Host City Insights: Bidding Strategies FINA World Aquatics Convention Punta del Este, September 29 – 2010
Lars Haue-Pedersen Managing Director, TSE Consulting
Two kinds of Sponsors Sales Branding Commercial sponsors
Internal motivation Public sector
Media coverage Relationships
sponsors
(cities/regions)
Which impacts are bid/host cities looking for? Economic
Social
Direct
Income
Health
Indirect
Promotion
Behavior
Increase revenues
Reduce costs
National Federation and Host Cities - what about the future? More interaction
Partnership More sophistication
More long-term relations
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