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More Speakers Be inspired as leaders from inside and outside public horticulture share new initiatives, innovative ideas, and best practices. More plenary sessions mean more opportunities to hear from some of today’s top professionals.
More Sessions Five days of sessions encompassing seven distinct tracks mean there are more opportunities for learning than ever before. Delve into more relevant topics, experience more session formats to share your ground-breaking ideas, and gain more valuable insights to put to work.
More Networking The people you meet and the contacts you make are an integral part of your conference experience. Many of today’s public garden leaders and professionals trained or began their careers in the Philadelphia region. Come reconnect with friends, meet new friends, and interact with peers and thought leaders from around the country.
More Gardens With one of the greatest concentrations of public gardens anywhere, get ready for a stellar week of eclectic garden treasures. Enjoy tours of rarely seen private gardens and behindthe-scenes looks at dearly loved public favorites. Optional tours focus on conservation, urban greening, education, marketing, and more.
Get Ready for the Revolution — and More Public gardens share roots as places of inspiration, beauty, education, and preservation. But public gardens are much more. They are sources of creative ideas, new approaches, and innovative thinkers who are moving the world of horticulture into the future. The 2011 APGA Conference, scheduled for June 21–25 in Philadelphia, Pennsylvania, will be the place for us to spark a revolution in public gardens — to think differently and innovatively about how we cultivate not only our gardens, but our guests, staffs, donors, and communities.
Our new ideas are so radical that the traditional conference format would not suffice. The 2011 Conference will feature five days of informative sessions instead of three; seven thought-provoking tracks instead of six, and five plenary sessions instead of two to hear from some of the most forward-thinking leaders of our time. Built to meet the changing needs of public garden professionals, the conference allows you more options to tailor your experience to your interests and schedule. Immerse yourself in five days of unmatched professional enrichment or focus on a single topic or track. Either way, you will be armed with an arsenal of innovative ideas to take home with you.
With more days, more tracks, more sessions, more networking opportunities, more to learn, and more gardens to experience, the 2011 Conference definitely offers more — but not more of the same. This Call for Sessions is asking presenters to bring their most ground-breaking ideas and revolutionary approaches for moving public gardens forward. Let’s tackle today’s toughest issues with tomorrow’s visionary ideas. Please come and share the new and exciting ways your garden is cultivating innovation.
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Explore Revolutionary Roots By definition, Philadelphia means “City of Brotherly Love.” But there are many reasons to love Philadelphia: its rich history, opulent cultural attractions, diverse dining options, and spectacular sports teams. Perhaps the best reason to love Philadelphia and its countryside is its abundance of riches; more than 30 public gardens and arboreta to explore — it’s the birthplace of public horticulture, in fact! From the historic roots of Bartram’s Garden, where John Bartram led America’s pioneering family of naturalists, botanists, and explorers, to the groundbreaking work that began 30 years ago by the Philadelphia Green program, the region is a mecca for garden lovers.
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Given Philadelphia’s history as a city that values its natural environment, it should be no surprise that the city is now a leader in the burgeoning environmental sustainability movement. One of the largest car sharing programs in the world is right here, as is the tallest LEED-certified green building in the country, the Comcast Center. Philadelphia’s commitment to sustainability is surging to even greater heights, as Mayor Michael Nutter has pledged to make Philadelphia the greenest city in America.
The eclectic neighborhoods, iconic landmarks, and engaging cultural attractions of this vibrant, welcoming city await you. 2011 APGA Conference Program Tracks More Horticulture Keri Leymaster, Education and Outreach Coordinator, SeaWorld Parks and Entertainment, 407.370.1442, keri.leymaster@seaworld.com Jim Salyards, Greenhouse Manager, Filoli Center, 650.364.8300 x223, jsalyards@ filoli.org
The Revolutionary APGA Conference in Philadelphia June 21–25, 2011
Horticulture is the root of any garden. Share your garden’s innovative approaches to landscape design and plant display; reveal your most effective strategies for managing your plant collection and your experience with the newest recordkeeping technologies. Explain the integral role of facilities management, from parking to plumbing, from vehicles to venues, and how your institution is managing the facility front- and back-of-house. This track invites you to share your garden’s revolutionary ideas and best practices to create unforgettable people-plant interactions. More Conservation Andrea Kramer, Executive Director, Botanic Gardens Conservation International U.S., 847.835.6971, andrea.kramer@bgci.org Ray Mims, Conservation Horticulture and Sustainability, United States Botanic Garden, 202.226.4067, rmims@aoc.gov Tackle the challenges and opportunities of sustainable and conservation practices as gardens from across the country share their innovative programs. Show the impact your garden is making in land stewardship and plant conservation via informative case studies that share leadingedge approaches. Shed light on which sustainable structures, practices, and policies work best at your institution, and tell the story of how public gardens and arboreta are charting the way to a more earth-friendly future. More Leadership and Advocacy Jim McDaniel, Executive Director, Arlie Gardens, 910.798.7701, jmcdaniel@nhcgov.com R. William omas, Executive Director, Chanticleer Foundation 610.687.4163, rwt@chanticleergarden.org Cultivate the leaders of tomorrow as you highlight the programs, strategies, and visions that have positioned your garden to thrive in challenging times. Share your ideas for doing more with less, and address the skills needed to effectively lead and advance an organization when resources are limited. Describe how inspiring staff to “think outside of the box” resulted in bold, brave, and revolutionary initiatives.
More Education Sara Lowe, Education Director, The Dawes Arboretum, 740.323.2355 x221, sblowe@dawesarb.org Jennifer Rothman, Associate Vice President for Children’s and Public Education, The New York Botanical Garden 718.817.8128, jrothman@nybg.org Spark a revolution in learning by sharing your novel approaches to cutting-edge internships, intriguing continuing education programs, extraordinary tour design, and meaningful visitor interpretation. Reveal how your institution is building on its unique strengths to develop one-of-a-kind learning opportunities. Explain how new technologies are enabling you to expand and engage a broader public garden audience. More Volunteers Christopher Lowe, Horticulture Director, Franklin Park Conservatory, 614.645.1815, clowe@fpconservatory.org Dave ompson, Volunteer Coordinator, Longwood Gardens, 610.388.5270, dthompson@longwoodgardens.org An active volunteer corps is one of the most important assets of any garden, however, mobilizing them effectively can be challenging. Spotlight the ways you have energized your volunteer program to make it an enriching experience for your institution, guests, and the volunteers. Divulge techniques for identifying and using your volunteers’ special talents most effectively, and highlight the creative recruiting methods and the details that keep your volunteer program going and growing. More Marketing and Public Relations Madeline Quigley, Director of Marketing, APGA, 610.708.3011, mquigley@publicgardens.org Robin Doerr, Director, Marketing and P.R.,720.865.3581 DoerR@botanicgardens.org How do you market plants and gardens in an ever-more digital world? Share the cutting-edge campaigns that use the latest technologies to effectively market attractions. Offer insight into where to spend your limited dollars for the
maximum marketing results. Explain what you can learn from websites statistic and how to use that knowledge to create your next forward-thinking campaign. Look into your crystal ball, and answer the question: Is paperless public relations and marketing really viable? More Philanthropy Beverly Duzik, Director of Development, Desert Botanic Garden, 480.481.8111, bduzik@dbg.org Jill Koski, Vice President of Development, The Morton Arboretum, 630.719.2449, jkoski@mortonarb.org Guide attendees down the path to financial stability. Propose ways to expand beyond tried-and-true practices for development programs including membership recruitment and retention. Show how emerging technologies can reach and engage donors like never before. Reveal innovative ways to nurture members and donors so that they grow with your organization and invest in your mission. Share your development success stories that achieved positive results in spite of obstacles or challenges. A Word from Your Host Gardens Explore three of the region’s great gardens, each offering an inspiring, yet unique experience. Romantic and imaginative, Chanticleer is a 35-acre pleasure garden in suburban Wayne, Pennsylvania. It is a study of textures and forms, where foliage trumps flowers, the gardeners lead the design, and even the drinking fountains are sculptural. Staff members emphasize an environmental approach to the property and a multi-century look at maintenance. Chanticleer was the home of the Rosengartens, whose pharmaceutical firm merged with Merck in the 1920s. While the estate had impressive trees and lawns, most of the floral and garden development has occurred since 1990, designed by Chanticleer staff and consultants. Opened to the public in 1993, Chanticleer maintains the feeling of a private garden. Instead of labeling every plant, which would distract from the visual effect, it posts plant lists and photographs in handmade boxes andencourages guests to speak with the gardeners. Staff-made furniture,
fences, gates, and bridges add a personal and artistic touch to the experience. Longwood Gardens, a jewel situated in the heart of the Brandywine Valley 30 miles west of Philadelphia, is a place of unparalleled beauty. Often referred to as the world’s premier horticultural showplace, Longwood’s 1,077 acres of natural woodlands, majestic gardens, opulent conservatory and dancing fountains enchant visitors with every visit. From its historic collection of trees, to the splendor of its ever-changing horticulture displays, a visit to Longwood is a leisurely stroll around the world as you encounter plants from nearly every continent, both rare and familiar, grown in extraordinary ways. Recent additions to Longwood include the Indoor Children’s Garden, where young visitors (and the young at heart) discover the simple joy of being in a garden. “Nature’s Castles,” a permanent exhibit featuring three large-scale tree houses, celebrates the importance of trees. Most recently, Longwood commissioned renowned UK landscape architect Kim Wilkie to create his first terraced lawn design in the U.S. The East Conservatory Plaza opened in 2010 and is a dynamic gathering space to welcome guests to Longwood’s historic Conservatory. The 92-acre Morris Arboretum of the University of Pennsylvania in Chestnut Hill is an ever-changing horticultural display garden featuring a spectacular collection of rare and mature trees in a Victorian landscape. The Arboretum boasts many exceptional features such as a formal rose garden, a swan pond, open vistas, and an elegant Fernery, the only restored free-standing fernery in North America. The Morris Arboretum is listed on the National Register of Historic Places and is the official arboretum of the Commonwealth of Pennsylvania. In 2009, Morris Arboretum opened a permanent Arboretum-wide exhibit called “Tree Adventure,” intended to show visitors why we need trees and why they need us. It features the iconic “Out on a Limb” canopy walk which takes visitors 50 feet up into the treetops for a bird’s eye view of the forest. The Morris Arboretum’s new Horticulture Center, slated for Platinum LEED® designation, illustrates the Arboretum’s commitment to the highest level of sustainability.
Chanticleer
Longwood Gardens
Morris Arboretum
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Instructions for Submitting Your Proposal The online submission process is easy and will allow you to compose abstracts securely and collaboratively with colleagues throughout the world, simplifying the authoring and submission process. Call for Sessions and Proposals Opens June 15, 2010, 10:00 a.m. ET Website http://apga2011.abstractcentral.com Submission Deadline: October 21, 2010, 11:00 p.m. ET Moderator/Workshop Leader Information Moderators will be expected to: G Coordinate logistical details G
Organize the session including presenters, focus, format, and handouts
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For workshops, work with APGA Meetings Manager on food, audiovisual, and other costs
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Notify speakers when proposal is accepted
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Specify room/site set-up and audiovisual needs
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Ensure you and all speakers register for the Conference
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Develop session content
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Introduce session and provide an overview of the topic and the format
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Introduce presenters including the presentation’s major points
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Provide interim and summary remarks
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Facilitate question and answer period
The following information is needed for all moderators: G Name G
Title, Institution
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Address, City, State, Zip/Postal Code, Country
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Phone, Fax, E-mail
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Moderator/Workshop Leader Qualifications (50 words or fewer)
Presenter/Panelist Information Proposals are evaluated partly on the strength of the presenters, and their participation must be confirmed. The following information is needed for all presenters: G Name G
Confirmed: Yes/No
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Title, Institution
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Address, City, State, Zip/Postal Code, Country
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Phone, Fax, E-mail
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Presenter Qualifications (50 words or fewer)
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Major points to be covered (or contribution to be made to a panel discussion)
Budget If applicable, attach a separate budget (in US dollars). APGA tries to keep conference fees as low as possible and has a limited speaker budget. An average of 100–120 speakers participate in the conference each year. Those from within public horticulture do not receive honoraria or travel reimbursements. For all others, support will be considered and depends upon the number of requests. Cash support for presentations is awarded only in exceptional circumstances. If you request financial support, please submit a detailed budget with your proposal. Requests for support submitted after a proposal is accepted will not be considered.
Funding Requests for funding will be strengthened by demonstrated efforts to help cover costs including: G Asking outside speakers to waive their fees or at least partially cover their own expenses G
Encouraging your institution or your speaker to sponsor your session (or any session) and receive recognition as a Session Sponsor. For details about becoming a session sponsor, visit the APGA conference website at www.publicgardens.org.
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Listing prospective funding sources
Workshop Budgets Workshop proposals must include a budget listing all costs: presenters’ travel expenses, handouts, meals/breaks, and audiovisual needs. Pre-conference workshops are expected to cover all costs through registration fees. Typical workshop attendance is ten to twenty participants. Full-day, pre-conference workshop fees range from $100 – $125. Contact the APGA Meetings Manager to obtain food and audiovisual cost estimates. Do not include conference registration in the budget. If funding or sponsorship is not available, presenter fees/honoraria may need to be reduced or waived. Proposals must be submitted online by 11:00 p.m. ET, October 21, 2010.
The APGA 2011Call for Sessions and Papers
Presentation Formats
Evaluation and Notification
Questions?
15- or 30-Minute Individual Presentations Structured discussions or presentations based on a single focused topic. Only one author (on multi-author papers) will present at the meeting. Two to six individual presentations will be grouped per time slot.
How are proposals evaluated? Members of the Program Committee evaluate proposals using the following criteria: G Topic, intent, and learning outcomes (for workshops and organized sessions) that are focused, well presented, and thoughtfully articulated
Who should present at APGA? Anyone with an interest in public horticulture is welcome to participate in the program. Presenters from disciplines or organizations outside public horticulture are strongly encouraged to participate. Membership in APGA is not a prerequisite.
90-Minute Panel Discussion Three to five panelists provide brief introductions; a moderator poses prepared questions to the panelists followed by questions from the audience. The talk show format allows for an in-depth focus on a single topic, offers multiple points of view, and allows interaction among panelists, moderator, and audience. 90-Minute Multi-Speaker Presentation Moderator gives an overview of the session and introduces one to three consecutive speakers. Presentations are generally fifteen to twenty minutes long and include PowerPoint presentations and other audiovisuals. Multiple speakers can provide a diversity of perspectives or feature different aspects of a topic. Workshop Full- or Half-day The perfect venue for experienced workshop leaders to pass on their knowledge in a targeted learning opportunity. Please note that proposals for workshops must include a complete budget. Poster Displayed throughout the conference, posters showcase a single program or special project in a graphic format using photographs, diagrams, plans, sketches, or charts with limited text on a bi-fold or tri-fold presentation board. Poster presenters have a specific time to discuss their projects and answer questions. Posters are an excellent way to present new ideas, concepts, and programs.
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A clear and convincing presentation of ideas, organization, and rationale for choosing speakers/presenters
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Confirmed speakers/presenters
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A diverse selection of speakers/presenters who offer a wide range of perspectives, regions, garden size/budget/mission (speakers from outside public horticulture are welcome.)
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An appropriate format that contributes to the exploration of the topic
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Important or timely topic
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Realistic and affordable budget (if any) with funding sources identified
Notification In January you will receive notification of the status of your proposal. If acceptance is contingent on changes, you will have two weeks to make those changes and get the amended proposal back to the Program Selection Committee. Punctuality and cooperation are appreciated. APGA will determine the specific timeslots for sessions.
Can I make changes to my abstract with the online submission? Full instructions for submitting abstracts online will be available in a step-by-step process within the online submission system. In addition to these instructions, you will be provided with online support pages and phone support through ScholarOne, Inc.’s Abstract® Central customer support team. You will have the ability to update or make changes to your abstract until the abstract submission deadline. How do I get help in developing a strong proposal? Contact the track representative or Program Selection Chair, Casey Sclar, Plant Health Care Division Leader, Longwood Gardens, Inc., at csclar@longwoodgardens.org or 610.388.5230. For any other information, contact Sharon Malgire APGA Meetings Manager, at smalgire.@publicgardens.org or 610.708.3008.