AVENUE Magazine January 2011

Page 203

Music is an international language.

Black Label, owned by Aion Jewell, is a wonderfully luxurious hotspot tucked in the heart of SL Japan. Aion opened the club in July 2007 with the intent to create a small gathering place that would host live events. Three years later the establishment is still going strong. Aion credits Black Label’s staying power to the friendships she has made along the way as well as the trust she has developed with her team. She also says that staying true to her original intent for the club has played a big part in the club’s success.


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