Avila University, 2014-2015 Graduate Academic Catalog

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51 in Nonprofit Fundraising can be taken independent of enrollment in any graduate degree program. Nonprofit Fundraising Certificate Course requirements: FR 600, 610, 620. 635 and 645.

Certificate in Project Management The Graduate Project Management Certificate is a set of 13 credit hours designed specifically for adults to develop proficiency with the latest tools and techniques of effective project managers. Students study current industry practices, examine in-depth case studies, review team interactions and assess project management technology. This curriculum prepares the student to take the PMI exam for certification; in addition these hours count toward the M.A. in Management degree. The certificate in Project Management can be taken independent of enrollment in any graduate degree program. Project Management Certificate Course requirements: PM 600, 672, 673, 674 and either PM 676 or PM 677.

MANAGEMENT COURSE DESCRIPTIONS FR 600. Introduction to Fundraising & Donor Behavior. (1) An introduction to the fundraising profession and the theoretical basis behind it. Topics include introduction to the nonprofit sector and to philanthropy in general, as well as fundraising ethics and best practices.

FR 610. Direct and Interactive Marketing for Fundraising. (3) This course identifies trends, issues and giving patterns in direct marketing and e-marketing for fundraising. Focus on how to conduct a research-driven interactive marketing campaign. FR 620. Strategic Fundraising Planning. (3) This course covers fundraising audit purposes and procedures and the strategies inherent in mounting fundraising campaigns. Topics include donor retention and relationship marketing, principles of fundraising marketing research and best practices in fundraising tactics. FR 635. Major and Planned Giving. (3) This course helps students understand the role of planned giving within an organization’s overall fundraising efforts. The course focuses on the various tools used in planned giving and their impacts. Topics include major gift fundraising and bequests. Students will learn the specifics of designing proposals, balancing donor readiness with institutional needs. FR 645. Institutional Fundraising. (3) This course covers the significance of corporate support of the nonprofit sector. Students will explore types of corporate support and best practices in relation to each as well as forms of foundation fundraising, including sources of grant income. ID 611. Trends in Instructional Design & Technology. (3) This course provides a historical view of the Instructional Design and

Technology (ID&T) field to draw parallels between constantly changing issues and demands on its practitioners. Students will be challenged to adapt methods and technologies in innovative ways to respond to market demands. In addition, they will learn how to align ID&T with transformational initiatives and organizational strategic plans. Finally, students will gain a deep understanding of the value of lD&T in business and why learning solutions must be flexible and adaptive. ID 621. Instructional Design & Technology for Technical Development. (3) The central theme of this course is flexibility and adaptability while working in design teams. Participants test their consulting skills and their conceptualizations of ID&T principles in problem-based scenarios. The course emphasizes instructional-design theory where methods and techniques are situational. Participants are expected to use instructional designs that are based on instructional conditions in the scenario and that emphasize iterative and evolutionary approaches. An intentional link between business requirements, learning theories, instructional design models (theories), and technologies will provide participants with approaches to designing learning solutions that provide speed-to-value at minimal costs for clients. Technology is demonstrated as an enabler to achieve these results. The focus of this course is on designing learning programs that focus on technical development activities.

ID 631. Instructional Design & Technology for Professional Development. (3) The central theme of this course is flexibility and adaptability while working in design teams. Participants test their consulting skills and their conceptualizations of ID&T principles in problem-based scenarios. The course emphasizes instructional-design theory where methods and techniques are situational. Participants are expected to use instructional designs that are based on instructional conditions in the scenario and that emphasize iterative and evolutionary approaches. An intentional link between business requirements, learning theories, instructional design models (theories), and technologies will provide participants with approaches to designing learning solutions that provide speed-to-value at minimal costs for clients. Technology is demonstrated as an enabler to achieve these results. The focus of this course is on designing learning programs that focus on professional development activities. MG/OD 601. Statistics. (3) Designed to be an introductory course in statistical analysis. Emphasis will be on practical methods as well as on theory. Topics include central tendency, variability, correlation, regression, hypothesis testing and analysis of variance. MG 605. Ethics & Legal Environment. (3) This course explores the importance and significance of ethics, personal morality, corporate social responsibility and the legal issues surrounding them in an organizational context. Students will


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