Dear Students: You picked a great time to major in marketing communication. The worldwide information industry is exploding with opportunities - and with fresh challenges that put new competitive demands on artists, technicians, businesspeople, and civic leaders to know how to construct and promote their messages effectively. In this age of information, the art of persuasion is key. The science of marketing turns technological innovations and insights in human behavior into billion-dollar industries. The culture of advertising shapes and colors the world we live in. And the persuasive power of public relations dominates not only the marketplace of ideas, but the political arena as well.
The Marketing Communication Department will provide you with an intensive understanding of the disciplines of Marketing, Advertising, and Public Relations. With a sense of continuity between traditional and emerging practice, our mission is to prepare students for the professions, now and in the future. We aim to educate students in the theory and practices of their chosen field. Our approach can help you not only find your first jobs in your chosen field, but also enable you to climb faster and farther than your counterparts entering the job market from other institutions. Please use this portfolio to organize your notes on your education in marketing communication. You’ll find it useful as a way to keep track of your progress, not only here at Columbia College, but also as a tool to help you identify your accomplishments as you search for your first professional position. Here’s to your success! Thomas Hamilton and Herbert Allen Co-Chairpersons, Marketing Communication Department