Brand Quarterly Issue 17

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What Is Luxury‌ In The Age Of You? Rebecca Robins

What is luxury? So posed the question, quite literally, by the V&A Museum in a recent exhibition. On the bright Spring day that day I visited, it was both telling and unsurprising to be entranced by the expectant queue for the Alexander McQueen Savage Beauty snaking around the foyer, while visitors slipped slowly in and out of the What is luxury? exhibition. Telling, perhaps, of the magnetic power of a brand to drive demand and desire‌ Back to our question: What is luxury?

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