the variety of housewives and cockroaches
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interpersonal relationships of the participants, as perceived by the participants themselves. Changes in the form of what is said are a complex set of signals- the rules of which have yet to be worked out- of these underlying changes”.
Speakers tend to use more linguistic and paralinguistic techniques if they are using only ECA or MSA, but if they are switching between ECA and MSA, they use fewer of these devices. Switching in itself is a device used to leave the utmost effect on the listener/audience. I would like to conclude by citing a quote by Joseph Addison 1710. He says “The great art in writing advertisements, is the finding out a proper method to catch the reader’s eye: without which a good thing may pass over unobserved” (cited in Aitchison 2007:140). The diglossic situation in Egypt provides a rich fertile ground for catching the reader’s eye. Bibliography Aitchison, Jean 2007. The Word Weavers. Cambridge: Cambridge University Press. Badawi, El-Said M. 1973. Mustawāyāt al-‘arabīyah al-mu‘āṣirah fī miṣr. Cairo: Dār al-Ma‘ārif. Badawi, El-Said M. 1995. ‘The use of Arabic in Egyptian T.V. commercials: A language simulator for the training of teachers of Arabic as a foreign language’. Georgetown University Round Table on Language and Linguistics. 33-39. Bassiouney, Reem. 2006. Functions of code switching in Egypt: Evidence from Monologues. Leiden, Boston: Brill. Bell, Alan. 1984. ‘Language style as audience design’. Language in Society 13. 145-204. Bell, Alan. 2001. ‘Back in Style: reworking audience design’. Eckert, Penelope (ed.), Style and sociolinguistic variation. Cambridge: Cambridge University Press. 139-169. Gardner-Chloros, Penelope, Charles, Reeva and Cheshire, Jenny. 2000. ‘Parallel patterns? A comparison of monolingual speech and bilingual code switching discourse’. Journal of Pragmatics 32. 1305-1341. Fakhri, Ahmad. 1999. ‘Reported speech in Arabic journalistic discourse’. Perspectives on Arabic Linguistics XI. 168-182. Ferguson, Charles. 1959. ‘Diglossia’. Hymes, D. (ed.). 1964. Language in Culture and Society. New York: Harper and Row. Giles, Howard, Mulac, Anthony, Bradac, James J and Johnson, Patricia. 1987. ‘Speech accommodation theory: The first decade and beyond’. McLaughlin, M.L. (ed.), Communication Yearbook 10. Beverly Hills, California: Sage. 13-48. Gumperz, John J. 1982a. Discourse strategies. Cambridge: Cambridge University Press. Gumperz, John J. 1982b. Language and Social identity. Cambridge: Cambridge University Press.