Success Story
First Team Toyota
“Since implementing this program our sales are up over 41 percent compared to the same period last year. We’re up even more in our top 20 selling zip codes, an average of 53 percent, after focusing on and defining our target audience within our primary marketing area.” -GERRY REUST | PRESIDENT AND GENERAL MANAGER OF FIRST TEAM TOYOTA
41% INCREASE
53% INCREASE IN TOP 20 SELLING
ZIP CODES
IN SALES
IN A NUTSHELL Up 41% in Sales in Just 6 Months, First Team Toyota Increases Profitability with New Integrated Marketing Strategy •
Define their ideal local market by finding the perfect customers and prospects with the highest statistical probability of buying and/or servicing with their dealership now and in the future.
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Create dynamic, cohesive campaigns that consistently speak to their customers throughout the 60-month lifecycle of their vehicle.
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Consistently target in-market same-brand prospects, and consumers who drive off-brands with a historical trend of crossing over to the brands they sell.
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Drive consumer traffic to a custom campaign conversion site that promotes all their sales and service offers to help increase their internet sales and service leads.
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Establish a sales-in-service program to sell vehicles from their own service bays for in-equity customers before they shop the competition.
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Build a positive online reputation by asking customers for referrals and online reviews via an online review platform like Business Rater Automotive.
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Monitor inbound calls so they know what ads are generating better response rates and preempt CSI issues before they escalate.
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Work with a marketing partner like www.TeamVelocityMarketing.com to implement an integrated targeted and digital marketing strategy across multiple mediums that promotes all their profit centers; new, used, finance, service and parts.
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