Lead to Lease: Optimizing Marketing Spend Through Technology

Page 1


Missing Something? Put a CIG insurance Advisor on Your Building & Maintenance Crew. For your safety and protection, CIG’s BOP Apartment Policy includes over 25 additional and extended coverages at no extra charge. HIGHLIGHTS:  Extended Replacement Cost

provides up to 125% Building Coverage Limit

 Coinsurance requirements have

been eliminated

 Business Income coverage is upgraded

to 24 mo. Actual Loss Sustained*

 Building Ordinance included at $100,000

per building*

 Equipment Breakdown Coverage

Make an appointment with a CIG Apartment Insurance Specialist:

 Reverse Flow of Sewer or Drain Water

with a $100,000 limit

 Coverage for Employee Dishonesty*

& Money and Securities

 Premium Credits including:

– Smoke-free Apartment – Buildings Less Than 30 Years Old – Tenant Insurance – Installation of Stovetop Fire Prevention and Automatic Water Shutoff devices and more. . .

Western Risk Insurance Susan Bauman youragent@westernrisk.com 702-368-4217 Lic. # 6524 NVSAA Platinum Sponsor and Member

* Higher limits are available. Ask your CIG Insurance Advisor for details on expanded coverage limits for Business Income loss.

www.CIGinsurance.com Coverage descriptions are for illustrative purposes and are intended solely to provide a general overview of potential coverage. Information included does not represent a contract or any other obligation. Only an insurance policy can define actual terms, conditions, rates and exclusions, written in your state. Please consult your CIG Insurance Advisor for complete details. CIG offers Commercial coverage in Arizona, California, Nevada, Oregon, and Washington underwritten by its affiliate companies: California Capital Insurance Company, Eagle West Insurance Company, Nevada Capital Insurance Company, and Monterey Insurance Company. Types of policies may vary from state to state. © 2015 Capital Insurance Group®. All rights reserved.


IN THIS ISSUE News & Updates 4 President’s Message 12 Leading in these Sweet Times: 10 Things to Remember 14 Matrix Monthly powered by Yardi and Pierce-Eislen 20 Why and How to Take Your Office Paperless 22 Platinum Sponsor Spotlight: Fire-N-Ice Heating and

9011 West Sahara Avenue, Suite #150, Las Vegas, Nevada 89117 T: 702-436-7662 • F: 702-446-8445 Email: nsaa@nvsaa.org • Web Site: nvsaa.org Executive Assistant: Stefanie Smith, ssmith@nvsaa.org Events & Membership Coordinator: Julia Gardiner, jgardiner@nvsaa.org

Air Conditioning and Apartments.com Multi-Housing Trends: Smoke-free Housing Products & Services Guide

24 26 Feature Article 8 Lead to Lease: Optimizing Marketing Spend

WHO WE ARE

Through Technology

The Nevada State Apartment Association (NVSAA) is a non-profit organization that provides the local multi-housing industry with legislative support, education and community outreach to benefit our membership and the community. The NVSAA is devoted to supporting the diversity, integrity and ever-changing environment of the multi-family industry. We are devoted to you.

NVSAA 2015 Board of Directors President Taylor Verhaalen…………….(702) 204.9902 Stout Management Company

Vice President Phyllis Garcia………...............(702) 465.4667 Pinnacle

Treasurer Erica Arthur…………………….(702) 990.2773 Ovation Property Management

Past President Janice Richards……………….(702) 581.3591 Camden Property Trust

Executive Officer Bobby Segura………………...(702) 335.2717 Quality Towing

Executive Officer Debra Peterson……………….(702) 499.2785 For Rent Media Solutions

Legal Counsel Eric Newmark………………...(702) 306.4830 Karsaz Law

Director Bret Holmes……………………(702) 401.4674 Advanced Management Group

Director Steven Olmos………………...(702) 303.1621 Silver Lands Inc.

Director Amy Hjerpe…………………....(702) 419.2124 Pinnacle

Director Sharee Bennecke……………(702) 265.9246 Apartments.com

Director - RENO Lucky Merry…………………….(702) 569.1504 Prime Residential

Director - RENO Chrissy McCulloch……….....(775) 790.4450 Vintage at South Meadows

Director - RENO Danett Michelini……………..(775) 722.0764 For Rent Media Solutions

Director Greg Morehead……………...(602) 740.9289 Fairfield Properties

Director Tommy Zauder………………..(702) 574.4574 Alliance Residential

Director Mario Ortiz……………………..(702) 395.0071 Fire-N-Ice Heating and AC

Director Ken Coats………………………..(702) 401.6760 KRT Fitness and Patio Concepts

Director Mary Rodriguez……………...(702) 378.8917 Camden Property Trust

Director Chico Lucero………………..….(702) 374.8750 Prime Residential

Events & Membership Coordinator Julia Gardiner……….. jgardiner@nvsaa.org Nevada State Apartment Association (NVSAA)

Bottom line… we exist for you, because of you. NVSAA Platinum Sponsors: • • • • • • •

Executive Assistant Executive Director Michael Fazio....................... (702) 436-7662 Aysha Park ........................... (702) 436-7662 Nevada State Apartment Association (NSAA) Nevada State Apartment Association (NSAA)

Certified Fire Protection Western Risk Insurance Sherwin Williams Cox Communications Silver Lands, Inc. Quality Towing Apartments.com

• • • • • •

Fire-N-Ice Heating & Air Conditioning Karsaz Law KRT Concepts Belfor Property Restoration Response Team 1 Sunland Asphalt

New Members and Renewals New and Renewals for Property Members since April 1st • Avion at Sunrise Mountain • Casa Sorrento • Chandler Apartments • Elysian at Southern Highlands • Inspirado Apartments • Lake Charlotte Apartments • Majestic Heights • Montego Bay Apartments • Orchard Club • Pacific Islands • Palm Villas

Executive Assistant Stefanie Smith..........ssmith@nvsaa.org Nevada State Apartment Association (NVSAA)

PROUD AFFILIATE OF THE NATIONAL APARTMENT ASSOCIATION

JUNE | JULY 2015

WHY WE EXIST

The Nevada State Apartment Association exists to support the multi-housing industry and its professionals with proactive legislative efforts, by promoting career development through education and by offering entertaining social opportunities. The NVSAA also strives to promote the highest level of professionalism with established standards and practices throughout every segment of the multi-family industry, including management, marketing, maintenance and suppliers.

• Park Arms Apartments • Pecos Terrace (NEW) • Portofino Senior Apartments • Portola Del Sol • Promontory Point • Rancho Del Sol • Rancho Mirage • Rancho Vista (NEW) • Royal Palms • Sahara Palms • Sonterra Apartments

• South Valley Apartments • Sundance West Apartments • Tara Hills Apartments • The Marq at 1600 (NEW) • The Retreat Apartments • Turnberry Towers (NEW) • Villas East Apartments • Villas Monterey Apartments • Vintage at South Meadows

New and Renewals for Business Partner Members since April 1st • Aldous & Associates, PLLC (NEW) • ePremium Insurance • Executive Coatings and Contracting • For Rent Media Solutions • FSI Construction • Law Offices of Scott M. Clark, P.C.

3

• MSE Environmental • NWP Services • On Guard Fire Protection • Preventative Measures Security (NEW) • Property Solutions International, Inc. • Redi Carpet

• Signal 88 Security of Las Vegas (NEW) • Solar Contract Carpet • Vista Paint Company (NEW) • Weld-All, Inc.


T’S N E SID GE E R P ESSA M Apartment Insight is produced by the NVSAA Staff (Julia Gardiner and Stefanie Smith) and Michael Fazio (National Apartment Association)

Positive Momentum Continues for Our Market By Taylor Verhaalen, 2015 NVSAA President SOURCE OF PRESIDENT’S MESSAGE: Digested from MPF Research, www.mpfresearch.com

Cover Art Designed by Somebody Marketing

For Advertising Information, Contact:

Dani Gorden 801.676.9722 dani@thenewslinkgroup.com

Apartment Insight is published by the Nevada State Apartment Association. Apartment Insight is the official trade publication of the Nevada State Apartment Association, a professional association of multi-housing professionals and industry partners. The materials contained in this publication are general in nature; the applicability to one’s particular situation should be reviewed with a professional who has all the facts pertaining to the situation being considered. The publisher disclaims any liability for published articles. Adver tising Polic y: Nevada State Apar tment Association accepts no responsibility for unsolicited materials. Adver tisements contained in this magazine do not constitute endorsement. With the exception of those products and services directly under the control and supervision of NVSAA, it is the policy of the NVSAA, its officers and Board of Directors, not to endorse any products or services.

During the 2008-2009 recession, Las Vegas was one of the hardest hit metros in the nation. As conditions began to improve nationally, the Las Vegas apartment market struggled to regain its footing. As a result, apartment demand has been inconsistent and overall occupancy has been weak. And while rents everywhere else around the country have rebounded or surpassed pre-recession peaks, Las Vegas is still deeply in the red. The road to recovery will likely remain choppy, but the metro is generating some positive momentum. Occupancy in 1st quarter 2015 registered at or above 93% for a fourth consecutive quarter, the first time that has occurred since 2008. And rent increases in each of the past four quarters led to the metro’s highest annual rent hike since 2005. The metro’s 5.7% year-over-year rent increase in 1st quarter 2015 registered above the national norm (4.6%). Despite that momentum, the recent performances did little to dig the apartment market out the hole created by the recession. And while occupancy remained at a seven-year high, it was still well below the metro’s pre-recession average and registered under the U.S. and West region norms. The recent improvements to the Las Vegas apartment market have come as the local economy has been producing consistently solid job growth for over two years. But Las Vegas’ shadow market, as well as single-family home sales, remain a solid competitor and are still taking a toll on apartment fundamentals. Over the next year, Las Vegas should continue to make up some of the ground lost to the recession. What changed this quarter? Apartment demand in Las Vegas remained in positive territory for the fourth consecutive quarter, a post-recession first. In turn, occupancy remained at a seven-year high of 93.4%. While four submarkets recorded occupancy declines in 2015’s 1st quarter, four submarkets recorded quarterly occupancy growth of 0.5 points or more. Meanwhile, same-store rents in metro Las Vegas were up 2.1% quarter-over-quarter and 5.7% year-over-year. Lastly, in the search for yield and the need to put money to work, out-of-state investors are bidding aggressively on Las Vegas properties. Because job growth and demographics continue to strengthen, this has caused operational fundamentals to tighten substantially over the past year. While buyers continue to be attracted to the metro, owners face the difficult decision to refinance or sell, unsure of whether they will be able to find an attractive property to exchange into. Properties in Henderson, Summerlin or along the Beltway receive multiple bids, with owners well in control of the process. Strong demand for properties has pushed Class A assets with good fundamentals into the high-4 percent range for first-year yields. Class B/C assets will exchange ownership in the high-5 to high-6 range, depending on location, vacancy and condition. Overall, investment demand in the metro remains strong, but a lack of available supply is crimping transaction velocity. Overall, this positive momentum is great news for owners and property managers alike in the Las Vegas market. While I am patient, I am eager (as I am sure all of you are) to see what transpires in Q3 and Q4 this year. For the first time in many, many years Las Vegas might finally be catching up to the “norm” in our industry.

4

www.nvsaa.org


Your Full Service On-Site Fire Protection Company

Inspections Installations Maintenance Repairs

NEED HELP?

Budgeting Consulting Due Diligence On-Site Training Emergency Repairs Code Compliance Issues

3400 W. Desert Inn Suite 20 Las Vegas, NV 89102 NSCL# 035621 Bid Limit $750,000

(702) 873-5995

Serving Our Valued Customers for over 38 years with Honor

AZ PARTSMASTER

Integrity

Commitment

PARTSMASTER IS YOUR SOURCE FOR AMERICAN WATER HEATERS

YOUR COMPLETE MAINTENANCE SUPPLIER

FREE

Rely On American

Same Day Local Delivery! 2950 S. Highland Drive, Ste E Las Vegas, NV 89109

(702) 369-2121

b2b.azpartsmaster.com JUNE | JULY 2015

LVad0913.indd 1

5

9/9/2013 9:30:29 AM


P

g n i c u d o r t In CAP

The Multi-Family Package That

SAVES YOU MONEY

Comprehensive Abatement Program

PUT A “CAP” ON YOUR:

Bed Bug Related General Pest Lawsuit Claims Budgets Odor Issues Bed Bug Budgets Termite Budgets Water Loss And Much Claims

More!!!

The Comprehensive Abatement Program “C.A.P.” was designed specifically for the multi-housing industry to set annual budget line items once and for all! Get your property and its budget in line today. With our Multi-Family Package you can immediately stop the flow of funds towards unnecessary remediation and bed bug loss today. Our program will put you in DIY driver’s seat.

Contact Us TODAY!

1(866)-674-7779

www.ProChemProActive.com

No Strings. No Tricks. Just Honest Laundry Service. Six-Month Trial on All New Leases

Since 1947, multifamily properties have trusted their laundry room operations to WASH. We professionally manage your laundry room, supply top-of-the-line, energy-efficient commercial washers and dryers, and expertly handle all service and maintenance. WASH even offers a six-month trial with every new laundry lease. That means, you can try our services for six months without any obligation. If you don’t love us, you can leave us. It’s that simple. Plus, we offer month-by-month lease options. There has never been a better time to try WASH. No Strings. No Tricks. Just Honest Laundry Service.

1-800-421-6897 ext. 1600 www.washlaundry.com WS15-006 No Strings Ad 7_5x4_75 4c.indd 1

6

10/21/14 10:25 AM

www.nvsaa.org


Jet Coatings, Inc. - Las Vegas Item Price List/ Description & Use

➢ Poly Patch (product code-200) $22.50 per gallon Description & Use: Water base elastomeric material for filling hairline cracks ➢ Acri-Dek (product code-212) $26.50 for a gallon / $122.50 for five gallons Description & Use: Water base acrylic coating for painting concrete and other substrates ➢ Elasticrete Latex (product code-234) $18.25 for a gallon / $81.25 for five gallons Description & Use: Water base polymer for creating a cementitious coating ➢ Base Coat Resin (product code-284) $28.50 for a gallon / $122.50 for five gallons Description & Use: Acrylic waterproofing membrane for waterproofing substrates ➢ Top Coat Resin (product code-285) $27.00 for a gallon / $115.00 for five gallons Description & Use: Acrylic broadcasting resin for walking surfaces

Jet Coatings is a Family Owned and Operated manufacturer of materials used in the waterproofing and decorative construction industry 1531 S. ESPERANZA ST. LOS ANGELES, CA 90023 PHONE: 323.265.0423

JET COATINGS, INC. justin@jetcoatingsinc.com Monday - Friday 7:00am - 3:30pm

2810 MARCO ST. LAS VEGAS, NV 89115 PHONE: 702.331.0133

You’ll get a lot more than this out of our machines.  Fire Sprinklers FIREAlarms EXTINGUISHERS  Fire  Fire Extinguishers  FIRE SPRINKLERS  Fire Hydrants  Backflows FIRE ALARMS  Emergency Lighting EMERGENCY  Safety & First LIGHTING Aid Supplies

Coinmach is dedicated to increasing your community’s NOI by elevating your resident’s laundry center experience.

 SAFETY & FIRST AID SUPPLIES

Get More with Coinmach: • Increased Resident Retention • Generous Revenue Sharing • Dedicated, Local Account Team • Credit Card, Smart Card and Cash Options If your ancillary income efforts seem like scrounging for loose change, contact Coinmach today to add additional revenue to your bottom line.

855-431-9274

David Bragg

www.coinmach.com

Office:702.966.8021 Cell:702.769.4621

Member of CSC ServiceWorks Family of Companies

JUNE | JULY 2015

7


Lead to Lease: Optimizing Marketing Spend Through Technology By Joe Bousquin, Multifamily Executive Eric Brown loves a niche market. “The more niche, the better,” he says. “I think you go after them with a vengeance.” So when Starbucks decided to fly the rainbow gay pride flag over its headquarters in support of Seattle Pride week last summer, it gave Brown an idea. If the coffee company could do it at its home base, why couldn’t he do it at his (then) six apartment communities in Tucson, and welcome members of the LGBT community to their next apartment home? But he wasn’t sure he could sell it to his developer bosses at MC Residential, owner of 6,500 units in seven markets across Oklahoma, Texas and Arizona, where he recently took over as vice president of marketing. Brown made a name for himself as a social media and content marketing zealot at Urbane Residential, the apartment company he founded in Royal Oaks, Mich., long before the terms became buzzwords in the industry. Doing so helped him lead the firm to full occupancy in one of the hardest hit markets in the country on a shoestring marketing budget, even during the darkest days of the Great Recession. But his methods have also made him a pariah, especially among proponents of paid marketing channels, since much of his philosophy seems to hinge on driving marketing spend to zero. Naturally then, he was pleasantly surprised when the higher ups at MC Residential gave his pride flag idea the green light. “Oddly, they said go for it,” Brown says. He immediately put out a press release, announcing the company would fly the flags at its six Tucson properties during Arizona Pride week. That got him coverage in Arizona Pride magazine, which led

8

to a platinum sponsorship of the Arizona Pride event for MC Life, the umbrella brand Brown created for all the company’s communities. The sponsorship came with a booth at the event, as well as a link on the Arizona Pride website. “When we went to the event, I couldn’t believe it,” says Brown. “We were in the middle of 10,000 people, and we were the only apartment company there.” Attendees of the event noticed. Brown says that while he usually needs between 45 and 50 unique visitors to his website to generate a guest card, from partnership marketing events like Arizona Pride, that number drops to 28 to 32. And once that guest card is filled out, he says he’s twice as likely to convert that lead into a lease. “The conversion rates on those leads have been through the roof,” says Brown. “I mean, think about it. Let’s say you’ve got a guy, who just happens to be gay, come through our doors because he learned about us at Pride week. Then, maybe, he owns a golden retriever and sees we have an open pet policy. Right there, he already thinks we understand him, and we’ve never even met.”

Finding Your Happy Place Brown’s tale of niche marketing and detailed tracking of his traffic, leads and conversions, offer a glimpse into the new world of technology and targeted apartment marketing today, and where it’s heading in the future. Beyond those metrics, he’s utilizing technology to consolidate branding at his properties, while streamlining the digital footprint he uses to generate leads. He’s increased his focus on content marketing efforts and has shrunk spending on paid advertising outlets — the holy grail of apartment marketing today. Since coming to MC Residential last year, he’s reigned in the firm’s digital signposts, so that in each market where MC operates, it www.nvsaa.org


runs just one community website and one Facebook page for all of its properties in that city. Those community sites are rife with content Brown and his team have created, highlighting area restaurants, retail areas and attractions.

and in the real world, but with a 21st century twist. Just like AAA Plumbing did in the age of the paper Yellow Pages, these marketers are spending time making sure they’re included in the resources prospects turn toward when they search for an apartment.

“We believe in the eat, shop, play philosophy of apartment marketing,” he says. “So on each site, we’ve mapped the top five places within five minutes and five miles where you can do those three things.” The result on those maps is 30 individual pins surrounding each of his communities, every one representing a business that he’s writing articles about — and often partnering with — in the neighborhood.

But they’re not doing it all online. Instead, they’re going out into the real world and interacting with their communities at live events, while rediscovering the importance of physical signage and way finders to help customers get to their door.

That not only gives prospects an overview of every area within the city where they might like to live, it also helps consolidate the number of likes and fans MC Life has on its social media pages, which makes them “bigger” in the calculus of search engine logic. It has worked: to date, Brown as assembled 55,000 Facebook fans, 40,000 Twitter followers and 10,500 Instagram followers across the seven regions MC operations in. At the same time, he’s cut back on using ILS’s to list his apartments, and now employs those paid services for just two of his properties. He says he’s doing so only on a strategic basis, buying time — and leads — while he revs up his employees to create more content on his internal websites. And he’s done it all with a marketing budget that he shrunk 22 percent from 2014 to 2015, while increasing his web traffic 300 percent in Tucson, the first region he focused on.

A (Good) Downward Spiral “Our marketing costs are reducing every day, while our traffic is going up,” Brown says. “At the same time, I should point out it hasn’t gone to zero. We’ve hired a couple of writers, and have put a lot of resources into other areas and events.” Like Brown, apartment pros today are optimizing their marketing spend by using technology to target lead sources that give them more for less, while doing the heavy lifting of creating content and driving traffic to their property websites themselves. The result has been a shift back to the fundamentals of marketing, both online JUNE | JULY 2015

Spending from Within Perhaps most surprisingly, though, while they may be spending less externally, they’re not necessarily spending less overall. The success of Brown and MC Life aside, minding all those details while putting the effort in to create all that content takes time — and money. In fact, according to Carrollton, Texas-based MPF Research, while the cost of leads has held in a range of $17 to $24, the average cost per lease today is at $350 to $425. “That’s definitely higher than it’s been in the past,” says Jamie Gorski, chief marketing officer at the Greenbelt, Md.-based Bozzuto Group, a third-party manager of 50,000 units. “Historically, that number has been more in the $250 to $350 range.” To be sure, cost-per-lease metrics have always been difficult to quantify in the apartment industry, and experienced executives often view them as one data point among many. Still, the increase is remarkable, especially in an environment where many presume that internalizing marketing efforts and content creation saves money. That’s simply not always the case, although it does seem to produce results. “Content marketing can get very costly, from staffing the creation of content to putting a budget behind spreading it out,” says Kitty Callaghan, vice president of marketing and training for Logan, Utah-based Wasatch Premier Communities, an owner of more than 16,000 units. “It can be a real challenge, but if you’ve got something powerful to say, or good resources to share, it definitely can be worth it.” Take Gorski and Bozzuto, for example. Just as concessions were starting to enter the competitive Washington,

9

D.C. market last summer, Bozzuto opened Fenwick in Silver Spring, a six-story, 310-unit luxury building of studios, one- and twobedroom apartments catering to upwardly mobile D.C. professionals. But with rents starting at more than $1,500 for a studio, lease up was anything but a sure bet. Arlington, Va.-based Insight Property Group, the building’s developer, had outfitted the lobby with lots of art, including life-sized models of black and white sheep. Riffing off the theme, Gorski’s team developed a campaign dubbed “Find Fenny,” the black sheep of the group, and branded the building with a black sheep silhouette on stickers, coasters and fence banners at the building, while incorporating Fenny into the building’s blog and social media presence on Facebook and Instagram to explore local eateries and other attractions in the neighborhood. “And it absolutely took off. When we opened the doors, we had over 2,000 customers,” Gorski says. “It was great to open our doors and have that many people to deal with, and that was not paid search, it wasn’t using an ILS (Internet listing service). It was just this fun sort of ‘Hashtag Find Fenny,’ with great graphics of a black sheep. That’s one way you can use social media and content marketing to really drive traffic.”

Platform Shift While Facebook is still the heavy hitter in the social media world — the site claims that its app is installed on 3 of every 4 smartphones, and that more than half of its billion-plus users still check it every day — other outlets have made gains, particularly Instagram. The photo-sharing platform surpassed Twitter last year in total users, and its visual nature makes it a natural fit for showing off properties. “I love Instagram for apartments,” says Gorski. Brown says gathering more followers on Instagram will be his top online priority in 2015. The rise of online directories — those simple lists that give an overview of different businesses in a specific area on sites such as Google Maps, Bing, Yelp, and Whitepages and YP.com — has contributed to the shift as well. “The big change for us in the last year or so CONTINUED ON PAGE 10


The reason why may be the strength of leads they capture from content-driven campaigns, where prospects have already started to get to know a property through the stories it tells before they ever get to its actual community website.

CONTINUED FROM PAGE 9

has been the online directories,” Gorski says. “We’ve spent quite a bit of time on them, and now we work with a total of about 40 so that we can make sure when prospects do a search, we come up.” The costs of those efforts have been minimal — about $40 per property per year.

SEM [search-engine optimization and search-engine marketing] efforts. A general observation is that in some markets, our leads are actually down, but leases and occupancy are up significantly. We’re getting better qualified leads that are more likely to convert from SEO and SEM campaigns than from the more traditional ILSs.”

Nat Kunes, v ice president of product management at Goleta, Calif.-based property management software company AppFolio, says the key to those kinds of sites is that they’re local by nature. So much so that they’re even starting to supplant Craigslist as the go-to source of apartment listings.

Similarly, Eric Clark, director of marketing at the Boca Raton, Fla.-based Altman Companies, an owner and manager of 4,800 units, says taking a layered approach to generating both organic and paid leads ensures you capture as much of the market as possible.

“Those local listing sites tend to produce the best [leads], because they’re more tailored to that specific location,” Kunes says. “It’s definitely a shift from previous years where Craigslist — although inefficient — was the king of total leases.”

“I firmly believe that the layering of multiple elements, each singularly focused at engaging and converting traffic in their own way, is what generates our platform’s success,” Clark says. “Our website platform is multi-faceted, and includes a robust social engagement component, as well as search engine optimization and pay-per-click.” As these examples show, paying for leads is far from dead. But it is starting to take different forms, and marketers are pairing it with content they’ve created to capture even more prospects.

Layering Paid and Organic Gorski’s turn away from the ILS’s toward more self-generated content at Fenwick illustrates another trend among apartment marketers. Namely, while apartment operators have depended on Internet Listing Services as de facto lead generators in years past, they’re seeking out additional sources today. The reason why may be the strength of leads they capture from content-driven campaigns, where prospects have already started to get to know a property through the stories it tells before they ever get to its actual community website. And pros say spending money in other areas, such as paid search results, can net better results. “Don’t get me wrong, ILS’s certainly help promote any vacancies,” says Wasatch’s Callaghan. “But our best lead-to-lease ratios typically come from our SEO and

“Paid and organic search help identify qualified leads who are deep in the funnel, and are responsible for a huge number of our conversions,” says Callaghan. “We lean on these inbound channels to attract users in our target market, and pull them into our site. By combining on-page content and organic efforts with AdWords and Google Search, it let’s our site shine through.” Indeed, marketers say once you get a prospect to your home page, that’s one of the best converting leads you can get. “For us, Bozzuto.com is still number one,” Gorski says. By contrast, only one ILS site is still in her top 20.

10

Social Advertising Even as what apartment marketers spend their budgets on changes, so too have the possibilities for where and how they put those dollars to work. For example, while the majority of apartment operators use Facebook as a platform to communicate and connect with residents and prospects, generating and tracking leads there has often been elusive. But that may change soon with the emergence of “social advertising,” an outreach model that combines elements of paid search and social interaction. “A lot of people hear Facebook, and they say, ‘Oh yeah, we’ve got that.’ But there’s a big difference between social media and social advertising,” says Brian Meert, CEO of Santa Monica-based AdervertiseMint, which focuses solely on targeted Facebook ads. “Social advertising is the process of pushing your message in a social environment to exactly the person you want to reach.” Meert’s talking about those sometimes creepily customized ads that show up in your Facebook newsfeed. Want to court Millennials to your community? How about putting a targeted ad in the Facebook newsfeed of individuals 25-33 years old who have a bachelors degree, just got a job within a 20-mile radius of your community, make at least $40,000 a year, and have “liked” three restaurants in your area? You can do that, even if those individuals haven’t provided that exact information to Facebook. “Facebook has a lot of data partners, and by matching email addresses and phone numbers, they can gather a lot of information to target an extremely specific demographic,” says Meert. He concedes that while some people get “weirded out” by that kind of specific www.nvsaa.org


T:3.625”

information gathering, he compares it to the tax, real estate and credit score data direct mail marketers use to deliver offers to your physical mailbox. “The only difference is this is online, and you’re embedding it between content they care about, just like a TV or radio ad,” he says. “You can use social to reach the people that would most likely be interested in your service or property.” Meert says the cost of social advertising is typically 50% to 75% of paying for Google search terms.

From New to Old And yet, even as apartment marketers push into the newer frontiers of content marketing, social advertising and engagement—both online and in the physical world — and target new sources for leads, they’re also turning back to the fundamentals they’ve always used.

And so is going out to community events, as Brown did at Arizona Pride, and continues to do today. See you out in the real world. About the Author Joe Bousquin is a contributing editor for Multifamily Executive (MFE) based in Sacramento, Calif.

GIVE YOUR RESIDENTS THE RIGHT CONNECTIONS. Residents expect the latest entertainment and communication technology in their lives. Cox owns, maintains and monitors one of the nation’s largest hybrid fiber-optic networks, providing the bandwidth options needed to support advanced technology and connectivity. As a Cox Digital Community, you can provide innovative services like Contour,SM a personalized TV experience that adapts to individual viewers. And you always get local support whenever you need it. Make sure your residents are connected to the services they want, today and in the future.

Call Us Today! Ian Shifrin Account Executive ian.shifrin@cox.com 702-545-1362 or David Rees Account Executive david.rees@cox.com 702-545-1366

©2014 Cox Communications, Inc. All rights reserved.

Your Pavement Preservation Partner 9Asphalt Patching 9Crack Sealing 9Sealcoating 9Slurry 9Asphalt Overlays 9Reconstruction 9Striping

WWW.SUNLANDASPHALT.COM

702.308.0899 NVSAA - NorthernV2.indd 1

JUNE | JULY 2015

Performance Beyond the Surface 11

2/10/2015 10:02:30 AM

T:4.625”

“Signage,” says Gorski. “I think it’s more important than ever, and there are so many things you can do today: window skins, building wraps, way finding signs, and now, of course, digital signs. It makes a huge difference. I think as an industry, we may have taken our eye off of that for a while because we were so focused on what was happening online, but for us, signage is still a really big driver to generate traffic and leads.”


Leading in these Sweet Times: Things to Remember

10

By Matt Slepin, Founder, Terra Search Partners

Everyone in the apartment industry knows that this is one of the sweetest times in one of the best markets in the history of our sector. No exaggeration, right? The fundamentals are great. Rental versus ownership is back to an all-time high. New construction has not yet caught up with demand, and the desire for urban living plays into our industry’s strength. I keep hearing people say, “If you can’t make money now, you should not be in the business.” All of these words usually portend a fall, but one does not appear imminent. So, besides just making money while the sun shines, how do thoughtful and strategic leaders of a multifamily business approach this part of the market and this part of their careers? Balance is key — the balance that keeps prosperity from turning greedy and pigs from turning into hogs, since we all know what happens to those (insert neck-breaking noise here). The real estate enterprise, in this case multi-unit owners and investors, must be concerned then with the long-term success of the business as a whole. How are you maneuvering through the good times and preparing for the bad?

Here are 10 things to consider: 1) Resiliency — The next downturn will happen. It might be regional, or it might be by industry (think of the energy glut at the moment), or an exogenous situation might blow everything up again. You cannot be bulletproof and you cannot plan for exogeny, but you can be thoughtful and you can improve your resilience factor. What plans do you and your company have in place? How is your business resilient? How are you brittle?

2) Succession — Everyone talks about it and, in corporate America, companies plan for it. But in the private enterprise, leaders are often woefully in denial about both their lifespan and that of their long-term trusted team members. During the hot part of the cycle, it is harder to bring in strong talent because of high salary expectations. Pay them! Now is the time to build your organization for the next generation. Look at all of the key roles in your organization, including your own, and see how prepared you are.

3) Capital structure — The twin pillars upon which resiliency rests are leadership and capital. Capital is a key factor in succession planning. How is your capital structure set up for a downturn? How is your capital structure set up to take the best advantage of today’s opportunities? Is your capital structure set up, (especially if you are a private company), for the next generation to have the wherewithal to take over the firm and also allow your rightful liquidity over time?

4) Business infrastructure — How strong is your business infrastructure? In particular, how strong is your technological backbone? How integrated is your accounting and reporting with your operational systems? How is the communication among your team? Do you have a strategic or ministerial head of HR? Where can you upgrade? Where are your weaknesses and your risks? How does your infrastructure compare with your best competitors? This might seem to be the mundane part of the business, but it is the base upon which long term versus pure transaction shops are built.

12

www.nvsaa.org


5) Diversity — One of our clients was recently reviewed by an outside consultant, and their only negative mark was that they are a team of really talented white guys, all of whom have been working together for 20 years. Too stable. No diversity. My client’s objection: but this is our strength — we all get along and work together so well! But, if everyone has been together for 10-20 years, it is too easy to be myopic. New faces on the website’s leadership page are important. More important? Diversity matters throughout an organization, including in the board room. This is not head-in-the-clouds idealism — it is critical to the long-term success of your business. Look more like your customer and your investor base or you just won’t get it in terms of responding to your markets. Now is the time!

6) Sacred cows — Like a child with a pacifier, what are you holding onto in your business that needs to go? It could be people, assets, process, geography, and more. What is it in your firm? What is that one hard decision that you just have not looked at yet? 7) Know thy competition — What do you do better than anyone in your business? About average? Worse? Make the best better and make it your fortress. Improve the average stuff by 10 percent. Solve the bad stuff. Go for it. Otherwise you are treading water. 8) Rewards — What is the balance of the financial rewards between ownership, leadership, workers and investors? This is a question of sustainability and fairness. Are you providing key employees with the opportunity to create net worth? Is the balance between the financial rewards appropriate and aligned for you, your key senior team, the investors and indeed the worker bees? 9) What’s new? — You cannot afford to be caught flat-footed by changes in the economy, technology and the globe. Both in your customer base as well as your employment base, you cannot afford to miss the trends of the next generation and the globalization of capital, tastes and opportunity. Always be asking, “What are we missing?” and keep looking forward.

10) Are you having fun yet? — Finally, take a look inside. Business is a sustaining passion for most executives. But you know there is more, both in your approach at work and in the balance of your life. What are you giving back? Who are you mentoring? What are your business and personal passions, delights, and satisfactions? Again, now is the time to be hitting this on all cylinders. This is indeed a sweet time for all of us. Nearly a decade removed from one of the largest downturns in market history, it might be easy to forget the hard lessons taught. It might be easy to get a little fatter and a little happier. For those in leadership positions, how will you take advantage of your position, ensuring sustained success? This is a clear blue-sky moment — make sure you’re making the most of it. About the Author Matt Slepin is the founder and managing partner of Terra Search Partners, a retained executive search firm helping real estate companies build great teams. Terra Search Partners serves many of the country’s foremost REITs, private equity firms, pension fund advisors, private developers and owners, family owned businesses and non-profits. Contact Matt Slepin at matt@terrasearchpartners.com or 415.433.2244. JUNE | JULY 2015

13


MATRIX MONTHLY Rent Survey | May 2015 Rents Resume Upward March, Led by West, Southeast Metros

With crude oil prices stabilized and even some forecasts for increases for later this year, fears that Houston’s multifamily market will weaken significantly may be overblown. Houston has produced growth in line with the national averages: up 6.0% year-over-year, 0.8% on a T3-sequential basis and 6.4% on a T12-month basis. National Average Rents $1,160

$1,140 $1,120 $1,100

$1,080 $1,060 $1,040 May-15

Apr-15

Mar-15

Feb-15

Jan-15

Dec-14

Nov-14

Oct-14

Aug-14 NC Triangle

Sep-14

Jul-14 Houston

Jun-14

May-14

Apr-14

Mar-14

Feb-14

Jan-14

Dec-13

Nov-13

Oct-13

Sep-13

Aug-13

Jul-13

Jun-13

Apr-13

$1,020

May-13

Year-Over-Year Rent Growth—All Asset Classes 14% 12% 10% 8% 6% 4% 2% 0% -2%

Baltimore

Richmond

Albuquerque

Wash DC

TN Metro

Chicago

Philadelphia

Kansas City

San Antonio

Austin

National

Tampa

Miami

Phoenix

Orange Cty

Los Angeles

Boston

Las Vegas

Dallas

Atlanta

San Diego

Inland Emp

Orlando

Seattle

Denver

6.1%

Sacramento

Rent growth has weakened in Nashville, which increased a below-par 3.2% year-over-year and is the only metro in which rents have declined over the last three months. Job growth is focused on the lower-paid service sector.

Portland

Rents grew by 2% or less in only a handful of markets, including Baltimore (0.6%) and Washington DC (2.1%). However, some markets in the Northeast and Atlantic Seaboard are showing signs of improvement, as demand is rising for units in the urban core and absorption catches up with generally weak supply growth.

San Fran

Rent growth continues to be strongest in metros in the West and South, reflecting the robust job markets and population gains. Over the last 12 months ending in May, rents grew by more than double-digit percentages in five metros: Jacksonville and Portland (12.7%), San Francisco (11.9%), Sacramento (11.8%) and Denver (11.5%).

Mar-13

Multifamily properties produced another robust month of rent growth in May. Average rents in Yardi Matrix’s national survey of 61 markets rose to a record-high $1,136 in May, up 0.8% month-over-month, 2.3% over the past three months and 6.1% year-over-year. Headed into the summer season when people move more and rents tend to grow more, the market could be on track to exceed our forecast for 4.9% annual growth in 2015.

Jacksonville

National averages include 94 markets tracked by Matrix, not just the 30 metros featured in the report. All data provided by YardiMatrix.

14

www.nvsaa.org


Trailing 3 Months: Boston, Washington DC Show Signs of Life

On a trailing 3-month basis, rents in Yardi Matrix’s 61-market national survey rose 0.8%, a healthy showing that indicates that rent growth didn’t pause a whole lot in the spring. Growth was the same for both Lifestyle and Rent By Necessity properties. Weak supply and healthy job growth helped drive Jacksonville’s Rent By Necessity market up by a whopping 2.9% average per month over the last three months. Boston (1.4%), Philadelphia and Washington DC (0.9%), all large markets on the East Coast, were among the top 11 metros in rent growth over the last three months. This is notable because all three metros have been near the bottom of rent growth compared to other metros in recent quarters. Boston and Philadelphia’s growth comes largely from the strong performance of upper-end Lifestyle properties, a sign of growth in high-income jobs and gentrification of more-expensive urban areas. Washington is beginning to show signs of strong absorption from its bloated supply pipeline. Trailing 3 Months Sequential—All Asset Classes 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0% -0.5% -1.0%

TN Metro

Orange Cty

Baltimore

Kansas City

Miami

Richmond

Phoenix

Kansas City

Albuquerque

Phoenix

San Antonio

Richmond

Phoenix

Tampa

San Diego

Atlanta

Denver

Chicago

Austin

Chicago

National Tampa

Las Vegas

National

Houston

Dallas

Atlanta

Los Angeles

Philadelphia

NC Triangle

Albuquerque

Denver

Wash DC

Orlando

Inland Emp

Seattle

San Fran

Boston

Sacramento

Portland

Jacksonville

0.8%

Trailing 3 Months Sequential—Lifestyle Asset Class 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0% -0.5%

San Diego

Kansas City

Orange Cty TN Metro

Orange Cty

Baltimore

Los Angeles

Richmond

Las Vegas

Miami

TN Metro

San Antonio

Tampa

Wash DC

Austin

NC Triangle

Dallas

Houston

Baltimore

Jacksonville

Chicago

San Antonio

Orlando

Las Vegas

Inland Emp

San Fran

Seattle

Philadelphia

Albuquerque

Sacramento

Boston

Portland

0.8%

Trailing 3 Months Sequential—Rent by Necessity Asset Class 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0% -0.5%

JUNE | JULY 2015

15

Austin

Houston

Philadelphia

Miami

Dallas

National

Atlanta

NC Triangle

San Diego

Inland Emp

Wash DC

Los Angeles

Orlando

San Fran

Boston

Denver

Sacramento

Seattle

Portland

Jacksonville

0.8%


Trailing 12 Months: Ranking Dominated by Metros in West, South

Despite recent signs of percolating rent growth, Washington DC is at the bottom for the year, at 1.1%. Trailing 12 Months Year-Over-Year—All Asset Classes 12% 10% 8% 6% 4% 2% 0% -2%

Chicago

San Antonio

Philadelphia

Baltimore

Albuquerque

Richmond

Wash DC

San Antonio

Albuquerque

Boston

Baltimore

Philadelphia

Richmond

Wash DC

Chicago

San Antonio

Philadelphia

Baltimore

Wash DC

Richmond

Albuquerque

Boston

Kansas City

Chicago

Kansas City

NC Triangle Tampa

Kansas City

Phoenix

National

Austin

NC Triangle

Austin

Orange Cty

Dallas

Tampa

Los Angeles

TN Metro

Las Vegas

San Diego

Inland Emp

Houston

Miami

Orlando

Jacksonville

Seattle

Atlanta

Sacramento

Portland

Denver

San Fran

4.7%

Trailing 12 Months Year-Over-Year—Lifestyle Asset Class 12% 10% 8% 6% 4% 2% 0% -2%

Phoenix

Orange Cty

Dallas

National

Houston

Orlando

Los Angeles

San Diego

Las Vegas

Inland Emp

Miami

TN Metro

Atlanta

Seattle

Portland

Denver

Jacksonville

5.3%

San Fran

Trailing 12 Months Year-Over-Year—Rent by Necessity Asset Class 12% 10% 8% 6% 4% 2% 0% -2%

16

Boston

National

NC Triangle

TN Metro

Las Vegas

Los Angeles

Inland Emp

Phoenix

Orange Cty

Dallas

San Diego

Tampa

Miami

Austin

Sacramento

Atlanta

Orlando

Houston

Seattle

Portland

4.5%

Jacksonville

Denver is being led by its working-class Rent By Necessity segment, which has increased by 11.8% on a T12month basis and 1.1% on a sequential 3-month basis, compared to 10.1% and 0.7%, respectively, for Lifestyle. Denver’s large growth in supply is concentrated in the luxury segment. The supply of apartments at lower price points is not growing in line with demand, which leads to higher rent growth in the working-class segment.

Sacramento

Western metros maintained their position on the top of the rankings. Denver, San Francisco and Portland remained the top 3 in the same order as the April Matrix Monthly survey, while Sacramento moved up to the fourth spot and Seattle was fifth for the second straight month.

San Fran

Nationally, rents increased by 4.7% on a trailing 12-month basis, with Lifestyle increasing by 5.3% compared to 4.5% for Rent By Necessity.

Denver

www.nvsaa.org


IS YOUR MONEY GOING

UP IN SMOKE?

SMOKING COSTS MORE THAN JUST THE SMOKER. Secondhand smoke covers walls and other exposed surfaces with a dirty yellow residue. The estimated cost to clean and refurbish a smoking unit can run $4,000-$15,000; while a non-smoking unit is usually less than $1,000. As a manager or owner of an apartment complex, you can save thousands of dollars in maintenance costs by implementing a smoke-free policy. Other benefits of smoke-free policies include: • Attraction and retention of tenants • Decreased smoking-related complaints • Possible insurance rate decrease • Reduced cigarette butt litter • Reduced fire danger

If you own or manage smoke-free apartments in Clark County and would like to be listed in our Smoke-Free Housing Directory, call 702-759-1270 or email TobaccoProgram@snhdmail.org. You can also call for FREE signage.

GETHEALTHYCLARKCOUNTY.ORG JUNE | JULY 2015

17


Employment/Supply Trends and Forecast Rent Growth

Job growth continues to be strong, exceeding the rate of new supply in most markets, including: Atlanta (2.8%), Inland Empire (2.7%), Sacramento and Las Vegas (2.5%), Dallas (2.1%) and Jacksonville (1.5%). Many markets where the ratio of job growth to new supply is negative – such as Austin (-2.0%), San Francisco (-0.5%) and Seattle (-0.4%) – are performing well. In part, that speaks to the pent-up demand that built up in the wake of the last downturn during several years when job growth was high and new supply was low. It is also possible that new jobs are producing more apartment demand than suggested by historical numbers due to the declining homeownership rate, which hit a cyclical low of 63.7% nationally in the first quarter. The reasons include that Millennials are more likely to want to rent than buy a home for lifestyle purposes, house prices are increasing and are unaffordable in many large metros such as San Francisco and Seattle, and some potential first-time homebuyers can’t meet banks have maintained stringent credit and down payment requirements. YoY Job Growth (6-mo moving avg) As of Mar 2015

Completions as a % of Total Stock As of May 2015

Forecast Rent Growth (YE 2015)

San Francisco

2.8%

3.3%

11.1%

Portland

3.0%

2.2%

10.0%

Market

Denver

3.8%

3.6%

9.5%

Sacramento

2.9%

0.4%

9.0%

Seattle

3.3%

3.7%

8.0%

Houston

3.5%

2.7%

7.5%

Atlanta

3.9%

1.1%

7.5%

Miami

3.7%

3.2%

7.5%

Austin

3.1%

5.1%

6.5%

San Fernando

2.3%

0.3%

6.5%

Orlando

4.1%

2.6%

6.0%

TN Metro

3.1%

2.2%

6.0%

Phoenix

2.8%

1.3%

5.8%

San Diego

2.8%

1.8%

5.8%

Inland Empire

4.2%

1.5%

5.5%

Las Vegas

3.4%

0.9%

5.5%

Orange County

3.2%

2.2%

5.5%

Tampa

2.7%

2.5%

5.5%

Dallas

3.9%

1.8%

5.5%

Los Angeles

2.3%

2.0%

5.0%

NC Triangle

3.1%

4.6%

4.0%

Jacksonville

2.8%

1.3%

4.0%

San Antonio

3.5%

2.5%

4.0%

Boston

1.6%

2.4%

3.5%

Chicago

0.8%

1.8%

3.5%

Kansas City

2.6%

1.5%

3.0%

Baltimore

1.4%

1.0%

2.5%

Philadelphia

1.3%

1.0%

1.8%

Richmond

1.0%

1.2%

1.5%

Albuquerque

1.3%

0.6%

1.0%

Washington DC

1.4%

3.0%

0.8%

18

www.nvsaa.org


 SPECIALIZING IN PROPERTY MANAGEMENT - LITIGATION - TRANSACTIONAL - RISK MANAGEMENT

- EMPLOYMENT - FAIR HOUSING - EVICTIONS

 EXPERTISE IN EVICTIONS

- FAILURE TO PAY, BREACH OF COVENANTS, NO-CAUSE, HOLDOVER TENANCY & NUISANCE - EVICTIONS FOR SINGLE FAMILY AND MULTIFAMILY HOMES - SERVICES CURTAILED TO FIT OUR CLIENTS’ NEEDS - FORMAL UNLAWFUL DETAINER ACTION

 PROTECTING OUR CLIENTS' INTERESTS - EXPERIENCED - EFFECTIVE - ECONOMICAL

702.949.7323 www.karsaz-law.com info@karsaz-law.com

Water and Fire Damage Restoration Asbestos and Mold Remediation Environmental and Biohazard Cleanup Multi-Unit Rehab and Remodeling General Reconstruction

www.belforusa.com • 24/7 EMERGENCY 866.899.0090 • RESTORING MORE THAN PROPERTY 5870 La Costa Canyon Court, Suite 200 Las Vegas (702) 933-6866 • 50 Artisan Means Way Reno (775) 424-3200 B Lic. #0067311 Unlimited • C3 Lic. #0078990 $1,000,000 limit • C15 Lic. #0078991 $1,000,000 limit • C31 Lic. #0078992 $1,000,000 limit

#1 Contractor for 14 Consecutive Years | Qualified Remodeler Magazine

JUNE | JULY 2015

19


Why and How to Take Your Office Paperless By Chase Harrington, Alexis Vance and Michael Wise of Alliance Residential Company

From applications to leases to rent payments, the multifamily housing industry is going paperless. Three people who know what it takes to get there share their thoughts. A paperless office — and an entirely paper-free community — might sound like the future, but it’s actually the here and now.

Harrington. “You’ve really got to champion it and find individuals who see that it’s better to let go of the paper.”

Paperless processes exist for applications and leases, rent payments, community notices, move-in/move-out inspections and service requests — any communication and documentation you need from and for your residents can be made available online. When that happens, the risk of fraud and errors decreases, and employees save time, which means the company saves money. Moving all of these tasks online isn’t necessarily hard, but it does require an investment in technology and training — and patience.

Proper employee training can go a long way in helping staff members make this shift. “We did a lot of staff training, webinars, hand-holding,” Wise says. “The assistant managers can get nervous because they have the little box they play in, but we want them out there doing what they do best. They are people-oriented, great at getting leases. Then, we shove them in a room, shut the door and tell them to count checks.”

What Are the Benefits? Alexis Vance, vice president of sales and marketing at Alliance Residential Company, sees online applications and leases cutting down on user error. “Before, we were hand-keying information. When we are able to automate it, not only is there the time savings, but the accuracy of your information is improved.” Going paperless for rent payment — moving residents to paying online — can also help with fraud prevention. “I’ve read some reports just this year that people are learning when the bags are being taken to the bank and they are watching the drop box,” says Michael Wise, director of marketing and leasing with property management company RAM Partners LLC. “So if the client is willing, we’ve removed or sealed up the drop boxes,” Wise says. Eliminating rent checks has other benefit as well. Chase Harrington, chief strategy officer with management software company Property Solutions, says his company’s clients average a 50 percent decrease in delinquencies and a 65 decrease in the time staff members spend processing payments. Harrington also touts the time-saving capabilities of going paperless. He says staff at the Cardinal Group’s student-housing communities have cut the time to fill out a traditional lease from 25 minutes to less than 5 minutes by making it an online process. Because the leasing season is tight in student housing, this helps with the crunch. Finally, Vance says that once Alliance moved from paper to tablets, community employees were better able to interact with and inform potential residents. “Now you can truly customize the experience around your customer - we can share details around their particular interests, share our favorite neighborhood hotspots and provide on-the-spot follow up. Understanding the impact a paperless approach has on the customer experience is critical to successfully integrating the initiative into your service strategy."

Overcoming Challenges When processes change, employees as well as residents can be resistant. “It’s a shift in mentality. That’s the largest challenge,” says

But at Alliance, Vance says that employee adoption of paperless procedures has been positive because it's an initiative embraced at all levels of the organization. She has, however, had to work through several hurdles, such as the initial investment and system integrations. For example, the platforms for the online application, screening program and payment solution must all interact seamlessly when various providers are involved. Wise has seen similar issues: “You take paper away and it can get hairy sometimes. Different types of software don’t speak to one another, or there’s a glitch.” Long-time residents can sometimes be resistant to paperless processes, particularly when paying rent online. Though, in the end, both Wise and Vance have found it’s not that difficult to get them on board. Vance says that in some of Alliance’s more traditional markets, the company moved to paperless a little slower. “We were very conscious of the audience themselves and if they’d be open to it,” she says. “We ran parallel with print pieces and legacy solutions for a while, but, eventually, we were absolutely able to make the shift to paperless. They aren’t walking into the office with a service request; they’re doing it online, or they’re chatting [online] with us.” At RAM Partners’ properties, Wise says his teams generate a temporary username and password for residents to nudge them online, particularly for rent payment. “If paying online is easy, then getting them set up to pay online has to be equally easy,” he says. While going paperless can free up community employees to interact with residents, the bigger reason to do it is that it’s what an increasing number of residents want. “We see the student demographic embracing it wholeheartedly,” Harrington says. “When they go into these conventional communities to rent, they now have an expectation of paperless.”

Want More? Harrington, Vance and Wise will share more tips for how to transition to a paperless community during “The Paperless Office: The Journey from Theory to Reality” session at the 2015 NAA Education Conference & Exposition, June 24-27, in Las Vegas.

20

www.nvsaa.org


Commercial Fitness Equipment l Cardio & Strength l Free Weights l Multistations l Gym Flooring l Accessories

Fitness & Patio Concepts

702.490.3558p 702.924.2562f krtconcepts.com • info@krtconcepts.com 537 East Brooks Avenue, Suite 408, North Las Vegas, Nevada 89030

Contract Patio Furnishings l Patio Furniture l Cabanas l Umbrellas l Site Furnishings l Accessories l Upholstery

 Learn how to adopt a smoke-

Why waste time on costly repairs caused by tobacco residue?

free policy  Obtain free smoking cessation resources for renters  Promote your smoke-free property for free

Make your property smoke-free.

Seventy-eight percent of renters prefer smoke-free housing. Based on a survey conducted among multi-unit housing residents in Washoe County

JUNE | JULY 2015

21

Visit GetHealthyWashoe.com or call 775-328-6140


Fire-N-Ice Heating and Air Conditioning Fire-N-Ice has been serving Southern Nevada for over 20 years. We work around the clock 24 hours a day; 7 days a week; which ensures your heating, air conditioning and indoor air quality needs are addressed day or night. Fire-N-Ice has installed thousands of home heating systems and central air conditioners in Las Vegas, NV and surrounding areas. We have an impeccable reputation for performing quality work and excellent customer service. Our technicians are experts in heating and air conditioning repair, as well as indoor air quality; this means our technicians can properly assess what will make your home most comfortable. Fire-N-Ice is the total solution for indoor air quality and home comfort. Call us anytime, day or night!

Our Trust Certified technicians always wear identification badges and shoe covers while in your home. As a condition of hire, our technicians have passed strict drug, criminal background and motor vehicle screenings. Additionally, our technicians must pass rigorous N.A.T.E. service and installation testing. We take our responsibility very seriously when you place your trust in us. At Fire-N-Ice, we take pride in our tradition of excellence and will continue our mission to build long-lasting relationships with our customers through: winning spirit and a commitment to satisfaction! For additional information on Fire-N-Ice Heating and Air Conditioning please contact Mario Ortiz at 702.395.0071.

Trust Certification Fire-N-Ice is committed to customer satisfaction; our team is insured and trained to the highest standards. We believe in excellence in all areas and make it our job to earn your trust.

Apartments.com Serving renters and property owners nationwide. Overview Apartments.com is a national online resource for individuals looking for an apartment whether it is down the street or across the country. To simplify the process of finding a new place to live, Apartments. com offers renters one of the most comprehensive databases of millions of apartments around the country. By incorporating the most relevant products to reach renters, including personalized searches, walk-through video demonstrations, community reviews, a responsive website and apps for both iPhone and Android phones, Apartments.com delivers a multimedia experience renters want while creating easy access to listings from any computer or mobile device. In addition to serving renters nationwide, Apartments.com is a leading advertising destination for professional property owners

and management companies, private landlords and classified listings. Apartments.com is a subsidiary of Washington, DC-based CoStar Group, Inc. and also owns the rental website Apartment Home Living. Ownership CoStar Group (Nasdaq:CSGP) is the leading provider of commercial real estate information, analytics and online marketplaces. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. Through LoopNet, the Company operates the most heavily trafficked commercial real estate marketplace online with more than 9 million registered members. Apartments.com is a premier online apartment resource for renters that matches www.nvsaa.org

22


apartment seekers with great apartment homes and provides property managers and owners a proven platform for marketing their properties. CoStar operates websites with over 19 million unique monthly visitors in aggregate during January 2015. Headquartered in Washington, DC, CoStar maintains offices throughout the U.S., Canada and Europe with a staff of over 2,400 worldwide, including the industry’s largest professional research organization. For more information, visit www.costar.com. History Visual Properties, L.L.C., a Chicagoland apartment locator service founded in 1992, launched the Apartments Plus website in January 1997 to support its local retail apartment locator business. The website included national listings by April 1997 and in December 1997, Classified Ventures acquired ApartmentsPlus as its online apartment advertising solution for newspapers nationwide. ApartmentsPlus was re-launched as Apartments.com in March 1998 and focused solely online. Apartments.com was acquired by CoStar Group in April 2014.

For additional information on Apartmets.com please contact Christopher Hinojos (chinojos@apartments.com) or Sharee Bennecke (sbennecke@apartments.com).

When You Think Commercial Property, Think... Fire-N-Ice Heating & Air Conditioning

Over 20 Years of Experience We are dedicated to providing quality, precision and long-lasting products and services.

Now Serving the Southwest: Nevada • Arizona • California • Utah Apartment • Condo-Conversions • Builders Risk • Workers Compensation • Fidelity • Local Claim Service COMPETITIVE PRICING AND SAME-DAY QUOTES AVAILABLE To review your current policy coverage call us today 866-604-3800 or email: youragent@westernrisk.com

2912 S. Highland Dr., Ste. #E Las Vegas, NV 89109 (t) 702-395-0071 (f) 702-395-0253 www.fireniceheatingandair.com

3140 S. Rainbow Blvd., Suite 400 • Las Vegas, NV 89146 (702) 368-4217 • (702) 368-4129 fax • www.westernrisk.com JUNE | JULY 2015

Las Vegas | Phoenix | San Diego | Los Angeles | San Bernardino

23


Multi-Housing Trends: Smoke-free Housing Most people spend 90% of their time in two types of environmentshome and work. The passage of the Nevada Clean Indoor Air Act in 2006 has reduced the amount of secondhand exposure many Nevadans receive at work, with about 30% of people reporting exposure to tobacco smoke on the job at least one day in 2012 compared with over 40% in 2005.

An estimated 8,000- 26,000 new asthma cases in children each year and between 150,000 and 300,000 new cases of bronchitis and pneumonia in children aged less than 18 months are associated with secondhand smoke exposure. Another 200,000 to 1 million asthmatic children have their condition worsened by exposure to secondhand smoke.

However, exposure to secondhand smoke is still the third leading cause of preventable death in the United States. More than 40,000 people die annually from the diseases caused by secondhand smoke.

Babies exposed to secondhand smoke are at an increased risk of Sudden Infant Death Syndrome (SIDS) and pregnant women regularly exposed are more likely to give birth to low birth weight babies. In fact, secondhand smoke exposure in pregnant women can be as damaging to the fetus as if the mother were inhaling the smoke directly from a cigarette.

Secondhand smoke contains more than 7,000 chemicals, and at least 70 of them are known to cause cancer (U.S. Centers for Disease Control and Prevention [CDC], 2014). Regular exposure to secondhand smoke increases the risk for developing lung cancer, heart disease, and stroke in non-smoking adults by 20-30 percent. In fact, more than 40,000 lung cancer and heart disease deaths occur each year among adult nonsmokers in the United States as a result of exposure to secondhand smoke. Since the 1964 Surgeon General’s Report, 2.5 million adults who were nonsmokers died because they breathed secondhand smoke (CDC, 2014). Even brief exposure to secondhand smoke can interfere with the normal functioning of the heart, blood, and vascular systems. Breathing secondhand smoke can have immediate adverse effects on your blood and blood vessels, increasing the risk of having a heart attack. People who already have heart disease are at especially high risk of suffering adverse effects from breathing secondhand smoke and should take special precautions to avoid even brief exposures (CDC, 2014). Secondhand smoke exposure is especially dangerous to children because their lungs are still developing. Studies show that older children whose parents smoke get sick more often. Their lungs grow less than children who do not breathe secondhand smoke. Secondhand smoke exposure increases the risk of lower respiratory tract infections, such as bronchitis and pneumonia. Wheezing and coughing are more common in children who breathe secondhand smoke. Children whose parents smoke around them get more ear infections. Secondhand smoke also increases the risk of developing asthma in children. Even brief exposure can trigger an asthma attack in a child. Children with asthma who are around secondhand smoke have more severe and frequent asthma attacks. A severe asthma attack can put a child's life in danger (CDC, 2014).

For any environment, the harm from secondhand smoke depends on time spent in the environment and the amount of smoke in that air space. Smoke-free multi-housing policies and voluntary smoke-free home pledges help to reduce the health risks of secondhand smoke.

Why would a property owner or manager want to prohibit smoking? Multi-housing developments present a particular challenge for dealing with this significant health problem because tobacco smoke from one unit may seep through cracks, be circulated by shared ventilation systems or otherwise enter the living space of another tenant and because people spend more time in their homes than in any other location, reducing exposure to tobacco smoke in multihousing communities can significantly improve residents’ health. In addition to the health benefits to employees and residents, limiting smoking can also significantly decrease maintenance and turnover costs for property owners and managers. Property owners and managers can minimize or eliminate most of these costs by prohibiting smoking in common areas and individual apartment units (Technical Assistance Legal Center [TALC], 2009). Nevada State Apartment Association member Nevada HAND will be converting their entire portfolio to smoke-free in August 2015.

Is it legal for a property owner or manager to prohibit or restrict smoking? Yes, it is legal to restrict or eliminate smoking in individual units and common areas of multi-housing developments. Property owners and managers have legal rights to set limits on how a resident may use a rental property. For example, they may decide whether residents are allowed to have pets and the hours the pool is open. A “no smoking” policy is similar to a “no pet” restriction in the lease or pool hours in the common area.

24

www.nvsaa.org


Secondhand smoke contains more than 7,000 chemicals, and at least 70 of them are known to cause cancer (U.S. Centers for Disease Control and Prevention [CDC], 2014).

It is important to note that a property owner or manager is not unlawfully discriminating against smoking residents or violating a smoker’s fundamental right to privacy when banning smoking in common areas or individual units. Claims to the contrary have no legal basis (TALC, 2009). There is no law in Nevada that prohibits designating areas or individual apartment homes as smoke-free (NRS 202, 118, and 207). People who smoke are not protected by state or federal antidiscrimination laws, nor are they considered disabled under state or federal disability rights laws (Task Force for Smoke-free Housing, CA). An argument commonly heard is that an individual has a “right to smoke”- when in fact, courts have considered this argument and have consistently found that there is no constitutional or other legal right to smoke (Tobacco Control Legal Consortium [TCLC], 2008). The Tobacco Control Legal Consortium created a fact sheet specifically for apartment owners and managers in Nevada that outlines the legal issues of creating smoke-free homes. If you’d like to see this document, please visit www.gethealthyclarkcounty.org and download the Multi-Unit Housing Smoke-Free Policies Legal Issues - Nevada fact sheet.

What are the advantages of smoke-free multihousing communities? 1.

2.

3.

Save on maintenance costs. Multi-housing owners estimate it costs between $500- $8,000 more to clean and refurbish a smoker’s apartment vs. a non-smoker’s. • Secondhand smoke covers walls, ventilation systems, and other exposed surfaces with a dirty, yellow residue. Walls often have to be repainted, carpets and window coverings replaced, and sometimes even cabinets and appliances have to be replaced. • It is very difficult to remove the smell of smoke in rooms where smoking has occurred. Oftentimes it involves the same renovations and replacements as listed above. Attract and retain residents. • Most individuals and families appreciate apartment buildings in which smoking is permitted only in designated outdoor areas. Over 80% of Nevada residents are non-smokers. Reduce cigarette butt litter.

JUNE | JULY 2015

4.

5.

Reduce fire danger. • Cigarette-caused fires are responsible for more firerelated deaths than any other cause. • In one year, cigarettes caused over 1,400 fires in California homes, apartments, and mobile homes with an estimated $18 million loss in property and contents (Drifting Tobacco Smoke, Information for Residents of Apartments and Condominiums, Task Force for Smokefree Housing, CA). • In 2013 alone, careless cigarette smoking was to blame in at least five separate home and apartment fires in Southern Nevada, causing $250,000 in damage. Insurance rates may decrease. • Some insurance companies offer discounts for housing communities that have adopted smoke-free policies.

How do I develop smoke-free multi-housing policies? There are many resources available to you if you’re interested in adopting and implementing a smoke-free policy either in individual apartment homes or in common areas throughout the community. These include presentations to residents and employees, sample surveys for residents, model lease and lease addendum language, model policy language, and free signage for your community. If you’re interested in any of these resources, please email TobaccoProgram@ snhdmail.org or call (702) 759-1270. The Southern Nevada Health District (SNHD) has developed a Smoke-Free Housing Directory on their www.gethealthyclarkcounty. org website and has over 5,000 smoke-free apartment homes in Clark County currently listed. Additionally, SNHD will be promoting this Directory and the website through radio, online and print advertising over the next few months. If you own or manage smokefree apartments and would like to be included in the Smoke-Free Housing Directory, email TobaccoProgram@snhdmail.org or call (702) 759-1270. To order FREE smoke-free signage for your multi-housing community, please call (702) 759-1270. SNHD has signs available for smoke-free buildings, smoke-free common areas, and signage for your leasing office requesting prospective residents to ask about your smoke-free apartments.

25


PRODUCTS & SERVICES GUIDE LAS VEGAS

AC & REPAIRS 75 Degrees 4315 Dean Martin Dr. Las Vegas. NV 89103 salesmanager@75degrees.biz P: 702.478.7575 F: 702.429.2801

ASBESTOS CERTIFICATION REMOVAL Genie Services 4300 N. Pecos Rd, Ste. #22 Las Vegas. NV 89115 njeancheff@genieservices.com P: 702.452.1111 F: 702.452.1179

CARPET CLEANING & EXTRACTION SERVICES Servpro速 of Downtown/N.W. Las Vegas 3395 W. Cheyenne Ave., Ste. 107 N. Las Vegas. NV 89032 Jweiner@desertvalleyco.com P: 702.778.9451 F: 702.633.5038

CONCRETE REPAIR & RESURFACING Precision Concrete Cutting 3191 N. Canyon Rd. Provo, UT 84604 matt@safesidewalks.com P: 801.373.6060 F: 801.224.0062

A/C SALES - SUPPLIES & PARTS Maintenance Supply Headquarters 880 Wigwam Pkwy., Ste. #140 Henderson, NV 89014 www.supplyHQ.com P: 702.558.2200 F: 702.558.2205 Spanish: 888.281.0255

ASPHALT (SEAL COATING STRIPING & REPAIRS) Affordable Striping & Sealing 4440 E. Alexander Road, Ste. #A Las Vegas. NV 89115 shondadecker@gmail.com P: 702.222.9009 F: 702.248.9605

Copper Creek Construction 5980 Topaz St. Las Vegas. NV 89120 info@trs24-7.com P: 702.898.7873 F: 702.898.7807

CONSTRUCTION MANAGEMENT CONSULTANTS The GB Group, Inc. 6380 McLeod Dr., #7 Las Vegas. NV 89120 meagan.svendsen@gbgroupinc.com P: 702.795.7002 F: 702.795.7019

ADVERTISING Apartment Finder Magazine 2680 Chandler Ave., Ste. #3 Las Vegas. NV 89120 cavil@apartmentfinder.com P: 702.798.4511 F: 702.798.8311

Sunland Asphalt 5805 Emerald Ave. Las Vegas. NV 89122 smusegades@sunlandasphalt.com P: 702.563.6872 F: 702.563.6875

Apartment Guide (Las Vegas) 4262 Blue Diamond Rd., Ste. #102-350 Las Vegas. NV 89139 teresajackson@apartmentguide.com P: 702.712.2033 F: 815.366.7468 Apartments.com 540 W. Madison St.,14th Floor Chicago, IL 60661 sbennecke@apartments.com For Rent Media Solutions (Las Vegas) 6380 S. Valley Blvd., Ste. #206 Las Vegas. NV 89118 debra.peterson@forrent.com P: 702.255.3700 F: 702.724.9660 Simply Apartments 1176 Center Point Dr. Henderson, NV 89074 martha@simplyapartments.com P: 702.985.9911 F: 702.567.2611 SurReel Video 1611 Spring Gate Ln.,Ste. 370305 Las Vegas. NV 89134 cherise@surreelvideo.com P: 702.351.8329 ALARM SYSTEMS AND SERVICES Certified Fire Protection 3400 W. Desert Inn Rd.,Ste. #20 Las Vegas. NV 89102 robin@certfp.com P: 702.873.5995 F: 702.251.1972 APPLIANCES (SALES/RENTAL/PARTS/REPAIR) Ferguson Enterprises, Inc. 501 Parkson Rd. Henderson, NV 89011 chris.williams@ferguson.com P: 702.564.2660 F: 702.564.1329 Maintenance Supply Headquarters 880 Wigwam Pkwy., Ste. #140 Henderson, NV 89014 www.supplyHQ.com P: 702.558.2200 F: 702.558.2205 Spanish: 888.281.0255 Wilmar 4031 Industrial Center Dr., Ste. 701 N. Las Vegas. NV 89030 bob.crofford@wilmar.com P: 702.643.7400 F: 702.643.7400

ATTORNEYS/LEGAL SERVICES Karsaz Law 7935 W. Badura Ave., Ste. #1035 Las Vegas. NV 89113 enewmark@karsaz-law.com P: 702.635.9886 F: 702.802.3880 Law Offices of Scott M. Clark, P.C. 2831 St. Rose Pkwy., Ste. 220 Henderson, NV 89052 scott@scottclarklaw.com P: 702.589.4716 F: 702.589.4717 Marquis Aurbach Coffing 10001 W Park Run Dr. Las Vegas. NV 89145 tmoore@maclaw.com P: 702.382.0711 F: 702.856.8968 AWARDS/TROPHIES Awards West 1957 N. Decatur Blvd. Las Vegas. NV 89108 awardwestlv@lvcoxmail.com P: 702.648.1661 F: 702.648.1602

CARPET CLEANING/RESTORATION/DYEING Universal Carpet Care, Inc. 3111 S. Valley View, Ste. N-102 Las Vegas. NV 89102 stevec@universalcarpetcare.com P: 702.220.9003 F: 702.220.4818 CARPET - SALES & INSTALLATION Seamless Flooring 5175 W. Diablo Dr., Ste. #110 Las Vegas. NV 89118 dave@seamlessflooring.org P: 702.431.7900 F: 702.614.4300 CLEANING SERVICES Genie Services 4300 N. Pecos Rd, Ste. #22 Las Vegas. NV 89115 njeancheff@genieservices.com P: 702.452.1111 F: 702.452.1179 CLEANING SERVICES (MOLD/DISASTER) Genie Services 4300 N. Pecos Rd, Ste. #22 Las Vegas. NV 89115 njeancheff@genieservices.com P: 702.452.1111 F: 702.452.1179 COLLECTIONS - AGENCIES AND SYSTEMS Aldous & Associates, PLLC PO BOX 171374 Holladay, UT 84117 tylerr@aldouslegal.com P: 801.272.0365 F: 801.272.5282

BACKFLOW TESTING Certified Fire Protection 3400 W. Desert Inn Rd.,Ste. #20 Las Vegas. NV 89102 robin@certfp.com P: 702.873.5995 F: 702.251.1972

Clark County Collection Services 8860 W. Sunset Rd. Las Vegas. NV 89148 cccs@mgci.com P: 702.889.9229 F: 702.889.9228

BLINDS/WINDOWS/DOORS/GLASS Cherokee Blind & Door 4350 S. Arville, C-21 Las Vegas. NV 89103 P: 702.432.3244 F: 702.432.3341

Law Offices of Scott M. Clark, P.C. 2831 St. Rose Pkwy., Ste. 220 Henderson, NV 89052 scott@scottclarklaw.com P: 702.589.4716 F: 702.589.4717

Maintenance Supply Headquarters 880 Wigwam Pkwy., #140 Henderson, NV 89014 www.supplyHQ.com P: 702.558.2200 F: 702.558.2205 Spanish: 888.281.0255

National Credit Systems, Inc. P.O. Box 312125 Atlanta, GA 31131 P: 800.367.1050 F: 888.761.7973

Wilmar 4031 Industrial Center Dr., Ste. 701 N. Las Vegas. NV 89030 bob.crofford@wilmar.com P: 702.643.7400 F: 702.643.7400

Quantum Collections 3080 S. Durango Dr. Las Vegas. NV 89117 jpreli@quantumcollections.com P: 702.633.8082 F: 702.657.1888 Sentry Recovery and Collections 3080 S Durango Dr., Ste# 203 Las Vegas. NV 89117 jgravitt@srcnv.com P: 702.946.1140 F: 702.939.3448

Houston Contracting Corp 7643 Arila Beach Ave. Las Vegas. NV 89113 dave@houstoncontractingcorp.com P: 702.966.8900 F: 702.940.7859 COPIERS IBS CopierS. LLC 4045 S. Buffalo Dr., Ste A 101-237 Las Vegas. NV 89147 ibscopiers@gmail.com P: 702.253.1114 F: 702.432.8080 COUNTER TOP AND BATH TUB REFINISHING Surface Restoration 2175 Manana Dr. Dallas, TX 75220 jamesbeachjr@yahoo.com P: 661.319.0999 F: 877.207.8578 Surface Specialists of Nevada, Inc. 452 E. Silverado Ranch Blvd., Ste. #433 Las Vegas, NV 89183 lasvegas@surfacespecialists.com P: 702.597.2022 F: 702.597.2579 CRIME SCENE CLEAN-UP Bio-One 12100 Southern Highlands Hwy. Ste. #110-406 Las Vegas, NV 89141 glenn@bioonevegas.com P: 702.403.4242 F: 800.513.1424 Steamatic Total Cleaning & Restoration 2851 Synergy St. N. Las Vegas. NV 89030 asyverson@steamaticlv.com P: 702.633.0383 F: 702.633.0012 DECKING & WATERPROOFING MATERIALS Jet Coatings. LLC 2810 Marco St. Las Vegas. NV 89115 justin@jetcoatingsinc.com P: 702.331.0133 DRYWALL - CONTRACTORS Affordable Striping & Sealing 4440 E. Alexander Road, Ste. #A Las Vegas. NV 89115 shondadecker@gmail.com P: 702.222.9009 F: 702.248.9605 Genie Services 4300 N. Pecos Rd, Ste. #22 Las Vegas. NV 89115 njeancheff@genieservices.com P: 702.452.1111 F: 702.452.1179


ELECTRICAL SUPPLIES Energy Avenue 4200 Spring Mountain Rd. Las Vegas, NV 89102 jhunt@energyavenue.com P: 702.622.5982 F: 702.362.8365 EMPLOYMENT AGENCY BG Staffing 500 N. Rainbow Blvd., Ste. #300 Las Vegas. NV 89107 kgettys@bgstaffing.com P: 702.216.0971 F: 210.348.8476 EXERCISE EQUIPMENT Advanced Exercise Equipment 861 S. Park Dr. Littleton, CO 80120 hdoane@advancedexercise.com P: 702.712.4844 FIRE ALARMS AND PROTECTION Certified Fire Protection 3400 W. Desert Inn Rd.,Ste. #20 Las Vegas. NV 89102 robin@certfp.com P: 702.873.5995 F: 702.251.1972 FIRE AND SAFETY Certified Fire Protection 3400 W. Desert Inn Rd.,Ste. #20 Las Vegas. NV 89102 robin@certfp.com P: 702.873.5995 F: 702.251.1972 FIRE EXTINGUISHERS Certified Fire Protection 3400 W. Desert Inn Rd.,Ste. #20 Las Vegas. NV 89102 robin@certfp.com P: 702.873.5995 F: 702.251.1972 On Guard Fire Protection 7705 Commercial Way, # 155 Henderson, NV 89011 david@onguardfp.com P: 702.966.8021 F: 702.987.1174 FIRE SPRINKLER SYSTEMS INSTALLATION Certified Fire Protection 3400 W. Desert Inn Rd.,Ste. #20 Las Vegas. NV 89102 robin@certfp.com P: 702.873.5995 F: 702.251.1972 FITNESS EQUIPMENT Fitness Pro 2220 Eastman Ave., Ste. #105 Ventura, CA 93003 anthony@fitnessprousa.net F: 805.486.2221 Opti-Fit P.O. Box 6716 Folsom, CA 95763 Info@opti-fit.com P: 702.375.7098 F: 702.564.4366 FLAGS — BANNERS & PENNANTS Las Vegas Flag & Sign 4572 W. Hacienda Ave Las Vegas. NV 89118 bobglennon@lvfns.com P: 702.798.6030 F: 702.789.3001 FLOORING - COVERING/CARPET Criterion Brock, Inc. 1660 Helm Dr., Ste 1000 Las Vegas. NV 89119-3845 jason@brockinteriors.com P: 702.458.6550 F: 702.458.6584

Redi-Carpet 3650 E. Post Rd., Ste. #H Las Vegas. NV 89120 lasservice@redicarpet.com P: 702.703.5430 F: 702.703.5432

LeaseTerm Solutions 2675 Paces Ferry Rd, Ste. #120 Atlanta, GA 30339 cassondra@leasetermsolutions.com P: 888.814.6950 F: 678.981.6255

Sherwin Williams Paint & Floor Covering 7470 S. Dean Martin Dr., #105 Las Vegas. NV 89139 swrep5905@sherwin.com P: 702.895.8887 F: 702.895.8892

Nevada West Business Insurance 4175 S. Riley St.,Ste 200 Las Vegas. NV 89147 jeffm@nvW.insurance.com P: 702.597.5998 F: 702.990.0500

Solar Contract Carpet of Las Vegas. Inc. 4280 Wagon Trail Ave., #C Las Vegas. NV 89118 jeff.robinson@solarcarpet.com P: 702.798.7100 F: 702.798.1982

Renters Legal Liability, LLC 60 S. 600 E.,Ste.#100 Salt Lake City, UT 84102 gus@rllinsure.com P: 801.994.0237 F: 801.596.2732

FURNITURE (RENTAL/SALES) CORT Furniture Rental (Las Vegas) 6625 Arroyo Springs St., Ste. 130 Las Vegas. NV 89113 Angel.Dibellonia@cort.com P: 702.822.7368 F: 702.822.7324

Western Risk Insurance 3140 S. Rainbow Blvd., Ste. 400 Las Vegas. NV 89146 francie@westernrisk.com P: 702.368.4217 F: 702.368.4219

KRT Fitness & Patio Concepts 537 E. Brooks Ave., Ste. #408 N. Las Vegas. NV 89030 kcoats@krtconcepts.com P: 702.490.3558 F: 702 924.2562 GATES – AUTOMATIC & MANUAL Community Controls 2500 S. 3850 W. Salt Lake City, UT 84120 tbruske@communitycontrols.com P: 800.284.2837 F: 800.867.3637 GENERAL CONTRACTORS F & A Painting and Construction, Inc. 4335 W. Post Rd. Las Vegas. NV 89118 fapaintinglv@aol.com P: 702.914.2676 FSI Construction 3321 Barada Heights Ave. N. Las Vegas. NV 89081 fran@fsiconstruction.com P: 702.724.0437 HOARDING/JUNK REMOVAL Bio-One 12100 Southern Highlands Hwy. Ste. #110-406 Las Vegas, NV 89141 glenn@bioonevegas.com P: 702.403.4242 F: 800.513.1424 HVAC Fire-N-Ice Heating & Air Conditioning 2324 S. Highland Dr. Las Vegas. NV 89102 fire-n-icehvac@earthlink.net P: 702.395.0071 F: 702.395.0253 INSURANCE Assurance Ltd. 5740 S. Arville St., Ste# 204 Las Vegas. NV 89118 aholden@assuranceltd.com P: 702.798.3700 F: 702.238.7133 ePremium Insurance 4770 Duke Dr., Ste. 310 Mason, OH 45040 jbuechler@epremiuminsurance.com P: 800.319.1390 F: 513.204.1920

INTERIOR DESIGN AND FURNITURE OUTDOOR Merge, Inc. 1276 E. Colorado Blvd. Pasadena, CA 91106 benjie@mergeinc.com www.mergeinc.com P: 626.584.7131 F: 888.503.2533 INTERNET/MARKETING Apartment List 500 Third St., Ste# 555 San Francisco, CA 94107 dana@apartmentlist.com P: 415.817.1068 Property Solutions 1656 S. E. Bay Blvd. Bldg. F, Ste. #200 Provo, UT 84606 cpeterson@propertysolutions.com P: 877.826.9700 F: 801.705.1835 Realtor.com Rentals 4399 Via Rio Newbury Park, CA 91320 emily.kaplan@realtor.com P: 800.978.7368 LANDSCAPING & MAINTENANCE Escalera Landscape 5012 Arville St. Las Vegas. NV 89118 escalera_landscaping@yahoo.com P: 702.735.3545 Gothic Grounds Management, Inc. 6325 S. Valley View Blvd. Las Vegas. NV 89118 pabell@gothiclandscape.com P: 702.735.3545 Newtex Landscape, Inc. 245 Sunpac Ave. Henderson, NV 89011 gjbambic@newtexlandscape.com P: 702.795.0300 F: 702.795.0192 Silver Lands Inc. 2901 S. Highland Dr., Ste. 15-A Las Vegas. NV 89109 pacoh@silverlandsinc.com P: 702.459.3192 F: 702.459.4372

LAUNDRY EQUIPMENT Coinmach Laundry Service 501 N. 37th Dr., Ste. 102 Phoenix, AZ 85009 dwahlers@coinmachcorp.com P: 602.722.6959 F: 602.340.8907 WASH Multifamily Laundry Systems, LLC 333 W. St. Louis Ave. Las Vegas. NV 89102 krokosz@washlaundry.com P: 702.384.4855 LIGHTING SUPPLIES & FIXTURES Energy Avenue 4200 Spring Mountain Road Las Vegas, NV 89102 jhunt@energyavenue.com P: 702.622.5982 F: 702.362.8365 MAINTENANCE - SERVICES & SUPPLIES Appliance Parts Company 2000 Western Ave. Las Vegas, NV 89102 bruce@appliancepartscompany.com P: 702.382.6532 F: 702.382.3487 AZ Partsmaster 2950 S. Highland Dr., Ste. E Las Vegas. NV 89109 jerry.stickley@azpartsmaster.com P: 702.369.2121 F: 702.369.4391 HD Supply P.O Box 4945 Orlando, FL 32802 dean.bingham@hdsupply.com P: 702.325.7801 Maintenance Supply Headquarters 880 Wigwam Pkwy., #140 Henderson, NV 89014 www.supplyHQ.com P: 702.558.2200 F: 702.558.2205 Spanish: 888.281.0255 Wilmar 4031 Industrial Center Dr., Ste. 701 N. Las Vegas. NV 89030 bob.crofford@wilmar.com P: 702.643.7400 F: 702.643.7400 MAKE-READY Genie Services 4300 N. Pecos Rd, Ste. #22 Las Vegas. NV 89115 njeancheff@genieservices.com P: 702.452.1111 F: 702.452.1179 MARKETING CONSULTANTS – SERVICES LeaseLabs 2870 Fifth Ave., Ste. 202 San Diego, CA 92103 john@leaselabs.com P: 619.233.4700 F: 619.233.4702 MARKET RESEARCH & ANALYSIS ALN Apartment Data, Inc. 2611 Westgrove Ste., 104 Carrollton, TX 75006 laura@alndata.com P: 800.643.6416 F: 972.931.6251 MOLD REMEDIATION & TESTING AZ Partsmaster 2950 S. Highland Dr., Ste. E Las Vegas. NV 89109 jerry.stickley@azpartsmaster.com P: 702.369.2121 F: 702.369.4391


Bio-One 12100 Southern Highlands Hwy. Ste. #110-406 Las Vegas, NV 89141 glenn@bioonevegas.com P: 702.403.4242 F: 800.513.1424 Genie Services 4300 N. Pecos Rd, Ste. #22 Las Vegas. NV 89115 njeancheff@genieservices.com P: 702.452.1111 F: 702.452.1179 Har-Bro Construction & Consulting, Inc. 114 Cassia Way Henderson, NV 89014 Eion.stanley@harbro.com P: 702.587.3226 F: 702.891.9100 MSE Environmental 9811 W. Charleston Blvd., Ste. 2403 Las Vegas. NV 89117 erik@msenational.com P: 702.255.2457 F: 702.953.0286 OFFICE SUPPLIES Advance Office & Janitorial Supplies 3261 S Highland Dr., Ste. #602 Las Vegas. NV 89109 susanlaub@advanceoffice.com P: 702.735.0213 F: 702.735.0147 PAINT – CONTRACTORS. EQUIPMENT & SUPPLIES Ecc, LLCc dba Executive Coatings and Contracting 8765 E. Orchard Road, Ste. #703 Greenwood Village, CO 80111 andrea@executivecoatings.com P: 888.300.6786 F: 303.300.6786 The GB Group, Inc. 8921 Murray Ave. Gilroy, CA 95020 meagan.svendsen@gbgroupinc.com P: 408.848.8118 F: 408.848.8119 PAINT (SALES/SERVICE) Behr & Kilz Paints 9840 Giant Steps Ct. Las Vegas. NV 89141 jmurray@behrpaint.com P: 702.245.3216 Empire Community Painting 5940 S. Rainbow Blvd., Ste. 2012 Las Vegas. NV 89118 dwhitaker@empirepainting.com P: 888.278.8200 F: 702.939.9940 Sherwin Williams Paint & Floor Covering 7470 S. Dean Martin Dr. #105 Las Vegas, NV 89139 swrep5905@sherwin.com P: 702.895.8887 F: 702.895.8892 TGJ Painting 149 No. Gibson, Ste. #M Henderson, NV 89014 P: 702.558.0816 F: 702.564.0617 Vista Paint Company 5585 S. Valley View Blvd. Las Vegas, NV 89118 mreilly@vistapaint.com P: 702.443.1494 PEST CONTROL Green Tech Pest Control 605 Valley View Dr. Henderson, NV 89002 tylercoon.greentech@gmail.com P: 702.219.1002

Global Pest Services 3421 Precision Dr. N. Las Vegas. NV 89032 dustin@globalpestservices.net P: 702.657.0091 F: 702.657.1608 ProChem ProActive/Bed Bug Safe 3651 Lindell Rd., Ste. D246 Las Vegas. NV 89103 Rob@ProChemProActive.com P: 702.636.8571 F: 702.995.0389 PLAYGROUNDS/SITE AMENITIES Green Living Services 4205 W. Tompkins., Ste. 1 Las Vegas. NV 89103 ken@greenlivingservices.com P: 702.367.8873 F: 702.642.5724 PLUMBING Code Red Plumbing 7065 W. Ann Rd., Ste. 130-540 Las Vegas. NV 89130 manager@coderedplumbing.com P: 702.949.6599 F: 702.938.6258 Complete Solutions dba Roto Rooter 39 E. Brooks Ave. N. Las Vegas. NV 89030 cwojciechowski@rrsc.com P: 702.646.5273 F: 702.646.0132

RETENTION & REPUTATION MANAGEMENT SatisFacts Research 909 N. Sepulveda Blvd. El Segundo, CA 90245 dmiller@satisfacts.com P: 866.655.1490 F: 866.655.1491

SMOKE DETECTORS & ALARMS Certified Fire Protection 3400 W. Desert Inn Rd.,Ste. #20 Las Vegas. NV 89102 robin@certfp.com P: 702.873.5995 F: 702.251.1972

RISK MANAGEMENT LeaseTerm Solutions 2675 Paces Ferry Road, Ste. #120 Atlanta, GA 30339 cassondra@leasetermsolutions.com P: 888.814.6950 F: 678.981.6255

SWIMMING POOL – EQUIPMENT & SUPPLIES Vivo Pools 825 S. Primrose., Ste H Monrovia, CA 91016 willan@vivopools.com P: 702.529.1808 F: 818.952.2122

ROOFING SERVICES Genie Services 4300 N. Pecos Rd. #22 Las Vegas. NV 89115 njeancheff@genieservices.com P: 702.452.1111 F: 702.452.1179

TELECOMMUNICATIONS Cox Communications 1700 Vegas Dr. Las Vegas. NV 89106 Jim.Fitch@cox.com P: 702.545.1361 F: 702.545.4392

Roofing Southwest 3125 Ali Baba Ln., Ste. 707 Las Vegas. NV 89118 chrisp@roofingsouthwest.com P: 702.834.4655 F: 480.557.5967

One Calll Now 726 Grant Street Troy, Ohio 45373 katie.love@onecallnow.com P: 877.698.3262

The Original Roofing Company 4515 Copper Sage Las Vegas. NV 89115 Collins@trclv.com P: 702.739.7663 F: 702.798.6550

TENANT SCREENING Contemporary Information Corp. 42913 Capital Dr. #101 Lancaster, CA 93535 dan@contemporaryinfo.com P: 800.288.4757 F: 800.677.8494

PROPERTY MANAGEMENT CAREER PLACEMENT Career Strategies. Inc. 3531 E. Russell Road, Ste B Las Vegas. NV 89120 dwetherby@csi4jobs.com P: 702.368.2363 F: 702.368.2366

SECURITY DEPOSIT ALTERNATIVES SureDeposit/Assurant Specialty Property 293 Eisenhower Pkwy., Ste.320 Livingston, NJ 07039-1783 brian@suredeposit.com P: 973.992.8440 F: 973.992.8770

PROPERTY MANAGEMENT SOFTWARE RealPage Inc. 4000 International Pkwy. Carrollton, TX 75007 stacey.blackwell@realpage.com P: 972.820.3015 F: 972.820.3383

SECURITY SERVICES-PATROL SERVICES Citywide Security P.O. Box 62249 Boulder City, NV 89006 info@citywidepatrol.com P: 702.644.2977

Fast Towing 2201 N. Commerce St. Las Vegas. NV 89030 fasttowing_lv@yahoo.com P: 702.383.3278 F: 702.383.9513

Tenant Technologies, Inc. 1665 Willamette Falls Dr. W. Linn, OR 97068 srunkel@tenanttech.com P: 503.233.2125 F: 503.594.2580

Preventative Measures Security 2008 Hamilton Lane Las Vegas, NV 89106 operations@pmsecurityfirm.com P: 702.366.0338 F: 702.366.0233

Quality Towing 4100 E. Cheyenne Ave. Las Vegas. NV 89115 jberry@unitedroadtowing.com P: 702.649.5711 F: 702.633.4447

Signal 88 Security of Las Vegas 3430 E. Flamingo Rd., Ste. #214 Las Vegas, NV 89121 gfrasquillo@signal88.com P: 702.604.2703

UNIFORMS Golden Promotions & Apparel 3724 White Carnation St. Las Vegas. NV 89147 lgolden@goldenpromo.com P: 702.220.7904 F: 702.631.0094

PROPERTY RESTORATION – GENERAL CONTRACTORS Belfor Property Restoration 5870 La Costa Canyon Ct.,Ste 200 Las Vegas. NV 89129 brad.gardner@us.belfor.com P: 702.933.6866 F: 702.933.6869 REAL ESTATE - BROKERS The Bentley Group Real Estate Advisors 6725 Via Austi Pkwy., Ste. 380 Las Vegas. NV 89119 cbentley@thebentleygroup.com P: 702.966.1166 F: 702.966.1170 RESIDENT SCREENING SERVICES On-Site 7077 Parfet Street Arvada, CO 80004 jrossi@on-site.com P: 408.795.4167 The Screening Pros. LLC 6512 N. Decatur Blvd., #130-301 Las Vegas. NV 89131 tres@thescreeningpros.com P: 800.877.3908 F: 800.877.5073

SECURITY SYSTEMS Alpha Surveillance Systems 3410 E. Russell Road, Ste. #310 Las Vegas. NV 89120 greg@alphasurveillancesystems.com P: 702.990.1454 F: 702.588.7998 Certified Fire Protection 3400 W. Desert Inn Rd.,Ste. #20 Las Vegas. NV 89102 robin@certfp.com P: 702.873.5995 F: 702.251.1972 SIGNAGE Fusion Sign & Design 3443 Niki Way Riverside, CA 92507 robin@fusionsign.com P: 702.949.0760

TOWING Ashley’s Towing 201 N. Mojave Las Vegas. NV 89101 ashleystowing@live.com P: 702.382.3508 F: 702.382.8090

UTILITIES – BILLING SERVICES Conservice PO Box 4696 Logan, UT 84323 amandash@conservice.com P: 435.713.2258 F: 435.792.3303 WELDING – FABRICATION Weld-All, Inc. 4847 E. Utah Ave Las Vegas. NV 89104 weld-all-inc@embarqmail.com P: 702.643.7609 F: 702.432.6962


The One-Stop Maintenance Shop for Las Vegas Apartments! Count on Sherwin-Williams for the best in property maintenance supplies! Whether your property needs touch-ups or an overhaul, Sherwin-Williams has a wide selection of quality paint and floorcovering to make all your jobs a success.

For Las Vegas’ Apartment Paint Leaders, call: HENDERSON – Anthem – 10740 S Eastern Ave......................702.675.7770 HENDERSON – Green Valley – 2567 Windmill Pkwy...............702.614.0009 LAS VEGAS – Henderson – 1224 N Boulder Hwy....................702.564.6888 LAS VEGAS – Nellis – 4990 E Sahara Ave...............................702.456.1985 LAS VEGAS – North – 2032 N Bruce Ave................................702.649.6272 LAS VEGAS – Rancho – 3611 N Rancho Dr.............................702.655.0122 LAS VEGAS – Tropicana – 1298 E Tropicana Ave....................702.736.2944 LAS VEGAS – Sahara – 4237 W Sahara Ave...........................702.876.4482 LAS VEGAS – Flamingo – 8475 W Flamingo Rd.....................702.251.4813

For Las Vegas’ Apartment Floorcovering Leader, call: LAS VEGAS – 7470 Dean Martin Dr.......................................702.895.8887

©2012 The Sherwin-Williams Company.

RENO ADVERTISING Apartment Guide (Reno) 3555 Airway Dr., Ste. 314 Reno, Nevada 89511 srichter@apartmentguide.com P: 775.329.3528 For Rent Media Solutions (Reno) danett.michelini@forrent.com P: 775.829.7368 F: 775.246.2534 DOORS Berger Building Supply dba Thompson 600 S. Rock Blvd Sparks. NV 89431 jsutton@thompsondoors.com P: 775.359.0224 F: 775.359.4958

FURNITURE (RENTAL/SALES) CORT Furniture Rental (Reno) 4745 Longley Ln., Ste. 101 Reno, NV 89502 rochelle.mazzone@cort.com P: 775.828.3900 F: 775.828.3909

NON PROFIT Washoe County Health District - Chronic Disease Prevention Program PO BOX 11130 Reno, NV 89520 lcavallera@washoe.county.us P: 775.328.6140 F: 775.328.3750

INSURANCE Meridian Insurance Services 216 N. Minnesota St. Carson City, NV 89703 rcole@misnv.com P: 775.883.8880 F: 775.883.1929

PEST CONTROL Northern Nevada Pest Control 1285 Baring Blvd. #339 Sparks. NV 89434 P: 775.857.1245 F: 775.857.1248 PROPERTY RESTORATION – GENERAL CONTRACTORS Belfor Property Restoration 50 Artisan Means Way Reno, NV 89511 P: 775.424.3200

Western Risk Insurance 3140 S. Rainbow Blvd., Ste. 400 Las Vegas. NV 89146 susan@W.ernrisk.com P: 702.368.4217 F: 702.368.4219

Don’t see yourself in the Products & Services Guide? Want to be a member? Contact NVSAA at 702.436.7662

JUNE | JULY 2015

29

REAL ESTATE – BROKERS Johnson Group 5255 Longley Lane, Ste. 105 Reno, NV 89511 Floyd@JohnsonGroup.net P: 775.224.3183 TOWING Milne Towing 1700 Marietta Way Sparks. NV 89431 www.milnetowing.com P: 775.359.0106 F: 775 359.0155


30

www.nvsaa.org


Continuing Education at These are just some of the classes offered by MSH Maintenance for Managers HVAC Repair Classes

Register online at supplyHQ.com

Electrical Wiring Class Furnace Class Plumbing Class Appliance Repair Class Water Heater Class We also offer certification classes for EPA and Certified Pool Operator* *These classes include fees

1. Click on the new Training page 2. To register for a class, click the Register button located to the right of the class. 3. A registration form will open, and the user can then fill in their information and click Register in order to register for that specific class.

Proud member of

Call 702-558-2200

Spanish 888-281-0255

Fax 702-558-2205

supplyHQ.com


9011 West Sahara Avenue, Suite #150 Las Vegas, Nevada 89117

PRSRT STD U.S. POSTAGE PAID SALT LAKE CITY, UT PERMIT NO. 508

This magazine is designed and published by The newsLINK Group, LLC. |1.855.747.4003


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.