Property Marketing PROPOSAL
Choosing A Real Estate Sales Representative Professional Profile Over 18 years as a full time real estate professional, Keynote Real Estate Tech speaker, and Broker/Owner for a virtual Real Estate company, and also a resident of The Woodlands has enabled AMY SMYTHE HARRIS to really understand the north Houston area market. When she sits down in person or via Skype to discuss your housing needs when buying - or reviews her comprehensive, written marketing plan to help you sell your home - she brings with her a complete knowledge of the community and the changing market conditions. Amy is dedicated to serving your needs. Amy’s people skills, management abilities, customer service expertise, and fresh marketing ideas will make for a strong real estate partnership with her clients Amy is committed to providing you with a “premier level of customer service utilizing technology & personal touch”.
My First Goal is to sell Your Property For Top Dollar. Target Marketing Improves The Probability that we will find the “RIGHT” Buyer for Your Home. Step one: identify the unique lifestyle benefits of your property and neighborhood . Use these unique features to paint a multi-sensory picture that highlights the specific features and benefits recognized by the “right buyer” as their “dream home”. Your input in this step will be invaluable. Step two: Incorporate these unique lifestyle benefits and features into all of the marketing and promotional medial( internet, photo listing publication, MLS, co-operative showing suggestions, corporate relocation, etc.) Step three: Determine who the “right/best buyers” are and direct our property promotions and advertising towards this identified target market.
I am committed to be your advocate in the negotiating process to help you achieve a better bottom line
My Second Goal is to sell your Home in the Shortest Amount of Time Possible. A faster sale will mean * MORE Money to YOUR BOTTOM LINE * LESS
Inconvenience for Your Family.
Internet marketing will reach
buyers locally, regionally, nationally and internationally To expand the buyer pool our technology department has registered our Internet sites with the Web’s most prominent search engines. Photo and property Information on your property will be featured in the most popular and frequently visited Internet portal sites.
www.realestate.msn.com
Over 87% of all buyers today start their home search on the web.
Social Media Marketing
NEIGHBORHOOD MARKET UPDATES To keep you informed of what is happening in your neighborhood, Market Insights will automatically email you with new listings, any homes that go under contract, price changes & trends in your market area.
We offer traditional marketing to reach the local buyer Including: +Yard Signs +Agent Flyers +Public Open Houses
+ Local Print Ads + Virtual Broker Open Houses
And More...
Service. Trust. Safety. Guaranteed! In addition to my marketing plans, I am committed to providing you with a PREMIER level of customer service‌courteous, candid, accessible, dependable and responsive. I pledge to keep you informed every step of the way and to deliver what I promise.
I Guarantee It! If you are unhappy with my services‌you can terminate the listing for a listing termination fee.
Pricing
Determining Your Home’sPrice What factorsinfluence the pricing of your home?
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Determining Your Home’sPrice Conditionsthat do not affect the price of your home: • The profit you wish to make from the sale. • The amount of money you’ve spent on improvements. • What other sources, such as friends and appraisers, have told you it’s worth. • What you originally paid for the home.
The Danger of Overpricing When setting a price, why not ask for the moon? Make no mistake, we want you to get the best possible price for your property. However, when a home is priced too high for the market: • It attracts lookers, not legitimate buyers. • It implies that you aren’t motivated to sell. • It reduces the number of showings. • It helps the competition look better. • If it doesn’t appraise at the higher price, a buyer may not be able to secure a loan. • You may ultimately have to drop your price below market value in order to sell.
The Danger of Overpricing
As the graphic below indicates, the best offers often come when a property is newly listed - if priced too high, it’s difficult to create the momentum necessary to sell your home at the highest price in the least amount of time.
toward achieving a successful sale at the highest price. • Exterior clean-up The Seller’s Role • Landscaping
How can you make • Painta positive first impression? • Carpets The correct staging of your home can go a long way toward achieving a successful sale at the highest price. • Windows • Exterior clean-up • Landscaping • Paint • Carpets • Windows
Showing Showing YourYour HomeHome Here are some ways you can help the process go smoothly Here are some ways you can help the process go smoothly when the property is shown: when the property is shown: • Maintain your in ready-to-show condition. • Maintain your home in home ready-to-show condition. • “Showcase” your home. • “Showcase” your home. • Ittoisleave best when to leave theare buyers • It is best thewhen buyers here.are here. • pets. Confine pets. • Confine • Reserve comments untilhave buyers • Reserve comments until buyers left.have left. • Observe safety precautions. • Observe safety precautions.
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The Seller’s Role Information I Need From You: Survey Your Floor Plan or the Name of the Plan Completed “Seller’s Disclosure” Mortgage Name, Address, Phone Number and Loan Number “Things We Like About our Home” Utility Bill Record Amount of your Home Owner’s Maintenance Fee Check to Home Owner’s Association for Packet Key Appraisal (if square footage is in question) List of Upgrades and Improvements