A-Z Project

Content I came up with the idea of creating an advert by thinking about things related to nostalgia. The first words that came up were: time youth aging warmth classical music soft childhood change evolution velvet bouncy

A-Z Project

Published on Dec 14, 2012

Arianna carboni

About

The brief consisted in choosing one word and finding out all its possible meanings and connotations. I chose the word NOSTALGIA and I decided to express the concept of the passing of time. To do that, I decided to promote a brand that sell a range of beauty products that help rehydrate the skin, so preventing ageing. For the brand's name I came up with the word-play CUTIES because it's the mix between the word CUTE & CUTICLES. I chose to shoot an advert because I believed the moving image platform would perfectly convey my idea. For this project I came up with the concept and directed the photography as well as creating the brand identity and doing the editing. To see the FINAL OUTCOME (video advert) see: https://vimeo.com/55109093

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