How To Use Free Social Media
To Sell!
Join Kelly Ferguson, one of Arkansas’s top social media marketing executives June 24 for an introduction to social media marketing using Facebook, Twitter and other social media sites to sell your product or service.
Marketing Hasn’t Changed But the Tools Are New! Facebook, Twitter and the hundreds of other social media platforms are powerful new marketing tools and they are free, but you need to know how to use them. This two hour presentation by the Director of Social Media Marketing at the Arkansas Times will help you master this new and valuable technology. Kelly Ferguson • How NOT to use social media. Knowing social media business etiquette is the difference between success and failure. Here are the most common social media pitfalls. • How to find, monitor and respond to reviews and public postings about your business. Consumers are not only posting reviews on restaurants and hotels at Urban Spoon and Trip Advisor, there are more and more sites that host reviews of doctors, lawyers and other professionals. • How to take possession of your Google business page and use it as a powerful marketing tool. You have one whether you know it or not and in many cases, people are posting reviews of your business on it.
• How to employ videos, YouTube and photos to show your product or service using Facebook and other social media sites. • How to use FourSquare, Gowalla and other GPS-driven locational social media sites to attract and sell new customers with specials and contests. In the last 24 hours, over 2,000 people “checked in’ to a business in Little Rock using FourSquare. Did they check into your business looking for a special and find nothing? • How to reinforce what you are already doing to promote your business with these new social media platforms. • Learn how to use social media to compliment your website and occasionally, to replace it.
This two-hour seminar is free but you must rSVP. Seating is limited so please call 501-375-2985 or email kellyferguson@arktimes.com 9 a.m to 11 a.m. Friday June 24 at the Little rock regional Chamber of Commerce building 200 east Markham. Free (but limited) parking available at the Chamber from La Harpe PreSenTed by
HoSTed by