Avila University, 2014-2015 Undergraduate Academic Catalog

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69 CO 381. Special Topics in Writing. (1-3) Selected topics in writing for communication industries, to be determined by the department. CO/WS 383. Gender and the Media. (3) A critical/cultural approach will provide a framework for understanding how gender, class, and race issues influence the production, construction, and consumption of the media. CO 385. Talon Media Practicum. (1) Participatory experience in journalism through writing for the campus newspaper. Publication required. Prerequisite: CO 125. FA, SP. CO 391. Communication Theory. (3) Nature of theory development and change, history of the discipline, important influences upon contemporary communication theory, and individual exploration of specific theories. Meets the Communication Intensive course requirement in the major. Prerequisites: CO 110 and CO 225, and junior standing. FA. CO/TR 411. Media Production and Performance. (3) Investigation of the influence of media on the actor’s performance and study of production styles within an audio and video context. Examination of script, blocking for video and working with actors, directors and production crew. Participation in script adaptation, preproduction planning, actual production, and post-production editing and evaluation. Prerequisite: Departmental permission.

CO 415. Integrated Brand Communication. (3) This course focuses on creating an integrated advertising, communications and branding plan in the real world, combining the right mix of communication tools to create solutions to reach and persuade a diversity of stakeholders. Attention is paid to new and emerging technologies, including satellite hook ups, video news releases, guerilla campaigns, and Internet communications. Students put their learning to work during the semester by developing a branding plan for a company or organization. Students learn to manage a budget, create a coherent mix of communications tactics, and work within a team environment. Prerequisite: CO 235. SP. CO 425. Intermediate Production. (3) Application of shooting, editing, writing techniques to both individual and team production projects. Prerequisites: CO 223, CO 327. FA. CO 427. Senior Production Project. (3) Synthesis of techniques in shooting, editing, scriptwriting, and digital media effects in advanced production projects. Requires a final senior project in film or digital media for resume tape. Prerequisite: Senior standing and completion of CO 425. SP. CO 435. Advertising/Public Relations Practicum. (3) Students work on advertising, public relations, and special events to gain real world experience. Prerequisites: CO 235 and CO 331. FA, SP.

CO 436. Sports Promotion Practicum. (3) Students work on advertising, public relations, promotional videos, and/ or special events to gain real world experience within the sports media industry. Prerequisites: CO 331. FA, SP. CO 452. Corporate Communication Seminar. (3) Capstone course synthesizing public relations, advertising, sales concepts and organizational communication. Participation in group project work with community businesses and substantial writing of proposals, contracts and relevant business correspondence. Prerequisites: CO 235, 317. SP. CO 485. Talon Media Practicum. (3) Participatory experience in journalism through the campus newspaper. Publication required. Prerequisites: CO 125. FA, SP. CO 486. Sports Journalism Practicum. (3) Participatory experience in sports journalism through hands-on practice in writing, editing, and producing student news magazine, websites, blogs, podcasts, etc. included in The Talon Media Network. Prerequisite: CO 125. FA, SP. CO 490. Directed Studies. (3) Under supervision of a member of the Communication faculty, the student proposes a topic, area, or project for investigation and study. Written agreement between student and faculty determines hours of credit. May be repeated up to six credit hours. Prerequisites: Senior standing and departmental approval. FA, SP, SU.

CO 495. Internship. (3) Work experience in an outside organization in the student’s concentration under supervision of a media professional. See Communication Chair for specific requirements. Prerequisites: Junior standing and departmental approval. FA, SP, SU. CO 499. Senior Seminar. (3) Colloquium setting for graduating seniors with emphasis on discussion of contemporary issues in student’s area of concentration. Portfolio of work area required by end of seminar. Meets the Capstone course requirement in the major. Prerequisite: Senior standing. SP.

Computer Science (CS) Avila Computer Science majors will participate in a learning experience designed to give students maximum choices as they plan for a successful future in their chosen career. Opportunities include: • Academic coursework emphasizing concepts and skills. • Practical, real-life experience similar to experiences in the workplace. • Industry recognized certifications • After graduating with this major, students should be successful in a variety of information technology and computer-related jobs and could continue on to graduate studies to earn masters and doctorate degrees.


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