68 CO 216. Corporate Script Writing. (3) Techniques of writing promotional and commercial scripts with an emphasis on creative concepts. In addition to writing techniques, students plan, research, shoot and edit corporate video productions working with real clients. FA. CO 217. Screenwriting. (3) Techniques of writing scripts for short film narratives, including writing actors’ dialogue and production instructions. SP. CO 223. Principles of Shooting and Lighting. (3) An introduction to the theories of composition and lighting for film and digital video. Hands-on experience in shooting and lighting techniques. FA. CO/ 225. Mass Media and Society. (3) Examination of legal and ethical issues in mass media with emphasis on critical evaluation of the effects of media on society. Historical overview of communication media (newspaper, radio, television, film, magazine) including economic and technological developments. This is a Communication Intensive course. CORE-II. FA, SP. CO 235. Principles of Advertising. (3) Study of advertising from the agency perspective. Examination of the industry and its evolution nationally and internationally, including legal and ethical issues, creative process, evaluation criteria and use of media. FA. CO/AR 271. Digital Media: Design Software. (3) Introduction to industry standard digital
tools and techniques for image acquisition, creation and manipulation (i.e. Photoshop, Illustrator, etc) and page layout and document design (i.e. Indesign) for graphic design purposes. Industry best practices and other issues related to image and page design. Basic layout design concepts, such as eye flow and sequence, composition, and use of type and image. FA, SP CO 312. Writing Plans, Proposals, and Presentations. (3) Writing business plans, advertising proposals and various types of presentations encountered in an advertising/public relations context. Prerequisite: CO 125 or EN 111. FA, odd years. CO 317. Promotional Writing. (3) Strategies in promotional writing, including news releases and advertising copy. Prerequisite: CO 331. FA, even years. CO 319. Writing for the Media. (3) This course provides guidance and practice in crafting stories for the media. Attention is paid to defining clear message points, organizing information for clarity, persuasive versus journalistic writing, and writing for and understanding different audiences and media. Students gain experience in a variety of written pieces, including story pitches, feature articles, interviews, media advisories, public service announcements, and basics of writing for multi-media and video news stories. By the end of the term, students will have produced a series of stories that are directed for publication in the Talon
News Network print, web, and audio publications. Prerequisite: CO 125 or EN 111. FA. CO/PY 321. Leadership. (3) This course has a two-fold emphasis. It is first an overview of theories about leadership, including the traits, skills and behaviors associated with those theories. Secondly, it focuses on one’s personal leadership, whether at work, in the community, within groups, or in any other form of organization. Students learn about the evolution of theories on leadership and relate those theories to case studies and their own leadership. Throughout the course, they explore the meaning of leadership to their own goals and assess their interests, values, priorities, and qualities that support or test those goals. Students use the knowledge gained in this course to plan for their own development as a leader so that they are better equipped to meet the challenges of new opportunities and a changing world. Meets the Communication Intensive course requirement in the major. CO 327. Principles of Editing and Audio. (3) An introduction to the theories of editing video and audio elements. Hands-on experience with digital non-linear video editing and digital audio manipulation. FA. CO 331. Public Relations Concepts. (3) Nature and role of public relations, activities of professionals in the field, influences which affect organizational behavior, ethics, and the development of public relations professionals. SP.
CO 337. Techniques in Digital Animation. (3) Hands-on instruction to produce animation projects. Prerequisite: CO 327. SP, odd years. CO 338. Techniques in Digital Effects. (3) Hands-on instruction in using compositing software to produce digital effects for video projects. Prerequisite: CO 327. SP, even years. CO 360. Issues in Media Law. (3) This course examines legal issues and court cases involving the media in the United States. Some of the topics examined are the First Amendment, libel, privacy, protection of news sources, obscenity, advertising, access to public records and meetings, and copyright. This course places the media and law in a political context and examines current issues as well as established law. FA. CO/AR 379. Digital Media: Design for the Web I. (3) Introduction to the principles of web design and development including site planning, design and construction. Projects and lectures will explore web design principles as related to aesthetics, function, user experience and accessibility. Foundational instruction in current industry technology (HTML, CSS, Dreamweaver). Prerequisite: AR271. FA. CO 380. Special Topics. (1-3) Selected topics to be determined by the department. FA, SP.