanjay Swamy, AngelPrime PinkeshShah, Institute of Product Leadership Session Manager: Sridhar Ranganathan
Chris talks about techniques that allow you to stay agile, release iteratively, and earn customer wow each time! Hear perspectives on the key elements of successful Product Management, that covers what goes into a feature, what platforms to launch on, marketing build-up based on your release plans and most important, do you do all this incrementally or with a big-bang. This workshop will show you how to walk the talk.
UNCONFERENCE
HARMONY
14:30 - 15:30
UnConference: Fail Early, Fail Often Dorai Thodla, iMorph
Go to Market Success through failure Lean Startup
Session Manager: Dorai Thodla Session Partner: OCC
Fail early and fail often - it's not an outcome, it's a technique. While product design will teach you about Agile, MVP and other lean methods, successful strategy is often about driving experimentation and accepting failure. It's the next wave of go-to-market tactics. And no, it's not about how to succeed with half-baked ideas. See how great ideas actually come from trying out several which did not work - and how to make it operational.
Session Details
Day 1 | NOV 07
PANEL
AURA 1
14:30 - 15:30
International
Indian Businesses Focusing on ASEAN
Emerging opportunities
Chandra Gnanasambandam, McKinsey | Kishore Kapoor, CEO Oracle Financials Rakesh Kumar Munigala, Four Soft Technologies | N R K Raman, Miles Software Aneesh Reddy, CEO Capillary Technologies Session Manager: Ajay Shankar Sharma
A high powered keynote address on the ASEAN market – covering market characteristics, key growth sectors, status of technology and product adoption and appropriate go to market strategies. The keynote is followed by insights from entrepreneur's who have started discovering ASEAN and in conversation with experts in rapid-fire Q&A with these entrepreneurs and the audience. If ASEAN is on your radar, don't miss this!
Funding Scale up
REVERSE PITCH
STRATEGY
14:30 - 16:30
Reverse Pitch: Where investors present themselves to entrepreneurs! Rutvik Doshi, Inventus Capital Partners | Ravi Gururaj, Citrix Bharati Jacob, SeedFund | Sanjay D. Nath, Blume Venture Advisors Adit Parekh, Blume Venture Advisors | Venkatesh Peddi, IDG Ventures Abhimanyu Sanghi, SAIF Partners | Prayank Swaroop, Accel | Nishant Verman, Canaan Partners Session Manager: Subhendu Panigrahi Session Partner: Bangalore Startups
We set the stage for a deeper conversation between investors and startup community, featuring a 5-minute pitch by several angel investors and VC firms followed by Q&A. The who's who of India's investing community will be there, sharing why you should consider them while seeking investment. Come listen to them talk about what they bring in operational experience, and their preferences based on ticket size, sectors, investment thesis and portfolio.Inspired by Total Access , Betaworks‘ and AOL’sNew York VC Demo Day, the structure of the event would be 5 minutes demo/pitch by angel investors and representatives from VC Firms. The first edition of Reverse Pitch saw an overwhelming response from both the communities of the ecosystem.
Session Details
Day 1 | NOV 07
WORKSHOP Startup Culture
AURA 2
14:30 - 16:30
UX for Startups: Find your crew. Conquer the high seas Amit Pande, Innovation, Product and Experience Design Leader, HP Sarit Arora, Senior Manager, Yahoo! Design
Teamwork Lean Startup Product Design
Session Manager: Amit Pande
A never before all-in-one workshop that not only shares with you how to hire the best designers and applying lean methods to build world class designs, it goes one step further. Participate in this workshop where some of the top designers in India will conduct an interactive workshop on how to create an interactive app by leveraging lean processes and several templates that you can take back and apply at work. The workshop will teach participants how to find the best design talent, rigorously interview designers and evaluate portfolios, and build a high level design of an interactive application in a cross-functional team, facilitated by designers.
TRACK PANEL Business strategy
AURA 3
15:30 - 16:30
Differentiate or Die - There is a Brutal Market outside
Go to Market
Manjunath M. Gowda, CEO i7 Networks | Rajesh Setty, Founder, Foresight Plus Bob Wright, Managing Director, Firebrick Consulting Session Manager: Manjunath M. Gowda
Differentiating yourself is not a luxury and not optional – it's a must to survive. This session delves into how to create influence using thought leadership, continuous re-invention, finding time to tell meaningful stories. You already know why you need to do this, the track panel will tell you the How. The How covers not only differentiating what you have, but start differentiating when you build it, so it's permanent in your DNA. UNCONFERENCE
STRATEGY
15:30 - 16:30
UnConference: Open discussions and talks on a range of key startup issues Session Manager: Dorai Thodla
Speakers to be announced at the venue
Session Details
Day 1 | NOV 07
TRACK PANEL Startup Culture
AURA 1
15:30 - 16:30
Hiring in Startups: Five Common Mistakes Dhiraj Kacker, CEO Canvera | Indus Khaitan, C0-Founder, Bitzer Mobile Naeem Zafar, CEO Bitzer Mobile
Scale up Teamwork
Session Manager: Indus Khaitan Session Partner: Headstart
Is effective hiring a trait? Or a theory? Or you just throw a dart? Hear from the speakers who've hired 100s of people across their eight startups that have emerged as fantastic companies. A wrong hire can inflict undoable damage to a startup and set you back several months and $$s. Leverage their accumulated wealth of experience in identifying common mistakes to avoid while hiring your top talent beyond the founding team. TRACK PANEL
HARMONY
15:30 - 16:30
Seeing is Believing
Nanha Munha Rahi Hoon
Lean Startup
Arjun Bharat, Chess Player | Shravan & Sanjay Kumaran | Thrisha Mohan Archana Rai, The Economic Times | Raghav Sood, CEO/Founder, Appaholics Session Manager: Sanket Nadhani
This is one session like no other. It's about young adults who've earned their spurs even before earning their driving licence. Nanha Munha Rahi Hoon is going to knock your socks off - come listen to kids as old (young?) as 11, 13 and 15 who have written best-selling books on technology, developed popular mobile apps and beaten grandmasters in chess. What can we learn from them – their motivation, how do they keep going and is it a special gift or they are just being themselves?
16:30 - 17:00
Networking Break : Tea / Coffee
PLENARY Leadership
AURA HALL
17:00 - 17:30
Mastering the transition from a founder to a CEO by Naeem Zafar
Business strategy
Naeem Zafar, CEO Bitzer Mobile Session Manager: Indus Khaitan
A startup CEO is often an engineer or a domain expert thrust into becoming a CEO. The founder is suddenly wearing multiple hats, that of a recruiter, people manager, product visionary, master of sales, etc. As a CEO, are you ready to be objective, even unpopular? Are you ready to chew gum in front of your board or gulp it down? Naeem shares his experience working with 100s of entrepreneurs on mastering the transition from a founder to a CEO.
Session Details
Day 1 | NOV 07
POWER PANEL
AURA HALL
17:30 - 18:00
Seeing is Believing
Building a world-class Sales and Marketing team and culture
Go to Market
Chris Stauber, VP Product Marketing, GT Nexus Bob Wright, Managing Director, Firebrick Consulting When Chris Stauber and Bob Wright come together, what else would you expect but a double power packed session. They'll be taking the best ideas from successful sales organisations and give you an opportunity to apply them in the context of your own sales and marketing strategy. Come listen to how the sales culture deeply influences the outcome, and customers' perception of your product. AWARDS
AURA HALL
18:00 - 18:15
Emerge Ten Awards : The definitive listing of companies to watch out for Som Mittal, President, NASSCOM The NASSCOM Emerge 50 Awards will showcase burgeoning success stories and promising start-ups that are coming up with exciting new technology products and solutions.
19:00 - 22:00 Session Details
Networking Cocktail and Dinner (for all delegates) Day 2 | NOV 08
CEO BREAKFAST
08:00 - 09:00 AGENDA
Scaling Up - Insights for Building Global Businesses from India CEO Breakfast (RSVP)
Business strategy International
Sameer Gandhi, Accel Partners | Shekhar Kirani, Accel Partners Naveen Tewari CEO, InMobi Session Manager: Shekar Kirani
Going global – one objective but different formulae. See what Sameer Gandhi, Partner – Accel Partners, views Dropbox and Groupon's expansion through acquisitions while being a local US champion. On the flip side, there is Naveen Tewari, Founder, InMobi, talking about going global without first scaling up their local (Indian) market. When is hiring a sales force effective vs an inside sales team, or building a marketing team, or do you build a product with local or global cultural appeal? This interactive session reveals all.
Session Details
Day 2 | NOV 08
PLENARY
AURA HALL
08:50 - 09:00
Welcome to NPC ‘12 (Day 2) M R Rangaswami, Sandhill | Sharad Sharma, CEO BrandSigma
PLENARY
AURA HALL
9:00 - 09:30
How startups can go Global Tarkan Maner, President, CEO and Chief Customer Advocate, Dell WYSE
Business strategy Leadership
Session Manager: Indus Khaitan
Imagine hitting on a breakthrough idea. You set out on a path to find global customers. You discover there are boundaries. Market entry barriers. Closing sales barriers. Regulatory barriers. How do you overcome these barriers and go global? Is it as easy as getting a VOIP line, hiring a local representative? Or do you get in line ready for your next cross-continent flight. Hear from Tarkan's experience in building a global organization. PLENARY
AURA HALL
09:30 - 10:00
IT as a Game Changer Piyush Singh, Great American Insurance Company
Business strategy Innovation
Session Manager: Vishwas Mahajan
This session will focus on the role IT plays in the innovation space and how it is impacting the dynamics of the business industry. Piyush will focus on the role a CIO can play in this environment and why it is imperative for the CIO to approach the management of IT as a Business and what it takes to drive the agenda for Innovation. He will cover his Big 5 list - the myths that face the CIO in executing the strategy as well as lessons learnt on what drives a successful agenda. He will also take the opportunity to provide a real life view into paradigm shifts currently in play in the operatign environment and how it is impacting the business environment. PLENARY
AURA HALL
10:00 - 10:30
Finding Product Bliss : 7 Principles for Building Products Users Love Deep Nishar, LinkedIn
Product strategy Innovation Go to Market
Session Manager: Sanjay Jain
What do great companies like Google, Apple, LinkedIn, Facebook etc. do that produces greatproducts, which seem to sell themselves! What makes these companies, and the culture thatthey have created around them so different? What can other product companies learn from these?
Session Details
Day 2 | NOV 08
PLENARY
AURA HALL
10:30 - 11:00
Is India Ripe for Disruptive Innovation?
Emerging Opportunities
Naren Gupta, Nexus Venture Partners Session Manager: Abhishek Sinha
An entrepreneur, Board member of Red Hat and Tibco and several other Industry bodies, this plenary is conducted by none other than Naren Gupta, co-founder of Nexus Venture Partners. Naren will talk about how disruptive innovation has profound impact on what precedes it. In the Indian context, what are the challenges that can be re-defined using innovative models and what lies in store for those who'd venture forth.
11:00 - 11:30
Networking Break : Tea / Coffee Enterprise
WORKSHOP
Go to Market
HARMONY
11:30 - 13:00
CIOs Talking – Are you listening, Mr. Product Vendor ? Naren Gupta, Nexus Venture Partners | Atul Jayawant, Aditya Birla Group Raj Mashruwala, AngelPrime | Piyush Singh, Great American Insurance Company Ranganathan Iyer, JBM Group Session Manager: Vishwas Mahajan & Sangeeta Patni
Product companies selling to Enterprise customers find it a big challenge to get through to CIO decision makers. CIOs on the other hand, have their own challenges in allocating attention to new product companies and often find startups not completely ready with their messages or products. Learn both US and India perspectives on CIO predicaments. Understand how to polish your CIO pitch and the main technology and application opportunity spaces CIOs are most interested in. TRACK PANEL
Innovation
AURA 1
11:30 - 12:10
Enterprise
Automating SMB's : Preparing for the next wave (Part A) Pari Natarajan, Zinnov Consulting | R Ramanathan, R B J & Co. Badrinarayanan S, Real Time Engineering | George John Vettath, Kallos Solutions Session Manager: George Vettath Session Partner: Ignita
What happens when 40 million SMB's in India increase their IT spend to move from basic PC operations to Enterprise Class solutions? It's a market no one can miss. Breakthrough technologies like cloud, mobility, rapid development platforms, vertical specific applications and remote execution tools are enabling innovative execution models and affordable solutions. More success stories are fueling demand. Vendors are establishing new business models that make SMB investments attractive. Learn from market research, ERP buyer, and seller perspectives.
Session Details
Day 2 | NOV 08
PANEL
AURA 3
11:30 - 12:30
Customer Development in Action
Lean Startup
Kishore AK, Shufflr.tv | Sharat Potharaju, CEO, Mobstac | Neeraj Kakkar, Hector Beverages Siddharth Mangharam, Floh, The Singles Network Session Manager: Siddharth Mangharam Session Partner: IPMA
Startups can dramatically improve their odds of success by following The Customer Development Methodology. Meet four battle scarred startup CEOs that have successfully used this methodology at various stages in the evolution. Learn how to “get out of the building”, talk to customers and users before building your product. Attend this session to avoid the cardinal sin of startups: spending years of time and millions of dollars in building something nobody wants. Go to Market
PANEL
Mobile
STRATEGY
11:30 - 12:30
The World is Flat: Turning your mobile app into a successful global business Rohith Bhat, Robosoft Technologies | Alok Kejirwal, Games2Win Jamshed Velayuda Rajan, Nimbuzz | Aakrit Vaish, Flurry India, Flurry Vijay Shekhar Sharma, One97 Communications Ltd Session Manager: Aakrit Vaish Session Partner: Momo Bangalore
Rapid adoption of smart phones and app stores has created an unprecedented distribution mechanism and market opportunity. However, when there is a gold rush, so is the competition to get shelf space. Even when noticed, the path to a successful business is not clearly defined. Hear from 3 Indian companies with phenomenal success across social networking (100 million users) and gaming, and camera (top Apple store apps). Learn about being global, metrics, user acquisition, and Freemium, Premium, Advertising models. Product strategy
WORKSHOP
Go to Market
AURA 2
11:30 - 12:30
How to Build Great Products that sell themselves Deep Nishar, LinkedIn | Sanjay Swamy, AngelPrime Session Manager: Sanjay Jain
So, your startup is building a product. How do you define what you should launch with? Product Management is all about 'The Product'. How do you decide what features to launch with, how do you prioritize and define these features – so that they are complete. How do you figure out that you are good to launch, and start getting user feedback. Learn how to build and launch great products.
Session Details
Day 2 | NOV 08 SMB
TRACK PANEL
Innovation
AURA 1
12:10 - 13:30
Automating SMB's: The Next Wave - Innovative Execution and Business models (Part B) Shoaib Ahmed, Tally Solutions Pvt. Ltd | Kishore Mandyam, ImpelCRM CSN Murthy, Ozonetel | K R Natarajan, Integreatz ERP | R Shankar, Ramco Systems Session Manager: George Vettah Session Partner: Ignita
What happens when 40 million SMB's in India increase their IT spend to move from basic PC operations to Enterprise Class solutions? It's a market no one can miss. Breakthrough technologies like cloud, mobility, rapid development platforms, vertical specific applications and remote execution tools are enabling innovative execution models and affordable solutions. Enterprise class implementations were conventionally costly, consultant intensive, complex and risky. Technology leaps like the Cloud, Mobility, e-learning tools, remote desktop sharing and communication tools, and rapid development platforms are enabling complex solutions to be delivered faster, more effectively and in a much more cost effective manner. Unviable investments have now become viable and even attractive because of these improved execution models. Product ISV’s will detail out how they used these innovations to deliver much more value than conventional approaches, and providing SMB’s with far better options. More success stories are fueling demand. Vendors are establishing new business models that make SMB investments attractive. Learn from key product providers in Part B of this session.
PANEL Education
AURA 3
12:30 - 13:30
Customer Acquisition for Education 2.0 Companies - B2B, B2G, B2C
Business strategy
Navin Balan, Vidyartha | Meena Ganesh, Edurite Technologies | Harpreet Singh Grover, CoCubes Srikanth Iyer, Pearson Education Services | Abhi Vijayakar, BrainNook Session Manager: Binny Mathews
A big question facing your Education 2.0 company is: should you sell to schools/colleges or directly to students? Why not hear from successful entrepreneurs who have collectively partnered with over 10000 schools and colleges with over 1 million individual students, how they reduced the time taken to acquire new customers? Learn about sales cycles to sell Education 2.0 products to institutions and governments, getting the first meeting, the sales conversion funnel, negotiations and pricing, and pushing past common hurdles.
Session Details
Day 2 | NOV 08
WORKSHOP
STRATEGY
12:30 - 13:30
Go to Market
Mobile App Deep Dive: App distribution Workshop
Mobile
François Deschênes, InMobi | Ryan Merket, InMobi Session Manager: Ashwin V
Learn tools & techniques to succeed in the $5+Billion App Economy. This power packed workshop has successful entrepreneurs, app developers & technology specialists. Learn tactics of guerilla marketing, and acquiring users at scale. In a hands on session, you'll also learn how to get the right users right away, Ad effectiveness tracking and optimizing channel spend. TRACK PANEL
Cloud
AURA 2
12:30 - 13:30
India : Next Hotbed of Cloud Innovation
Innovation
Ravi Gururaj, Citrix | Rohit Nadhani, CloudMagic | Jitender Sharan, CipherGraph Srinivasan Viswanathan, Datagres | Felix Xavier, CloudByte | Mani Doraiswamy, Orangescape Session Manager: Ravi Gururaj
There are aggressive investments happening in every layer of the cloud including hardware, storage, networking, compute, orchestration, X-As-a-Service, mobility, and end-user application delivery. Indian startups are demonstrating an ability to build & launch world class cloud infrastructure and management products. This session will showcase Founders/CEOs of cloud product startups who will share what makes India a hot bed of cloud innovation. Learn how startups with deep domain expertise are overcoming challenges of sourcing world class architectural talent, product management expertise within India.
13:30 - 14:30
Networking Lunch Go to Market
SHOWCASE
Enterprise
HARMONY
13:30 - 15:30
Enterprise Software Startup Spotlight
Business strategy
Piyush Singh, Greg Toebbe, Great American Insurance Company| Nitin Bhandari, VodaFone Raj Mashruwala, AngelPrime | Naren Gupta, Nexus Venture Partners Atul Jayawant, CIO, Aditya Birla Group | Ranganathan Iyer, JBM group| Session Manager: Sangeeta Patni & Vishwas Mahajan
Five enterprise startups from India will present their sales and value proposition to leading CIOs and enterprise software veterans and seek feedback. Judges will assess the proposition, provide feedback on content, positioning, perceived value, competitive differentiation and help companies sharpen their pitch and make it more compelling to enterprise buyers. Attendees will learn how to make their own pitches awesome. The startups are Bizosys, ArrayShield, Sapience Analytics, Acadaes Solutions, and Vigyanlabs.
Session Details
Day 2 | NOV 08
PANEL
AURA 3
14:30 - 15:30
Ingredients of a killer investor pitch deck
Funding Business strategy
Ashish Gupta, Helion Venture Partners | Bala Parthasarthy, AngelPrime Naveen Tewari, InMobi Session Manager: Bala Parthasarthy
Why do some companies get boatloads of money while you're having trouble? You can moan about your bad luck or dumb investors, but that's not going to increase your bank balance. Plus the investors (most of them, anyway) are highly intelligent people who are doing what is right for them. Is it possible you're doing something wrong? Come learn from investors themselves as they tell the common ways entrepreneurs shoot themselves in the foot! In this session, we'll shine light on the underlying mechanics and specific things investors want to see about each part of your business. You will see both sides of the coin - entrepreneur and investor. Don't miss this!
TRACK PANEL
AURA 1
14:30 - 15:00
Responsive Design For Web + Mobile Apps
Product Design
Umesh Gopinath, Sapient Global Markets | Shiva Kumar, Apparatus Media Lab Ravi Pratap, MobStac | Philip Thomas, Flipkart Session Manager: B G Mahesh
Today's applications and websites need to deliver a consistent experience across all devices – better known as responsive design. Make your content respond to the context of the user experiencing it, create user experience wow and say goodbye to maintaining different sites for different devices. Welcome to Responsive Design.
UNCONFERENCE
AGENDA
14:30 - 15:30
UnConference: Open discussions and talks on a range of key startup issues Speakers to be announced at the venue
Session Details
Day 2 | NOV 08 Content
WORKSHOP
Go to Market
AURA 2
14:30 - 15:30
Content Marketing – Is this weapon missing from your online marketing mix? Prashanth Challapall, Jack in the Box Worldwide | Amit Ranjan, Slideshare Thiagarajan, Intuit | Sameer Agarwal, Marteck Consulting Session Manager: Amit Ranjan
If you have a standardized approach to marketing, you'd have done SEO, video clips, blogs, newsletters, case studies et al. The cornerstone of a web based content marketing program is about creating and distributing content organically and consistently using channels like Facebook, Twitter, Slideshare, Youtube and combining it with campaigns to drive brand awareness. It's the new wave of on-demand marketing leading to long tailed discovery and recall. This paradigm is only understood by the very savvy – and this session will teach you all the tricks. WORKSHOP
STRATEGY
14:30 - 16:30
Mobile App Deep Dive: App Monetization
Go to Market Mobile
Rakesh Rajan, InMobi | Prateek Shah, InMobi | Dheeraj Sood, Apotek Vinay Uttamchandani, InMobi | Lohith V, InMobi Session Manager: Ashwin V
The second in the series of Mobile App sessions – this workshop gives you the lowdown on how to build revenue generating apps through Ad funded models and how to build In-App purchase triggers as part of your design. You'll also learn about understanding user lifetime value and how to maximize LTV by optimizing for engagement and building hooks for user retention.
“
Last month saw 4bn app downloads,
50 Thousand New Apps and a $500 Mn revenue opportunity!
”
Welcome to the Global App phenomenon!
Session Details
Day 2 | NOV 08 Teamwork
PANEL
Sales
AURA 1
15:00 - 15:30
Doing It The Sri Sri Way: The Art of Hiring & Managing An Inside Sales Team Vinita Ananth, CEO Council of India | Madhu Lakshmanan, Gosonix Sangeetha Phalgunan, Informatica | Shankar Roddam, Subex Session Manager: Mukund Mohan
Sales drives revenues. Which is what its about isn't it? Sales metrics are the headlights for any business. To grow sales, one has to build and manage a high performance sales team. In this session, we will talk with 3 experts who have managed large sales teams on how to manage, hire, motivate and retain a great telesales and inside sales team. Also learn about the key metrics and milestones to set, and best ways to recruit, train and manage for India and US customers. PANEL
Funding
HARMONY
15:30 - 16:30
Business strategy
Building for Exit Manjunath M. Gowda, i7 Networks | Prashant Ranganathan, Paypal | Shruti Chella, Groupon Ravi Gururaj, Citrix Session Manager: Krish Subramanian
Build to Last or Build to Flip or both? Exit planning should be as important a component of company strategy as is the marketing, product, sales, and engineering strategy. Sometimes positioning and the way you build a company, the composition of team will open up avenues for exit and to execute at a very large scale. Like any aspect of business, opening up our thoughts is the key to understanding and make informed decisions as an entrepreneur – uncovered in a lively debate in this session. PANEL
AURA 1
15:30 - 16:30
When and How to Hire Your First Sales Lead & Mistakes to Avoid
Sales Startup Culture
Anal Jain, Bodhi Technologies | Dhiraj Kacker, Canvera | Tarken Maner, Dell WYSE Shashank ND, Practo Session Manager: Anal Jain
Sales is resource driven and your sales lead will play a critical role in growing the business you've successfully setup. This session will explore what characteristics to look for, and what sort of person is right for your size of organization. More importantly, how do you avoid mistakes that could be very costly in lost time and opportunities not to mention money? Once you've identified a person, how do you get that person to join structure an attractive compensation structure? This session covers all this and more. UNCONFERENCE
STRATEGY
UnConference: Open discussions and talks on a range of key startup issues
15:30 - 16:30
Session Manager: Dorai Thodla
Speakers to be announced at the venue
Session Details
Day 2 | NOV 08 Product strategy
TRACK PANEL
Go to Market
AURA 3
15:30 - 16:30
Techniques to get early adopters for Your B2B Product
International
Sanjay Bajaj, Yonyx | Girish Mathrubootham, FreshDesk Krish Subramanian, Chargebee Session Manager: Ravi Trivedi
Getting early adopters is a key in any B2B product. Early customers act as valuable reference. Selling to a corporate is a higher hurdle, as a purchasing manager must be willing to take the risk to be the first one to try your product. This session will examine changes in acquisition techniques at various stages – for the First 10, First 100 and First 1000 customers, differences in acquisition when doing Online vs Offline modes, Inbound vs Outbound techniques, and differences in technique for selling to Indian vs US/EU/Other customers. WORKSHOP Mobile
AURA 2
15:30 - 16:30
Metrics Driven Marketing Sanjeev Gadre, The Startup Centre
Go to Market Business strategy
Session Manager: Vijay Anand
If you cannot measure your marketing effort, and broadcast without knowing your target, probability is that the startup will die before you even convert your first customer. To be effective, you need to know your target audience, what is it that you are offering that will excite them, get them engaged and build brand recall. While you are doing all this you need to have a way to monitor how well things are progressing, so you can course correct early on. This workshop will set you on the right course of driving marketing using metrics.
16:30 - 17:00
Networking Break : Tea / Coffee
WORKSHOP Mobile
STRATEGY
16:30 - 17:00
Where is the Mobile Apps Business headed? Lakshmi N. Talluru, Intel Session Manager: Ashwin V
The smartphone explosion changed the Software Apps business landscape. Software industry is dealing with how to manage this change - figuring out whether it is an opportunity or a threat and how to profit from it. This session surveys the mobile app software industry trends and future directions. Particularly, the session offers guidance on how your existing products running on PC need to be re-positioned to profit from this transformation.
Session Details
Day 2 | NOV 08
PLENARY
Innovation
AURA HALL
17:00 - 17:20
Exponential Thinking by Rob Nail Rob Nail, Singularity University Session Manager: Harsha Angeri
Rob Nail will illustrate the increasingly exponential evolution of technology, predicting a sharp rise in computing capability, robotics and life expectancy within the next 15 years. He outlines the shocking ways we’ll use technology to augment our own capabilities, forever blurring the lines between human and machine. The session will also elaborate the notion of singularity and introduce the activities in Singularity University. Business strategy POWER PANEL
International
AURA HALL
17:20 - 18:00
Lessons from Successful Indian Entrepreneurs - Deep Kalra & Amar Goel Amar Goel, Komli Media | Deep Kalra, MakeMyTrip | Shradha Sharma, YourStory Session Manager: Rutvik Doshi
Get inside the minds of great Indian entrepreneurs this year at NPC. Learn from the best on what it takes to build a successful enterprise and what it will take to build more global successes out of India Meet, Interact and learn from none other then the poster boys of Indian Entrepreneurship: Amar Goel and Deep Kalra, both of whom have built massively successful businesses operating on a globe scale.
PLENARY
AURA HALL
18:00 - 18:30
Leadership
8 core beliefs of extraordinary entrepreneurs Neil Patel, QuickSprout Session Manager: Mukund Mohan
What does it take to be an extraordinary entrepreneur? You know, an entrepreneur who has a vision for a business, rallies support to build it and then grows it into one of the most innovative companies in the world‌.what does it take to be an entrepreneur like that? And all great entrepreneurs hold closely to a core set of beliefs. So what are those beliefs? Join us to hear Neil Patel share the core set of beliefs that sets apart extraordinary entrepreneurs.
s
Program Volunteers “50+ sessions in 15 hours. Run rate 3 sessions per hour�
sions a arsey,
ut rtners
s
M R Rangaswami Mukund Mohan Bala Parthasarthy
Nikhil Kulkarni Sharad Sharma Vinay Simha
Marketing Volunteers
“No hidden tricks. No magic wand. No secret handshakes. Just great content!” Amarinder Singh Dhruv Shenoy Avinash Raghava Ashwin Krishna
Arpit Kesava Reddy Mamatha D V Rashmi Ranjan Padhy Sameer Aggarwal Sandeep Todi Sanket Nadhani Siddharth Hegde
Vijay Rayapati Thiyagarajan M Sitashwa Srivastava Peter Yorke
Also thanks to Ashwin Arya
Design Volunteers
Amit Pande
Srikanta. H. U
"Design is a state of mind. Mind it!"
Ankit Kumar
Sitash
Logistics Volunteers
Vivek R P
Vijayashree
Also thanks to
Ramesh Loganathan
Mayank Jariya
“Heavy lifting this side�
Prasanna Venkatesh
Akshay Shah
Mamatha DV, Keshav Kunwar, Sairam Krishnan, Nitesh Ambuj, Ramakrishna NK Guruprasad Kamath, Sharan Y Madawal, Alan DSouza
NASSCOM Volunteers Also thanks to Bharati, Nandita, Kritika
Kunal Kunal Kashyap
Nimesh Mathur
Mukesh Rawat
Speaker hosts
“Creating a wow experience... for speakers!”
Geeta Gouri Manju Pinkesh Shah
Also thanks to Sandeep Todi, Abhishek Sinha, Ramesh Loganathan
Sameer Brij Verma Sameer Jain Venkat Raju
Sponsorship “We've brought home the money, honey!” Arun Seth Kunal Kashyap Ravi Gururaj
Sanjay Swamy Vishwas Mahajan
Also thanks to Aarti Kapoor Deepak Vinchhi
Session Managers
“MasterChefs of delicious sessions� Aakrit Vaish Ajay Sharma Amit Ranjan Amit Somani Ashwin Venkatraman B. G Mahesh Dorai Thodla George Vettath Kallos Harsha Angeri Indus Khaitan Kishore Mandyam Krish Subramanian Kunwar Keshav Manjula Sridhar Sarit Arora Ramkumar Narayanan Ravi Trivedi Rutvik Doshi Sandeep Datar Umesh Sanjay Jain Shekhar Kirani Shubhendu Sumeet Vijay Anand
Also thanks to Binny Mattews, James Matthews, Sanjay Swamy, Anal Jain, Abhishek Sinha, Susheel Kaushik, Vishwas Mahajan, Abhishek Sinha, Sidharth Mangaram and Ravi Gururaj, Sangeeta Patni, Preetham, Ravi Padaki, Dilip Ittyera, Pramod Varma
Sponsors
Knowledge Partners
Platinum Partners
Gold Partners
Innovation Partners
Platinum Partners
Gold Partners
Gold Partners
goibibo
.com
Badge & Lanyard Sponsors
Consulting Partner
Conference Guide Partners
Delegate Bags
Silver Sponsors
Exclusive Networking Breakfast Sponsors
Travel Partner
Associate Sponsors
Conference Delegate Notepad Sponsors
Angel Investor Networking Sponsors
Sponsors Mr. Amaresh Shirsat Symantec™ is a global leader in providing security, storage Technical Director (Threat & Risk and systems management solutions to help our customers – Management Group) from consumers and small businesses to the largest global Symantec Software India Pvt. Ltd. organizations – secure and manage their information and Icon, Survery No. 3/8, Baner Road, identities independent of device. Symantec does this by Pune - 411045 Phone: +91 (20) 4605 1583 bringing together leading software and cloud solutions that Mobile: +91 98 22 44 99 02 work seamlessly across multiple platforms, giving customers Email: the freedom to use the devices of their choice and to access, amaresh_shirsat@symantec.com store and transmit information anytime, anywhere. Key www.symantec.com divisions include Symantec Security and Compliance, Symantec Storage and Availability Management and Symantec Global Services offers deep technical knowledge and expert resources including Managed Services, Enterprise Support and Education Services.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
Ms. Bani Paintal Dhawan Head - Product Communications Google India Pvt Ltd 8th and 9th Floors Tower C Building No.8 DLF Cyber City Gurgaon India 122002 Phone: +91-124-4512900 Email: indiaproducts@google.com www.google.com
Sponsors EMC is a global leader in enabling businesses and service providers to transform operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. EMC employs approximately 51,000 people worldwide. EMC started India operations in 2000 and has over 3500 employees, a strong customer portfolio of 2300+ across 135+ cities, and a well-established sales and marketing infrastructure, including 200+ strong partner networks.
Ms. Beena Govindaraju Head of Marketing & Communications, EMC India COE EMC Data Storage Systems (I) Pvt Ltd Bagmane World Technology Center, KR Puram Marathahalli Ring Road, Mahadevapura,Doddanekundi Village, KR Puram Hobli, Bangalore – 560048 Phone: 91-80-67376153 Email: Beena.Govindaraju@emc.com http://india.emc.com/index.htm
Mr. Sandeep Singhal Nexus Venture Partners (www.nexusvp.com) is India’s Co-founder & MD leading venture capital fund, with offices in India and Silicon Nexus India Capital Advisors Pvt Ltd Valley. Nexus Venture Partners has over $600mn under G-2, Sarjan Plaza, 100, management with an active portfolio of over 40 companies Dr Annie Besant Road, Worli, across technology, Internet, media, consumer, and business Mumbai 400018 Phone: +91 22 6626 0000 services sectors. Nexus partner companies include Email: sandeep@nexusvp.com Cloud.com (Cloud provisioning platform acquired by Citrix), www.nexusvp.com Gluster (Open source cloud storage, acquired by Red Hat), Pubmatic (Publisher Ad revenue optimization), DimDim ( O p e n S o u r c e We b C o n f e r e n c i n g a c q u i r e d b y Salesforce.com), Snapdeal.com (Ecommerce), MapMyindia (Digital Navigation), Netmagic (Managed Services and Cloud infrastructure provider, acquired by NTT), Komli (Online ad network), Prana (Animation services), Druva (computing End-point protection), Unmetric (Social media analytics for business applications) and Bigshoebazaar (Online wholesale cash & carry platform).
Sponsors Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at w w w.newsroom.intel.com and www.blogs.intel.com
Mr. Sachin Kelkar Head - APAC Scale Program Email: sachin.kelkar@intel.com http://software.intel.com/
Ms. Gita Krishnankutty UK Trade & Investment (UKTI) is the government department Senior Trade & Investment Adviser that helps UK based companies succeed in international UK Trade & Investment markets and assists overseas companies to bring high British Deputy High Commission, quality investment to the UK’s dynamic economy. UKTI Prestige Takt, 23 Kasturba Road provides companies with knowledge, advice and practical Cross, Bangalore 560001 support. UKTI supports in starting business in the UK and Phone: +91 80 22100200 helps companies realise their growth potential. It helps with Fax: +91 80 22100 400 exports from the UK. UKTI is an international department Mobile: +91 98807 16270 with headquarters in London and Glasgow in Scotland. E-mail: Across the network UKTI employs 2,400 staff and advisors, gita.krishnankutty@fco.gov.uk www.ukti.gov.uk including those overseas in UK embassies, high commissions, consulates and trade offices, and in the nine English regions. To find out more about UKTI please visit the UKTI website www.ukti.gov.uk
Sponsors Cisco is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Cisco has been a leader in the development of Internet Protocol (IP)based networking technologies since the company's inception. This tradition of innovation continues with industry-leading products in the core areas of routing and switching, as well as advanced technologies in areas such as Unified Communications, Network Security, Video, Virtualisation and Cloud Computing. Innovation is a core part of the Cisco culture and annually $4.5 Billion is invested in R&D; Cisco has more than 22,000 Engineers in more than 10 labs worldwide; more than 4200 patents have been awarded to Cisco inventors.
CA Technologies (NASDAQ: CA) provides IT management solutions that help customers manage and secure complex IT environments to support agile business services. Organizations leverage CA Technologies software and SaaS solutions to accelerate innovation, transform infrastructure and secure data and identities, from the data center to the cloud. Learn more about CA Technologies at www.ca.com.
Ms. Bipasha Chakrabarti PR Manager, Globalisation Centre East Address: SEZ Unit, Cessna Business Park, Kadubeesanahalli Village Varthur Hobli, Sarjapur Marathalli Outer Ring Road Bangalore – 560103 Phone no: 08044262353 Email: bipchakr@cisco.com www.cisco.com
Sunanda Chak Designation: Director, Marketing CA Technologies Vibgyor Tower, Plot C-62, G-Block, Bandra-Kurla Complex, Bandra (East), Mumbai – 400051 Email: sunanda.chak@ca.com Phone no: 022 6641 3800 www.ca.com/in
Sponsors Mr. Kiran Vasireddy One97 Communications is a leading Mobile Internet player in Email: kiran.vasireddy@one97.com India firm in India. It is supported by SAIF. The vision of One97 Mobility Fund (OMF) is to provide meaningful access for mobile-eco-system entrepreneur’s capital, mentorship, industry relationships besides significant industry experience and wisdom. One97 Mobility Fund is a $100M fund supporting entrepreneur aiming to change the world using mobile devices. With unique insights and access to insiders club to people who are doing it, OMF provides early stage capital to great teams building mobile first businesses.
Founded in 2002, Zinnov – meaning Zeal in Innovation – is a leading Market Expansion and Globalization Advisory firm. At Zinnov, we help companies enter emerging markets as well as succeed in existing ones. Themes that we very aptly cover consist of Cloud Computing, Big Data, Enterprise Mobility, Small and Medium Businesses, Innovation and Emerging Markets. Zinnov helps its clients define long term growth strategies to build sustainable businesses in existing as well as emerging markets. Zinnov provides Thought leadership, Opportunity assessment, business plan and a Go-to-Market strategy. Zinnov also works closely with top technology firms in the world to drive Thought Leadership in emerging markets on key trends like Cloud Computing, Enterprise Mobility and Innovation.
Zinnov Management Consulting Pvt Ltd First Floor,Plot no. 131, Sector 44, Gurgaon-122002, Email: poorva@zinnov.com Phone: +91 124 4420100 www.zinnov.com
Sponsors Pitney Bowes Software (PBS) aspires to be the vendor of choice for enterprise and public sector organizations who are seeking to enable lifetime relationships with their customers or citizens. Our software and services are designed to increase the value of every customer communication while also delivering operational efficiencies in order to build lifetime customer value and profitability. We achieve this through Customer Communications Management (CCM) which comprises of a set of core capabilities (Data, Insight, Strategy & Communications) that are brought together to provide robust, verticalized solutions. These solutions help organizations manage their customers through the lifecycle from acquisition through conversion, serving, up selling/cross selling to retention, reconnection and win back.
goibibo
.com
Ms. Kanika Khilnani Marketing Specialist Pitney Bowes Software C28- 29, 5TH Floor, TowerB, Logix Cyber Park , Sector 62, Noida – 201301 Phone no: 01204026000 Email: Kanika.khilnani@pb.com www.pb.com
Mr. Nitin Kalra - Senior Goibibo.com is one of the leading online travel sites in India Manager that enables travellers to buy air tickets, bus tickets, hotels Alliances (Travel) and holidays. It is a part of the ibiboGroup and was launched Address: Ibibo Web Pvt Ltd., in September 2009. Within a short span of time, Goibibo has Pearl Building, Plot No. 51, 4th trounced many contemporaries. Goibibo.com has strong Floor, Sector 32, Gurgaon technology enabling it to serve its customers fastest in the market. Speed and service are the core value differentiators Email: nitin.kalra@ibibogroup.com Phone no: 0124-6749000 of Goibibo.com. The platform enables a customer to search Website: www.goibibo.com and buy in the fastest manner. Goibibo.com also has the fastest process for rescheduling, cancellation and refunds, thereby making it an unmatched consumer experience. Poorva Bhardwaj - Designation: Sales Lead – Market Expansion Advisory
Sponsors KREATIO facilitates adaptation and maximization of revenue generating opportunities for media companies. KREATIO provides Web Content Management and Web Publishing Systems for online media houses to manage all revenue generation through websites, apps, lead generation, content syndication, directories, micro-sites and event-sites. KREATIO powers more than 1000 web sites across the globe generating a cumulative margin of few hundred million dollars for our customers and is associated with industry leading media companies like Incisive Media, IDG, Cyber Media, Mark Allen Group, 9.9 Media, Business India, and Isabel Healthcare.
Mr. Girish Krishna Business Development Manager Kreatio Software Pvt. Ltd. 77, 78 Old Mangammanapalya road, Muniswamappa layout, Hosur Road, Bangalore-560068. Phone no: 9972098823 Email: girishk@kreatio.com http://www.kreatio.com
Please visit http://www.kreatio.com to learn more about KREATIO.
Mr. Ramesh Loganathan Progress Software Corporation (NASADAQ: PRGS) provides Designation: VP (Products) and application infrastructure software for the development, Center Head deployment, integration and management of business Progress Software Development applications. Progress Software Corporation has over 1,870 Pvt Ltd employees in over 90 countries, More than 2000 partners, iLabs building, 4th floor, # 18, Applications built on Progress technology used by over 6 Software Units Layout, Madhapur, Hi-tech City, Hyderabad-81 million business users and is headquartered in Phone no: 040-40082000 Massachusetts, USA. It has development centers in many Email: rameshl@progress.com countries the second largest being located at Hyderabad, www.progress.com India.
Progress Software Corporation builds industry leading Infrastructure Spanning Application Software, SOA and Data Infrastructure. Progress Software-Hyderabad has a major contribution in the development of products which includes: DataDirect, OpenEdge and Apama.
Sponsors Ms. Sonia Dhawan Paytm was incubated in One97 with a simple but an honest Manager mission: To offer a simple, safe and delightful experience for Address: B121, Sector 5, online recharge and payments. Paytm launched in Apr 2011 Noida 201301 and had a few mind-blowing months later crossing 1 million Email: sonia@one97.net registered users in Nov 2011. At Paytm, we have a rather Phone: +91-9899811761 www.one97mobilityfund.com simple, singular pursuit: We keep you, our customers our top priority and this is what keeps us up and about. To give an www.one97.com www.paytm.com example, much of our roadmap (pan-India service provider support, Paytm Cash, our 24x7 customer support) has been entirely driven by what you have asked for. You can also reach our business development and alliances team at alliances@paytm.com for any partnering opportunities.
Founded in 1983, Accel Partners has a long history of partnering with outstanding entrepreneurs and management teams to build world-class businesses. Accel has helped entrepreneurs build over 300 successful companies, many of which have defined their categories, including 99designs, Actuate, AdMob, Agile Software, Alfresco, Angry Birds (Rovio), Atlassian, BBN, Bonobos, Braintree, Brightcove, Cloudera, ComScore, Diapers.com (Quidsi), Dropbox, Etsy, Facebook, Fusion-IO, Gameforge, GlamMedia, Groupon, Imperva, Infinera, Interwoven, IronPlanet, JBoss, Kayak,Lookout, Macromedia, metroPCS, MoPub, OPOWER, Polycom/PictureTel, Playfish, Portal Software, QlikTech, Rapt, Real Networks, Redback, Responsys, Riverbed, Spotify, Squarespace, SunRun, Trulia, UUNet, Veritas, Walmart.com, Webroot, Wonga, XenSource and Zimbra. In India, Accel has made investments in companies such as Ace Creative Learning, Babyoye, EduPristine, enStage, Flipkart, Forus, FreshDesk, HealthcareMagic, Mitra Biotech, MuSigma, Myntra, Perfint, Probe, PropTiger, QwikCilver, SherSingh, SureWaves, Trivone, Vinculum and Virident. For more information, please visit the Accel Partners web site at www.accel.com find us on Facebook at www.facebook.com/accel. For more information please visit Progress website at www.progress.com
Mr. Anand Daniel Principal Address: 21-1 Nawab Towers, Cunnigham Rd, Bangalore, Karnataka 560 052 Phone no: (80) 8353 9800 Email: anand@accel.com and www.accel.com
Sponsors Confianzys began as a first-of-its-kind consulting entity with a singular mission of enabling businesses in the High-Tech space to be successful. They are a team of professionals with more than 100 man-years of Product Management and Innovation Consulting experience. Confianzys has helped Product Companies realize the true opportunities in the market with Market Forensics and validation, Opportunity and Earnings Potential definition, build Business Cases, develop Market-Driven Product strategies, New Product strategies, Product Performance Metrics, Positioning, Communication Frameworks, and Product Marketing blueprints, facilitate Innovation in growth / emerging markets and institutionalize the Product Management discipline.
Mr. Ganesh Natarajan – Manager, Marketing Confianzys Consulting Pvt. Ltd. Unit No. 102, 1st Floor, Sunny Vale 35/1, Meanee Avenue Road, Near Ulsoor Lake, Opposite Lakeside Hospital & HDFC Bank Bangalore-560042, INDIA Email: ganesh@confianzys.com Phone: +91 80 4084 7500 Mobile: +91 99450 67606 Website: http://www.confianzys.com
AngelPrime is India's first Startup Studio. Similar to the movie industry, AngelPrime provides an opportunity for entrepreneurs to realize the dream of being an entrepreneur with a hands-on co-founder approach, helping define and validate nascent ideas and to turn them into thriving business ventures. We provide expertise, substantial initial capital and above all an environment that fosters the best from the brightest.AngelPrime's model is a hands-on intensive approach to incubation. All AngelPrime companies take on large challenging problems, with an India-first focus, followed by expansion to other emerging markets in Asia and Africa. AngelPrime is based in Bangalore run by three veteran entrepreneurs, Shripati Acharya & Bala Parthasarathy (cofounders of Snapfish) and mobile payments pioneer Sanjay Swamy.
Mr. Shripati Acharya Managing Partner, AngelPrime Fifth Floor Beta Building, Sigma Tech Park, Whitefield Bangalore 560066 Phone no: +91 80 25393106 Email: shripati@angelprime.com and Website:www.angelprime.com
Ecosystem Partners
Ecosystem Partners The Hatch The Hatch for Startups –a non-profit organization - is an accelerator, a business incubator, a pre-seed stage fund and a learning center for aspiring entrepreneurs and startups. We focus on concept stage entrepreneurs and we help them convert raw ideas into strong business plans. Aspiring entrepreneurs can participate in our virtual programs, or can work out of our 25,000 square feet physical incubator in Chandigarh.
Bangalore Starutps Bangalore Startups is a community of entrepreneurs and aspiring entrepreneurs. It is the largest informal Indian Startup Community on facebook (http://www.facebook.com/groups/blrstartups/) . The community serves as a place to discuss various challenges, validate ideas, & get feedback and early adopters.
IPMA India Product Management Association is a grass-roots member based community committed to building the product culture in the nascent Indian Product Industry. Community members comprise of Product Managers of Indian companies (startups and R&D centers) as well as aspiring Product Managers.
ItsAP - The IT & ITES Industry Association of AP (ITsAP) ITsAP is a pioneering industry initiative from the state of AP dating back to 1991 to bring together the various IT and ITES Organizations’ under one umbrella to network, transfer knowledge and work closely with the Government and other stake holders for business growth, social development and economic prosperity of the state. It is a nonprofit organization driven by a group of CEO's and senior executives who contribute their time on voluntary basis.
Ecosystem Partners MOMOB Mobile Monday is a global community of wireless industry professionals. The open community promotes the wireless industry. It fosters cooperation and networking among interest groups, industry and their companies by providing the logistics and opportunities for personal and virtual contacts. It is an open forum.
NSRCEL The Nadathur S. Raghavan Center for Entrepreneurial Learning was set up in March 2002 to synergise with IIMB's focus on entrepreneurial studies. The Centre facilitates business growth by combining academic research with practical experiences. Entrepreneurial energy is facilitated by the IIMB's academic community and industry interfaces thus channelising the growth of small business ideas to implementation..
NEN National Entrepreneurship Network (NEN) inspires, educates and supports highpotential entrepreneurs to create high-value jobs. NEN does this by building institutional capacity and a robust entrepreneurial eco-system.
Tlabs TLabs, a Times Internet Ltd. initiative, aims at nurturing and supporting the ideas and projects of Internet and Mobile entrepreneurs.Key philosophies behind TLabs are – Innovation, Incubation & Investment. At TLabs, we truly believe that an innovative idea with potential should be nourished at the right time so that it can reach its true potential.
Ecosystem Partners Product Nation ProductNation is a next generation platform to nurture and grow the Indian startup product ecosystem. It seeks to inform, educate, and initiate dialogues among key ecosystem participants. The ProductNation blog is a first step towards the creation of a knowledge platform to especially bring forth new ideas in business strategy, product management, user experience design, and cutting edge technologies - areas which can most impact Indian startups in their journey to greatness. Future initiatives will focus on creating an interaction platform for budding startups to introduce their products to investors and the community in innovative ways. TiE Delhi TiE is a global not-for-profit organization focused on promoting and fostering entrepreneurship through networking, mentoring and knowledge sharing. Born in Silicon Valley on the guru-shishya tradition, TiE now has a vast network of 61 chapters across 17 countries in 5 continents making it the world’s largest organization devoted to the advancement of entrepreneurship. TiE seeks to nurture and cultivate an ecosystem of entrepreneurship and free market economies as it sees this as the single most powerful instrument of prosperity.
The Startup Centre The Startup Centre is an Early stage technology startup accelerator led by entrepreneurs, based in Chennai and active in the space of Internet, Mobile, enterprise, gaming and Software. More information at www.thestartupcentre.com
Indian Angel Network (IAN) Indian Angel Network(IAN), India's first and Asia’s largest angel network brings together successful entrepreneurs and CEOs who share a passion to enable more early stage businesses to create scale and value. By focusing on start-ups, the Network addresses the current acute lack of funds available to early stage companies.
Ecosystem Partners TiE Bangalore The Indus Entrepreneurs (TiE), was founded in 1992 in Silicon Valley by a group of successful entrepreneurs, corporate executives, and senior professionals with roots in the Indus region. There are currently 13,000 members, including over 2,500 charter members in 61 chapters across 17 countries. TiE’s mission is to foster entrepreneurship globally through mentoring, networking, and education. Dedicated to the virtuous cycle of wealth creation and giving back to the community, TiE’s focus is on generating and nurturing our next generation of entrepreneurs. OCC When it comes to the Fellowship of Starting Up, there is no parallel to the Open Coffee Club, Bangalore. Essentially, Open Coffee Club is a global cult for people who love startups to hang out and meet. OCC Bangalore is one of India’s oldest and largest - grassroots community of aspiring & early stage entrepreneurs and entrepreneurship enthusiasts. It is also an inclusive community platform for other key constituents: early stage companies; established entrepreneurs / technology companies; funds, investors & bankers; professionals & technologists; freelancers & consultants; designers, mobile app developers, media folks, students and service providers to the ecosystem. TiE Mumbai TiE (The Indus Entrepreneurs) Mumbai is one of the most vibrant and fastest growing entrepreneurial ecosystems in the TiE Network, the world’s largest non-profit global network of entrepreneurs and professionals dedicated to the advancement of entrepreneurship. With a fast growing Membership, TiE Mumbai offers a reach resource pool to an Entrepreneur. Tie Mumbai is expanding and localizing reach by introducing "TiE Zones" across Mumbai. So far the 1st pilot zone TiE {Navi} Mumbai Zone has been Insitute of Product Leadership Institute of Product Leadership is an Executive Education Business School which focuses on transforming senior technology leaders into global Product Leaders. India's first B school which is designed by senior product practitioners and CEOs of several high tech companies - EPIC (Executive Product Industry Council) and delivered by world class faculty from US and global product practitioners.
Ecosystem Partners Techgig.com Techgig is India's most passionate technology community. Techgig helps technologists learn and stay updated on skills, compete with fellow techies and showcase their expertise. With over 500K+ registered users, 200K+ code submissions and 100K+ developers, Techgig helps the community learn, compete, showcase, and grow.
Headstart The HeadStart Network is a not-for-profit organization run by volunteers and full time professionals to create and promote the innovation ecosystem in India. Headquartered in Bangalore but carrying out activities in Mumbai, Hyderabad, Pune, Delhi, Gurgaon, Ahmedabad, Chennai & Kolkata, the HeadStart Network is led by a team of several volunteers who are a mix of entrepreneurs, academics and industry professionals.
Ignita Ignita was conceived by team of evangelists, entrepreneurs and experts in the software product space. Ignita is founded in May 2012 with a vision of creating the right ecosystem to nurture product innovation and help indian software product companies address the challenges and accelerate business growth. Our focus is to create group and provide the launch pad specifically for organizations with the primary component of its business originating from software products or replicable software intellectual property made in India.
Conclave Partners
Media Partners
Design Partners
Feedback Partners
Feedback Partners
Social Media Partner
Conclave Partners
Media Partners
DARE Launched in 2007,DARE is India's Pioneer Entrepreneur Platform and a unit of Cybermedia India Ltd. Since its launch, DARE has been a treasure house of tales of many inspiring Entrepreneurs all over India, through its print medium. DARE truly believes that Entrepreneurs are a bred to DO, to take ACTION and to PERSEVERE until they WIN. Hence, the tag line - Because Entrpreneurs Do. In 2011, DARE phased completely into its online media presence - Dare.co.in. As of today, DARE is all set to unveil its new website, a version 2.0, if you will, which is aimed to enthrall you with even better stories, superior content, entrepreneurship related events and news. So, stay tuned. We know you'll love it!
Design Partners
Feedback Partners
Jade Magnet Jade Magnet is the first and largest creative crowd-sourcing platform - coming from India and serving startup, emerging and enterprise-sized businesses in India, Asiapac and the Middle East. Bridging the gap between businesses and creative solution providers, Jade Magnet runs a technology engine that enables the seamless creation of design and marketing solutions from freelancers and professionals to help businesses enhance their marketing presence.
ZipDial ZipDial’s founders recognized the power of the favored consumer behavior of “missed calls” and developed a powerful and innovative suite of marketing solutions based on the simplicity of dialing numbers. Try it! To get CEO Valerie Wagoner’s visiting card back by SMS, just zipdial the number 080 300 88 572. After one ring, you’ll get an instant response. Marquee companies are benefiting from the power of ZipDial for interactive engagement with their consumers, including Procter & Gamble, Unilever, Cadbury, Disney, Times Group, MakeMyTrip, SnapDeal, Groupon, etc. Even small businesses can sing up at www.zipdial.com and go live in 2 minutes!
Conclave Partners Feedback Partners
Social Media Partner
Knowience Knowience Insights is a company that specialises in generating realtime feedback analytics for brands and organisations from their customers – external and internal. Knowience runs Insighto.com, a DIY online research engine and Insighto Voice, a phone feedback solution.
Ethinos Ethinos Digital Marketing is a full service digital marketing agency with a unique, handson approach to helping clients with solutions in all areas of digital marketing including Strategy, Social Media Marketing, Search Engine Marketing (SEO and PPC), Branding and Design, Online Reputation Management, and Mobile Marketing. We love the challenge of developing messaging, strategy and creative that communicates complex ideas in a simple, memorable way. What sets us apart is our focus on digital marketing for B2B companies. This focus, along with our team of creative professionals, passionate about everything digital , allows us to deliver visible, measurable, results; every single time. You can connect with us on www.ethinos.com
Exhibitors
Conference Guide Designed by Amit, Ankit, Sri and Mayank
PRODUCT CONCLAVE 2012