The M Book
what you see is what you create
Your tool for
a better marketing This book is based on a personal experience through c
and a bunch of professional marketing strategies from
“Innovation needs time, place & snaps of ideas”
“Your imagination is a second life where you can live and shape it as you want�
“A notebook and a pen are best for organising your thoughts�
“All marketers are liers, but if you communicate the inner of the Golden circle “the why” you are not one of them”
“A marketing plan is the last plan to prepare and the First one to execute�
“Passion is what people seek...showcase it”
“A customer is always a person, treat him like one�
“Your mind is much more brilliant than you can ever imagine�
“Brainstorming is a cool tool to get new ideas�
The Steps to prepare a
Marketing Plan
the message to communicate
the Strategy to use
the timeline to execute
the
instructions to follow
themessage to communicate
using the GTCM on 3 phases
Goal Understand
Target channel message
Analyze
Create
Understand
Understand your entity Understand your project create the project’s vision the contribution of the project to your entity Set your goals from the project
Analyze
set your general stakeholders choose your specific target for the project write down all the possible social networks and media choose the most effective channels fastest and simplest to communicate your message to your chosen target
Create
Gather thoughts and keywords brainstroming is best to have faster and better results create as many as possible of the messages choose the most appropriate language at this stage, don’t think about graphic design
theStrategy to use
using the Customer Flow
Attract
convert
close showcase
Attract
on two levels inbound
VIRTUAL ENGAGEMENT
Outbound
PHYSICAL ENGAGEMENT
inbound
VIRTUAL ENGAGEMENT
Social Network use the most effective ones
use personal blogs for better credibility
they are everywhere!!! hootsuite is a good tool for social network management
Media they are eager for news
sending press releases can be very helpful
TELEVISION RADIO NEWSPAPERS WEBMAGAZINES CAMPUS RADIOS
Outbound
PHYSICAL ENGAGEMENT
FOR THIS TYPE OF MARKETING, you have to go to the target and try to convince him/her
FLYERS BANNERS
STANDS T-SHIRT
WALLS POSTERS
Make It Attractive
Convert
Convert Visitors to Leads always include a call-to-action
usually a link to the registration form
follow up with the conversion rate to figure out the best strategies include the call-to-action in your landing pages in an attractive way make it clear for the next steps
Close
Call Your Leads For The Next Step don’t keep your leads waiting too long else they will turn into detractors don’t forget to include a space where visitors can put their contact information
Showcase
Showcase The Impact Brought By Your Project On Your Participants During the Project
LIVE STREAMING MICRO EXPERIENCES
After the Project
DOCUMENTARY ARTICLES TESTEMONIALS
the TIMELINE to execute
The Timeline of your Marketing Campaign using two tools
Backward
planning
Task
management
Backward Planning
start from the day of realisation of the project and go back always leave a time lapse for the promotional materials to be ready at least one week before the the realisation
Task Management Task Description Responsible Deadline Priority Estimated Time of Work Sub-Task always start with the main tasks and divide them into sub-tasks priorities can always tell you where to start always tell the responsible of the task to determine the estimated time of work to finish the task, then argue with him/her
theinstructions to follow
Put Clear Instructions To Follow Social Network
LINKS TO SHARE HASHTAG TO USE MESSAGES TO WRITE PHOTOS TO USE TIME TO SHARE
Media
PRESS RELEASE TO SEND CLEAR MEDIA TARGETING
“Imagination is a Second Life”
“All Big Campaigns Were Once Small Ideas”