LIST OF FIGURES AND TABLES FIGURES: Figure 1 Communication between design agencies and their clients Figure 2 Framework for evaluating design Figure 3 Links between growth competitiveness and creative competitiveness Figure 4
Corporate design investments in the last two years
Figure 5 Companies purchasing design services in 2006 and 2002 Figure 6 Application of design in industrial manufacturing companies Figure 7 Why hasn’t your company invested in design in the last two years? Figure 8 Why is design not relevant to your company? Figure 9 Obstacles to the application of design by companies Figure 10 How will the significance of design evolve in your company
in the next two years?
Figure 11 What will your design investments focus on?
(Ten most commonly chosen options)
Figure 12 Permanent personnel employed by design agencies Figure 13 Turnover of design agencies Figure 14 Functions carried out by the design agency Figure 15 Does your company possess multidisciplinary competence or competence
not included in traditional definitions of design?
Figure 16 What aspect of service will you focus on developing in the next three years? Figure 17 Design Ladder model Figure 18 Hypothesis of the Design ROI project: design produces benefits which affect
the company’s cash flow and accumulation of intangible capital
Figure 19 Objects of design and their subcategories Figure 20 Design Ladder for evaluating design maturity at various organisational levels Figure 21 The Design ROI Framework Figure 22 Operating logic of the Design ROI tool Figure 23 The Design ROI Framework
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