Strategic Collaboration: Singapore Government & FINA
OON, Jin Teik Chief Executive Officer, Singapore Sports Council 27 September 2010 Arial, font size 18
Singapore Sports Council
A statutory board of the Ministry of Community Development Youth & Sports Singapore’s lead government agency for sports promotion….. participation, excellence, industry
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Collaborate to Win
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FINA & Singapore FINA Arena Swimming World Cup – host city since 2007 FINA 10km Marathon Swimming World Cup – host city 2008 FINA Water Polo School for Referees – host city 2008 FINA World Swimming Coaches Conference (inaugural) – host city 2009 FINA 9th World Swimming Officials Seminar – host city 2010
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Singapore is the world’s easiest place to do business Doing Business 2010 Report, World Bank
Economy
2010 Rank
2009 Rank
Singapore
1
1 • Economic Performance
New Zealand
2
2
Hong Kong, China
3
3
United States
4
4
United Kingdom
5
6
• Business Legislation & Efficiency
Denmark
6
5
• Government
Ireland
7
7
• Labour
Canada
8
8
• Expatriate Living
Australia
9
9
Norway
10
10
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• Competitiveness & Business Environment
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Other Singapore Accolades •
World's 2nd freest economy
The Heritage Foundation, Index of Economic Freedom 2007
•
Best quality for port infrastructure
Global Competitiveness Report 2006-2007
•
2nd most technologically ready nation in Asia
Global Competitiveness Report 2006-2007
•
Top 20 business environments
The Economist Intelligence Unit, in its Business Environment Ranking (2006-2010)
•
Most cost-competitive place for business
KPMG Competitive Alternatives Study, 2006
•
World's 13th E-ready country
Economist Intelligence Unit, 2006
•
1st in the world for quality of air transportation
World Competitiveness Yearbook 2006
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Singapore as a Sports City???
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FINA … “Water is Our World”
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Transformation to an Aquatics Hub
1. Singapore Sports 2. Singapore Aquatics – Program Strategy 3. Singapore Aquatics – Venue Strategy • • •
Public facilities Open water Singapore Sports Hub
4. FINA Events – Benefits for Singapore
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Strategic Outcomes
• Develops resilient & healthy Singaporeans • Bonds a multi-racial society together • Enhances national pride • Contributes to a vibrant society & economy • Strengthens friendships with other nations © 2010, SSC. All Rights Reserved.
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Positioning Singapore
As A Global City “A Great Place to Live, Work, & Play”
… and A Sports City “A Sporting Singapore! Our Way of Life” © 2010, SSC. All Rights Reserved.
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Host City Achievements 2005 117th IOC session
2008 Inaugural Formula1TM SingTel Singapore Grand Prix (night / city)
2009
2010
Inaugural Asian Youth Games
Inaugural Youth Olympic Games
Singapore hosts over 600 international / local sports events annually Š 2010, SSC. All Rights Reserved.
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2010 Ultimate Sports Cities Awards (Sports Business International) – 2nd
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Holistic Pathway Development Strategy Fighting Fit Soldiers Productive Workforce Healthy & Mobile S’poreans (aging
Excellence path
population)
NS
3
6 Pre-school
12 Primary
16 Secondary
18/19 JC/Poly
25-40
Poly/University
40-60
Single or married with young children
Single or married with older children
60+ Retiree
National Solution: Youth Sports Development Š 2010, SSC. All Rights Reserved.
Adult Sports Development www.ssc.gov.sg
Fundamental Skills as Foundation
•
Locomotor skills
•
Stability skills
•
Manipulative skills
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OBJECTIVE: Learn to Swim in a Fun & Safe Way <6-stage program>
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National Elite System Age
Recreational Participation
Interest Development
Talent Development
Singapore Sports Institute
National Team / National Youth Team
19+
Singapore Sports School (MCYS) 17-18
Singapore Schools Sports Teams (Elite & Developmental Squads) (MOE) Youth Sports Academies (MOE) Niche Secondary Schools (MOE)
13 -16
6 -12
Satellite Centres for Sports Development
Primary & Secondary Schools (MOE)
Centres of Excellence (MOE) Programme for School-based Excellence Primary Schools (MOE)
Age Group Training Squads (NSA)
Junior Sports Academies (MOE)
Centres of Excellence (MOE) Š 2010, SSC. All Rights Reserved.
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Aquatics Ecosystem as a Business Model Sports Education Training Academies
Branding
Sports Performance & Training/ Education
Sports Medicine
R&D & Design
International Organisations
Drivers
Sports Product
Athletes
Sports Science
Manufacturing
Distribution Consumers
Events Management
Events
Sports Management
Facility Design & Development Facility/Venue Management
Sports Media & PR
Sports Sponsorship
Sports Marketing & Consultancy
Rights Owners
Š Sports 2010, SSC. All Rights Reserved. Infrastructure
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Sports Facilities in Singapore (partial listing)
Indoor - 970+ Multipurpose Halls -1160+ gymnasiums -1100+ Fitness gyms - 49+ bowling centres - 100+ shooting ranges - 70+ rock climbing walls - 495+ squash courts - 780+ billiard tables -1895+ table tennis tables -1470+ dedicated badminton cts -1400 + dedicated basketball cts Upcoming Infrastructure: - Singapore Sports Hub
Outdoor - 1200+ swimming pools - 100 Olympic swimming pools - 800+ tennis courts - 329+ dedicated badminton courts - 747+ dedicated basketball courts - 442+ football fields - 192+ dedicated volleyball courts - 318+ dedicated netball courts - 100+ 400m-athletic tracks - 1212 Fitness parks/corners
- Changi Motorsports Hub
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Public Sports Facility – Lap Pool
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Public Sports Facility – Lap Pool
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Public Sports Facility – Lap Pool
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Public Sports Facility – Feature Pool
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Public Sports Facility – Feature Pool
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Public Sports Facility – Feature Pool
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Singapore Sports Hub
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Uniquely Singapore – Land & Water Hub
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Aquatic & Leisure Water Centre
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Water Sports Centre
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Singapore Sports Hub … April 2014
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FINA Events Bring Huge Benefits
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FINA Events – Benefits for Athletes
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FINA Events – Benefits for Athletes
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FINA Events – Benefits for Spectators
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FINA Events – Benefits for Spectators
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FINA Events – Benefits for Sponsors
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FINA Events – Benefits for Sponsors
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FINA Events – Media & Broadcast
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FINA Events – Media & Broadcast Viral broadcasting on YouTube and other digital media extend the shelf life of the original live broadcasts
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Thank you
POSITIVE RETURNS ON INVESTMENT
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