FRANCHISE OPPORTUNITIES Own more than a great restaurant, own a neighborhood favorite.
A Tradition of Family Values and Franchise Excellence
TWO CONCEPTS New York Pizzeria We’ve taken an incredible amount of care in developing two distinct franchise opportunities that blend the undeniable passion of the Russo’s dining experience with unrivaled business models. We invite you to learn more about our two concepts – Russo’s NY Pizzeria and Russo’s Coal-Fired Italian Kitchen. New York Pizzeria has experienced steady growth since the first restaurant in 1992, now with more than 30 locations and international expansion. The success of this award-winning, fast-casual concept prompted the addition of Russo’s Coal-Fired Italian Kitchen.
THE WOODLANDS TEXAS
ONE FAMILY Coal-Fired Italian Cuisine Russo’s Coal-Fired Italian Kitchen expands our concept in every way: the menu, the building, the target markets. What has remained the same? The freshest, premium ingredients; the authentic Italian recipes; the old world charm and hospitality. It’s all been repackaged into an upscale, sit-down restaurant. No matter which concept you choose to explore, let your love for incomparably fresh food lead the way. It defines our ability to set ourselves apart from other franchise concepts.
Richardson DALLAS, TX
IT STARTED IN THE RUSSO FAMILY KITCHEN…
cucumber salad
RUSSO’S BRAND PROMISE
Our mission is to serve fresh-to-order meals that reflect the integrity of our original family recipes – in a fast-casual environment. From fresh ingredients to authentic know-how, every Russo’s franchise location will master the skills it takes to deliver a delicious, quality Italian meal for our customers – every time.
GIOIE DELLA TAVOLA
(JOYS OF THE TABLE) In traditional Italian families, some of
life’s greatest joys take place around the table. It’s around the table that hearts are opened, ties of love and friendship are formed and strengthened, and life’s celebrations unfold. At Russo’s, we strive to recreate this phenomenon and foster the bonds between family and friends at each and every meal. Russo’s is about so much more than the food – it is the experience that keeps customers coming back. They come for warmth, conversation, and a sense of belonging. They feel a part of a tradition that is much bigger than any of us.
GENERATIONS IN THE MAKING Traditions are passed
down for a reason. They provide a means to honor and maintain bonds with our ancestors. In Chef Russo’s case, his family traditions play a role in every aspect of the business – the preparation of each authentic recipe, the welcoming warmth shown to each customer, the respect with which each employee is treated. It has all been passed down through generations so as never to be forgotten.
“Because our company holds our family name and family recipes, we’re dedicated to continuing the family tradition. Every day, I’m honored to have this legacy passed on to us.” Anthony Russo, CEO and founder of Russo’s New York Pizzeria
The son of first-generation Italian immigrants, Chef Anthony Russo grew up in a New Jersey home where the kitchen was the center of family life – the homemade food, the celebrations and the many fond memories. One such memory found Anthony and his siblings helping his Grandma Carmagna with her fresh cream cannoli. To make the cannoli shells, the kids would roll the dough around a four-inch wooden broomstick and fry the shells. There was always cooking and baking at home. And many of the ingredients came from the family garden – Anthony’s parents grew everything from tomatoes, beans, squash, grapes and eggplant to fresh basil and romaine lettuce – just as his Grandpa and Nona Russo had done back in Avellino, Italy, in the 1930s. These experiences would stick with young Anthony as he moved with his family to Galveston, Texas, in 1978. His father opened Russo’s Italian Restaurant, which quickly became a local favorite. It also quickly became apparent that Anthony had found a second home in the restaurant kitchen. By the age of 12, he was learning family recipes straight from relatives who would fly in from Naples and Sicily each summer. Making pizza and squachatta (calzones) turned from a pastime to a passion, and few things would bring as much joy as receiving shipments from Italy containing olive oil, spices, cheeses and meats.
spinach & artichoke napolatana
REAL INGREDIENTS REAL OPPORTUNITY • We know that the food you’re investing in will provide your guests with the best quality experience. • If we can’t make it fresh, we don’t serve it. • Our menu items are unique and full of fresh flavor giving you a competitive edge over other franchise brands. • Original family recipes date back to 1942 in Sicily and Naples, Italy. • We work directly with dairy farms, wineries, flour mills, tomato growers and an olive oil producer, giving you hands-on buying power. • We import our goods straight from the source so no matter where on the globe your restaurant is located, we can supply you with the same exact product. • Russo’s family team will continue to provide authentic family recipes and the skills needed to remain true to the rich and flavorful Italian pizzeria cuisine.
stuffed eggplant
Calamari fritti
new york style pizza
OUR FAST CASUAL FRANCHISE CONCEPT In the 19th and 20th centuries, New York was the port of entry for hundreds of thousands of Italian immigrants. Some moved on to other cities, but many stayed and settled in New York City. One of the culinary capitals of the world, New York is known for Italian food and, particularly, pizza.
In 1992, the level of cuisine found at Anthony Russo’s first NY Pizzeria in Houston, Texas, was a quality that was alien to the Texas market. Transplanted New Yorkers were thrilled to finally have a traditional pie right in their backyard. It didn’t take long until Russo’s was the rave of Houston – with stories about the Russo family, their traditions and the incredible fresh taste that differed from everyone else.
Our NY Pizzeria restaurant is reminiscent of some of the first authentic pizzerias that emerged from budding Italian neighborhoods With a single bite, customers were hooked. in the 1800s. Everything was made from scratch We’re confident that you will be, too. with hand-picked ingredients, in traditional Italian style.
PASTA DI MARI
OUR UPSCALE DINING FRANCHISE CONCEPT The warmth, the flavors, the wine, the family… it’s all part of the memories and traditions that began in Nona Russo’s kitchen in the quaint city of Avellino, Italy. You were welcomed with open arms and the aroma of fresh-baked bread. Farm-fresh cheese and home-cured prosciutto was abundant. Garden-fresh vegetables and herbs graced the homemade sauce and just‑rolled pasta. The wine flowed freely as did the conversation. You couldn’t leave without two things: a happy belly and a satisfied soul.
This is the atmosphere and experience recreated inside every Russo’s Coal-Fired Italian Kitchen across the globe. We call it, “Sitting at Chef Russo’s Table.” It’s the ability to provide for your guests the opportunity to experience the joy, warmth, and magic created around the Italian table. It is this experience that will keep your loyal customers coming back for more.
BENEFITS OF FRANCHISING
290 AT HIGHWAY 6 HOUSTON, TX
WHAT DOES IT TAKE?
At their core, Russo’s franchise concepts are about a love for fresh food, friends and family. Although business ownership or management experience is a definite plus, we have no set background requirement or preset guidelines for the ideal franchisee. The only true recipe for success is the Russo’s franchise system itself. If you are willing to put your trust in proven, successful systems and rely on the leadership team that has seen so many succeed before you…you’re well on your way to making a wonderful franchisee.
AT A GLANCE As a best practice, we start by
examining the base checklist: • Good credit standing
• Have capital to invest or obtain financing • Preferable owner and operator • A strong desire to succeed • No experience needed
proscuitto & fresh mozzarella
chef russo learned the importance of fresh ingredients while picking home-grown herbs and vegetables in the family’s backyard garden.
YOU DON’T HAVE TO BE ITALIAN TO JOIN OUR FAMILY
1 Prospective franchisee receives and reviews Russo’s franchise
information packet.
2 Visit our virtual brochure online at FranchiseRussos.com, where you can start the process to get pre-qualified.
3 You will receive a password and login information. Follow the steps and fill out the franchise application form online.
4 Our Franchise Review Committee will review your financials
BE A PART OF THE PASSION IN JUST 5 EASY STEPS
online and answer any of your questions.
5 Russo’s will invite you on a personalized tour of our
Houston-area locations after you have completed the online interactive virtual brochure. Click here to begin the virtual process.
CORPORATE OFFICE: NEW YORK PIZZERIA, INC. 5847 San Felipe | Suite 1730 | Houston, TX 77057 TOLL-FREE 855.978.7767 OFFICE 713.821.1322 FAX 713.821.1318 For new franchise inquiries, contact our franchise sales team at franchise@nypizzeria.com.
FRANCHISE DISCLAIMER This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. The financials discussed herein are examples only and should not be considered representations or promises of future performance, profits or costs. Currently, the following states and countries regulate the offer and sale of franchises: In the U.S.: California, Hawaii, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. International: Australia, Brazil, Canada (Alberta and Ontario only), China, France, Indonesia, Italy, Japan, Kazakhastan, Korea, Malaysia, Mexico, Romania, Russia, Spain and Taiwan. If you are a resident of one of these states or countries, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.