STAGE ONE: CLIENT INTERVIEW CLASS 1
PROJECT ONE AGENCY IDENTITY
CLIENT FEEDBACK
NOTES AND OBSERVATIIONS
STAGE ONE: IDEATION
PROJECT ONE AGENCY IDENTITY
STAGE ONE: REVISIONS CLASS 2
PROJECT ONE AGENCY IDENTITY
STAGE TWO: TEST PRINTS
100%
95%
90%
80%
PROJECT ONE AGENCY IDENTITY
PMS Process Black C
PMS Process Black C
Toyo 0329
Toyo 0329
PMS Process Black C
Toyo 0329
Ashley Gaffney Graphic Designer O (212) 517-9473 C (212) 204-2645 ashleygaffney@touche.com 333 E 79th St., # 1T Brooklyn, NY 11210 www.touche.com
Bristol Dunlap Creative Director
O (212) 517-7927 C (212) 384-4234 bristoldunlap@touche.com 333 E 79th St., # 1T Brooklyn, NY 11210 www.touche.com
333 E. 79th St. # 1T, Brooklyn, NY 11210
April 11, 2011
O (212) 517-7927 F (212) 459-7937
Dear Mrs. McPepper,
www.touche.com
Mentoring works. We know this intuitively. We know this through research. We also know that mentoring works best when members of the community come together to invest in the future of their youth. In her book, Stand by Me: The Risks and Rewards of Mentoring Today’s Youth, Dr. Jean Rhodes of the University of Massachusetts concludes that mentors influence young people in three important ways, by enhancing social skills and emotional well-being, improving cognitive skills through dialogue and listening, and serving as a role model and advocate. Also, studies by the Carnegie Corporation note that when asked what teens wanted most in their free time, one of the most frequent responses was “long talks with trusting and trustworthy adults who know a lot about the world and who like young people.” We have more good news to share: adults would like to be mentors. In 2002, a national mentoring poll conducted by MENTOR/National Mentoring Partnership showed that 57 million adults would consider becoming mentors if they had access to an array of support services and had the ability within their schedules to commit. (To view the poll online, visit www.mentoring.org/poll.) Here is the icing on the cake: corporate CEOs tell us that companies whose employees volunteer in mentoring programs are more productive, are more loyal and embody an esprit de corps not found in businesses whose employees are not mentors. Whether through starting or expanding a mentoring program, or through recruiting or sustaining volunteers, together, in partnership, all of us can make a tremendous impact on the young people in our community. I would like to talk with you more about local mentoring opportunities and the resources we can provide to make mentoring a meaningful and effective endeavor for your organization and our community’s youth. I will follow up soon with a call to your office.
Sincerely,
Pattie Hayes CEO/Founder
333 E. 79th St. # 1T, Brooklyn, NY 11210
April 11, 2011
O (212) 517-7927 F (212) 459-7937
Dear Mrs. McPepper,
www.touche.com
Mentoring works. We know this intuitively. We know this through research. We also know that mentoring works best when members of the community come together to invest in the future of their youth. In her book, Stand by Me: The Risks and Rewards of Mentoring Today’s Youth, Dr. Jean Rhodes of the University of Massachusetts concludes that mentors influence young people in three important ways, by enhancing social skills and emotional well-being, improving cognitive skills through dialogue and listening, and serving as a role model and advocate. Also, studies by the Carnegie Corporation note that when asked what teens wanted most in their free time, one of the most frequent responses was “long talks with trusting and trustworthy adults who know a lot about the world and who like young people.” We have more good news to share: adults would like to be mentors. In 2002, a national mentoring poll conducted by MENTOR/National Mentoring Partnership showed that 57 million adults would consider becoming mentors if they had access to an array of support services and had the ability within their schedules to commit. (To view the poll online, visit www.mentoring.org/poll.) Here is the icing on the cake: corporate CEOs tell us that companies whose employees volunteer in mentoring programs are more productive, are more loyal and embody an esprit de corps not found in businesses whose employees are not mentors. Whether through starting or expanding a mentoring program, or through recruiting or sustaining volunteers, together, in partnership, all of us can make a tremendous impact on the young people in our community. I would like to talk with you more about local mentoring opportunities and the resources we can provide to make mentoring a meaningful and effective endeavor for your organization and our community’s youth. I will follow up soon with a call to your office.
Sofia Ordonez-Gamble Advertising Director
Sincerely,
O (212) 517-7368 C (212) 309-2213 Pattie Hayes CEO/Founder
sofiaog@touche.com 333 E 79th St., # 1T Brooklyn, NY 11210 www.touche.com
Natalie Eyerman Design Director
O (212) 517-7962 C (212) 244-4164 natalieeyerman@touche.com 333 E 79th St., # 1T Brooklyn, NY 11210 www.touche.com
EMPLOYEE Jason Saul