The Lecture instigated the thought for this text. The paper borrows the proverbial search for the definition of ‘new architecture or planning’. With reference to a range of projects from Zaha Hadid’s One North in Singapore, MVRDV’s functionmixer and iSpots (MIT project) to existence of smart/flash mobs and the Groningen town project by AA Diploma II under John Frazer the paper is critical (not skeptic) of the influx of Information and Communication Technology (ICT) within the architectural studios. There is search for identification of the role of the architect amidst the Data driven AND Democratic processes of design as an urban planning paradigm, identifying the marriage between Centralised, Distributed and Automated control.