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As-Is Tool #1: The Business Model Canvas The Business Model Canvas is used to map the business model in its current situation. In the case of a start-up company the canvas is used to map general business models in the environment that the company wishes to enter. Each of the 9 blocks of the canvas will provide an important overview and structure of the company’s current business activities. These are factors that the company can have an influence on and shape according to their preferences. However there are other elements that the company can not influence in any way. It is importnat to identify these and take into account when forming a business strategy. This is were Tool #2 comes in.
Figure 20: Tool #1: Business Model Canvas in its current state
As-Is Tool #2: Business Landscape Mapping The Business Landscape Mapping is used to analyse the external environment of the company using four key drivers; market trends, industry factors, key trends and macroeconomic forces, see Figure 21. This should allow companies to be aware and prepared for any shifts on the market which might affect their business.
Figure 21: Tool #2: Business Landscape Mapping