2021 RECRUITING GUIDE
Business Career Services Walker College of Business Applachian State University
2021 Recruiting Guide
GOALS The following guide will help recruiters learn best practices for recruiting top talent in the Walker College of Business at Appalachian State University. The guide will provide strategies for in-person and virtual recruitment opportunities that many employers have found success in utilizing at Appalachian State. What you will learn: How to Utilize Handshake Inclusive Recruitment Strategies How to Build your Brand on Campus Remote Recruitment Strategies Explore Our Career Weeks -Walker Business Connections and Walker Spring Connect Meet Your Employer Relations Manager Learn our Recruiting Policies and Get Started
MISSION & VISION BUSINESS CAREER SERVICES Mission To prepare future leaders through transformational career education and professional development. Vision All students have access to and can leverage the tools and resources they need. Students graduate empowered to independently seek future opportunities and work that is fulfilling. The culture of the WCOB leads all stakeholders to value and support this vision through participation and funding.
2021 Recruiting Guide
HANDSHAKE OVERVIEW Handshake is the preferred career management system at Appalachian State University. Students and employers are encouraged to utilize Handshake to post, apply and manage internship and full time position opportunities. Campus and employer facing events can be posted and managed through the Handshake platform as well. In this section learn how to maximize the benefits of Handshake below.
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CREATE AN ACCOUNT https://support.joinhandshake.com/hc/en -us/articles/219133047-Create-anEmployer-User-Account-Join-a-Companyand-Connect-with-Schools
POST AN INTERNSHIP OR JOB
Video:https://support.joinhandshake.com/hc/e n-us/articles/221565247-Video-How-to-Post-aNew-Job
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HOST A VIRTUAL EVENT https://support.joinhandshake.com/hc/enus/articles/360045228793-Hosting-VirtualEvents-for-Core-Employers-
REGISTER FOR A FAIR https://support.joinhandshake.com/hc /en-us/articles/218693348Registering-for-a-Fair-Employers-
INCLUSIVE PRACTICES Appalachian State University is dedicated to creating a diverse campus. As a top initiative of our campus' strategic plan, it is imperative that the employers and companies that recruit Mountaineers maintain the same standards in their recruitment and workplace practices. In this section you will learn about inclusive recruitment practices. Visit our campus page that outlines Appalachian State's diversity statement and campus initiatives: https://diversity.appstate.edu/
GUIDE TO HIRING LBGT-Q EARLY TALENT https://joinhandshake.com/blog/employers/be yond-pride-guide-to-hiring-lgbtq-early-talent/
REDUCE HIRING BIAS FROM RECRUITMENT https://joinhandshake.com/blog/employers/how -to-reduce-hiring-bias-from-the-recruitingprocess/
MESSAGING FOR UNDEREPRESENTED STUDENTS
https://joinhandshake.com/blog/employers/8dos-and-donts-of-messaging-underrepresentedstudents/
2021 Recruiting Guide
BUILD YOUR BRAND ON CAMPUS This section is designed to share a variety of options and ways you can engage with students in person at Appalachian State University. Experience the benefits of a college with faculty who see the value of bringing business to campus and the classroom. Click on each link to learn about the engagement.
ATTEND BUSINESS CONNECTIONS & SPRING CONNECT HTTPS://BUSINESSCAREERS.APPSTATE.EDU/CAREER-WEEK
PRESENT AT CLUB MEETINGS WITH STUDENT LEADERS HTTPS://BUSINESS.APPSTATE.EDU/STUDENTS/CLUBS-ORGANIZATIONS
LEAD PROFESSIONAL DEVELOPMENT SERIES WORKSHOPS HTTPS://BUSINESSCAREERS.APPSTATE.EDU/WORKSHOPS
EMPLOYER IN THE FOYER HTTPS://BUSINESSCAREERS.APPSTATE.EDU/TABLES
POST ON HANDSHAKE AND BUSINESS CAREERS JOB BOARD HTTPS://BUSINESSCAREERS.APPSTATE.EDU/JOBS
BUILD YOUR VIRTUAL BRAND
2021 Recruiting Guide
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Learn in this section how to provide robust ways for students to research you and your company. Click on the links below to find ways you can showcase your company virtually.
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CREATE & SHARE A VIDEO BIO
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VIRTUAL TOURS
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FOLLOW UP
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HUMANIZE WHO YOU ARE AND THE COMPANY YOU REPRESENT WITH A VIDEO INTRODUCTION. https://videoforbusiness.ca/humanizing-your-brand-withstaff-bio-videos/
OFFER VIRTUAL TOURS SO STUDENTS CAN EXPERIENCE YOUR COMPANY CULTURE FIRSTHAND https://arvrjourney.com/what-is-a-virtual-tour-and-whyis-it-so-useful-for-business-47045e09101f
TAKE CARE DURING A PANDEMIC TO PRACTICE FOLLOW UP WITH CANDIDATES https://www.thebalancecareers.com/ghosting-jobcandidates-can-destroy-your-reputation-4173212
PODCASTS AND BLOG POSTS FIND CREATIVE WAYS TO TALK ABOUT YOUR COMPANY AND SHARE INSIGHTS WITH STUDENTS. LISTEN BELOW: https://open.spotify.com/show/17GaUSPQMCqcnFpZmck65R
LINKEDIN PRESENCE TAG SCHOOLS IN ENTRY LEVEL JOB POSTINGS AND ASK US ABOUT EMPLOYER SPOTLIGHT LINKEDIN POSTS https://www.linkedin.com/feed/update/urn:li:activity:668631 7689419382784/
WALKER BUSINESS CONNECTIONS September 28 October 8
CAREER WEEKS
In this section learn all about our signature fall and spring recruitment weeks: Walker Business Connections and Walker Spring Connect. Discover multiple engagement opportunities designed to provide robust opportunities designed throughout the year that will always align with your recruitment cycle! MOCK INTERVIEWS Practice virtual interviews with students and provide constructive feedback. Utilize interviews as a pre-screening tool for candidates. Sign up to facilitate virtual mock interviews.
WALKER SPRING CONNECT March 1-3 March 24-25
WORKSHOPS & PANELS Attend over 20 current industry trend and professional development workshops led by industry professionals and recruiters. You can view previous panels by visiting the Business Career Services YouTube Library: https://www.youtube.com/channel/UCIQwgxEAABiEe2dl91lQSQ/videos
IN PERSON CAREER FAIR Join over 100 companies in person at the Convocation Center between 1 pm-4 pmto meet and network with over 700 business majors. https://businesscareers.appstate.edu/career-fair
FORMAL INTERVIEWS Interview candidates the following day in Peacock hall. Schedule appointments at the career fair!
https://businesscareers.appstate.edu/career-week
2021 Recruiting Guide
ABOUT AMY ODOM In this section learn more about your primary contact who will work to connect you with students, faculty, staff in meaningful ways throughout the academic year. Read more about Amy's interests and goals for you and your company. Hear directly from employers about their experiences recruiting at App State.
Greetings from App State! My name is Amy Odom and I am the Associate Director for Business Career Services in the Walker College of Business. I am the employer relations manager for our great employer partners. I work closely with our career services team and recruiting partners to serve over 3,000 business students. We are proud to house one of the largest colleges of business in the UNC System. I look forward to connecting you to our students and faculty while creating impactful engagement opportunities on and off campus. Our gold standard is to provide excellent development opportunities for our students and a robust talent pipeline for your company. I am an alumna of App State and have worked on our great campus for over 10 years. I am deeply involved and connected in our community, serving on the Watauga Women in Leadership Board, helping to empower our local female business leaders. As the Program Director for Women of Walker, a professional development program for female business students, I serve the same mission on our campus. I love to camp and hike the Blue Ridge Mountains with my husband, son and two dogs when I'm not serving our students. Best,
Amy H. Odom odomah1@appstate.edu | 828-262-8119
employer feedback "Great communication about the event, great student turnout and preparation, and very well organized. We met a ton of students that we plan to interview and hopefully make job offers to." -Annie Borders, Sherwin Williams
"I only recruit from App State, but the location, layout, and overall event was fantastic. The logistics for this event couldn't have been better!" - Andrew Chapin, Risk International
"Everything was fantastic. It was incredibly well organized and all the information was distributed well in advance. The process for interviews following the career fair was excellent and helped everything run smooth." -Cody Nulph, Signature Consultants
2021 Recruiting Guide In this section you will learn about our recruiting policies and quiz your knowledge to see if you are ready to start recruiting at Appalachian State University!
RECRUITING POLICIES Providing our students with access to top tier, quality companies is a priority for Business Career Services. Please read through the Appalachian State University recruiting policies carefully. Adherence to the recruiting policies is a requirement to actively recruit in the Walker College of Business https://careers.appstate.edu/employer-recruiting-policies
TAKE THE QUIZ
To ensure you have read and understand our recruiting policies- next take this short quiz to test your knowledge and determine if you are ready to recruit our Mountaineers! Click the Link to test your knowledge: App State Recruiting Policies Quiz
CONTACT ME Ready to recruit in the Walker College of Business? Contact Amy Odom 828-262-8119 odomah1@appstate.edu