POSITION YOUR BRANDS ON THE INTERNATIONAL STAGE AMPLIFY YOUR SUCCESS; INCREASE SALES
PROMOTED INTERNATIONALLY
A TRUSTED SEAL OF APPROVAL
Success in the IWSC can increase sales and open new export opportunities:
Making it through the IWSC rigorous tasting process and winning an award is just the beginning. We support winners throughout the entire year to effectively promote their results internationally:
Winning a coveted IWSC Award is no mean feat. The trust that the IWSC commands is what makes our awards so meaningful for trade and consumers alike:
• International promotion at the industry’s leading trade shows including ProWein, Vinitaly, WSWA, The Beautiful South and Vinexpo • Opportunity to participate in showcase events around the world for winning products • Network of trade and media partners in all key markets around the world backed by a dynamic communications campaign • International sales agents working in key markets drive awareness of the Competition and promote winners all year round.
• A structured and rigorous two-stage judging process • Blind tasting by pre-poured, numbered glasses (judges never see a bottle) • The only competition to carry out detailed chemical and microbiological analyses • In-house team of WSET qualified staff, permanent on-site cellars and three dedicated tasting rooms • Each product is assessed meticulously and with the greatest care • Support of the leaders of the wine and spirit industries
• Winners are published in our annual Drinks Business report which is sent to global leaders in the industry • With media partners in 12 international markets, IWSC coverage is truly global • IWSC award bottle stickers generate a tangible impact on sales • Dynamic social media networks promote results and engage with influencers • Free marketing toolkit and expert guide on how to promote your award • 12 month PR campaign to promote the Competition and its wines globally
12 month PR campaign highlights winners to the world “If you are lucky enough to win an International Trophy from the IWSC the reputation of your brand is immediately enhanced domestically and internationally. Wine show success at the IWSC has an incredible positive influence on wine buyers around the world, especially to those in the emerging markets.” Neil McGuigan, CEO Australian Vintage