Version 1.0 Last Update: 08 / 2025 Identity & Style Guidelines
DESIGNED BY: THE TEMPLATE TEMPLE
Identity & Style Guidelines AN INTRODUCTION TO THE GRAPHIC LANGUAGE OF BIONATECH
BIONATECH.com
COPYRIGHT ©2025. ALL RIGHTS RESERVED
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Preface
While we created these guidelines for the general public and our valued stakeholders, access to our brand and logos is one of the biggest benefits of being a part of our network. We encourage our members and partners to visit our online portal to download logos and leverage other comprehensive resources ranging from customizable creative and campaign assets to press release templates and more. If you have any questions please contact the creative services department for more information and assistance.
Identity & Style Guidelines
Thank you for adhering to our guidelines and growing our brand.
Design is the silent ambassador of your brand.
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PREFACE
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The Bionatech Identity & Style Guidelines contain important information that illustrates how to use the various components of our brand. In the pages that follow, you’ll find directions on everything from mark usage to typography and tone.
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Table of Contents PREFACE
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VISION STATEMENT
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BRAND PILLARS
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VOICE & TONE
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BRAND IDENTITY
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BRAND LOGO & VARIATIONS
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CLEAR SPACE
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LOGO MISUSE
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BRAND COLOR PALETTE
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PICTOGRAMS
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TYPOGRAPHY
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VISUAL STYLE
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GLOSSARY
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RESOURCES
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CONTACTS
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Identity & Style Guidelines
Creating a world in which epidemics are no longer a threat to humanity. In a world characterized by increasing population density, human mobility, and ecological change, emerging infectious diseases pose a real and growing threat to global health security.
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VISION STATEMENT
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Vision Statement
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Brand Pillars
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Human
Responsible
Innovative
Our focus is on the individual and doing what is right for patients and consumers. We will work with our partners and customers to improve healthcare, and find new medicines and vaccines. We will support and inspire our employees to help them be the best they can be.
We will be a successful business that acts responsibly with integrity and transparency, living up the standards that are rightly expected of us. We promise to put values at the heart of every decision we make and commit to do all we can to help people do more, feel better, live longer.
Imparting the best care through proven methods, expert training and cutting-edge technology. Bringing the best scientific minds together to challenge the most feared diseases of our time and being a leading voice for improving everyone’s ability to have reliable and affordable health care.
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BRAND PILLARS
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These unwavering values are at the core of Bionatech and stand behind every decision. They provide a means of guiding and evaluating existing operations, near-term planning, and our vision for the future. Our brand values reflect our core ideologies and drive the decisions we make. They act as a reality-check which helps us to ensure that design, photographic and written communications express the unique character of Bionatech.
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Voice & Tone
While we intend to have a more conversational, human tone in the main, that doesn’t mean that we’re overly informal. Our tone will vary depending on the audience, the context and the information we need to get across. Our voice isn’t just an intrinsic part of the company, it’s an external representation of the people behind it. And because of that, we aren’t necessarily making hard rules about what to say or what not to say. But some of the rules are a little firm.
Identity & Style Guidelines
The key to sounding like Bionatech is speaking directly to the user, in a voice that they can hear and recognize.
The keywords for our tone are:
Empowering / Welcoming / Urgent / Accessible
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VOICE & TONE
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We are humans, speaking to humans. We distinguish ourselves from other companies through the way we use design and language to make communication feel simpler and more pleasant. By being deliberate and thoughtful with the way we use language, we encourage people to feel a deeper connection with Bionatech.
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Brand Identity Their characteristics ensure an individual and consistent image of the company on the market. A brand’s logo is one of the core elements of its visual identity. It is because of this reason every brand wants to opt for a design that is unique, aesthetically enriched and represent the organization at its best. A brand is something built over time, and like a person, it has its own personality and traits.
Identity & Style Guidelines
This manual exists to help achieve a consistent look for Bionatech, so that our customers can perceive us a strong, compassionate, and reliable friend to help them during some of life’s most challenging moments. Inside you will get to know us better, and find a comprehensive set of design guidelines that are the starting point for any Bionatech communication.
The key for a brand to appear professional is consistency.
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BRAND IDENTITY
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Name, company logo, colours, typeface: these are the pillars of the identity of the company.
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Brand Logo & Variations Our logo was developed to be modern and future-proof. It is a distinctive mark that seeks to present our company as a compassionate, forward-thinking, and professional organization with commitment for adherence to high standards. Our logotype is the cornerstone of our brand identity and design framework. Its simplicity denotes quality and elegance, and it’s meant to stand alone. The logotype creates immediate brand recognition and builds equity with every impression.
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BRAND LOGO
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Clear Space
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The Bionatech Logo should never have to compete visually with other graphic elements. Minimum clear space has been established but allowing more then minimum space will generally be beneficial. Clear space is relative to the size of the logo.
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CLEAR SPACE
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Logo Misuse
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The logo must be used as is and not be altered in any way. This means that you MUST NOT:
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- Change the logo’s orientation or rotation; - Disproportionately scale the logo; - Change the logo’s colors; - Display the logo with colour combinations not previously specified; - Display the logo in a configuration not previously specified; - Attempt to recreate the logo; - Make alterations to the logo’s text; - Add special effects to the logo; - Add an outline to the logo or display the logo as an outline; - Display other elements within the logo’s designated clear space; - Crop the logo in any way.
LOGO MISUSE
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Our company colours are professional and modern, expressing who we are. The color palatte is a reflection of the Bionatech colors. The blue or green should always be present as dominant colors, with tertiary as an accent. Tints of the colors are acceptable for legibility purposes. The Bionatech logotype can be produced only from these colors. Please select the most appropriate color for your communication and over time try to use them equally so we don’t become associated with just one color. You should always try to use the positive (main) version of the logo. However, when the background is the same colour as an element of the logo you can use the negative version.
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P-4146 C
P-7472 C
P-213 C
WHITE
#1B1D36
#5CB8B2
#E31C79
#FFFFFF
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BRAND COLOR PALETTE
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Brand Color Palette
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Pictograms
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The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century. As urban development changes that place, it will never return to its original form and loses forever the designs that are so special and unique. The letters that inspired this project have work, dedication, care, color, contrast, light and life, day and night! These are the types that make the city look so beautiful.
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MONTSERRAT
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Letters
Numbers & Special Characters
ABCDEFGHIJKLM
0 1 2 3 4 5 6 7 8 9 0
NOPQRSTUVWXYZ
! “ § $ % & / ( ) = ? ’ ; :
a b c d e f g h i j k l m
¡ ” ¶ ¢ [ ] | { } ≠ < ∑ € ∅
n o p q r s t u v w x y z
∆ √ ∞ ≈ ≤ ≥ > ¥ ¤ ® µ ¿
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TYPOGRAPHY
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Butler is a free serif typeface inspired by a mix between both Dala Floda & the amazing Bodoni family. The main goal was to bring a bit of modernism to serif fonts by working on the curves of classical serif fonts and adding an extra stencil family. Great for posters, very big titles, books & fancy stuff, the highly contrasted butler typeface is pleased to be at your service. The whole Butler family contains a total of 334 characters, 7 regular weights and 7 stencil weights, text figures, ligatures, fractions and a lot more.
Identity & Style Guidelines
Butler
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Letters
Numbers & Special Characters
ABCDEFGH IJKLM
0 1 2 3 4 5 6 7 8 9 0
NOPQRSTUVWXYZ
! “ § $ % & / ( ) = ? ’ ; :
a b c d e f g h i j k l m
¡ ” ¶ ¢ [ ] | { } ≠ < ∑ €
n o p q r s t u v w x y z
∆ √ ∞ ≈ ≤ ≥ > ¥ ¤ ® µ ¿
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TYPOGRAPHY
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Visual Style It’s the graphical culmination of all strategic work, a collection of elements that serves as the visual embodiment of the brand identity. This process constructs a comprehensive and cohesive system for execution, and addresses the full range of potential uses; from physical size and shape constraints and varying color formats, to the filetypes required to perform on all modern media platforms. At its core, the Visual Style System will be composed of a brand signature (the logo, wordmark or logotype) to serve as the trademark (and potentially countless other visual components).
Identity & Style Guidelines
To support that primary identifying element, we develop complementary patterns, color and typographic systems, as well as other visual elements designed to round out the comprehensive and unique graphic style for the brand. As a result of this process, it is critical to consider and build all necessary variants to ensure both ease of use and effective presentation at all sizes and in all environments. Concepts are to be evaluated within the context of example communications and must evaluate those touchpoints most critical for the client (e.g. stationery, collateral, website, environments).
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VISUAL STYLE
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Every brand needs a visual style guide.
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EMAIL SIGNATURE
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Andrea Balzano Digital Senior Manager T (123) 456 7890 M (123) 456 7890 P.O. Box 27002 Milano 20147, ITALY
CORPORATE IDENTITY
LOGO
A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the company communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives.
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). BRAND ARCHITECTURE
Identity & Style Guidelines
IDENTITY MANUAL A formal reference document establishing technical and creative standards for a visual identity system. Typical standards include descriptions and specifications for reproducing the logo or logotype stationery system, common print and web applications and examples of use on merchandise.
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The organizational system that defines how a company’s individual brands relate to and interact with one another. It shows the role and hierarchy that each brand plays in the greater structure of the company and defines the function of each. It provides clarity to companies and enables them to differentiate their brand elements and be intentional about managing brand equity.
GLOSSARY
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TYPEFACE/FONT FAMILY
TEMPLATE
In typography, a typeface (also known as font family) is a set of one or more fonts each composed of glyphs that share common design features. Each font of a typeface has a specific weight, style, condensation, width, slant, italicization, ornamentation, and designer or foundry. There are thousands of different typefaces in existence, with new ones being developed constantly.
A pre-developed page layout in electronic or paper media used to make new pages with a similar design, pattern, or style.
Identity & Style Guidelines
STATIONERY Stationery has historically pertained to a wide gamut of materials: paper and office supplies, writing implements, greeting cards, glue, pencil cases and other similar items.
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BRAND A mix of tangible and intangible attributes, symbolized in a trademark that can be managed to create value for organizations and customers. It is the physical representation of a company’s offerings and values, but can exist subjectively in a person’s mind. This is chiefly influenced by a person’s comparison of the brand promise offered versus their perception, experience, and interaction with an organization, product or service.
GLOSSARY
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GRAPHIC STYLE
RGB
A consistent theme of the graphic elements of a brand’s overall visual appearance. Graphic style is recognizable by the visual traits of an overall parent brand and can vary slightly but is overall consistent among the sub-brands.
The RGB color model is an additive color model in which red, green, and blue light are added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors, red, green, and blue.
CMYK
PRIMARY COLORS
The CMYK color model (process color, four color) is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black). The “K” in CMYK stands for key because in four-color printing, cyan, magenta, and yellow printing plates are carefully keyed, or aligned, with the key of the black key plate.
The core selection of identifying colors that are used in a logo.
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PALETTE A given, finite set of colors for the management of digital images.weight, style,
GLOSSARY
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Resources Our website www.bionatech.com contains additional resources and information that we think you will find useful.
Please visit it for: – Bionatech brand photo library – Logotype artwork – Links and information
For additional information please contact the brand office at design@bionatech.com or call +(123) 456 7890.
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Contacts New York Offices 128 Technology Str. New York +(123) 456 7890 newyork@bionatech.com
Identity & Style Guidelines
Last Update: 09/2025 Originally Published: 08/2021 Created by: The Template Temple Questions: design@bionatech.com
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