4.9 SUMMARY The structure and functioning of the Design ROI tool prototype were based on the Design ROI framework, measurement theory, investment accounting and the customer interviews conducted during the project. This resulted in a framework for the Design ROI study, in which the application of design to different objects can be examined at three organisational levels: operative, tactical and strategic. The benefits of design vary depending on the level and object of application and they can be measured using various qualitative, quantitative and financial indicators. In other words, the model can be used to find out for example what benefits a service design project implemented at the strategic level can bring to a company, and what indicators can be used for tracking the fulfilment of the benefits. The Design ROI tool operates through five stages, which are initial data entry, background calculations, forecasting, monitoring and database maintenance. For forecasts to be accurate, the functionality of the tool should be improved based on data recorded on completed design projects. From the point of view of applicability of the tool, therefore, it is important to ensure the participation of companies and their willingness to share significant outcomes and figures related to projects. The tool must be designed for the correct target group, taking into account their needs and offering the most important functionality for their business.
116
DESIGN ROI TOOL